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The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Tuesday, July 14
 

7:30am CDT

Cocktail Apprentice Breakfast at Brennan's presented by Sazerac
Before all the Tales of the Cocktail® festivities kick off, we want to welcome you to our city with some old New Orleans charm. The entire Cocktail Apprentice team will be meeting at the revitalized Brennan’s Restaurant in the French Quarter for a classic New Orleans brunch hosted by New Orleans' own Sazerac Company. We will be joined by our friend Kris Comstock from Buffalo Trace who will talk about what his distillery has been up to and share samples from their impressive selection of whiskeys. Join all your fellow apprentices from around the world and let us serve you for a change.

Sponsors

Tuesday July 14, 2015 7:30am - 9:30am CDT
Private
 
Wednesday, July 15
 

7:30am CDT

Power Up with PAMA presented by Heaven Hill Brands
PAMA Pomegranate Liqueur invites you to a special breakfast with National Brand Ambassador Lynn House to Power Up with PAMA. Tracing its origins to the gods and goddesses of mythology, natural therapeutics, rituals of faith, and a taste ripe with discovery, PAMA, the world’s first pomegranate liqueur, bottles the mystery and mythology of the pomegranate. A symbol of prosperity and fertility, pomegranates are ripe with polyphenols, antioxidants that help counteract harmful free radicals, more than that of even red wine or green tea. Harness the power of PAMA and the legendary pomegranate to conquer the beast that is Tales of the Cocktail®.

We will be providing a healthy breakfast Wednesday through Friday to nourish your body and provide energy for you to survive the week. Enjoy the yogurt parfait bar, fresh fruit and fresh squeezed juices along with a well-balanced, protein-packed entrée unique to each day’s meal. Our PAMA Boost frozen smoothie, blended daily with your choice of fruit base, will complement your power up meal and provide that extra boost of energy you need.

Realign your spine with a local yoga instructor that will be on hand to lead the group in some power yoga moves designed to give you a refreshed and rejuvenated start to your day. Let the power of PAMA and Pomegranates energize your mind, body and spirit.

Personalities
avatar for Lynn House

Lynn House

National Brand Educator, Heaven Hill Brands
Lynn House is the National Brand Educator for Heaven Hill Brands, covering the premium liqueur portfolio. Lynn has 25 years of experience in the hospitality industry. As National Brand Educator, she is in charge of PAMA and Domaine de Canton’s innovative outreach program designed... Read More →

Sponsors

Wednesday July 15, 2015 7:30am - 10:00am CDT
Private

12:30pm CDT

Peruvian Pisco Lunch presented by Trade Commission of Peru in Miami
This Peruvian-themed lunch is a unique opportunity to introduce to those selected for the Cocktail Apprentice Program to Peru's craft piscos including some that have not yet made it to the US. The menu will feature classic Peruvian dishes paired with cocktails designed to showcase the specific characteristics of each of the craft piscos specially brought to Tales of the Cocktail® for this event. Melanie Asher, Master Distiller and Master Blender of Macchu Pisco, will be on-hand to share the history and traditions of these piscos that embody the 3 different styles of pisco and represent unique grape varietals and give away some traditional swag like chuyos. Don't know what that means? Well, make sure to swing by to find out!

Personalities
avatar for Juan Coronado

Juan Coronado

Founder, The Pour Group
With 20+ years in the food and wine industry, Juan Coronado has established his name as an award-winning mixologist and entrepreneur, which began in Champagne as a Sommelier for the prestigious Bubble Lounge NY/SF. Along with his impeccable knowledge of wine, he also served as an... Read More →
avatar for Lizzie Asher

Lizzie Asher

President, Macchu Pisco
Pisco evangelist and partner-in-crime to Melanie Asher, Peru's most successful woman pisco distiller.
avatar for Melanie Asher

Melanie Asher

Distiller and Master Blender, Macchu Pisco
How does an investment banker on Wall Street become the world’s first female pisco distiller? For Melanie Asher—the Peruvian Embassy’s 2013 “Peruvian Woman of the Year in the U.S. in Business” and founder of Macchu Pisco—it comes down to family: collaboration with and encouragement from her sister, Lizzie, the company’s President; the support of her mother and late father; and the mantra of her 99-year-old grandmother that a nip of pisco every night is what has kept her young. “My grandmother still tastes every blend of our ultra-premium line, La Diablada, before we officially bottle it,” says Melanie, who founded Macchu Pisco in 2004... Read More →

Sponsors

Wednesday July 15, 2015 12:30pm - 3:00pm CDT
Private

4:00pm CDT

Shake the Vine Cocktail Competition
Prepare for the ultimate showdown of the world’s best and brightest mixologists, as we seek to invent a whole new class of cocktail. The Wine Cocktail.  Ste. Michelle Wine Estates is giving you, the bartenders and mixologists a chance to spear head this new category and win $5000!

Enter now at www.shakethevine.com
Contest entries will be reviewed and scored by our judging panel consisting of celebrity mixologists, trade & industry experts, and Back Bar USA. 

Eight finalists will be selected to compete for the Grand Prize of $5000 dollars in New Orleans, during TALES OF THE COCKTAIL® 2015!

Sponsors
avatar for Ste. Michelle Wine Estates

Ste. Michelle Wine Estates

Ste. Michelle Wine Estates is a collection of distinctive wine estates, each allowed to explore to the fullest extent the unique growing conditions and individual winemaking practices that give the wines from these estates their extraordinary character.


Wednesday July 15, 2015 4:00pm - 7:00pm CDT
Salon by Sucre 622 CONTI · NEW ORLEANS, LA ·70130

10:00pm CDT

2084: Welcome to Yonderyear

2084: Welcome to Yonderyear where anything is possible. A peek into the unknown, a wink from the unborn, the undecided, the upcoming, a whole new world, galactical or otherwise, that which remains to be seen will be celebrated with drinks, food and dancing.  Some things serious, others not so, speculative forecasting about the whats and hows, whys and which cocktails of tomorrowserved with a heavy dose of probable maybes.

The Ambassadors of William Grant & Sons and their celebrity bartender friends from around the world invite you to the happiest night of your life, 69 years before it happens.

Bring: your imagination

Dress: to party


Personalities
avatar for Charlotte Voisey

Charlotte Voisey

Global Head of Brand Ambassador Advocacy , Emcee, William Grant & Sons
Charlotte Voisey is an award-winning mixologist with cocktail recipes published and placedon menus across the world including New York’s famed PDT, the iconic Dorchester Hotel inLondon and Whitechapel in San Francisco.Charlotte’s passion for all things spirits and cocktails keeps... Read More →
avatar for Han Shan

Han Shan

Hudson Whiskey Ambassador, William Grant & Sons
Before turning his love of Hudson Whiskey into a vocation, this autodidactic polymath traveled the world as an environmental and human rights campaigner, film and video producer, painter, photographer, storyteller, and bon vivant. With an abiding love for the history and enjoyment... Read More →
avatar for Jaime Salas

Jaime Salas

US Ambassador, Milagro Tequila
Combining passion, charisma and originality with an unrivalled knowledge and reverence for the art of tequila, Milagro Ambassador Jaime Salas is the perfect embodiment of modern day Mexico. Having grown up dividing his time between the creative freedom of San Francisco and Mexico’s... Read More →
avatar for JP De Loera

JP De Loera

Milagro Brand Ambassador, William Grant & Sons

Sponsors
avatar for William Grant & Sons

William Grant & Sons

William Grant & Sons


Wednesday July 15, 2015 10:00pm - Thursday July 16, 2015 1:00am CDT
WWII Museum 945 Magazine St, New Orleans, LA 70130
 
Thursday, July 16
 

7:30am CDT

Power Up with PAMA presented by Heaven Hill Brands
PAMA Pomegranate Liqueur invites you to a special breakfast with National Brand Ambassador Lynn House to Power Up with PAMA. Tracing its origins to the gods and goddesses of mythology, natural therapeutics, rituals of faith, and a taste ripe with discovery, PAMA, the world’s first pomegranate liqueur, bottles the mystery and mythology of the pomegranate. A symbol of prosperity and fertility, pomegranates are ripe with polyphenols, antioxidants that help counteract harmful free radicals, more than that of even red wine or green tea. Harness the power of PAMA and the legendary pomegranate to conquer the beast that is Tales of the Cocktail®.

We will be providing a healthy breakfast Wednesday through Friday to nourish your body and provide energy for you to survive the week. Enjoy the yogurt parfait bar, fresh fruit and fresh squeezed juices along with a well-balanced, protein-packed entrée unique to each day’s meal. Our PAMA Boost frozen smoothie, blended daily with your choice of fruit base, will complement your power up meal and provide that extra boost of energy you need.

Realign your spine with a local yoga instructor that will be on hand to lead the group in some power yoga moves designed to give you a refreshed and rejuvenated start to your day. Let the power of PAMA and Pomegranates energize your mind, body and spirit.

Personalities
avatar for Lynn House

Lynn House

National Brand Educator, Heaven Hill Brands
Lynn House is the National Brand Educator for Heaven Hill Brands, covering the premium liqueur portfolio. Lynn has 25 years of experience in the hospitality industry. As National Brand Educator, she is in charge of PAMA and Domaine de Canton’s innovative outreach program designed... Read More →

Sponsors

Thursday July 16, 2015 7:30am - 10:00am CDT
Private

12:30pm CDT

A Brasilian Story presented by Yaguara Cachaca
Artisanal cachaça has been the rising star in bars in its home country and all over the world. The quality of the liquid has improved and become more versatile, allowing it to showcase its distinct body and smoothness in a variety of cocktails. Come and discover this Brasilian Story through the things we do best: good drinks, good food and good people. 

Personalities
avatar for Travis St. Germain

Travis St. Germain

Travis St. Germain has been working as a bartender at Clover Club in New York City for three years. His career in hospitality began over a decade ago in southern Maine where he worked in a number of roles in both the front and back of house operations in bars, restaurants, and hotels... Read More →

Sponsors

Thursday July 16, 2015 12:30pm - 3:00pm CDT
Private

1:00pm CDT

The Middleton House
Join us on Thursday July 16th and Friday July 17th at New Orleans historic Broussard's and step into Midleton, County Cork, Ireland as we educate you on our world class brands. With Jameson at the forefront, we will take you on a journey through the history of Powers, Redbreast and the full range of Singe Pot Still's while introducing you to our newest marques.


Thursday July 16, 2015 1:00pm - 7:00pm CDT
Broussard's 819 Conti St, New Orleans, LA 70112

10:30pm CDT

Bar Fight Club
Join The 86 Company and Del Maguey Mezcal for this annual battle royale as six celebrated bar teams compete in a spirited showdown to claim the ultimate bar bragging rights.

The rules are simple – there are none. Each bar team will serve up great drinks in their own style featuring spirits from The 86 Company (Fords Gin, Caña Brava Rum, Aylesbury Duck Vodka, Tequila Cabeza) and Del Maguey, Single Village Mezcals.

The winners will be determined based on a range of criteria covering cocktail making & presentation with bonus points awarded to the teams who make some noise to keep the party going. Also up for grabs will be the prize for People’s Choice, chosen by the Bar Fight Club crowd that night. It’s all going down…


Thursday July 16, 2015 10:30pm - Friday July 17, 2015 2:00am CDT
Generations Hall 310 Andrew Higgins, New Orleans, LA 70130
 
Friday, July 17
 

7:30am CDT

Power Up with PAMA presented by Heaven Hill Brands
PAMA Pomegranate Liqueur invites you to a special breakfast with National Brand Ambassador Lynn House to Power Up with PAMA. Tracing its origins to the gods and goddesses of mythology, natural therapeutics, rituals of faith, and a taste ripe with discovery, PAMA, the world’s first pomegranate liqueur, bottles the mystery and mythology of the pomegranate. A symbol of prosperity and fertility, pomegranates are ripe with polyphenols, antioxidants that help counteract harmful free radicals, more than that of even red wine or green tea. Harness the power of PAMA and the legendary pomegranate to conquer the beast that is Tales of the Cocktail®.

We will be providing a healthy breakfast Wednesday through Friday to nourish your body and provide energy for you to survive the week. Enjoy the yogurt parfait bar, fresh fruit and fresh squeezed juices along with a well-balanced, protein-packed entrée unique to each day’s meal. Our PAMA Boost frozen smoothie, blended daily with your choice of fruit base, will complement your power up meal and provide that extra boost of energy you need.

Realign your spine with a local yoga instructor that will be on hand to lead the group in some power yoga moves designed to give you a refreshed and rejuvenated start to your day. Let the power of PAMA and Pomegranates energize your mind, body and spirit.

Personalities
avatar for Lynn House

Lynn House

National Brand Educator, Heaven Hill Brands
Lynn House is the National Brand Educator for Heaven Hill Brands, covering the premium liqueur portfolio. Lynn has 25 years of experience in the hospitality industry. As National Brand Educator, she is in charge of PAMA and Domaine de Canton’s innovative outreach program designed... Read More →

Sponsors

Friday July 17, 2015 7:30am - 10:00am CDT
Private

12:30pm CDT

The Dark Batch Challenge presented by Alberta Rye Dark Batch Whisky
Alberta Rye Dark Batch Whisky invites you to discover your dark side and rethink your rye with the Dark Batch Challenge, hosted by Canadian Whisky expert and author of Canadian Whisky, The Portable Expert, Davin de Kergommeaux and Beam Suntory Canadian Whisky Master Ambassador Dan Tullio. Brand new to the U.S. market, Alberta Rye Dark Batch will give guests of the Dark Batch Challenge the opportunity to test and be tested with a rye whisky unlike any other.

Following lunch, guests will explore their dark side, reinterpreting whisky cocktails with a unique innovation competition judged by Davin and Dan.

Personalities
avatar for Davin de Kergommeaux

Davin de Kergommeaux

Writer & Author, Whisky Canada
Award-winning author of Canadian Whisky: The Portable Expert, contributor and feature writer for Whisky Advocate Magazine, contributing editor for Whisky Magazine, founder, Canadian Whisky Awards, whisky judge, public speaker.

Sponsors


Friday July 17, 2015 12:30pm - 3:00pm CDT
Private

1:00pm CDT

The Middleton House
Join us on Thursday July 16th and Friday July 17th at New Orleans historic Broussard's and step into Midleton, County Cork, Ireland as we educate you on our world class brands. With Jameson at the forefront, we will take you on a journey through the history of Powers, Redbreast and the full range of Singe Pot Still's while introducing you to our newest marques.


Friday July 17, 2015 1:00pm - 7:00pm CDT
Broussard's 819 Conti St, New Orleans, LA 70112

9:00pm CDT

DIAGEO BACKYARD HOUSE PARTY
Some of the best parties are the ones that never require leaving home. Diageo will bring the ultimate backyard house party to you­ fit with your favorite house party drinks, a back patio doubling as a dance floor, lawn party games, an ice luge and even a "pool".  Featuring the talents of the USBG World Class Competition, classic house party drinks will be recreated with the finest ingredients and served by the finest barmen: Charles Joly, Jeff Bell, Ricky Gomez and a selection of the top Regional Finalists.  As Warhol once said, "One¹s company, two¹s a crowd and three¹s a party," so invite a friend and come party with us!

Personalities
avatar for Carla Rivera

Carla Rivera

Lead mixologist, Hakkasan
Carla Rivera, 34, an up and coming mixologist and Miami native is bringing her passion for cocktails to Hakkasan at Fontainebleau Miami Beach. Rivera honed her skills as a craft bartender and beverage manager at various bars in Tampa, Florida, after going abroad to Cyprus and Turkey... Read More →
avatar for Charles Joly

Charles Joly

Founder, Crafthouse Cocktails
Chicago native Charles Joly is an award-winning, lifelong food and beverage professional. In 2012 Joly took on the roll of Beverage Director at the Aviary in Chicago. Partnered with Chef Achatz this venture was granted the 2013 James Beard Award for Outstanding Bar Program. Formerly... Read More →
avatar for Jeff Bell

Jeff Bell

General Manager, PDT
Jeff Bell is the General Manager at PDT in New York City and has been working there since 2010. His career in hospitality began his in 2003 washing dishes and bussing tables as a college freshman. Originally just a flexible job to pay for school turned into much more as he worked... Read More →
avatar for Jon Santer

Jon Santer

Owner/Operator, Prizefighter
Jon Santer has been in the spirits industry for the past 15 years. Between 2006 - 08 he was the only person to be a part of the opening teams at: Bourbon & Branch, Beretta, and Heavenʼs Dog. From 2007-2009 he served as President of the San Francisco Chapter of the United States Bartenderʼs... Read More →
avatar for Lynnette Marrero

Lynnette Marrero

Owner/Co-Founder, DrinksAt6/Speed Rack
Lynnette Marrero’s “spirited” career began when she accepted a job at New York’s Flatiron Lounge alongside cocktail savant Julie Reiner. Marrero quickly made the transition from cocktail-waitress to bartender and knew that the spirits industry was her true calling. After learning... Read More →
avatar for Sean Kenyon

Sean Kenyon

Bartender/Proprietor, Williams & Graham, Denver, CO
Sean Kenyon was literally born to be behind a bar. He is a third generation Barman, his Grandfather, Mother and Father have been pub owners and bartenders in New Jersey since the 1930's. Sean was raised in his family's pubs and while other kids wanted to be firemen or super heroes... Read More →

Sponsors

Friday July 17, 2015 9:00pm - Saturday July 18, 2015 12:00am CDT
Contemporary Arts Center Warehouse 900 Camp Street New Orleans, LA 70130-3908
 
Saturday, July 18
 

7:30am CDT

Cocktail Apprentice Breakfast presented by Hendrick's Gin

Chirrrrrp chirrrrp chirrrrpy chirrrrp!

Up with the birds and on with the show!

It is Saturday of Tales and Hendrick’s is here to pull you out of bed, poke a cucumber in your eye and feed you breakfast before one of the biggest days of the year.

With Ambassadors from all over the world this year your CAP breakfast will be available in various languages, accents and dialects.

Just bring yourself and we will bring some odd cheer and nourishment!

 


Personalities
avatar for Coco Prochorowski

Coco Prochorowski

Ambassador to Germany, Hendrick's Gin
avatar for David Piper

David Piper

Global Ambassador, Hendrick's Gin
I'm an adventurer in the world of reality and the world of imagination, and the world of great bars, where they all come together. The fuel for my trips everywhere tends to be a Hendrick's Dry Martini. The realms of magic and poetry and humour and nonsense and love are all available... Read More →
avatar for Joseph Mortera

Joseph Mortera

Brand Ambassador, Hendrick's Gin
While He was studying Philosophy at UNAM (University of Mexico) was when his ideals for hospitality were formed. He has now more than ten years of experience in the hospitality industry, this has allowed him to acquire experience in all the positions behind the bar, up to becoming... Read More →
avatar for Mark Stoddard

Mark Stoddard

Hendrick's Gin Brand Ambassador, William Grant & Sons
avatar for Sebastien Derbomez

Sebastien Derbomez

Hendrick's Gin Ambassador, William Grant & Sons
A pair of free cocktails, a bag of jokes and some tales about the power of nonsense. Can I jump with you in the runaway train of the unusual?

Sponsors

Saturday July 18, 2015 7:30am - 10:00am CDT
Private

12:30pm CDT

A Taste of Kentucky with Bulleit Bourbon presented by Bulleit Bourbon
Bulleit Bourbon would like to treat the hardest working folks at this year's Tales of the Cocktail® to a spirited lunch and some true Kentucky hospitality.

Sponsors

Saturday July 18, 2015 12:30pm - 2:30pm CDT
Private
 

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