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The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.

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Seminar [clear filter]
Wednesday, July 15
 

10:00am CDT

In A Snap!: Cocktail Photography 101
When it comes to getting your cocktails published, a photo really is worth a thousand words! Quality cocktail photography is a must and if you know what you're doing, all it takes is a camera phone. Celebrated food and drink photographer Daniel Krieger, whose work has been published in The New York Times, PUNCH, Food & Wine, and gracing the pages multiple cocktail books, will teach you all you need to know about how to capture the soul of your most beautiful cocktail creations.

Moderators
avatar for Daniel Krieger

Daniel Krieger

Owner, Daniel Krieger Photography
Daniel Krieger is a New York City based food photographer. His work regularly appears in the New York Times, Food & Wine, Punch, and Eater.com where he serves as head photographer. Daniel has photographed several cocktail and cookbooks, including the recent Ivan Ramen book, The Old... Read More →

Sponsors
avatar for Anchor Distilling Company

Anchor Distilling Company

Named the 2015 Icons of Whisky Importer of the Year by Whisky Magazine, Anchor Distilling Company aims to provide the bridge between discerning buyers and world's finest spirits. A privately owned distiller and importer, Anchor boasts an artisanal portfolio with over 400 specialty... Read More →


Wednesday July 15, 2015 10:00am - 11:30am CDT
Iberville Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

12:30pm CDT

Stylish Service - Flair for Mixologists
Interaction with the bartender (get your mind out of the gutter) can make or break a guest's experience at a bar. This seminar hosted by the Bols Bartending Academy will feature 3 world champion bartenders from a variety of backgrounds. They will teach you how to manipulate a wide variety of objects that you use everyday behind the bar. That little flick, roll or throw can go a long way towards how confident a guest feels about your ability to make them a great drink, even before it touches their lips.

In this hands on class; straws, strainers, jiggers and even liquid itself will not be spared from your attempts to defy gravity as we share with you some of our greatest hits to make you look truly stylish behind the bar. After all it is all in the delivery!

No prior experience is necessary and those with experience will still learn something from this panel.

Note- You are only human and will make a mistake at some point, don't let that mistake ruin your day. You cannot wear open toed shoes to this technique seminar.

Moderators
avatar for Anthony Pullen

Anthony Pullen

National Brand Ambassador, Lucas Bols USA
Currently in Las Vegas

Speakers
avatar for Dario Doimo

Dario Doimo

http://www.facebook.com/pages/DARIO-DOIMO/133367933350169
avatar for Kate Gerwin

Kate Gerwin

World Champion/Global Brand Ambassador, Lucas Bols
Kate is the General Manager of HSL Hospitality in Bismarck, North Dakota. She oversees the operation of three bars, a restaurant, catering facility and retail operation, and has owned and operated her own award winning establishments. She is the current BATW World Champion and has... Read More →

Sponsors

Wednesday July 15, 2015 12:30pm - 2:00pm CDT
Iberville Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm CDT

The Myth of Precision
Do Your Measures Measure Up?

When is a Kilogram not a Kilogram? When it’s ‘The Kilogram’, the official standard measure which is getting slightly lighter every year, mocking the very idea of timeless, perfect precision in measurement of weight and volume. But rest assured, the Ounce is no better, being one of a half dozen wildly inconsistent measures used under the Imperial System.

The modern bar world has an almost religious belief in the importance of measurement, mocking those unbelievers who don’t use the jigger. But is there such a thing as true precision? Are our jiggers and measuring cups calibrated correctly, and were they ever reliable in the past? We treat old cocktail books with a lot of reverence, but their recipes made up of gills, ponies and drams today make no sense, if they ever did. In this seminar, we’ll explore the history of ‘weights and measures’ and decipher the quirks hidden in the measurements in old cocktail books, by demonstrating classic recipes made with one of the world’s largest collections of historical cocktail equipment. We will examine how the world has arrived at two incompatible measurements – the ML and the OZ – and why almost every country has a different ‘standard’ measure, and what that means for bartenders around the world as they adapt recipes from other countries and other eras. We’ll look at the pros and cons of today's bar tools and share research on how you need to know the quirks of your individual tools to be able to make better drinks. And we’ll also discuss the various methods – free pouring, jiggering, batching and more – by which you can ensure you are serving your guests the best drinks possible, wherever you are in the world.

Moderators
avatar for Joe McCanta

Joe McCanta

Global Ambassador, Grey Goose Vodka
Joe McCanta is an expert on taste. And now, as Global Ambassador for GREY GOOSE vodka, he brings together a passion for great cocktails made from freshest ingredients and the creative skill of a master mixologist. A gifted jazz musician, Joe was raised in southern California before... Read More →

Speakers
avatar for Greg Boehm

Greg Boehm

President, Cocktail Kingdom
Since founding Cocktail Kingdom, the standard-bearer of bar-industry equipment worldwide and one of the catalysts of the craft cocktail movement, Greg Boehm has guided the progression of modern mixology by attentively sourcing and manufacturing the highest-quality barware to better... Read More →
avatar for Tobin Ellis

Tobin Ellis

Principal, BarMagic of Las Vegas
Tobin is owner of BarMagic of Las Vegas, a hospitality design & consulting firm established in 1997 that specializes in concept development, bar design, and hospitality operations. BarMagic’s portfolio of clients include MGM Mirage, Marriott/Ritz Carlton, Starbucks Coffee Company... Read More →
avatar for Iain Griffiths

Iain Griffiths

Iain Griffiths has been involved in the hospitality industry for over ten years, with extensive knowledge of all aspects of the business. From his experience in his native Australia, through to Edinburgh and finally landing in London, along the way he worked in more then a few of... Read More →
avatar for Adam Seger

Adam Seger

Founding Partner, HUM Botanical Spirits, BALSAM Spirits and Truffe Amere Bitters Companies Corporate
BIO ADAM SEGER CCP An alumnus of Michelin Starred restaurants Chez Julien in Strasbourg, TRU in Chicago and The French Laundry in Napa Valley, Certified Culinary Professional and Advanced Sommelier Adam Seger takes a chef's approach behind the bar, being called appropriately... Read More →

Sponsors

Wednesday July 15, 2015 3:00pm - 4:30pm CDT
Iberville Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130
 
Thursday, July 16
 

10:00am CDT

Stylish Service - Flair for Mixologists
Interaction with the bartender (get your mind out of the gutter) can make or break a guest's experience at a bar. This seminar hosted by the Bols Bartending Academy will feature 3 world champion bartenders from a variety of backgrounds. They will teach you how to manipulate a wide variety of objects that you use everyday behind the bar. That little flick, roll or throw can go a long way towards how confident a guest feels about your ability to make them a great drink, even before it touches their lips.

In this hands on class; straws, strainers, jiggers and even liquid itself will not be spared from your attempts to defy gravity as we share with you some of our greatest hits to make you look truly stylish behind the bar. After all it is all in the delivery!

No prior experience is necessary and those with experience will still learn something from this panel.

Note- You are only human and will make a mistake at some point, don't let that mistake ruin your day. You cannot wear open toed shoes to this technique seminar.

Moderators
avatar for Anthony Pullen

Anthony Pullen

National Brand Ambassador, Lucas Bols USA
Currently in Las Vegas

Speakers
avatar for Dario Doimo

Dario Doimo

http://www.facebook.com/pages/DARIO-DOIMO/133367933350169
avatar for Kate Gerwin

Kate Gerwin

World Champion/Global Brand Ambassador, Lucas Bols
Kate is the General Manager of HSL Hospitality in Bismarck, North Dakota. She oversees the operation of three bars, a restaurant, catering facility and retail operation, and has owned and operated her own award winning establishments. She is the current BATW World Champion and has... Read More →

Sponsors

Thursday July 16, 2015 10:00am - 11:30am CDT
Iberville Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

12:30pm CDT

Physiology of Shake 2
This seminar provides an in-depth look at physical movements behind the bar and how they affect our bodies on a day-to-day basis. We will not only talk about bar related injuries but provide an in-depth video study on proper movement behind the bar. Also, we will provide a list of supplements and vitamins that counteract many bar "lifestyle" ailments such as fatigue, insomnia, liver toxicity, poor circulation, and dehydration. In addition we will have real time demonstrations and evaluations with Dr. Tarek Adra. The ultimate goal of this seminar is to extend the career bartender's life "Behind the Stick".

Moderators
avatar for Marcos Tello

Marcos Tello

National Brand Ambassador, El Silencio Mezcal
MARCOS TELLO Marcos Tello became enamored with the bartender trade while watching his favorite television show, “Cheers,” as a young boy growing up in Los Angeles. He developed a fascination with the relationships that formed around the iconic bar – an impression that continues... Read More →

Speakers
avatar for Eric Alperin

Eric Alperin

Co-Owner, The Varnish
Eric hails from New York City and has been a resident of Los Angeles for more than seven years. He feels fortunate to have found a small, passionate, and ever-growing cocktail community in LA. Eric’s first venture out West was as part of the team that opened Osteria Mozza (owned... Read More →
avatar for Simon Ford

Simon Ford

Cofounder, FORDS GIN
Cocktail bars and Gin
avatar for Tarak Adra, D.C., L.A.c , Pharm.D.

Tarak Adra, D.C., L.A.c , Pharm.D.

Dr. Tarek Adra is committed to providing advanced and effective treatments in a comfortable, caring environment. A Doctor of Pharmacy, Dr. Adra started his career working n both community and hospital settings. Through this practice, he became aware of the limitations of traditional... Read More →

Sponsors

Thursday July 16, 2015 12:30pm - 2:00pm CDT
Iberville Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm CDT

The Myth of Precision
Do Your Measures Measure Up?

When is a Kilogram not a Kilogram? When it’s ‘The Kilogram’, the official standard measure which is getting slightly lighter every year, mocking the very idea of timeless, perfect precision in measurement of weight and volume. But rest assured, the Ounce is no better, being one of a half dozen wildly inconsistent measures used under the Imperial System.

The modern bar world has an almost religious belief in the importance of measurement, mocking those unbelievers who don’t use the jigger. But is there such a thing as true precision? Are our jiggers and measuring cups calibrated correctly, and were they ever reliable in the past? We treat old cocktail books with a lot of reverence, but their recipes made up of gills, ponies and drams today make no sense, if they ever did. In this seminar, we’ll explore the history of ‘weights and measures’ and decipher the quirks hidden in the measurements in old cocktail books, by demonstrating classic recipes made with one of the world’s largest collections of historical cocktail equipment. We will examine how the world has arrived at two incompatible measurements – the ML and the OZ – and why almost every country has a different ‘standard’ measure, and what that means for bartenders around the world as they adapt recipes from other countries and other eras. We’ll look at the pros and cons of today's bar tools and share research on how you need to know the quirks of your individual tools to be able to make better drinks. And we’ll also discuss the various methods – free pouring, jiggering, batching and more – by which you can ensure you are serving your guests the best drinks possible, wherever you are in the world.

Moderators
avatar for Joe McCanta

Joe McCanta

Global Ambassador, Grey Goose Vodka
Joe McCanta is an expert on taste. And now, as Global Ambassador for GREY GOOSE vodka, he brings together a passion for great cocktails made from freshest ingredients and the creative skill of a master mixologist. A gifted jazz musician, Joe was raised in southern California before... Read More →

Speakers
avatar for Greg Boehm

Greg Boehm

President, Cocktail Kingdom
Since founding Cocktail Kingdom, the standard-bearer of bar-industry equipment worldwide and one of the catalysts of the craft cocktail movement, Greg Boehm has guided the progression of modern mixology by attentively sourcing and manufacturing the highest-quality barware to better... Read More →
avatar for Tobin Ellis

Tobin Ellis

Principal, BarMagic of Las Vegas
Tobin is owner of BarMagic of Las Vegas, a hospitality design & consulting firm established in 1997 that specializes in concept development, bar design, and hospitality operations. BarMagic’s portfolio of clients include MGM Mirage, Marriott/Ritz Carlton, Starbucks Coffee Company... Read More →
avatar for Iain Griffiths

Iain Griffiths

Iain Griffiths has been involved in the hospitality industry for over ten years, with extensive knowledge of all aspects of the business. From his experience in his native Australia, through to Edinburgh and finally landing in London, along the way he worked in more then a few of... Read More →
avatar for Adam Seger

Adam Seger

Founding Partner, HUM Botanical Spirits, BALSAM Spirits and Truffe Amere Bitters Companies Corporate
BIO ADAM SEGER CCP An alumnus of Michelin Starred restaurants Chez Julien in Strasbourg, TRU in Chicago and The French Laundry in Napa Valley, Certified Culinary Professional and Advanced Sommelier Adam Seger takes a chef's approach behind the bar, being called appropriately... Read More →

Sponsors

Thursday July 16, 2015 3:00pm - 4:30pm CDT
Iberville Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130
 
Friday, July 17
 

12:30pm CDT

Physiology of Shake 2
This seminar provides an in-depth look at physical movements behind the bar and how they affect our bodies on a day-to-day basis. We will not only talk about bar related injuries but provide an in-depth video study on proper movement behind the bar. Also, we will provide a list of supplements and vitamins that counteract many bar "lifestyle" ailments such as fatigue, insomnia, liver toxicity, poor circulation, and dehydration. In addition we will have real time demonstrations and evaluations with Dr. Tarek Adra. The ultimate goal of this seminar is to extend the career bartender's life "Behind the Stick".

Moderators
avatar for Marcos Tello

Marcos Tello

National Brand Ambassador, El Silencio Mezcal
MARCOS TELLO Marcos Tello became enamored with the bartender trade while watching his favorite television show, “Cheers,” as a young boy growing up in Los Angeles. He developed a fascination with the relationships that formed around the iconic bar – an impression that continues... Read More →

Speakers
avatar for Eric Alperin

Eric Alperin

Co-Owner, The Varnish
Eric hails from New York City and has been a resident of Los Angeles for more than seven years. He feels fortunate to have found a small, passionate, and ever-growing cocktail community in LA. Eric’s first venture out West was as part of the team that opened Osteria Mozza (owned... Read More →
avatar for Simon Ford

Simon Ford

Cofounder, FORDS GIN
Cocktail bars and Gin
avatar for Tarak Adra, D.C., L.A.c , Pharm.D.

Tarak Adra, D.C., L.A.c , Pharm.D.

Dr. Tarek Adra is committed to providing advanced and effective treatments in a comfortable, caring environment. A Doctor of Pharmacy, Dr. Adra started his career working n both community and hospital settings. Through this practice, he became aware of the limitations of traditional... Read More →

Sponsors

Friday July 17, 2015 12:30pm - 2:00pm CDT
Iberville Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130