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The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
avatar for Dr. Nicholas Morgan

Dr. Nicholas Morgan

Diageo
Head of Whisky Outreach
United Kingdom
Dr Nicholas Morgan
Head of Whisky Outreach, Diageo

Dr Nicholas Morgan is Head of Whisky Outreach at Diageo plc, the largest Scotch whisky producer. Nick is an acknowledged authority on the Scotch Whisky business and a frequent speaker at Whisky and Spirits events around the world. He is particularly known for the thoughtfulness of his analysis, his humour, and his relish of controversy.
His previous role as Scotch Heritage Director was to champion the deep-rooted heritage of the company and its brands. Prior to that, he directed Diageo’s global malt whisky marketing team. leading key innovations such as the development of the Talisker™ range and the introduction of the Special Releases programme.
Nick Morgan joined United Distillers (now Diageo) in 1990, when he established the world’s largest collection of historical material relating to the spirits industry. He earlier taught modern Scottish History at the University of Glasgow.