Danielle joined Hillrock in 2012 with over 12 years of experience in the food and beverage industry. Prior to joining the Hillrock team, she was the Director of Public Relations at the Distilled Spirits Council of the United States, where she was responsible for showcasing spirits category trends and industry data for all spirits in the U.S. In addition to generating media interest in the rich history of the spirits industry and the resurgence of the cocktail culture through distillery tours, spirits category events and general media relations, she also managed international promotions advancing domestically distilled spirits in emerging markets around the globe. She has held senior roles at prominent lifestyle Public Relations agencies in New York developing and implementing valuable public relations programs for a number of spirits and wine brands within the portfolios of such notable companies as Diageo, W.J. Deutsch & Sons, and E & J Gallo. Danielle lives and works in New York City.