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Elmeco srl was created in 1961 thanks to the insight of its founder, the inventor of the first slush machine. Over the years, major investments in its organizational and IT systems have transformed Elmeco from a small business into an industrial company; the latest development is its computerised data input, which enables the macro process from order intake to shipping to be totally automated. It has been awarded ISO 9002 (1996) and ISO 9001 (1998) Certifications. The positive trend was confirmed with the opening of a sales branch in the USA, aimed at strengthening Elmeco’s presence in the distribution channels overseas and emphasising its openness to international markets. More recently Elmeco slush machines have been distributed in a large number of countries, from large cities to small towns, with a network of qualified sales and technical staff providing prompt and expert technical assistance. As a result the company achieved Vision 2000 Certification (2004) and compliance with the Environmental Management System UNI EN ISO 14001:2004. Today over 65% of Elmeco’s turnover comes from exports to Europe, USA, Asia and South America, with 6000 machines produced every year and over 500 clients worldwide. A good position to be in to face the next challenges. Because, like Newton, when we look at an object we can’t help thinking about how to improve it.