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The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Michael La Terrière

Miguel Torres
Spirits Global Manager
As Global Spirits Manager for Miguel Torres, S.A., Michael La Terrière is responsible for the development of a new Spirits Division within Miguel Torres, SA.Despite his French ancestry and surname, Michael was born and brought up in Scotland. His father worked for Justerini & Brooks (J&B) so the Spirits industry runs in his blood. He joined Inver House Distillers at the age of 28, where he worked for 14 years taking responsibility for their business in Latin America and Western Europe.In 2007, he moved to Spain and joined William Grant and Sons Ltd as Regional Manager for the Iberian Peninsula. Impeccably timed to coincide with the Euro crisis, and severe recession in the Spanish economy, Michael still managed to oversee the dramatic development of the Hendrick’s Gin brand in Spain. The brand became the leading Super Premium liquor brand in the Spanish market, whilst helping to revolutionise the gin category and the consumption of Gin and Tonic in Europe’s largest gin market.  After seven years at William Grant & Sons, Michael joined Miguel Torres S.A., the internationally renowned wine company. Michael heads up the new Spirits division and is responsible for the global development of their flagship brand, Torres Brandy, the world’s leading brand of Spanish Brandy.

My Speakers Sessions

Saturday, July 18
 

10:00am