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The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.

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Cocktail Apprentice Program Event [clear filter]
Tuesday, July 14
 

7:30am

Cocktail Apprentice Breakfast at Brennan's presented by Sazerac
Before all the Tales of the Cocktail® festivities kick off, we want to welcome you to our city with some old New Orleans charm. The entire Cocktail Apprentice team will be meeting at the revitalized Brennan’s Restaurant in the French Quarter for a classic New Orleans brunch hosted by New Orleans' own Sazerac Company. We will be joined by our friend Kris Comstock from Buffalo Trace who will talk about what his distillery has been up to and share samples from their impressive selection of whiskeys. Join all your fellow apprentices from around the world and let us serve you for a change.

Sponsors

Tuesday July 14, 2015 7:30am - 9:30am
Private
 
Wednesday, July 15
 

7:30am

Power Up with PAMA presented by Heaven Hill Brands
PAMA Pomegranate Liqueur invites you to a special breakfast with National Brand Ambassador Lynn House to Power Up with PAMA. Tracing its origins to the gods and goddesses of mythology, natural therapeutics, rituals of faith, and a taste ripe with discovery, PAMA, the world’s first pomegranate liqueur, bottles the mystery and mythology of the pomegranate. A symbol of prosperity and fertility, pomegranates are ripe with polyphenols, antioxidants that help counteract harmful free radicals, more than that of even red wine or green tea. Harness the power of PAMA and the legendary pomegranate to conquer the beast that is Tales of the Cocktail®.

We will be providing a healthy breakfast Wednesday through Friday to nourish your body and provide energy for you to survive the week. Enjoy the yogurt parfait bar, fresh fruit and fresh squeezed juices along with a well-balanced, protein-packed entrée unique to each day’s meal. Our PAMA Boost frozen smoothie, blended daily with your choice of fruit base, will complement your power up meal and provide that extra boost of energy you need.

Realign your spine with a local yoga instructor that will be on hand to lead the group in some power yoga moves designed to give you a refreshed and rejuvenated start to your day. Let the power of PAMA and Pomegranates energize your mind, body and spirit.

Personalities
avatar for Lynn House

Lynn House

National Brand Educator, Heaven Hill Brands
Lynn House is the National Brand Educator for Heaven Hill Brands, covering the premium liqueur portfolio. Lynn has 25 years of experience in the hospitality industry. As National Brand Educator, she is in charge of PAMA and Domaine de Canton’s innovative outreach program designed... Read More →

Sponsors

Wednesday July 15, 2015 7:30am - 10:00am
Private

12:30pm

Peruvian Pisco Lunch presented by Trade Commission of Peru in Miami
This Peruvian-themed lunch is a unique opportunity to introduce to those selected for the Cocktail Apprentice Program to Peru's craft piscos including some that have not yet made it to the US. The menu will feature classic Peruvian dishes paired with cocktails designed to showcase the specific characteristics of each of the craft piscos specially brought to Tales of the Cocktail® for this event. Melanie Asher, Master Distiller and Master Blender of Macchu Pisco, will be on-hand to share the history and traditions of these piscos that embody the 3 different styles of pisco and represent unique grape varietals and give away some traditional swag like chuyos. Don't know what that means? Well, make sure to swing by to find out!

Personalities
avatar for Juan Coronado

Juan Coronado

Founder, The Pour Group
With 20+ years in the food and wine industry, Juan Coronado has established his name as an award-winning mixologist and entrepreneur, which began in Champagne as a Sommelier for the prestigious Bubble Lounge NY/SF. Along with his impeccable knowledge of wine, he also served as an... Read More →
avatar for Lizzie Asher

Lizzie Asher

President, Macchu Pisco
Pisco evangelist and partner-in-crime to Melanie Asher, Peru's most successful woman pisco distiller.
avatar for Melanie Asher

Melanie Asher

Distiller and Master Blender, Macchu Pisco
How does an investment banker on Wall Street become the world’s first female pisco distiller? For Melanie Asher—the Peruvian Embassy’s 2013 “Peruvian Woman of the Year in the U.S. in Business” and founder of Macchu Pisco—it comes down to family: collaboration with and encouragement from her sister, Lizzie, the company’s President; the support of her mother and late father; and the mantra of her 99-year-old grandmother that a nip of pisco every night is what has kept her young. “My grandmother still tastes every blend of our ultra-premium line, La Diablada, before we officially bottle it,” says Melanie, who founded Macchu Pisco in 2004... Read More →

Sponsors

Wednesday July 15, 2015 12:30pm - 3:00pm
Private
 
Thursday, July 16
 

7:30am

Power Up with PAMA presented by Heaven Hill Brands
PAMA Pomegranate Liqueur invites you to a special breakfast with National Brand Ambassador Lynn House to Power Up with PAMA. Tracing its origins to the gods and goddesses of mythology, natural therapeutics, rituals of faith, and a taste ripe with discovery, PAMA, the world’s first pomegranate liqueur, bottles the mystery and mythology of the pomegranate. A symbol of prosperity and fertility, pomegranates are ripe with polyphenols, antioxidants that help counteract harmful free radicals, more than that of even red wine or green tea. Harness the power of PAMA and the legendary pomegranate to conquer the beast that is Tales of the Cocktail®.

We will be providing a healthy breakfast Wednesday through Friday to nourish your body and provide energy for you to survive the week. Enjoy the yogurt parfait bar, fresh fruit and fresh squeezed juices along with a well-balanced, protein-packed entrée unique to each day’s meal. Our PAMA Boost frozen smoothie, blended daily with your choice of fruit base, will complement your power up meal and provide that extra boost of energy you need.

Realign your spine with a local yoga instructor that will be on hand to lead the group in some power yoga moves designed to give you a refreshed and rejuvenated start to your day. Let the power of PAMA and Pomegranates energize your mind, body and spirit.

Personalities
avatar for Lynn House

Lynn House

National Brand Educator, Heaven Hill Brands
Lynn House is the National Brand Educator for Heaven Hill Brands, covering the premium liqueur portfolio. Lynn has 25 years of experience in the hospitality industry. As National Brand Educator, she is in charge of PAMA and Domaine de Canton’s innovative outreach program designed... Read More →

Sponsors

Thursday July 16, 2015 7:30am - 10:00am
Private

12:30pm

A Brasilian Story presented by Yaguara Cachaca
Artisanal cachaça has been the rising star in bars in its home country and all over the world. The quality of the liquid has improved and become more versatile, allowing it to showcase its distinct body and smoothness in a variety of cocktails. Come and discover this Brasilian Story through the things we do best: good drinks, good food and good people. 

Personalities
avatar for Travis St. Germain

Travis St. Germain

Travis St. Germain has been working as a bartender at Clover Club in New York City for three years. His career in hospitality began over a decade ago in southern Maine where he worked in a number of roles in both the front and back of house operations in bars, restaurants, and hotels... Read More →

Sponsors

Thursday July 16, 2015 12:30pm - 3:00pm
Private
 
Friday, July 17
 

7:30am

Power Up with PAMA presented by Heaven Hill Brands
PAMA Pomegranate Liqueur invites you to a special breakfast with National Brand Ambassador Lynn House to Power Up with PAMA. Tracing its origins to the gods and goddesses of mythology, natural therapeutics, rituals of faith, and a taste ripe with discovery, PAMA, the world’s first pomegranate liqueur, bottles the mystery and mythology of the pomegranate. A symbol of prosperity and fertility, pomegranates are ripe with polyphenols, antioxidants that help counteract harmful free radicals, more than that of even red wine or green tea. Harness the power of PAMA and the legendary pomegranate to conquer the beast that is Tales of the Cocktail®.

We will be providing a healthy breakfast Wednesday through Friday to nourish your body and provide energy for you to survive the week. Enjoy the yogurt parfait bar, fresh fruit and fresh squeezed juices along with a well-balanced, protein-packed entrée unique to each day’s meal. Our PAMA Boost frozen smoothie, blended daily with your choice of fruit base, will complement your power up meal and provide that extra boost of energy you need.

Realign your spine with a local yoga instructor that will be on hand to lead the group in some power yoga moves designed to give you a refreshed and rejuvenated start to your day. Let the power of PAMA and Pomegranates energize your mind, body and spirit.

Personalities
avatar for Lynn House

Lynn House

National Brand Educator, Heaven Hill Brands
Lynn House is the National Brand Educator for Heaven Hill Brands, covering the premium liqueur portfolio. Lynn has 25 years of experience in the hospitality industry. As National Brand Educator, she is in charge of PAMA and Domaine de Canton’s innovative outreach program designed... Read More →

Sponsors

Friday July 17, 2015 7:30am - 10:00am
Private

12:30pm

The Dark Batch Challenge presented by Alberta Rye Dark Batch Whisky
Alberta Rye Dark Batch Whisky invites you to discover your dark side and rethink your rye with the Dark Batch Challenge, hosted by Canadian Whisky expert and author of Canadian Whisky, The Portable Expert, Davin de Kergommeaux and Beam Suntory Canadian Whisky Master Ambassador Dan Tullio. Brand new to the U.S. market, Alberta Rye Dark Batch will give guests of the Dark Batch Challenge the opportunity to test and be tested with a rye whisky unlike any other.

Following lunch, guests will explore their dark side, reinterpreting whisky cocktails with a unique innovation competition judged by Davin and Dan.

Personalities
avatar for Davin de Kergommeaux

Davin de Kergommeaux

Writer & Author, Whisky Canada
Award-winning author of Canadian Whisky: The Portable Expert, contributor and feature writer for Whisky Advocate Magazine, contributing editor for Whisky Magazine, founder, Canadian Whisky Awards, whisky judge, public speaker.

Sponsors


Friday July 17, 2015 12:30pm - 3:00pm
Private
 
Saturday, July 18
 

7:30am

Cocktail Apprentice Breakfast presented by Hendrick's Gin

Chirrrrrp chirrrrp chirrrrpy chirrrrp!

Up with the birds and on with the show!

It is Saturday of Tales and Hendrick’s is here to pull you out of bed, poke a cucumber in your eye and feed you breakfast before one of the biggest days of the year.

With Ambassadors from all over the world this year your CAP breakfast will be available in various languages, accents and dialects.

Just bring yourself and we will bring some odd cheer and nourishment!

 


Personalities
avatar for Coco Prochorowski

Coco Prochorowski

Ambassador to Germany, Hendrick's Gin
avatar for David Piper

David Piper

Global Ambassador, Hendrick's Gin
I'm an adventurer in the world of reality and the world of imagination, and the world of great bars, where they all come together. The fuel for my trips everywhere tends to be a Hendrick's Dry Martini. The realms of magic and poetry and humour and nonsense and love are all available... Read More →
avatar for Joseph Mortera

Joseph Mortera

Brand Ambassador, Hendrick's Gin
While He was studying Philosophy at UNAM (University of Mexico) was when his ideals for hospitality were formed. He has now more than ten years of experience in the hospitality industry, this has allowed him to acquire experience in all the positions behind the bar, up to becoming... Read More →
avatar for Mark Stoddard

Mark Stoddard

Hendrick's Gin Brand Ambassador, William Grant & Sons
avatar for Sebastien Derbomez

Sebastien Derbomez

Hendrick's Gin Ambassador, William Grant & Sons
A pair of free cocktails, a bag of jokes and some tales about the power of nonsense. Can I jump with you in the runaway train of the unusual?

Sponsors

Saturday July 18, 2015 7:30am - 10:00am
Private

12:30pm

A Taste of Kentucky with Bulleit Bourbon presented by Bulleit Bourbon
Bulleit Bourbon would like to treat the hardest working folks at this year's Tales of the Cocktail® to a spirited lunch and some true Kentucky hospitality.

Sponsors

Saturday July 18, 2015 12:30pm - 2:30pm
Private
 
Sunday, July 19
 

TBA

Slow & Low Cocktail Apprentice Tattoos & Cocktails
The time has come. You have nearly made it through the marathon. It is bittersweet but you have the memories and that much more love.  So what's the best way to memorialize your most savage Hunter Thomson/Bukowski moments?  An indelible badge of honor, a CAP Tat!  Hochstadter's Slow & Low Rock and Rye will set up shop at Downtown Tattoo, so you can lay into a "full pull," (of our soon to be released 8year Old 100 Proof Rock and Rye,) hydrate with tall boys, and get inked.  Live Strong.

Sponsors

Sunday July 19, 2015 TBA
Private