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The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
avatar for Georgie Bell

Georgie Bell

Diageo
Mortlach Global Brand Ambassador
Edinburgh, United Kingdom
As the Global Brand Ambassador for Mortlach Single Malt Scotch Whisky - a 190 year secret from the heart of Speyside - Georgie spends around 9 months of the year travelling the world, introducing whisky lovers to this award winning scotch.
A BSc in Distillation, a background in the bar industry, a love of travel, boundless enthusiasm and a large dose of natural charm means she's the perfect ambassador for this role.

Georgie’s love for whisky took root in 2007 while she was studying Geography at The University of Edinburgh. After gaining employment within the bartending industry (encouraged by her parents to 'please get a job!') she made it her mission to understand everything about the sector, from the history of individual spirits to cocktails, flavour combinations and perfect service.

This passion was further fuelled through stints in various high-end cocktail bars in Edinburgh and by entering competitions; which resulted in her being short-listed for Class Magazine UK Bartender of the Year in 2009. In her final year at university, Georgie wrote her dissertation on whisky, “Islay and the portrayal of an Island region”. She then went on to be presented with the Worshipful Company of Distiller’s award for scoring the highest mark globally in the “Diploma in Distillation” through the Institute of Brewing and Distilling.

Before joining Diageo she previously held the position of the Global Ambassador for The Scotch Whisky Society where she worked to promote the wider Single Malt Scotch Whisky category throughout the world, using her passion and personality to break down historical stereotypes associated with whisky.

In her spare time she runs marathons, bakes (amateurishly) and travels (even more!)