Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
View analytic

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Monday, July 13
 

TBA

Tales Restaurant Week
New Orleans has legendary cuisine. That’s no secret. But with five days in this gastronomic city, figuring out where to eat can be a little overwhelming. Well, this year we’re making it a little easier with the Taste of New Orleans. Throughout the week you’ll be able to sample a special price-fixed tasting menu (with a recommended spirit cocktail, of course) at some of city’s most legendary and talked about restaurants. Stop in for lunch or dinner and you’re guaranteed the kind of meal that only New Orleans could produce.

Knappogue at Booty's Street Food

Pavan at Borgne Restaurant

El Dorado Rum at Cane & Table

Angel's Envy at CellarDoor

Rujero Singani at Criollo

Martin Miller's Gin at Doris Metropolitan

Diplomatico Rum at French 75

Cruz Tequila at Johnny Sanchez

Hennessy and Belvedere at Bar R'evolution

Nonino at Salon by Sucre

Louis Royer Cognac at Shaya

Cathead Distillery at SoBou

Sazerac at Superior Seafood

Stolichnaya Elit at The Grill Room at The Windsor Court

Sponsors
avatar for Cathead Distillery

Cathead Distillery

Mississippi's Distillery located just north of Jackson, MS established in 2010.
avatar for Louis Royer Cognac

Louis Royer Cognac

With a history dating back over 160 years, Louis Royer is the story of a French family and considerable expertise in the heart of the Cognac region.


Monday July 13, 2015 TBA
Various Locations Various Locations

6:00pm

MOTAC Presents "State of the Art 2015," Featuring the Tanqueray No. TEN Imperial Shaker by Jason Crawley
PRICE: $50 in advance/$40 for SoFAB-MOTAC and USBG members and all Tales of the Cocktail® registrants/$60 at the door

TICKETS & ADDITIONAL INFO: cocktailmuseum.org/events-and-seminars

The Museum of the American Cocktail (MOTAC), a division of the nonprofit SoFAB Institute, celebrates a singular cultural icon and develops its craft, field, and market through exhibits, programming, and a range of media. Founded by craft cocktail pioneer Dale DeGroff and a group of cocktail authorities and historians, MOTAC advances the profession and expands consumer knowledge of mixology while stressing the importance of responsible drinking. Led by Director Philip M. Dobard, MOTAC maintains permanent collections in New Orleans and Los Angeles and regularly presents both consumer-focused and trade-oriented programs in Los Angeles, New Orleans, New York, and Washington, DC. MOTAC also works to boost career opportunities in the spirits industry and encourage greater participation by women and others under-represented in the field.


Monday July 13, 2015 6:00pm - 8:00pm
Southern Food & Beverage Museum 1504 Oretha C. Haley Blvd., New Orleans, LA 70113
 
Tuesday, July 14
 

TBA

Shop Local
Laginappe is a little something we say in New Orleans when someone gives us a little something extra. During this year’s Tales of the Cocktail®, stores around the city will be offering you some lagniappe for shopping local. Stop at these select local shops and show them your Tasting Room wristband when you make a purchase for a little gift to take home with you. It’s a little way of saying thank you for keeping it local during your time in New Orleans.

Personalities
avatar for Meyer The Hatter

Meyer The Hatter

Meyer The Hatter is The South's Largest Hat Store. We sell quality felt and straw hats for men and women from the world's leading headwear manufacturers: Biltmore - Bailey - Dobbs - Dorfman Pacific - Kangol - Stetson and many more. We invite fans of Tales of the Cocktail® to stop by and visit our 121 year old hat store, located at 120 St. Charles Avenue, just a half block off Canal St. in Downtown New Orleans.
avatar for Queork

Queork

The cork store! All things made with genuine cork fabric including bags, phone cases, shoes and more.
avatar for The Museum of the American Cocktail

The Museum of the American Cocktail

The Museum of the American Cocktail celebrates this an American cultural icon. Founded by Dale DeGroff, and several of the world's most passionate cocktail authorities and historians, The Museum of the American Cocktail seeks to advance the profession and increase consumer knowledge of mixology while stressing the importance of responsible drinking. The New Orleans Collection of The Museum of the American Cocktail is located inside the Southern... Read More →


Tuesday July 14, 2015 TBA
Various Locations Various Locations

TBA

Tales Restaurant Week
New Orleans has legendary cuisine. That’s no secret. But with five days in this gastronomic city, figuring out where to eat can be a little overwhelming. Well, this year we’re making it a little easier with the Taste of New Orleans. Throughout the week you’ll be able to sample a special price-fixed tasting menu (with a recommended spirit cocktail, of course) at some of city’s most legendary and talked about restaurants. Stop in for lunch or dinner and you’re guaranteed the kind of meal that only New Orleans could produce.

Knappogue at Booty's Street Food

Pavan at Borgne Restaurant

El Dorado Rum at Cane & Table

Angel's Envy at CellarDoor

Rujero Singani at Criollo

Martin Miller's Gin at Doris Metropolitan

Diplomatico Rum at French 75

Cruz Tequila at Johnny Sanchez

Hennessy and Belvedere at Bar R'evolution

Nonino at Salon by Sucre

Louis Royer Cognac at Shaya

Cathead Distillery at SoBou

Sazerac at Superior Seafood

Stolichnaya Elit at The Grill Room at The Windsor Court

Sponsors
avatar for Cathead Distillery

Cathead Distillery

Mississippi's Distillery located just north of Jackson, MS established in 2010.
avatar for Louis Royer Cognac

Louis Royer Cognac

With a history dating back over 160 years, Louis Royer is the story of a French family and considerable expertise in the heart of the Cognac region.


Tuesday July 14, 2015 TBA
Various Locations Various Locations

7:30am

Cocktail Apprentice Breakfast at Brennan's presented by Sazerac
Before all the Tales of the Cocktail® festivities kick off, we want to welcome you to our city with some old New Orleans charm. The entire Cocktail Apprentice team will be meeting at the revitalized Brennan’s Restaurant in the French Quarter for a classic New Orleans brunch hosted by New Orleans' own Sazerac Company. We will be joined by our friend Kris Comstock from Buffalo Trace who will talk about what his distillery has been up to and share samples from their impressive selection of whiskeys. Join all your fellow apprentices from around the world and let us serve you for a change.

Sponsors

Tuesday July 14, 2015 7:30am - 9:30am
Private

9:30am

Cocktail Kingdom Pop-Up Shop
Cocktail Kingdom, the world’s premier manufacturer and distributor of professional barware, will once again take over the gift shop of the Hotel Monteleone to present our pop-up shop at Tales of the Cocktail® 2015.

This year, in addition to having our full line of products available for purchase, Cocktail Kingdom’s pop-up shop will also be launching our newest barware collection. When stopping by for classic items such as the Yarai® Mixing Glasses, Koriko® Tins or Teardrop™ Barspoons, be sure to inquire about our exclusive new products that continue to incorporate the Cocktail Kingdom legacy of elegance with design and functionality. Also be sure to take advantage of our Tales pop-up special of free shipping to anywhere in the lower 48 states.

Sponsors

Tuesday July 14, 2015 9:30am - 6:00pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:30am

Octavia Books Pop-Up Shop
If you’re looking to take home some inspiration from Tales of the Cocktail 2015, there’s no better place to stop than our on-site Octavia bookstore. Located in the Hotel Monteleone lobby, Shots of Inspiration returns with one of the most exhaustive collections of cocktail books including the newest titles and old favorites. Stop by throughout the week for our special book signings where the world’s best cocktail writers will be on hand to talk about their latest works and sign a copy for you to take home. Join us to find a little inspiration all week long.



Tuesday July 14, 2015 9:30am - 6:00pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:30am

Registration
The 13th Annual Tales of the Cocktail® starts right here. Before heading off to drink in all that this year’s festival has to offer, stop by registration to pick up your tickets and let our Tales of the Cocktail® team answer all your questions and get you pointed in the right direction. This year, select festivalgoers will be beta testing our new RFID bracelets that have been designed to improve the Tales experience. So make this your first stop before you head off into what is sure to be a historic Tales of the Cocktail® 2015. 

Tuesday July 14, 2015 9:30am - 6:00pm
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:30am

The Bitter Market
What started as a cure for indigestion has grown into one of the most hotly debated topics in the cocktail world—Bitters. With the growing intrigue into these herbal elixirs, there’s been a boom of bitters on the market. Where better than Tales of the Cocktail® give them a try? Stop by our Bitters market to browse a wide selection of bitters from around the world. There you’ll be able to purchase rare and hard-to-find bitters that are sure to fuel the ongoing bitter debate.

Sponsors
avatar for Amargo Chuncho Bitters from Peru

Amargo Chuncho Bitters from Peru

A complex and well balanced combination of over 30 various peels, herbs, roots, barks and flowers from the Peruvian forest including Quina and Sarrapia leaves, macerated and rested for six months in oak Barrels, then bottled to allow you to enhance the flavor of all your cocktail creations.
avatar for Bittercube

Bittercube

Recognized as innovators in the craft bitters scene since 2009, Bittercube Bitters are developed and created in Milwaukee, WI, by hand with naturally sourced ingredients. No extracts or oils have ever been used in Bittercube Bitters.
avatar for Boy Drinks World

Boy Drinks World

Boy Drinks World is a maker of fine handcrafted bitters and extracts.
avatar for Cecil & Merl Cherry Bitters

Cecil & Merl Cherry Bitters

Cecil & Merl is a line of handcrafted, small-batch goods created by the founders of James restaurant in Brooklyn. Each one is an extension of our work at the restaurant and our passion for quality. We’re proud to say Cecil & Merl products are made in the United States with all-natural ingredients and materials. We hope our goods deliver a sense of home and tradition to you and yours.
avatar for Crude Bitters & Sodas

Crude Bitters & Sodas

North Carolina’s first cocktail bitters company and the first bitters company to ever win a Good Food Award!
avatar for Cure All Bitters

Cure All Bitters

Cure All Bitters is a 100% natural cocktail product originally made in Mexico City. We recently moved our production to Denver, and are proudly a Colorado business. Our bitters are produced in small batches using traditional methods. We source all of our ingredients from local companies and use whole spices to create our flavors. Cure All Bitters have no artificial sweeteners, flavors, or sugars of any kind. Every bottle of our bitters is... Read More →
avatar for Jameson Wild Sloe Berry Bitters

Jameson Wild Sloe Berry Bitters

We are delighted to introduce Jameson Wild Sloe Berry Bitters - skilfully created using Irish hand foraged ingredients with Jameson Irish Whiskey. The Irish sloe berry was the object of our affection. With a careful approach of “A third for the Bird, A third for the Tree and A third for Me,” our experienced forager carefully hand-picked his berries from the watchful guard of thorns and spines. From there, the berries were handed off to the... Read More →
avatar for Luxardo

Luxardo

LUXARDO® is Italy’s premier liqueur producer, creating essential ingredients for modern and classic cocktails. Founded in 1821 by Girolamo Luxardo, the company is still family-owned and managed by the sixth generation of the Luxardo Family. Based in Torreglia, located in the Veneto Region in northeastern Italy, the Luxardo Family cultivates around 30,000 of their exclusive Marasca Cherry trees, a proprietary varietal of sour cherries.
avatar for Pink House Alchemy

Pink House Alchemy

Pink House Alchemy (pH) is a Arkansas based company that produces simple syrups, bitters and shrubs. pH works closely with a team of Food Scientists to get the purest extraction from each botanical we use. Arkansas's climate lends to one of the longest growing seasons in the country, and we work tirelessly to harvest as much local fruit as possible. Arkansas black apples, strawberries, passion fruit, elderberries, mulberries, paw paws....the list... Read More →
avatar for Shoots and Roots Bitters

Shoots and Roots Bitters

Shoots and Roots Bitters was started by three botanists to make cocktail bitters that share the flavors and stories of interesting plants from around the world that we have encountered during research and field work. We draws upon over 200 different plants in our blends; all are sustainably sourced. We develop standard protocols for our extraction of the different ingredients to optimize the flavor qualities available from different plant... Read More →
avatar for Suze Bitters

Suze Bitters

Suze was born in 1885, the drink was perfected in 1889 and it officially became the aperitif that the world knows today. In 1896 the iconic bottle was designed by Henri Porte and was eternalized in Picasso’s 1912 painting, “Verre et bouteille de Suze (Glass and bottle of Suze).” For more than a century, Suze has been produced with the strictest respect for tradition, with fresh wild yellow gentian carefully selected and harvested by hand in... Read More →
avatar for The Bitter End Bitters

The Bitter End Bitters

A revolutionary new ingredient for the modern bar, Bitter End bitters give standard bitters a radical twist. Use our superconcentrated Chesapeake Bay, Mexican Mole, Jamaican Jerk, Curry, Memphis Barbeque, Moroccan, and Thai elixirs to enhance classic cocktails with a surprising kick. But don’t stop there. With their distinctive aromas and intense, complex flavors, Bitter End bitters are the building blocks for a world of adventurous new... Read More →


Tuesday July 14, 2015 9:30am - 6:00pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:00am

Meet the Makers:Locally Preserved
Locally Preserved is a New Orleans company on a mission to preserve what is grown locally. Join Emily Vanlandingham from Locally Preserved to sample simple syrups, fruit syrups, and more! 


Tuesday July 14, 2015 10:00am - 11:30am
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:00am

Shots of Inspiration- Bitters Makers and Author Signings
Located in the Hotel Monteleone lobby, the "Shots of Inspiration" table returns with one of the most exhaustive collections of cocktail books including the newest titles and old favorites. Stop by throughout the week for our special book signings where the world’s best cocktail writers will be on hand to talk about their latest works and sign a copy for you to take home. Bitter Makers will also be on hand to discuss and sample their new and classic products. Join us to find a little inspiration all week long.

*Author signings and bitter tasting time slots are 1 hour long and include different authors and bitter makers each day. Be sure to check the daily schedule to see who and when they will be there!*

10:00 AM

11:00 AM
  • Mr. Bitters

12:00 PM

1:00 PM

2:00 PM
  • El Guapo Bitters
  • Jameson Wild Sloe Berry Bitters

3:00 PM
  • Abbott's Aromatic Bitters

4:00 PM
  • Rare Botanical Bitters Company 'Truffe Amere'

5:00 PM


Personalities
avatar for Niki Ganong

Niki Ganong

Author
Author of The Field Guide to Drinking in America, A traveler's handbook to state liquor laws.
avatar for Warren Bobrow

Warren Bobrow

Barman/Brand Ambassador/Author, Cocktail Whisperer
Published author of five books on cocktails. First book, Apothecary Cocktails is in the top 1% of all spirits books on Amazon and was nominated for a Spirited Award at Tales of the Cocktail 2014. | Whiskey Cocktails followed, then Bitters/Shrub Syrup Cocktails. | My current release is Cannabis Cocktails | I appear in the July 2016 and June 2016 issues of High Times Magazine | I'm a Cannabis Cup Judge | Ministry of Rum Judge 2010... Read More →

Sponsors
avatar for Jameson Wild Sloe Berry Bitters

Jameson Wild Sloe Berry Bitters

We are delighted to introduce Jameson Wild Sloe Berry Bitters - skilfully created using Irish hand foraged ingredients with Jameson Irish Whiskey. The Irish sloe berry was the object of our affection. With a careful approach of “A third for the Bird, A third for the Tree and A third for Me,” our experienced forager carefully hand-picked his berries from the watchful guard of thorns and spines. From there, the berries were handed off to the... Read More →


Tuesday July 14, 2015 10:00am - 6:00pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:30am

Un Vero Aperitivo Italiano- Mancino Vermouth
Join world-renowned Italian bartender, Giancarlo Mancino, and discover his exceptional vermouth. He will discuss why he created this stunning range of unique, yet classic, aperitifs. Learn all about the man, the process, and the inspiration behind arguably the most interesting line of new products to reach US shores in a long time. Mancino Vermouth Secco, Mancino Vermouth Bianco Ambrato, and Mancino Vermouth Rosso Amaranto are redefining what is possible in this category.

Please join us in what will be a memorable First Sip at Tales and an opportunity to learn from a master bartender how the most innovative bars and restaurants around the world are integrating these products into their programs.

Personalities
avatar for Giancarlo Mancino

Giancarlo Mancino

Founder, Mancino Vermouth
Giancarlo Mancino is one of the most talented | and best bartenders ever to come out of Italy . | A charming host and a master of vintage cocktails | He is also the founder of Mancino Vermouth. | Based between Hong Kong and Europe running a Bar and Beverage International Consultancy Company called GiancarloBAR Limited helping the most luxury property all over Asia, At moment Bartending and consultant at ON Kitchen & Dining in Hong Kong... Read More →
avatar for Lars Fasel

Lars Fasel

Owner, Fasel Shenstone
Lars Fasel is the founder and owner of Fasel Shenstone. Fasel Shenstone was established in 2013 and began importing and managing multiple vermouth producers from Europe. Expanding quickly, their portfolio has garnered the attention of major restaurants, bars, hotels, and retail outlets. Fasel Shenstone's portfolio will be undergoing another major expansion in late summer and fall of 2015. | | Lars Fasel holds a Master's Degree from The... Read More →
avatar for Leith Shenstone

Leith Shenstone

Owner, Fasel Shenstone
I am an importer of aperitifs, digestifs, and other fine European traditions. We go out into the world to find great quality and authentic products that deserve to be here in the US, and that merit the attention of people committed to the craft of bar owning, managing or tending, as well as anyone who cares to explore the finer parts of drinking culture. But please, talk to me about anything! @faselshenstone @leithshenstone

Sponsors

Tuesday July 14, 2015 10:30am - 1:30pm
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

11:00am

USBG Master Accreditation Testing
The USBG is offering live Master Accreditation testing for the Spirits Professional written, Advanced Bartender written and Advanced Bartender practical exams. Exams are $150 each for USBG members.

The are no pre-requisites for the Spirits Professional Exam. The Spirits Professional Exam must be passed prior to taking either the Advanced Bartender Written Exam or Advanced Bartender Practical Exam.

All exams will take place on Tuesday, July 14th at the Four Points by Sheraton French Quarter Hotel located at 541 Bourbon Street. Exams are scheduled between 11AM – 4PM. You will receive your scheduled exam time closer to the event date.

For more information and to register, please click on the link to the test you would like to register for:

MA Spirits Professional Exam Registration

MA Advanced Bartender – PRACTICAL Exam Registration 
<SPACE IS LIMITED… RESERVE YOUR SPOT TODAY>

MA Advanced Bartender – WRITTEN Exam Registration

Sponsors
avatar for United States Bartenders' Guild

United States Bartenders' Guild

The mission of the United States Bartenders' Guild is to united the hospitality community to advance professional bartending. We accomplish this through working with our committed partners to enrich the career advancement of our members through peer-to-peer learning, expert instruction, service projects, and competition.


Tuesday July 14, 2015 11:00am - 4:00pm
Sheraton Four Points 541 Bourbon Street

12:00pm

Meet the Makers: Cook Me Somethin' Mister
Join Kristen Preau from Cook Me Somethin' Mister to sample some delecious New Orleans style Jambalya! 

Tuesday July 14, 2015 12:00pm - 1:30pm
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

12:00pm

Suite Silencio by Mezcal El Silencio

If you are doing Tales of the Cocktail right… running from event to event, imbibing endless spirit-ful tastings, and enjoying all-hours craziness in the sizzling New Orleans heat… we bet you’re a bit frazzled and fatigued.

Come escape the mayhem in the cool, quiet Penthouse retreat of Suite Silencio. 

Greeted by a beautiful enchantress, sit and sip a refreshing Mezcal El Silencio signature cocktail of Mezcal Espadin, honeydew melon, coconut water, lemon juice and basil crystals in the zenned-out oasis surrounding you.  Relax, close your eyes and enjoy the peaceful Silence while you ponder the question…. “where would I like it?”  Then, pamper yourself with 10 heavenly minutes of a calming chair massage. You’ll leave refreshed, revived and ready to re-load.  

Daily appointments available Wednesday-Saturday: 10:30am to 3:30pm(reserve appointments at www.mezcalelsilencio.com/ss.html or walk-ins welcome).

Join us and #ShareTheSilence



Tuesday July 14, 2015 12:00pm - 6:00pm
Ernest Hemingway Suite at the Hotel Monteleone 2014 Royal Street New Orleans, LA 70130

12:30pm

Tales 365 and Fellow Lunch and Learn Seminar
Limited Capacity seats available

Seminar and Luncheon

How the Global Drinks Business Works 2.0


Updated and expanded since its debut at Tales of the Cocktail, Award-Winning presenter and Tales of the Cocktail Director of Education, Philip Duff, takes you behind the curtain to explain the nuts and bolts of how the $264BN global spirits industry really works. From artisanal producers, to planet-spanning liquor empires: It's a rollicking tale. Takin in plucky entrepreneurs, predatory management consultants, oft-baffling drinks trends, needy shareholders, and the ever-present push to "add value". After attending this seminar you'll never walk into a bar- or liquor store- the same way again! 


**RSVP Required

Speakers
avatar for Philip Duff

Philip Duff

Director, Liquid Solutions & Tales of the Cocktail
Director of Education for Tales of the Cocktail, bar & beverage consultant, founder of door 74 (Amsterdam), in-demand spirits educator, but I never talk about my work at the orphan dolphin sanctuary, do you hear? Never.

Sponsors
avatar for Perfect Purée of Napa Valley

Perfect Purée of Napa Valley

Since 1988, The Perfect Purée of Napa Valley has indulged the culinary passions of chefs, mixologists and food enthusiasts with products that provide ultimate fresh fruit flavor without the peeling, dicing and simmering required for making purées from scratch.The company offers 40 flavors ranging from pantry staples like raspberry, strawberry and banana to the exotic lychee, passion fruit and pink guava. All products contain no... Read More →



Tuesday July 14, 2015 12:30pm - 3:00pm
La Nouvelle Orleans Ballroom at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

2:00pm

Meet the Makers: La Canne Sugar
Tony Bonomolo will be showing off his collection La Canne Sugar, consisting of natural sugar flavours such as lavender, pecan, and ginger! You will have no problem finding the perfect accent to add to your favorite cocktail! 

Tuesday July 14, 2015 2:00pm - 3:30pm
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

2:00pm

Celebrate Bastille Day with Lillet! presented by Lillet

Join Lillet in the Monteleone lobby as we celebrate France's Bastille Day! Happily falling on the same date as check-in begins, Lillet welcomes you with festive libations and bites celebrating La Fête nationale, the kick-off of Tales of the Cocktail®, and the quintessential aperitif! A lobby favorite last year, join us at the Lillet cart for tried and true classics as well as our most beloved originals, showcasing the refreshing summer flavors of Lillet Blanc and Rose.


Sponsors

Tuesday July 14, 2015 2:00pm - 4:00pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

2:30pm

A Unique Sipping Experience- Riazul Anejo Tequila presented by Terlato Artisan Spirits
Riazul was founded in the desert Highlands of Jalisco, Mexico on land that was handed down from generation to generation for more than 200 years. The unique terroir, with its virgin volcanic soils and the area’s harshest micro climate, produces Blue Agave unlike anywhere else in Jalisco. That is where Inaki Orozco, the founder of Riazul, hand-planted his Blue Agave shoots with the permission of his family’s elders.

After two distillations, Riazul Anejo is aged for two years in Cognac barrels. It displays subtle hints of Agave, driven by delicate flavors of honey, vanilla, dried fruits, and spices.  

Kick off Tales of the Cocktail® with a complimentary sample of Riazul Anejo at registration and find out why Business Insider named it the #1 Tequila in the world.

Personalities
avatar for Inaki Orozco

Inaki Orozco

Riazul Imports
Iñaki Orozco is founder, president, and CEO of Riazul Imports, a tequila company that is 200 years in the making. The 620 acres of land in the Highlands of Jalisco, Mexico, where his blue agave is grown, was handed down in his family from his great-great grandmother. She was awarded the land for her assistance during the Mexican War of Independence and its virgin soil lay dormant until Inaki asked permission from his family elders to plant... Read More →

Sponsors
avatar for Terlato Artisan Spirits

Terlato Artisan Spirits

Terlato Artisan Spirits offers an exclusive collection of hand-crafted premium spirits from around the world.


Tuesday July 14, 2015 2:30pm - 5:30pm
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

The Dine, Wine and Spirits Show
The Dine, Wine and Spirits Show will broadcast live, on WGSO 990 AM, www.wgso.com and through the TuneIn Radio app in both Apple and Android formats, from Tales of the Cocktail®, 3-5 p.m., on Tuesday, July 14, and Wednesday, July 15. Listen to the real-time reports of all the happenings at Tales from guests, program speakers and sponsors.  

Tuesday July 14, 2015 3:00pm - 5:00pm
Criollo Restaurant at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

4:00pm

Meet the Makers: Bittered Sling
Lauren Mote from Bittered Sling is joing us to demonstrate how to use our limited edition Tales of the Cocktail Bitters Pack! This retail line of high-quality, small-batch bitters uses homegrown and artisanal products that provide palate, plate and potion with a subtle-yet-exciting fusion of flavours.  

Tuesday July 14, 2015 4:00pm - 5:30pm
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

5:00pm

Dynamic Duo: Meet the Maestro with Diplomatico Master Distiller Tito Cordero at French 75
French 75 Featuring Diplomatico Rum

Kick of your Tales of the Cocktail® with Tito Cordero, Diplomatico Ron Maestro and two time winner of Distiller of the Year at the Golden Rum Barrel Awards, to explore one of the most awarded rums in the world both neat and in cocktails crafted by French 75’s own Chris Hannah paired with Leo Robitschek of the NOMAD in New York.

Rum Diplomático was established in 1959 out of a partnership between Venezuela’s best rum distilleries and Seagram’s International, and its Reserva Exclusiva formed part of their “Rare Rums of The Carribean” collection. After Seagram’s sold the distilleries back to its Venezuela distillers and operators, Rum Diplomático continued to build on its past success. The Rum Diplomático distilleries were the first in Venezuela to be certified with ISO 14001 in recognition of its environmental initiatives. In 2014, Drinks International revealed that Rum Diplomático is the #1 Trending Rum in America’s Hottest Bars.


Personalities
avatar for Leo Robitschek

Leo Robitschek

A native of Venezuela, Leo began his career in hospitality while attending the University of Miami. Shortly after graduating he moved to New York City where he developed an appreciation for a well-crafted cocktail using seasonal ingredients and a diverse array of spirits. He quickly immersed himself in the cocktail world and gained recognition among his peers and his patrons.In 2005 Leo was hand-picked by Eleven Madison Park to help reinvent... Read More →
avatar for Tito Cordero

Tito Cordero

Maestro Ronero, Rum Diplomatico
A chemical engineer born in Venezuela, Tito Cordero graduated from the Polytechnic University of Barquisimento. Tito joined DUSA in 1988 and has been working with Diplomático since its creation. Through the years he has acquired the experience and expertise necessary to fulfill his current role, Diplomático's Maestro Ronero or Master Blender.  Throughout his tenure, he has perfected his knowledge in the art of rum making... Read More →

Sponsors

Tuesday July 14, 2015 5:00pm - 7:00pm
Arnaud's French 75 813 Bienville St, New Orleans, LA 70112

5:00pm

Mig Fuel Poolside Party Launch presented by Phenix Brands

For years Mig Fuel has been in development and this year, it is complete and… it launches at Tales! Kick off the week with us, Phenix Brands, as we debut our newest creation that is sure to take the world by storm! Mig Fuel is a high octane 90 proof shooter that has no other comparison on the market.

We have been known to throw one hell of a party and this year is no different, join Ray “Godfather” Edwards and the Master Bar Czar’s as we take over the pool at the Monteleone and transform it to the biggest, baddest training facility for new recruits to the Mig Fuel Brand.

No further explanation is needed. Shots will be flowing, Music will be blasting, and no party is complete without the “Mig-ettes” our very own Russian models! Grab that SPF cause this is 90 Proof!

Personalities
avatar for Ray Edwards

Ray Edwards

Founder / CEO, Phenix Brands
Founder and CEO of Phenix Brands, LLC. Our brands include STILETTO Vodka (aka: SHPILKA Vodka), LONDON Vodka, SAMOGON, MIG Fuel (90 Proof Shooter) and LL Kinanhan's Irish Whiskey (The preferred whiskey of Jerry Thomas 1862) Showman, bartender, consumer and friend to many but not all...

Sponsors

Tuesday July 14, 2015 5:00pm - 7:00pm
Pool at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

6:00pm

Dynamic Duo: Here’s Looking at You, Kid
The Cocktail Bar at The Windsor Court Featuring William Grant

Here’s Looking at You, Kid. Starring Charlotte Voisey and Kent Westmoreland. Cocktails inspired by classic noir films and fiction.

Featured Cocktails:

Kiss Me Deadly (inspired by the novel Kiss Me Deadly)
Reyka Vodka, Sweet Vermouth, Apricot Brandy

Gilda’s Mimosa (inspired by the film Gilda)
Solerno Blood Orange Liqueur, Averna, Orange Juice, Prosecco

Redemption of Baronne Street (inspired by the novel Baronne Street)
Hendricks Gin, Rose Water, Grapefruit Juice, Cucumber, Tonic Water

The Dane’s Twist (inspired by the film Miller’s Crossing)
Tullamore Dew, Sweet Vermouth, Cointreau

Poisoned Rose (Inspired by Lauren Bacall)
Hendrick’s gin, Lillet Rouge, apple and fresh lemon shaken with rose petal infused simple syrup and orange bitters

Treacle Noir (for Philip Marlowe in The Big Sleep)
Flor de Cana 18, coffee liqueur, crème de cacao and Solerno stirred with The Bittered Sling Chocolat Malagache

Double Indemnity
Montelobos Mezcal, Maderia Wine, Lillet Rouge, egg white and fresh pineapple

 

Personalities
avatar for Charlotte Voisey

Charlotte Voisey

Director of Advocacy, William Grant & Sons
Best American Brand Ambassador, two times Golden Spirit Award winner at Tales of the Cocktail, James Beard recognition, regular TV appearances including a trip to London to cover the Royal Wedding with CBS News make for exciting times for British born mixologist Charlotte Voisey.A keen student of the craft of the cocktail, Charlotte’s mixology style is ever evolving and exciting to follow. Charlotte currently looks after the coveted spirits... Read More →
avatar for Kent Westmoreland

Kent Westmoreland

Cocktail Purist. And all that implies., Cocktail Bar @ The Windsor Court Hotel
As passionate about people as he is knowledgeable about classic cocktails, Kent Westmoreland is right at home behind the bar getting to know his customers and recommending new drinks in place of old standbys. His expertise in classic and craft cocktails proves instrumental in his role as head mixologist for Windsor Court. | Westmoreland manages the cocktail program for Windsor Court’s Polo Club Lounge and Cocktail Bar, developing menus... Read More →

Sponsors
avatar for William Grant & Sons

William Grant & Sons

William Grant & Sons


Tuesday July 14, 2015 6:00pm - 8:00pm
The Cocktail Bar at The Windsor Court 300 Gravier St

7:00pm

Dynamic Duo: Bols is Back! (in the 80s) with Kimberly Patton-Bragg and Kate Gerwin
Bols is Back! 

Join the most dynamic duo since Batman and Robin: KPB & Aidan Demerest at the glammest event since 1988.

The room will flow with 80’s swag, the drink fountain will let the blue cocktails flow. And you can let your epic moves flow during the ultimate 80’s lip sync battle, MC’d by Kate Gerwin and her Girls with Bols.

80’s attire is of course encouraged; if you have no room in the suitcase we will let you borrow some of ours.  

Bring the Noise…Tuesday 7pm at the Three Muses.

 


Personalities
avatar for Kate Gerwin

Kate Gerwin

World Champion/Global Brand Ambassador, Lucas Bols
Kate is the General Manager of HSL Hospitality in Bismarck, North Dakota. She oversees the operation of three bars, a restaurant, catering facility and retail operation, and has owned and operated her own award winning establishments. She is the current BATW World Champion and has started the Girls With Bols female bar mentorship program beginning in six major markets in the US this year. She is a consultant for Spike TV's Bar Rescue. Kate... Read More →
avatar for Kimberly Patton-Bragg

Kimberly Patton-Bragg

General Manager/Head Barkeep, Three Muses
A restaurant-industry veteran with twenty years of experience under her belt, managing partner and bar program director Kimberly Patton-Bragg was recently chosen by askmen.com as one of the top ten female bartenders in the country. Several publications have featured Kimberly’s original cocktails, including Imbibe, The New York Times, Nightclub & Bar, Saveur, Food & Wine, and the Times-Picayune. She is featured in the... Read More →

Sponsors

Tuesday July 14, 2015 7:00pm - 9:00pm
Three Muses

10:00pm

Dynamic Duo: Summer & Smoke w/ Kimberly Patton-Bragg, Misty Kalkofen, and Otis Florence presented by Bond & Royal Spirits Co.
Three Muses Featuring Bond & Royal

Summer & Smoke
Join Misty Kalkofen, Otis Florence and Kimberly Patton-Bragg for an evening of “Summer and Smoke”.  An evening of music and cocktails inspired by the great Tennessee Williams from the Bond & Royal portfolio including Del Maguey Single Village Mezcal, Campo de Encanto Pisco, Siete Leguas Tequila, Banks Rum, Pere Magloire Calvados, and Dimmi Liquore.  Stretch out of the quarter to Frenchmen Street to Three Muses where there will be music performed by the fabulous Shotgun Jazz Band.

Personalities
avatar for Kimberly Patton-Bragg

Kimberly Patton-Bragg

General Manager/Head Barkeep, Three Muses
A restaurant-industry veteran with twenty years of experience under her belt, managing partner and bar program director Kimberly Patton-Bragg was recently chosen by askmen.com as one of the top ten female bartenders in the country. Several publications have featured Kimberly’s original cocktails, including Imbibe, The New York Times, Nightclub & Bar, Saveur, Food & Wine, and the Times-Picayune. She is featured in the... Read More →

Sponsors

Tuesday July 14, 2015 10:00pm - Wednesday July 15, 2015 12:00am
Three Muses

10:00pm

The Spare Room with Bacardi Presents the Fourth Annual Ode To The Bowl

The Spare Room will be once again kicking off the week of festivities at Tales of the Cocktail. This event brings proprietors and bartenders from all over the country to compete in a bowling tournament for the ages- amidst the camaraderie of friendly competition and an exuberant social atmosphere, attendees will also enjoy food, libations, keepsakes, a very special surprise musical performance. Ode to the Bowl is made possible by Bacardi.


Sponsors
avatar for Bacardi USA

Bacardi USA

Bacardi
avatar for The Spare Room

The Spare Room

The Spare Room
The Spare Room is a gaming parlor and cocktail lounge located in the Hollywood Roosevelt Hotel. It is a place built on social interaction, that brings groups together by their appreciation and passion for innovative cocktails, music, desgin and the camaraderie of gaming. A place where the attention to detail exudes a sense of authenticity, permanence and comfort. A place driven by the quality of the product and heightened by the service with... Read More →


Tuesday July 14, 2015 10:00pm - Wednesday July 15, 2015 1:00am
Rock N' Bowl 3000 South Carrollton Avenue New Orleans, LA 70119
 
Wednesday, July 15
 

TBA

Shop Local
Laginappe is a little something we say in New Orleans when someone gives us a little something extra. During this year’s Tales of the Cocktail®, stores around the city will be offering you some lagniappe for shopping local. Stop at these select local shops and show them your Tasting Room wristband when you make a purchase for a little gift to take home with you. It’s a little way of saying thank you for keeping it local during your time in New Orleans.

Personalities
avatar for Meyer The Hatter

Meyer The Hatter

Meyer The Hatter is The South's Largest Hat Store. We sell quality felt and straw hats for men and women from the world's leading headwear manufacturers: Biltmore - Bailey - Dobbs - Dorfman Pacific - Kangol - Stetson and many more. We invite fans of Tales of the Cocktail® to stop by and visit our 121 year old hat store, located at 120 St. Charles Avenue, just a half block off Canal St. in Downtown New Orleans.
avatar for Queork

Queork

The cork store! All things made with genuine cork fabric including bags, phone cases, shoes and more.
avatar for The Museum of the American Cocktail

The Museum of the American Cocktail

The Museum of the American Cocktail celebrates this an American cultural icon. Founded by Dale DeGroff, and several of the world's most passionate cocktail authorities and historians, The Museum of the American Cocktail seeks to advance the profession and increase consumer knowledge of mixology while stressing the importance of responsible drinking. The New Orleans Collection of The Museum of the American Cocktail is located inside the Southern... Read More →


Wednesday July 15, 2015 TBA
Various Locations Various Locations

TBA

Tales Restaurant Week
New Orleans has legendary cuisine. That’s no secret. But with five days in this gastronomic city, figuring out where to eat can be a little overwhelming. Well, this year we’re making it a little easier with the Taste of New Orleans. Throughout the week you’ll be able to sample a special price-fixed tasting menu (with a recommended spirit cocktail, of course) at some of city’s most legendary and talked about restaurants. Stop in for lunch or dinner and you’re guaranteed the kind of meal that only New Orleans could produce.

Knappogue at Booty's Street Food

Pavan at Borgne Restaurant

El Dorado Rum at Cane & Table

Angel's Envy at CellarDoor

Rujero Singani at Criollo

Martin Miller's Gin at Doris Metropolitan

Diplomatico Rum at French 75

Cruz Tequila at Johnny Sanchez

Hennessy and Belvedere at Bar R'evolution

Nonino at Salon by Sucre

Louis Royer Cognac at Shaya

Cathead Distillery at SoBou

Sazerac at Superior Seafood

Stolichnaya Elit at The Grill Room at The Windsor Court

Sponsors
avatar for Cathead Distillery

Cathead Distillery

Mississippi's Distillery located just north of Jackson, MS established in 2010.
avatar for Louis Royer Cognac

Louis Royer Cognac

With a history dating back over 160 years, Louis Royer is the story of a French family and considerable expertise in the heart of the Cognac region.


Wednesday July 15, 2015 TBA
Various Locations Various Locations

7:30am

Power Up with PAMA presented by Heaven Hill Brands
PAMA Pomegranate Liqueur invites you to a special breakfast with National Brand Ambassador Lynn House to Power Up with PAMA. Tracing its origins to the gods and goddesses of mythology, natural therapeutics, rituals of faith, and a taste ripe with discovery, PAMA, the world’s first pomegranate liqueur, bottles the mystery and mythology of the pomegranate. A symbol of prosperity and fertility, pomegranates are ripe with polyphenols, antioxidants that help counteract harmful free radicals, more than that of even red wine or green tea. Harness the power of PAMA and the legendary pomegranate to conquer the beast that is Tales of the Cocktail®.

We will be providing a healthy breakfast Wednesday through Friday to nourish your body and provide energy for you to survive the week. Enjoy the yogurt parfait bar, fresh fruit and fresh squeezed juices along with a well-balanced, protein-packed entrée unique to each day’s meal. Our PAMA Boost frozen smoothie, blended daily with your choice of fruit base, will complement your power up meal and provide that extra boost of energy you need.

Realign your spine with a local yoga instructor that will be on hand to lead the group in some power yoga moves designed to give you a refreshed and rejuvenated start to your day. Let the power of PAMA and Pomegranates energize your mind, body and spirit.

Personalities
avatar for Lynn House

Lynn House

National Brand Educator, Heaven Hill Brands
Lynn House is the National Brand Educator for Heaven Hill Brands, covering the premium liqueur portfolio. Lynn has 25 years of experience in the hospitality industry. As National Brand Educator, she is in charge of PAMA and Domaine de Canton’s innovative outreach program designed to educate bartenders and distributor staffs on the versatility of these liqueurs. Formerly Chief Mixologist and Beverage Director at Blackbird Restaurant in... Read More →

Sponsors

Wednesday July 15, 2015 7:30am - 10:00am
Private

8:00am

Cafe Torino
A little piece of Torino comes to New Orleans. Your one stop shop for Italian espresso in the morning and Vermouth cocktails and apertivi in the afternoon while you peruse an installation from the Martini & Rossi and Noilly Prat Archive.  Featuring 2014 Spirited Award winning Brand Ambassador Giuseppe Gallo and friends.


Wednesday July 15, 2015 8:00am - 11:00am
Angela King Gallery 241 Royal St, New Orleans, LA 70130

8:30am

Woody Creek Distillers Colorado Nose to Tales Breakfast
Reservation Phone Number: (504) 681-4444
Price: $50 inclusive

In Woody Creek Colorado we grow our own Potatoes, ferment and distill award winning fresh Potato Vodka.

We feed local pig farmers our Potato stillage.

Our Nose to Tales Breakfast will feature butcher selections from one of our valley pigs and paired up with Woody Creek Cocktails featuring Woody Creek Potato Vodka and Woody Creek Straight Colorado Rye designed by our Woody Creek National Brand Ambassador Sean Kenyon, who will be hosting the breakfast as well.

Personalities
avatar for Keith Hemeon

Keith Hemeon

V.P. ofSales, Woody Creek Distillers
avatar for Sean Kenyon

Sean Kenyon

Bartender/Proprietor, Williams & Graham, Denver, CO
Sean Kenyon was literally born to be behind a bar. He is a third generation Barman, his Grandfather, Mother and Father have been pub owners and bartenders in New Jersey since the 1930's. Sean was raised in his family's pubs and while other kids wanted to be firemen or super heroes, he always wanted to be a Bartender. He first stepped behind the bar at the young age of sixteen and has never left. Over the course of his 29-year bartending career... Read More →

Sponsors
avatar for Woody Creek Distillers

Woody Creek Distillers

Woody Creek Distillers is a family owned and operated distillery located right outside of Aspen, CO. Our signature brand is our Woody Creek Potato Vodka where we control every aspect of production : planting our own Potatoes, growing, harvesting, fermenting and distilling. We produce award winning Potato Vodkas for 3 months in the fall and then we roll over to whiskey production and recently released our Woody Creek Straight Colorado Rye Whiskey... Read More →


Wednesday July 15, 2015 8:30am - 10:00am
Criollo Restaurant at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:00am

Good Morning Tales Bar presented by William Grant & Sons

Eye opener you say? Traditionally a morning drink huh? Those that started their day with a cocktail were said to be smart, sophisticated, the types that got things done? Ok.

So here you have it the GOOD MORNING TALES OF THE COCKTAIL® bar presented by William Grant & Sons in the Hotel Monteleone each morning, Wednesday through Saturday.

Try bite sized Reyka infused tomatoes on Wednesday, breakfast Martinis and cucumber eye masks with Hendrick’s on Friday and a little bit of everything else in between.

The eclectic Ambassadors of William Grant & Sons will be tending bar and waking you up each day at Tales of the Cocktail® – come by and see us.

Personalities
avatar for Camille Austin "La Loba"

Camille Austin "La Loba"

US Ambassador / La Loba, Mezcal Montelobos
Camille Austin, also known as “La Loba”, is the dynamic Montelobos Mezcal United States Brand Ambassador with a distinctive style. Camille’s mission as the Montelobos Ambassador is to honor the Oaxacan heritage and culture by sharing the art of agave in cocktails and the tradition of mezcal. | | Since moving to the U.S. from her native Cancun, Mexico, Camille’s retro-styled cocktail innovations have graced the menus of some of the... Read More →
avatar for Charlotte Voisey

Charlotte Voisey

Director of Advocacy, William Grant & Sons
Best American Brand Ambassador, two times Golden Spirit Award winner at Tales of the Cocktail, James Beard recognition, regular TV appearances including a trip to London to cover the Royal Wedding with CBS News make for exciting times for British born mixologist Charlotte Voisey.A keen student of the craft of the cocktail, Charlotte’s mixology style is ever evolving and exciting to follow. Charlotte currently looks after the coveted spirits... Read More →
avatar for Dean Callan

Dean Callan

Global Brand Ambassador, Monkey Shoulder Scotch Whisky
Dean Callan started his career as a bartender on the Gold Coast of Australia, having been told in an interview that “Your bar certificates aren’t any good here, we only hire bartenders with experience” his reply was “I’ll work for free until I’m better than your worst bartender” needless to say he got the job, and hasn’t looked back since. | Over a decade on and Dean is still as passionate as ever... Read More →
avatar for Han Shan

Han Shan

Hudson Whiskey Ambassador, William Grant & Sons
Before turning his love of Hudson Whiskey into a vocation, this autodidactic polymath traveled the world as an environmental and human rights campaigner, film and video producer, painter, photographer, storyteller, and bon vivant. With an abiding love for the history and enjoyment of fine spirits, Han has long been renowned amongst rabble-rousers for convening creative conspiracies over craft cocktails. | | A self-proclaimed whiskey nerd... Read More →
avatar for Jaime Salas

Jaime Salas

US Ambassador, Milagro Tequila
Combining passion, charisma and originality with an unrivalled knowledge and reverence for the art of tequila, Milagro Ambassador Jaime Salas is the perfect embodiment of modern day Mexico. Having grown up dividing his time between the creative freedom of San Francisco and Mexico’s tequila producing region of Jalisco, Jaime developed a unique perspective on the country’s most famous export, which has informed every aspect of his career since... Read More →
avatar for JP De Loera

JP De Loera

Milagro Brand Ambassador, William Grant & Sons
avatar for Mark Stoddard

Mark Stoddard

Hendrick's Gin Brand Ambassador, William Grant & Sons
avatar for Trevor Schneider

Trevor Schneider

Reyka Vodka US, William Grant & Sons

Sponsors
avatar for William Grant & Sons

William Grant & Sons

William Grant & Sons


Wednesday July 15, 2015 9:00am - 10:30am
Carousel Lounge at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:00am

Kick Start Coffee Bar presented by Orleans Coffee Exchange
With your action-packed Tales of the Cocktail® schedule, it’s important to get off to a fresh start every morning. Well, the Kick Start Coffee Bar has you covered. Stop by for a complimentary coffee, café au lait, espresso or any other caffeinated beverage of your choice expertly crafted by our friends at Orleans Coffee Exchange. Grab a cup and get on your way to whatever your day at Tales of the Cocktail® has in store.


Wednesday July 15, 2015 9:00am - 10:30am
Carousel Lounge at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:30am

Cocktail Kingdom Pop-Up Shop
Cocktail Kingdom, the world’s premier manufacturer and distributor of professional barware, will once again take over the gift shop of the Hotel Monteleone to present our pop-up shop at Tales of the Cocktail® 2015.

This year, in addition to having our full line of products available for purchase, Cocktail Kingdom’s pop-up shop will also be launching our newest barware collection. When stopping by for classic items such as the Yarai® Mixing Glasses, Koriko® Tins or Teardrop™ Barspoons, be sure to inquire about our exclusive new products that continue to incorporate the Cocktail Kingdom legacy of elegance with design and functionality. Also be sure to take advantage of our Tales pop-up special of free shipping to anywhere in the lower 48 states.

Sponsors

Wednesday July 15, 2015 9:30am - 6:00pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:30am

Meet the Poster Maker Robert Rodriguez
For the seventh consecutive year, Robert Rodriguez has lent his artistic talents in creating the Tales of the Cocktail® commemorative poster. Stop by throughout the week to meet Robert and get your signed copy of this year’s edition inspired by the 1940s cocktail bars and burlesque clubs of Bourbon Street. It will make for the perfect keepsake to remember the five spirited days you spent at Tales of the Cocktail® 2015.

Wednesday July 15, 2015 9:30am - 6:00pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:30am

Octavia Books Pop-Up Shop
If you’re looking to take home some inspiration from Tales of the Cocktail 2015, there’s no better place to stop than our on-site Octavia bookstore. Located in the Hotel Monteleone lobby, Shots of Inspiration returns with one of the most exhaustive collections of cocktail books including the newest titles and old favorites. Stop by throughout the week for our special book signings where the world’s best cocktail writers will be on hand to talk about their latest works and sign a copy for you to take home. Join us to find a little inspiration all week long.



Wednesday July 15, 2015 9:30am - 6:00pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:30am

Registration
The 13th Annual Tales of the Cocktail® starts right here. Before heading off to drink in all that this year’s festival has to offer, stop by registration to pick up your tickets and let our Tales of the Cocktail® team answer all your questions and get you pointed in the right direction. This year, select festivalgoers will be beta testing our new RFID bracelets that have been designed to improve the Tales experience. So make this your first stop before you head off into what is sure to be a historic Tales of the Cocktail® 2015. 

Wednesday July 15, 2015 9:30am - 6:00pm
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:30am

The Bitter Market
What started as a cure for indigestion has grown into one of the most hotly debated topics in the cocktail world—Bitters. With the growing intrigue into these herbal elixirs, there’s been a boom of bitters on the market. Where better than Tales of the Cocktail® give them a try? Stop by our Bitters market to browse a wide selection of bitters from around the world. There you’ll be able to purchase rare and hard-to-find bitters that are sure to fuel the ongoing bitter debate.

Sponsors
avatar for Amargo Chuncho Bitters from Peru

Amargo Chuncho Bitters from Peru

A complex and well balanced combination of over 30 various peels, herbs, roots, barks and flowers from the Peruvian forest including Quina and Sarrapia leaves, macerated and rested for six months in oak Barrels, then bottled to allow you to enhance the flavor of all your cocktail creations.
avatar for Bittercube

Bittercube

Recognized as innovators in the craft bitters scene since 2009, Bittercube Bitters are developed and created in Milwaukee, WI, by hand with naturally sourced ingredients. No extracts or oils have ever been used in Bittercube Bitters.
avatar for Boy Drinks World

Boy Drinks World

Boy Drinks World is a maker of fine handcrafted bitters and extracts.
avatar for Cecil & Merl Cherry Bitters

Cecil & Merl Cherry Bitters

Cecil & Merl is a line of handcrafted, small-batch goods created by the founders of James restaurant in Brooklyn. Each one is an extension of our work at the restaurant and our passion for quality. We’re proud to say Cecil & Merl products are made in the United States with all-natural ingredients and materials. We hope our goods deliver a sense of home and tradition to you and yours.
avatar for Crude Bitters & Sodas

Crude Bitters & Sodas

North Carolina’s first cocktail bitters company and the first bitters company to ever win a Good Food Award!
avatar for Cure All Bitters

Cure All Bitters

Cure All Bitters is a 100% natural cocktail product originally made in Mexico City. We recently moved our production to Denver, and are proudly a Colorado business. Our bitters are produced in small batches using traditional methods. We source all of our ingredients from local companies and use whole spices to create our flavors. Cure All Bitters have no artificial sweeteners, flavors, or sugars of any kind. Every bottle of our bitters is... Read More →
avatar for Jameson Wild Sloe Berry Bitters

Jameson Wild Sloe Berry Bitters

We are delighted to introduce Jameson Wild Sloe Berry Bitters - skilfully created using Irish hand foraged ingredients with Jameson Irish Whiskey. The Irish sloe berry was the object of our affection. With a careful approach of “A third for the Bird, A third for the Tree and A third for Me,” our experienced forager carefully hand-picked his berries from the watchful guard of thorns and spines. From there, the berries were handed off to the... Read More →
avatar for Luxardo

Luxardo

LUXARDO® is Italy’s premier liqueur producer, creating essential ingredients for modern and classic cocktails. Founded in 1821 by Girolamo Luxardo, the company is still family-owned and managed by the sixth generation of the Luxardo Family. Based in Torreglia, located in the Veneto Region in northeastern Italy, the Luxardo Family cultivates around 30,000 of their exclusive Marasca Cherry trees, a proprietary varietal of sour cherries.
avatar for Pink House Alchemy

Pink House Alchemy

Pink House Alchemy (pH) is a Arkansas based company that produces simple syrups, bitters and shrubs. pH works closely with a team of Food Scientists to get the purest extraction from each botanical we use. Arkansas's climate lends to one of the longest growing seasons in the country, and we work tirelessly to harvest as much local fruit as possible. Arkansas black apples, strawberries, passion fruit, elderberries, mulberries, paw paws....the list... Read More →
avatar for Shoots and Roots Bitters

Shoots and Roots Bitters

Shoots and Roots Bitters was started by three botanists to make cocktail bitters that share the flavors and stories of interesting plants from around the world that we have encountered during research and field work. We draws upon over 200 different plants in our blends; all are sustainably sourced. We develop standard protocols for our extraction of the different ingredients to optimize the flavor qualities available from different plant... Read More →
avatar for Suze Bitters

Suze Bitters

Suze was born in 1885, the drink was perfected in 1889 and it officially became the aperitif that the world knows today. In 1896 the iconic bottle was designed by Henri Porte and was eternalized in Picasso’s 1912 painting, “Verre et bouteille de Suze (Glass and bottle of Suze).” For more than a century, Suze has been produced with the strictest respect for tradition, with fresh wild yellow gentian carefully selected and harvested by hand in... Read More →
avatar for The Bitter End Bitters

The Bitter End Bitters

A revolutionary new ingredient for the modern bar, Bitter End bitters give standard bitters a radical twist. Use our superconcentrated Chesapeake Bay, Mexican Mole, Jamaican Jerk, Curry, Memphis Barbeque, Moroccan, and Thai elixirs to enhance classic cocktails with a surprising kick. But don’t stop there. With their distinctive aromas and intense, complex flavors, Bitter End bitters are the building blocks for a world of adventurous new... Read More →


Wednesday July 15, 2015 9:30am - 6:00pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:00am

Meet the Makers: Moore and Giles
Moore and Giles is responsible for having the worlds largest collection of fine leather. Join Jim Meehan to see some of the fine leather bags and bartenders necessities they provide. 

Wednesday July 15, 2015 10:00am - 11:30am
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:00am

Chartreuse In A Bottle Part 2
Chartreuse limited release & Vintage Tasting

The recipe is a mystery to all but a handful of the the Carthusian monks responsible for creating this wonderful liqueur. Of course, we are unable to reveal the entire mystery of what goes into Chartreuse but we will be able to explore the many secrets and bountiful history of this liqueur. Chartreuse Liqueur is one of the few spirits that ages after bottling. In some cases, for the better. More and more, people are searching for older bottles of Chartreuse; searching online, in rural liquor stores, even at estate sales. We will discuss a little bit about what causes this aging process as we sip on bottles found in back of the liquor cabinets. We will also take a look at the other special Chartreuse types the monks have created. . These Chartreuse types are sold only to elite restaurateurs in France and surrounding areas. And finally, we would be remiss not to speak about the Carthusian life and what effects it has played on the liqueur itself.

Guests of this exclusive seminar will be given the chance to taste through several Chartreuse limited release types and a couple different vintages.

Moderators
avatar for Tim Master

Tim Master

Director of Spirits/Ambassador, Frederick Wildman and Sons
Director of Specialty Spirits, Frederick Wildman and Sons | Tim Master has more than 18 years’ experience in the hospitality and beverage industry.  He is currently the Director of Specialty Spirits and Trade Education at Frederick Wildman and Sons, overseeing numerous brands including Chartreuse, Edinburgh Gin, Pig’s Nose Scotch Whisky, and Sheep Dip Blended Malt.  Tim’s teaching skills and experience were honed in... Read More →

Speakers
avatar for Father Bill Dailey

Father Bill Dailey

Thomas More Fellow, Center for Ethics & Culture, University of Notre Dame
Rev. William R. Dailey, C.S.C., is a member of the Congregation of Holy Cross and serves at Notre Dame Law School as a Lecturer in Law. Fr. Bill earned his B.A. in Philosophy summa cum laude from the University of Notre Dame and attended Columbia Law School, where he was a Harlan Fiske Stone Scholar. He served as a law clerk to Judge Diarmuid F. O’Scannlain of the United States Court of Appeals for the Ninth Circuit, and then practiced... Read More →
avatar for Sean Kenyon

Sean Kenyon

Bartender/Proprietor, Williams & Graham, Denver, CO
Sean Kenyon was literally born to be behind a bar. He is a third generation Barman, his Grandfather, Mother and Father have been pub owners and bartenders in New Jersey since the 1930's. Sean was raised in his family's pubs and while other kids wanted to be firemen or super heroes, he always wanted to be a Bartender. He first stepped behind the bar at the young age of sixteen and has never left. Over the course of his 29-year bartending career... Read More →

Sponsors

Wednesday July 15, 2015 10:00am - 11:30am
Bonnet Carre Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:00am

In A Snap!: Cocktail Photography 101
When it comes to getting your cocktails published, a photo really is worth a thousand words! Quality cocktail photography is a must and if you know what you're doing, all it takes is a camera phone. Celebrated food and drink photographer Daniel Krieger, whose work has been published in The New York Times, PUNCH, Food & Wine, and gracing the pages multiple cocktail books, will teach you all you need to know about how to capture the soul of your most beautiful cocktail creations.

Moderators
avatar for Daniel Krieger

Daniel Krieger

Owner, Daniel Krieger Photography
Daniel Krieger is a New York City based food photographer. His work regularly appears in the New York Times, Food & Wine, Punch, and Eater.com where he serves as head photographer. Daniel has photographed several cocktail and cookbooks, including the recent Ivan Ramen book, The Old Fashioned by Robert Simonson, and Harold Dieterle's recent cookbook. He has two upcoming books, one with food celebrity Justin Warner and the other with Julie... Read More →

Sponsors
avatar for Anchor Distilling Company

Anchor Distilling Company

Named the 2015 Icons of Whisky Importer of the Year by Whisky Magazine, Anchor Distilling Company aims to provide the bridge between discerning buyers and world's finest spirits. A privately owned distiller and importer, Anchor boasts an artisanal portfolio with over 400 specialty products from nearly 26 countries. Our products are from multigenerational family-owned companies, and are sought by connoisseurs for their superior handcrafted... Read More →


Wednesday July 15, 2015 10:00am - 11:30am
Iberville Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:00am

Irish Pubs: How They Took Over the World
From their beginnings in Ireland; as rural grocers and grog's to the Victorian bars of Dublin and Belfast, the Irish Pub has evolved from country shop pubs, even doubling up as undertakers with adjoining boozers, to being exported to every corner of the world - an Irish Pub embassy in every city across the globe. Hear the stories of how the Irish Pub became exported across the world to become the World’s favorite bar, what makes an authentic Irish Pub? And the evolution and future of Irish bars

Join Tim Herlihy of Tullamore D.E.W. and Irish Whiskey expert Gerry Graham, who have both traveled the World sitting in front of the best Irish bars and pubs, with Dead Rabbit’s Jack McGarry who has stood behind the best Irish Bar in the World

Whether you are a Bartender, Owner, or Irish Whiskey enthusiast, join the panel for a drink as they tell the story of the Irish Pub, discuss their 10 favorite Irish Pubs and what makes the Irish Pub the World’s favorite watering hole

#TheIrishPub

Moderators
avatar for Tim Herlihy

Tim Herlihy

US Ambassador, Tullamore D.E.W. Irish Whiskey
As far as whiskey experts go, they don’t come more Irish True than Tullamore D.E.W. US Ambassador Tim Herlihy. Born and raised in Ireland, Tim began his whiskey career with the Cooley Distillery and has travelled to numerous distilleries across Ireland, Scotland, the US and beyond, studying firsthand the history of whiskey and the entire production process from malting to maturation | | In his role as Tullamore D.E.W Ambassador, Tim... Read More →

Speakers
avatar for Gerard Graham

Gerard Graham

Gerry Graham grew up surrounded by the origins of whiskey in his native land of Ireland.  It was inevitable that this Ulsterman would work in the world of Uisce Beatha and in his current role as Master of Whisky for Diageo  he loves nothing more than instilling his love for whisky and sharing his knowledge of the spirit with new converts and old hands alike.   In his training as a Master of Whisky Gerry has worked alongside... Read More →
avatar for Jack McGarry

Jack McGarry

Co-Founder, The Dead Rabbit Grocery and Grog
Jack McGarry is The Dead Rabbit Grocery and Grog’s co-founder and operating partner, who also created its extensive historically-based drinks program. In July 2013, he was honored with the prestigious Tales of the Cocktail International Bartender of the Year award. He is its youngest ever recipient, and only the second in America (after the legendary Audrey Saunders). To realize the Dead Rabbit project, McGarry tested thousands of... Read More →

Sponsors

Wednesday July 15, 2015 10:00am - 11:30am
La Nouvelle Orleans West at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:00am

On Creating Cocktail Citrates & Elixirs
Citrus is an integral component to well balanced cocktails and is arguably the most volatile of cocktail ingredients. Citrus oils, on the other hand, have an unusually long shelf life. And not just citrus oils but oils from various fruits and herbs retain aroma and flavor when extracted properly. These oils in combination with a variety of naturally derived acids, like citric and subsidiary sodium citrate, along with sugar and water can mock a citrus component in a cocktail but retain the integrity of its natural flavor. At varying degrees, these components can create Citrates that have a similar pH and brix level to citrus or Elixirs that have added water and sugar content and can be utilized in bottled or two step cocktails. During the seminar, attendees will learn various techniques for extracting oils from citrus, herbs, spices and various fruits and how to convert those extracted oils into citrates and elixirs. Cocktail Citrates and Elixirs can transform citrus based draft cocktails, punches and bottled cocktails and remove the volatility of fresh citrus. During this seminar, attendees will also learn practical information about how to keg and bottle cocktails. An information booklet will be given to all attendees that will include Cocktail Citrate and Elixir recipes and formulas, equipment, techniques, cocktail recipes and ideas for further experimentation. Also during the seminar, attendees will taste Citrate and Elixir based cocktails and a number of citrates on their own.

Moderators
avatar for Ira Koplowitz

Ira Koplowitz

Proprietor, Bittercube
Ira Koplowitz worked for more than two years at the Violet Hour in Chicago where he developed a number of house-made syrups, tonics and bitters and contributed cocktails to more than a year's worth of seasonal cocktail menus. Beyond bartending, Koplowitz has traveled extensively, eating and drinking his way across more than forty countries, spanning five continents.  In 2009, Koplowitz founded Bittercube along with partner Nicholas... Read More →
avatar for Nicholas Kosevich

Nicholas Kosevich

Proprietor, Bittercube
Bittercube was founded by Nicholas Kosevich and Ira Koplowitz in 2009, and they began developing, formulating, and tweaking the lineup that is now the six varieties of Bittercube Bitters. The first larger batches began maceration in July of 2010, and since then the business has grown to distributed in many states around the country. | | Beyond bitters, Bittercube has consulted with a number of restaurants and bars, creating unique cocktail... Read More →

Sponsors

Wednesday July 15, 2015 10:00am - 11:30am
La Nouvelle Orleans East at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:00am

The Big One: Drinking WWII
World War II, which ended 70 years ago this August, was the largest event in human history. It affected every aspect of life for those who lived through it and its aftermath has shaped every aspect of the world today. Not even the humble cocktail was immune to its influence, as a thirsty and often terrified humanity was forced to extraordinary lengths of improvisation and invention in order to sip something that might at least for a moment help it to forget the horrors around it. Join Jeff “Beachbum” Berry and David “No Nickname Can Stick to Me” Wondrich in another one of their trademarked anecdotal, amusing and yet respectful historical explorations as they delve into the ways a thirsty planet reacted to this awful, all-encompassing event. Dr. Wondrich will for the purpose of this seminar assume the role of General Eisenhower and command the European Theater of Operations, while Tiki God Berry will act as General MacArthur and return to his Pacific stomping grounds. From the halls of Tutankhamen (or at least the bar at Shepheard’s Hotel, Cairo) to the shores of Waikiki; from the drinking habits of world leaders--Churchill’s champagne, Roosevelt’s Martinis, Stalin’s rough Georgian wine, Hitler’s water—to the improvisations of strong men armed; from the deprivations of the home-front to the ingenuity (where “ingenuity” = rum, vodka and tequila) with which they were overcome, the discussion will be wide-ranging, thorough and almost entirely free of flying shrapnel or debris. There will be historic cocktails, naturally.

Moderators
avatar for David Wondrich

David Wondrich

Senior Resident Fellow, North Gowanus Institute for Cranial Distempers
David Wondrich is widely hailed as the world’s foremost authority on the history of the cocktail and one of the founders of the modern craft cocktail movement. The longtime Drinks Correspondent for Esquire magazine, Dr. Wondrich (he has a PhD in Comparative Literature) is a five-time Tales of the Cocktail® Spirit Award winner. He is the author of countless newspaper and magazine articles and five books, including the hugely... Read More →

Speakers
avatar for Jeff Berry

Jeff Berry

Owner, Beachbum Berry\'s Latitude 29
One of Imbibe magazine’s “25 Most Influential Cocktail Personalities of the Past Century” and one of The Daily Meal’s “60 Coolest People in Food & Drink,” Jeff “Beachbum” Berry is the author of six books on vintage Tiki drinks and cuisine, which Los Angeles magazine dubbed “the keys to the tropical kingdom.” Esquire calls him “one of the instigators of the cocktail revolution” and Food & Wine “one of the world’s... Read More →

Sponsors
avatar for Aviation American Gin

Aviation American Gin

Founded in 2004 in Oregon, House Spirits Distillery is a leader of America’s craft distilling revolution and the anchor of Portland, Oregon's famous Distillery Row. Our award-winning products are batch-distilled with an intense, passionate and near-obsessive pursuit of quality. Using ethically sourced ingredients, our award winning spirits are created under the watchful eye of our head distiller and our talented bartender. | Our spirits include... Read More →
avatar for Pierre Ferrand Dry Curacao

Pierre Ferrand Dry Curacao

Those who say beauty is in the eye of the beholder can appreciate the story of the Curaçao orange. Too bitter to eat, with a dimpled, wrinkled exterior that would never win a beauty contest, these homely pieces of citrus become absolute magic when used to create Curaçao liquor. This intense, flavorful elixir is and has been a bartender's best friend - classic cocktails demand classic liqueurs, and no liqueur is more classic than newly... Read More →


Wednesday July 15, 2015 10:00am - 11:30am
Queen Anne Ballroom at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:00am

Shots of Inspiration- Bitters Makers and Author Signings
Located in the Hotel Monteleone lobby, the "Shots of Inspiration" table returns with one of the most exhaustive collections of cocktail books including the newest titles and old favorites. Stop by throughout the week for our special book signings where the world’s best cocktail writers will be on hand to talk about their latest works and sign a copy for you to take home. Bitter Makers will also be on hand to discuss and sample their new and classic products. Join us to find a little inspiration all week long.

*Author signings and bitter tasting time slots are 1 hour long and include different authors and bitter makers each day. Be sure to check the daily schedule to see who and when they will be there!*

10:00 AM

11:00 AM

12:00 PM

1:00 PM
  • Iván Saldaña Oyarzábal: The Anatomy of Mezcal
  • Tiffany Soles: USBG
  • Cocktail Punk

2:00 PM

3:00 PM

4:00 PM

5:00 PM


Personalities
avatar for Dale DeGroff

Dale DeGroff

Master Mixologist Dale DeGroff, aka King Cocktail,developed his extraordinary techniques and talent tending bar at great establishments, most notably New York's famous Rainbow Room, where in the '80's, he pioneered a gourmet approach to recreating the great classic cocktails. DeGroff has since been credited with reinventing the bartending profession, setting off a cocktail revival that continues to flourish. ... Read More →
avatar for Dave Broom

Dave Broom

Dave Broom was born in Glasgow (Scotland) and has spent his working life in drink. He is chief engineer of www.scotchwhisky.com and writes for numerous international titles, including Whisky Advocate. He won Best Cocktail & Spirits Writer at the 2015 Spirited Awards. | He’s written ten books including the World Atlas of Whisky, Gin: The Manual and Whisky: The Manual which won Best New Spirits Book at the 2015 Spirited Awards. In 2013, he... Read More →
avatar for Iván Saldaña Oyarzábal

Iván Saldaña Oyarzábal

Founder / Writer and Educator, Montelobos Mezcal
Iván Saldaña is a premier agave plant and distillation master, an expert in tequila and mezcal, and a certified doctor with a PhD in biochemistry from the University of Sussex in England. | Born in Guadalajara, México, Iván has spent his life around agave, having worked on environmental and social projects in rural communities of central and southern Mexico and other countries. | His academic research has focused... Read More →
avatar for Niki Ganong

Niki Ganong

Author
Author of The Field Guide to Drinking in America, A traveler's handbook to state liquor laws.
avatar for Noah Rothbaum

Noah Rothbaum

Chief Cocktail Correspondent, The Daily Beast
Noah Rothbaum is The Daily Beast's Chief Cocktail Correspondent. He is also the author of the book The Art of American Whiskey: A Visual History of the Nation’s Most Storied Spirit, through 100 Iconic Labels (Ten Speed Press), which was published in the spring of 2015, and the associate editor of the forthcoming The Oxford Companion to Spirits and Cocktails (Oxford University Press), which will be published in the fall of 2017... Read More →
avatar for Robert Simonson

Robert Simonson

Spirits/Cocktail Writer, New York Times
Robert Simonson writes about cocktails, spirits, bars and bartenders for the New York Times, where he had been a contributor since 2000. He is the author of the acclaimed 2014 book "The Old-Fashioned: The World's First Classic Cocktail" (Ten Speed Press). He is also a major contributor to "The Essential New York Times Book of Cocktails," which was released in 2015, and "Savoring Gotham." His comprehensive history of the cocktail renaissance... Read More →
TF

Tim Federle

Described as “a prolific scribe whose breezy wit isn’t bound to a single genre” by the Huffington Post, Tim Federle writes books that range from internationally bestselling cocktail recipe guides to award-winning autobiographical novels for young readers. His books for adults include Tequila Mockingbird (called “a gem” by Buzzfeed and featured as a clue on “Jeopardy!”) and Gone with the... Read More →

Sponsors
avatar for Bittercube

Bittercube

Recognized as innovators in the craft bitters scene since 2009, Bittercube Bitters are developed and created in Milwaukee, WI, by hand with naturally sourced ingredients. No extracts or oils have ever been used in Bittercube Bitters.
avatar for Boy Drinks World

Boy Drinks World

Boy Drinks World is a maker of fine handcrafted bitters and extracts.
avatar for Luxardo

Luxardo

LUXARDO® is Italy’s premier liqueur producer, creating essential ingredients for modern and classic cocktails. Founded in 1821 by Girolamo Luxardo, the company is still family-owned and managed by the sixth generation of the Luxardo Family. Based in Torreglia, located in the Veneto Region in northeastern Italy, the Luxardo Family cultivates around 30,000 of their exclusive Marasca Cherry trees, a proprietary varietal of sour cherries.
avatar for United States Bartenders' Guild

United States Bartenders' Guild

The mission of the United States Bartenders' Guild is to united the hospitality community to advance professional bartending. We accomplish this through working with our committed partners to enrich the career advancement of our members through peer-to-peer learning, expert instruction, service projects, and competition.


Wednesday July 15, 2015 10:00am - 6:00pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:30am

The Anatomy of Agave-Seductive Succulent
Do you know where the complex flavors you love in mezcal and tequila come from? How much do you know about the chemistry that occurs in agave and how that chemistry translates into the agave spirits? Do you know that the sweetness of mezcal is created during cooking via a Maillard Reaction, in a very similar way meat flavor is generated in an oven? Are you keen to sample unique deconstructed flavor fractions obtained from mezcals, agave tissues and pulque? Have you ever wondered what the inside of a 'palenque' tastes like and why agaves are the base of the most complex white spirits on earth?

There is an intense love affair going on between bartenders and agave spirits from hand crafted tequila to smoky Oaxacan mezcal, and other innumerable expressions from all over Mexico, but what do we really know about the subject?

For the first time ever two of the world’s foremost experts on agave, Tomas Estes and Ivan Saldaña, will take the stage with their unparalleled knowledge taken from the academic and practical study of agave spirits. With a PhD in the topic of Biochemistry of the Agave Plant, seminar presenter Iván Saldaña will answer many of the fundamental questions on this special succulent. This seminar will offer rational and scientific explanations that will help to connect raw material, process and spirits made from agave.

You will discover the biological features of Mexico’s most famous plant, how it grows and what flavors are built from it. Subjects like agave plasticity and chemical adaptation (terroir effect), agave evolution and diversity will be covered. We will discuss other sources of flavor in mezcal. You will learn specifically, what impact wild fermentation and artisanal 'palenque' methods can have on the final spirit. You will be guided through the talk with experiential samples that will exemplify the core flavor and aroma groups in this distillate, to bring this detailed information to life in unparalleled depth.

Moderators
avatar for Tomas Estes

Tomas Estes

Tomas Estes has been a bar and restaurant owner for 39 years, having founded the Pacifico Group in 1976. In addition, Tomas has been recognized twice by the Mexican National Tequila Chamber with the title of “Ambassador to Europe for Tequila” and received a Life Time Achievement award from “Theme” magazine for his work with Tequila in the hospitality industry. In 2008, Tomas founded Tequila Ocho, the first single-field... Read More →

Speakers
avatar for Iván Saldaña Oyarzábal

Iván Saldaña Oyarzábal

Founder / Writer and Educator, Montelobos Mezcal
Iván Saldaña is a premier agave plant and distillation master, an expert in tequila and mezcal, and a certified doctor with a PhD in biochemistry from the University of Sussex in England. | Born in Guadalajara, México, Iván has spent his life around agave, having worked on environmental and social projects in rural communities of central and southern Mexico and other countries. | His academic research has focused... Read More →

Sponsors

Wednesday July 15, 2015 10:30am - 12:00pm
Grand Ballroom South at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130

10:30am

What's the Right Deal to Take?
As independent spirit brands continue to make waves in the global drinks industry, the number of people wanting a piece of the action has multiplied massively.

Entrepreneurs are finding there’s not shortage of people offering cash investment, or industry players offering sales, distribution and other services, for a slice of equity.

So when there are multiple offers on the table from both potential partners and investors, how do you choose which deal to take? Get to right and you’ll have the resources to help you go further, faster.
Get it wrong and you could end up making no one rich but the lawyers.

Delivered by a world class group of drinks entrepreneurs, this seminar will provide real insight and practical advice on the pros and cons of different financial and distribution deals, at different stages of your business, helping you navigate your way to the smartest money!

Speakers
avatar for Rob Cooper

Rob Cooper

President, The Cooper Spirits Co.
The Cooper Spirits Co., founded by Robert J. Cooper, a third generation distiller and creator of rare and fine spirits. His company is an independent producer of innovative, integrity-driven spirits that was established in 2006. The company was founded with the introduction of St-Germain, an artisanal French liqueur made from fresh elderflower blossoms, heralded as one of the most influential cocktail components of the last decade by the New... Read More →
avatar for Brian Ellison

Brian Ellison

President/CEO, Death's Door Distillery
I live in Wisconsin, we tend to be friendly and talk to people about whatever they want to talk about. I really like talking about my gin, and drinking it, and talking about drinking it.
avatar for Simon Ford

Simon Ford

Co-founder, The 86 Co
Simon is a leading voice of the global cocktail and bar industry with over 20 years experience in bartending, educating on cocktails & spirits and marketing some of the biggest spirits brands on the planet. He is regularly invited to lead education sessions, judge global competitions, and deliver seminars at international conferences such as the NY Food & Wine Festival, Sydney Bar Show, London Cocktail week, The CIA’s... Read More →
avatar for Chip Tate

Chip Tate

President, Tate & Company Distillery
Chip is an acknowledged leader in the craft distilling industry, having received more than 150 national and international awards, including US Craft Distillery of the Year and Global Distillery of the Year from the Wizards of Whisky International Competition in 2012. In recognition of his contributions to the development of the craft spirits industry, Whisky Magazine awarded him their inaugural Craft Whiskey Distillery of the Year Icon award in... Read More →

Sponsors
avatar for Distill Ventures

Distill Ventures

Distill Ventures is an accelerator for new and growing spirits brands set up by a group of entrepreneurs and industry experts with investment from Diageo. It offers a unique combination of cash investment and access to world-class industry expertise and independent drinks specialists. The intention of Distill Ventures is to enable the very best new drinks entrepreneurs to go further, faster.


Wednesday July 15, 2015 10:30am - 12:00pm
Grand Ballroom North at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130

10:30am

Bulleit Family Affair presented by Bulleit Bourbon

Join Tom Bulleit, Hollis Bulleit and the Masters of Whiskey for a celebration of family, friends and our home state of Kentucky. Start your Tales week off right by catching up with old friends, meeting new ones, sharing stories and drinking rousing Bulleit Bourbon and Bulleit Rye cocktails created by some of Bulleit’s longstanding “partners in chemistry.”


Speakers
avatar for Erick Castro

Erick Castro

Beverage Director, Possessed by Spirits
Erick Castro initially built his cocktail empire at San Francisco's Rickhouse and Bourbon & Branch by searching for obscure recipes, methods and ingredients that originated prior to Prohibition. The bartending behemoth has created unique beverage programs that have earned a place on some of the nation’s most coveted lists, including Esquire's Best Bars in America, Food & Wine’s “World’s Top Bars” and countless nominations at the... Read More →

Personalities
avatar for Adam Geissler

Adam Geissler

Account Manager, Hawthorn Beverage Group
avatar for Carla Rivera

Carla Rivera

Lead mixologist, Hakkasan
Carla Rivera, 34, an up and coming mixologist and Miami native is bringing her passion for cocktails to Hakkasan at Fontainebleau Miami Beach. Rivera honed her skills as a craft bartender and beverage manager at various bars in Tampa, Florida, after going abroad to Cyprus and Turkey, where she worked as a bartender and lead mixologist. Once returning to the States, Rivera’s bartending career flourished in Miami Beach as | she became a lead... Read More →
avatar for Chris Bostick

Chris Bostick

Half Step
Originally from Austin, Texas, Chris Bostick began his career behind the bar slinging cans of beer and margaritas over 15 years ago. He initially started in the industry in what he calls “the old fashioned way,” by washing dishes and bussing tables in high school, which led to prep work in the kitchen, day bar shifts on Sundays and the rest is history. | | Chris has lived and worked in New York City, honing his craft at such... Read More →
avatar for Dominic Venegas

Dominic Venegas

Barman, NoMad Hotel
avatar for Hollis Bulleit

Hollis Bulleit

World Ambassador Bulleit, Bulleit
If you hear a loud melodic laugh from across the room (somewhere in between a cackle and a roar) then you have just heard Hollis Bulleit. If you scan the room and see a bewitching bearcat Top Hat bobbing about then you have almost seen Hollis Bulleit (she's a bit of a hobbit and quite short). But if you have met Dame Hollis Bulleit then you will surely have a story to tell. As a Bulleit Family member who has been with the brand since the... Read More →
avatar for Josh Durr

Josh Durr

Founder, Hawthorn Beverage Group
It all started in Lawrenceburg, KY home of some of the best Bourbon distilleries in the world, and where Josh grew up. He has been immersed in spirit culture since he was very young, a large portion of his family still works in some capacity for the distilleries in Lawrencerburg & Frankfort KY. | | Josh's career began in the service industry working for a myriad of bar concepts ranging from corporate, cocktail bar, nightclub and white... Read More →
avatar for Tina Ross

Tina Ross

Bartender, Harvard & Stone
I'm little and fast as hell.

Sponsors

Wednesday July 15, 2015 10:30am - 12:30pm
Riverview Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:30am

Savory & Botanical Breakfast with Boiron Fruit Purees and presented by AlambiQ

Please join us as we kick off another exciting year on Wednesday, June 15th from 10:30 am – 12:30 pm inside the Orleans Room located at the Hotel Monteleone and sponsored by Boiron Fruit Purees.

Rejuvenate with AlambiQ as they pour you delicious morning style refresher cocktails paired-off with breakfast bites to get your day and week started.

Join us as we pick-off fresh herbs/botanicals and blend, shake, and pour a rejuvenating concoction with your favorite Boiron Fruit and/or Vegetable Flavor.

Brands: Boiron Fruit Purees & Vegetables, The Botanist Gin, Mount Gay Black Barrel, Cointreau, and Piper-Heidsieck Champagne.

Personalities
avatar for Freddy Diaz

Freddy Diaz

Owner/Co-Founder/Partner, AlambiQ/Collectif 1806/Boiron Freres
-Owner at AlambiQ Inc - Miami, Florida - Bar Entrepreneurship, Cocktail & Bar Consultancy, Drink Development, Spirit Education & Training, and Cocktail Event Catering - Established 2009 - www.alambiQ.com | -Co-Founder and Thirsty Revivalist at Collectif 1806 - Miami, Florida - www.collectif1806.com | -Partner at Boiron Freres - Americas and the Caribbean - www.my-vb.com
avatar for Nathan Burdette

Nathan Burdette

Thirsty Revivalist, Collectif 1806
Northern California & Pacific Northwest Ambassador for Remy-Cointreau USA
avatar for Philip Khandehrish

Philip Khandehrish

Bartender, AlambiQ
I was born in Iran but also have Greek and Assyrian heritage. I came to America when I was 5 and moved to Miami when I was 7. In the last 30 years, in Miami, I have seen and been a part of its beatiful growth. Aside from working at AlambiQ I also run a bar in the Setai Hotel in South Beach Miami were we execute crafted and non crafted drinks in a high end establishment for the last 5 years. | I enjoy reading and keeping up with current... Read More →
avatar for TJ Palmieri

TJ Palmieri

Bartender, Madrina\'s
TJ has stood behind every different kind of bar imaginable before finding his way into the cocktail world nearly a decade ago. He was the bar manager for Dragonfly Restaurants before moving on to helm the award winning 2nd Street Speakeasy and is now hard at work opening Madrina's, a Cuban-American concept.

Sponsors
avatar for AlambIQ

AlambIQ

Since AlambiQ was founded in 2009 our vision has remained consistent. The return of our clientele and long lasting partnerships is the proof of our success. We have the touch of “passion” in what we deliver and have pride in our exemplary results. We help revolutionize the industry with cutting-edge techniques and innovation regarding cocktails, events, warrior brand marketing backed up by our teams energy and strength to carry-out and... Read More →
avatar for Boiron Fruit Purees

Boiron Fruit Purees

The global leader in frozen fruit and vegetable purees and coulis with more than 12,000 tons of products sold each year in 70 countries, Les vergers Boiron's expertise goes back more than 40 years. | | Strict selection of the best raw materials, controlled assembly techniques inherited from champagne production, processing adapted to each fruit and vegetable, in the ultra-modern plant in Valence, discover the secrets of Les vergers Boiron... Read More →


Wednesday July 15, 2015 10:30am - 12:30pm
Orleans Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:30am

Texas Breakfast: Lone Star Friends & Flavors presented by Tipsy Texan

They say “everything is bigger in Texas” and that’s especially true when it comes to the bold flavors of our food and cocktails. Thanks to culinary influences and tastemakers from around the world, Texas bars have come a long way from the Mexican Martini. From the bayous to the big city, from the plains to the ports, it's never been a better time to be drinking (and eating) in Texas.

For the fourth consecutive year, the movers and shakers of the Lone Star state come together to serve up a Texas-sized helping of hospitality at Tales of the Cocktail® and will help showcase the vibrant culinary talents that have made Texas the “third coast” of American cocktails.

Sponsors

Wednesday July 15, 2015 10:30am - 12:30pm
Vieux Carre Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:30am

The Mixing Room
The spirits may get most of the attention, but no cocktail is complete without the help of a number of other ingredients. At Tales of the Cocktail® 2015, we’re giving those ingredients the attention they deserve.

The Mixing Room is a comprehensive collection of mixers, bitters, garnishes and other craft cocktail ingredients made by artisans from around the country. Be a part of this special tasting room as we talk to the makers, sample their wares and enjoy these innovative products.

Sponsors
avatar for Mess Hall Cocktail Co.

Mess Hall Cocktail Co.

Mess Hall Cocktail Cherries are a new cocktail cherry specifically made for the high quality of craft cocktails that are being stirred, shaken, and poured across the globe. We preserve our cherries by hand, with demerara sugar, a splash of bourbon, and the smallest notes of black peppercorn, star anise, cassia cinnamon bark and rose petals–just enough to put the spotlight on the beautiful tart balaton cherry, along with the cocktail it... Read More →
avatar for Tippleman's

Tippleman's

Tippleman's is a line of "Not Quite Simple Syrups" designed for bartenders to easily introduce more complex flavor characteristics into cocktails. Each bar syrup is handcrafted with a unique attention to the ingredients. Made in rather small batches, the finest quality ingredients are sourced and thoughtful techniques are applied to make a syrup that is complex in flavor and simple to use. Created by bartenders for bartenders, Tippleman's gives... Read More →


Wednesday July 15, 2015 10:30am - 12:30pm
Royal Ballrooms C & D at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:30am

The First Sip- Westland Boulevardier presented by Anchor Distilling
The 13th Annual Tales of the Cocktail® starts right here. Before heading off to drink in all that this year’s festival has to offer, stop by registration to pick up your goodies, shop The Market at Tales and enjoy a Westland Boulevardier as your first Tales of the Cocktail® cocktail.

Personalities
avatar for Emerson Lamb

Emerson Lamb

President, Westland Distillery
Emerson Lamb is president and co-founder of Westland Distillery. Started in 2009 with the goal of putting the state of Washington on the map as a world class place to make single malt whiskey, today Westland is the largest such distillery in the United States. As a family business Westland brings the legacy of five generations of forestry, stewardship of the land, and long term thinking on the leading edge of the North American continent to the... Read More →
JT

John Troia

Co-Founder, Tempus Fugit
avatar for Matteo Luxardo

Matteo Luxardo

Export Manager, Luxardo S.p.A.
Born in 1974, grew up in the country side till the age of 10 where I have discovered the beauty of being wild, a feeling that have never left me. Graduated from high school as a graphic designer have tried the world of university studying Japanese and Chinese, I have tried hardly the first months but then I lost my way, great parties but extreme hang over the next morning have prevented me to follow classes, so my university career ended after 6... Read More →
avatar for Peter Schaf

Peter Schaf

Co-Founder, Tempus Fugit
Since 2001, Peter Schaf has been actively re-creating historic protocols, co-developing, consulting and/or distilling over 25 different European absinthe brands, in distilleries located in France, Switzerland, Italy and the UK, along with having been a co-owner of the historic Distillerie Emile Pernot in Pontarlier, France. In 2003, Schaf discovered the historical importance of the then unknown Distillerie Combier in Saumur, France, for... Read More →

Sponsors
avatar for Anchor Distilling Company

Anchor Distilling Company

Named the 2015 Icons of Whisky Importer of the Year by Whisky Magazine, Anchor Distilling Company aims to provide the bridge between discerning buyers and world's finest spirits. A privately owned distiller and importer, Anchor boasts an artisanal portfolio with over 400 specialty products from nearly 26 countries. Our products are from multigenerational family-owned companies, and are sought by connoisseurs for their superior handcrafted... Read More →


Wednesday July 15, 2015 10:30am - 1:30pm
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:30am

Suite Silencio by Mezcal El Silencio

If you are doing Tales of the Cocktail right… running from event to event, imbibing endless spirit-ful tastings, and enjoying all-hours craziness in the sizzling New Orleans heat… we bet you’re a bit frazzled and fatigued.

Come escape the mayhem in the cool, quiet Penthouse retreat of Suite Silencio. 

Greeted by a beautiful enchantress, sit and sip a refreshing Mezcal El Silencio signature cocktail of Mezcal Espadin, honeydew melon, coconut water, lemon juice and basil crystals in the zenned-out oasis surrounding you.  Relax, close your eyes and enjoy the peaceful Silence while you ponder the question…. “where would I like it?”  Then, pamper yourself with 10 heavenly minutes of a calming chair massage. You’ll leave refreshed, revived and ready to re-load.  

Daily appointments available Wednesday-Saturday: 10:30am to 3:30pm(reserve appointments at www.mezcalelsilencio.com/ss.html or walk-ins welcome).

Join us and #ShareTheSilence



Wednesday July 15, 2015 10:30am - 3:30pm
Ernest Hemingway Suite at the Hotel Monteleone 2014 Royal Street New Orleans, LA 70130

11:00am

Belvedere Presents: 'Fed Up, The Movie' presented by Belvedere Vodka
'Everything we’ve been told about food and exercise for the past 30 years is dead wrong. FED UP is the film the food industry doesn't want you to see. From Katie Couric, Laurie David (Oscar winning producer of AN INCONVENIENT TRUTH) and director Stephanie Soechtig, FED UP will change the way you eat (and DRINK) forever...'

Join Belvedere Vodka and Drink, Eat, Live as we explore the how to make 'better' cocktails by reducing our reliance on sugar, while not missing out on the sweet stuff. Movie snacks and drinks will be provided.

Personalities
avatar for Ali Dedianko

Ali Dedianko

InsideBelve.  Ali Dedianko is a Baltimore native but moved to NYC in 2003 to attend New York University. While she majored in European Studies and minored in Russian Language, she has always had a true passion for spirits. After 7 years behind the bar, working everywhere from speakeasies to restaurants, and dive bars to lounges, she joined Belvedere Vodka as the Global Brand Ambassador. After only a year with Belvedere, Ali has visited... Read More →
avatar for Amanda Victoria

Amanda Victoria

Senior National Ambassador, Belvedere, Moet Hennessy USA
Amanda Victoria is a recognized leader in the global spirits industry as the face of elegant drinking and a revivalist of the modern day aperitif category. Amanda got her start bartending at a handful of the world’s best contemporary cocktail bars in New York City including PDT, Dutch Kills and Pegu Club.  | | Amanda Victoria has worked on an array of iconic brands in both national US and global marketplaces for portfolios such as... Read More →
avatar for Claire Smith-Warner

Claire Smith-Warner

Head of Spirit Creation & Mixology, Belvedere Vodka
Claire Smith-Warner is Head of Spirit Creation at Belvedere Vodka and has been working with alcohol in its various forms for over 15 years. Committed to discovering new ways to drink ‘better’, Claire has developed a range of sugar free and 100% fresh fruit flavoured vodkas for Belvedere, as well as pioneered the Drink, Eat, Live approach towards responsible drinking ‘in action’.

Sponsors

Wednesday July 15, 2015 11:00am - 1:00pm
Irvin Mayfield's Jazz Playhouse at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA

11:00am

The London Nº1 Gin Presents: 'A Little Bit of London'
Making its first standout appearance at Tales of the Cocktail®, The London No.1 Gin is fast becoming a recognizable addition to back bars around the world and taking the industry by storm. Creating a fully immersive experience from the quintessential British spirit, allow us to transport you to a little piece of London where you can enjoy our tasty tipples in their proper place.

Receiving Gold Medals from the L.A. International Spirits Competition and Silver at the Wine and Spirits Tasting Competition in 2014, The London No.1 Gin has proven it’s loved by both critics and consumers alike.

The London No.1 Tasting Room will be featuring interesting and innovative cocktails prepared and served by our team of Spirits Ambassadors… we’ll even be giving away customised London No.1 goodie bags to help you on your merry way, ensuring you get the most out of your Tales of the Cocktail® 2015 experience.

Personalities
avatar for Celia Schoonraad

Celia Schoonraad

International Spirits Manager, Gonzalez Byass
avatar for Peter Allison

Peter Allison

International Spirits Manager, Gonzalez Byass

Sponsors
avatar for London No. 1 Gin

London No. 1 Gin

The London Nº1 marks a return to the heyday of gin production, valuing the traditions and legacy of a London Dry style distillate, using herbs and spices that were synonymous with the city’s busy trading ports during the 18th and 19th centuries. A sublime spirit with a captivating turquoise-blue colour, it is made in small batches by distilling pure grain from the English countryside; and is, of course, distilled in London.


Wednesday July 15, 2015 11:00am - 1:00pm
Evangeline A & B at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130

12:00pm

Meet the Makers: Small Change Finery
Keep your favorite spirit close to your heart with the Small Change Finery's hand stamped various liqour themed necklaces. Holly Williams will be on site to show you just how she hand-crafts her fine pieces of jewlery. 

Wednesday July 15, 2015 12:00pm - 1:30pm
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

12:30pm

#SEDTalks: Tales Talks In Just 15 Minutes
#SEDTalks presents the distilled insights of the sharpest minds in our industry, presenting for no more than 15 minutes each (TED Talks-style), on the widest range of topics at Tales! Past #SEDTalks have covered topics such as the intersection of whisky and music, how sustainable, low-impact distillery architecture can be exhilarating, the place of mysticism in gin marketing, why "craft" doesn't have to mean small-scale, and what we can learn from Cuba about simplicity in cocktails. #SEDTalks presenters range from industry legends like Angus Winchester, Ryan Chetiyawardana and Dave Broom, to people you've never heard of who possess fresh perspectives on the world of spirits and cocktails. Buy the ticket, come to #SEDTalks, and prepare to have your boundaries expanded!

Moderators
avatar for Philip Duff

Philip Duff

Director, Liquid Solutions & Tales of the Cocktail
Director of Education for Tales of the Cocktail, bar & beverage consultant, founder of door 74 (Amsterdam), in-demand spirits educator, but I never talk about my work at the orphan dolphin sanctuary, do you hear? Never.

Speakers
avatar for Georgie Bell

Georgie Bell

Mortlach Global Brand Ambassador, Diageo
As the Global Brand Ambassador for Mortlach Single Malt Scotch Whisky - a 190 year secret from the heart of Speyside - Georgie spends around 9 months of the year travelling the world, introducing whisky lovers to this award winning scotch. | A BSc in Distillation, a background in the bar industry, a love of travel, boundless enthusiasm and a large dose of natural charm means she's the perfect ambassador for this role. | | Georgie’s... Read More →
avatar for Jeffrey Kluger

Jeffrey Kluger

Science Editor, Time Magazine
Jeffrey Kluger is the science editor for Time magazine and Time.com, principally covering science and social issues. His newest nonfiction book is The SiblingEffect: What the Bonds Among Brothers and Sisters Reveal About Us, published in 2011. His newest novel is Freedom Stone, a young tale set on a South Carolina plantation in 1863, also published in 2011. He is the author of six other books, including Apollo 13, coauthored with Jim Lovell... Read More →
avatar for Dr. Nicholas Morgan

Dr. Nicholas Morgan

Head of Whisky Outreach, Diageo
Dr Nicholas Morgan | Head of Whisky Outreach, Diageo | | Dr Nicholas Morgan is Head of Whisky Outreach at Diageo plc, the largest Scotch whisky producer. Nick is an acknowledged authority on the Scotch Whisky business and a frequent speaker at Whisky and Spirits events around the world. He is particularly known for the thoughtfulness of his analysis, his humour, and his relish of controversy. | His previous role as Scotch Heritage... Read More →
avatar for Raj Nagra

Raj Nagra

House of Bombay Global Ambassador, Bacardi Global Brands
The always vibrant and charismatic industry personality and Global Bombay Sapphire Brand Ambassador Raj Nagra brings over two decades of unique industry knowledge from both a business and trade perspective to his role at Bacardi Global Brands. Now in his 14th year as an Ambassador with Bacardi, Raj has combined his extensive experience with his dynamic personality and passion to make a positive impact on the brands and the development of the... Read More →
avatar for Claire Smith-Warner

Claire Smith-Warner

Head of Spirit Creation & Mixology, Belvedere Vodka
Claire Smith-Warner is Head of Spirit Creation at Belvedere Vodka and has been working with alcohol in its various forms for over 15 years. Committed to discovering new ways to drink ‘better’, Claire has developed a range of sugar free and 100% fresh fruit flavoured vodkas for Belvedere, as well as pioneered the Drink, Eat, Live approach towards responsible drinking ‘in action’.
avatar for Pamela Wiznitzer

Pamela Wiznitzer

Creative Director, Seamstress
Pamela Wiznitzer has a true passion and zest for the industry that is seen and tasted in every drink she serves and also transcends the bar. Since 2006, Pamela has been working throughout NYC, and most recently as the Creative Director and bartender at Seamstress on the Upper Eastside of Manhattan. She has earned honors from her industry peers such being selected as winning 1st place in the 2014 National Restaurant Association's "Star of the... Read More →

Sponsors
avatar for Mortlach

Mortlach

Nicknamed "The Beast of Dufftown" for it's rich, thick & muscular distillery character arising from its unique 2.81 distillation process, Mortlach was the first legal distillery in Dufftown, the heart of Speyside, founded in 1823. For decades it has been adored by whisky enthusiasts and epicureans across the world, and considered a 'secret weapon' by blenders going into some of the world's finest blends...it has always been a secret, until... Read More →
avatar for Perfect Purée of Napa Valley

Perfect Purée of Napa Valley

Since 1988, The Perfect Purée of Napa Valley has indulged the culinary passions of chefs, mixologists and food enthusiasts with products that provide ultimate fresh fruit flavor without the peeling, dicing and simmering required for making purées from scratch.The company offers 40 flavors ranging from pantry staples like raspberry, strawberry and banana to the exotic lychee, passion fruit and pink guava. All products contain no... Read More →


Wednesday July 15, 2015 12:30pm - 2:00pm
La Nouvelle Orleans East at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

12:30pm

Genie In A Bottle: How Spirits Age
There was a time when Spirits bottles were thought to be time capsules. When the cap or cork went in at the end of the bottling line, the perfect aromas and flavors, carefully crafted by the distiller, were sealed in a deep sleep ready to be awakened by a bartender or host. These days the forensic attention to detail of the modern bartender and consumer has discovered that there is more to bottle age than was once thought and this seminar will decode the mysteries of how spirits age. Through a range of controlled experiments we will illustrate the effects of age and environment on spirits in bottle; decipher the aromas that are gained and lost with time; recommend the ideal storage conditions to keep spirits in mint condition and break down which spirits are the most at risk from change in bottle. Panelists from the world of vintage spirits and science will be on hand to answer your questions about how to build and maintain your collection of dusty bottles as well as tackling what is and is not worth opening

Moderators
avatar for Ian McLaren

Ian McLaren

Director Trade Advocacy & Training, Bacardi USA
A proud Scotsman, Ian started his career in the alcohol business straight from school working for an independent wine merchant in his home town of Edinburgh. From here his formative years in the On Premise were spent in the late night scene working in more sticky floored nightclubs than he’d care to admit in some of the less desirable cities in the North of England. | From there it was onwards and upwards back to his home town where he was... Read More →

Sponsors
avatar for Bacardi USA

Bacardi USA

Bacardi


Wednesday July 15, 2015 12:30pm - 2:00pm
Queen Anne Ballroom at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

12:30pm

Rare & Heritage Rums of Demerara
To step into our distillery is to be taken back in time when you stand next to any one of our four heritage stills that not only produced rum for centuries, but are some of the rarest stills in the world. This seminar, led by Master Distiller Shaun Caleb, will offer you the even rarer opportunity to taste aged individual marques from each of our heritage stills at cask strength. Our Edward Henry Porter is a wooden continuous Coffey still, producing rum since 1880. The double and single pot wooden Navy stills produced rum for the British Navy for centuries; the unique copper necked single-pot originated from the Versailles Estate while the double-pot is the only one of its kind left in the world and originated from the Port Mourant Estate, established in 1732. All three stills are made from Guyanese greenheart (though "Guyana" didn't exist yet!) while our fourth heritage still, the French Savalle, is a metal four-column still also dating back to an 18th century Estate, Uitvlugt. And as a special treat, we will also present our Special Reserve 25 year-old blended rum, coming back stateside for the first time in several years.

Moderators
avatar for Nalini Tiwari

Nalini Tiwari

Nalini has the dream job of marketing El Dorado Rum in the US!  She has the unique opportunity to travel across the US and work with the fascinating people who are the heart and soul of the Spirits Industry.    In her role, Nalini has created a team of local advocates for El Dorado Rum in every key region of the US.  She enjoys the opportunity to do Rum Seminars, host Spirited Dinners and taste all of the wonderful... Read More →

Speakers
avatar for Shaun Caleb

Shaun Caleb

Master Distiller, Demerara Distillers Limited (DDL)
Lennox Shaun Caleb comes to the job of Master Distiller for Demerara Distillers Limited (DDL) after a decade-long association with the company. Shaun excelled in Chemistry and Mathematics at Princeton University as a Cadet of DDL, completing a Bachelor of Science in Chemical Engineering with Honors and awards in 2007. He later applied his theoretical knowledge to distillation while working under then-Master Distiller, George Leslie... Read More →

Sponsors

Wednesday July 15, 2015 12:30pm - 2:00pm
Bonnet Carre Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

12:30pm

Shakers and Movers Guide to Advancement
You've spent years behind the bar growing the business, creating press-worthy cocktail menus and creating a name for yourself in the community. Now the calls are coming in: Run our bar; Create our menu; Become our brand ambassador; Help us launch a new brand. Options are a good thing, but how do you choose whether the best choice is to become a consultant, open a bar or work directly with a brand? Attend this seminar and this panel of experts will give you the insight you need to make the right decision for you. Lynnette Marrero, DrinksAt6 & Speed Rack, will moderate and discuss her work as an industry consultant and brand ambassador. Charles Joly, World Class winner 2014, former head bartender at Aviary and founder of Crafthouse, will share why, among all of the many options, he started his own brand. Gabriel Orta, co-owner Bar Lab, Broken Shaker will explore bar ownership and consulting in on-premise, while Ryan Malkin, an attorney serving the alcohol beverage industry who works with startups and major suppliers, will provide legal watch-outs and the basics on how get started, timing and costs. . Do you want to know what it will take and how much you can make when you leave your position behind the bar? Then attend this seminar.

Moderators
avatar for Lynnette Marrero

Lynnette Marrero

Owner/Co-Founder, DrinksAt6/Speed Rack
Lynnette Marrero’s “spirited” career began when she accepted a job at New York’s Flatiron Lounge alongside cocktail savant Julie Reiner. Marrero quickly made the transition from cocktail-waitress to bartender and knew that the spirits industry was her true calling. After learning the ropes at Flatiron Lounge, Marrero became a senior bartender at Freemans NYC known for it’s skilled bartenders whose innovative drinks were featured in a... Read More →

Speakers
avatar for Charles Joly

Charles Joly

Founder, Crafthouse Cocktails
Chicago native Charles Joly is an award-winning, lifelong food and beverage professional. In 2012 Joly took on the roll of Beverage Director at the Aviary in Chicago. Partnered with Chef Achatz this venture was granted the 2013 James Beard Award for Outstanding Bar Program. Formerly Chief Mixologist and founder of the Drawing Room in and EGM for Three Headed Productions, Joly has opened and overseen seven venues in three different states and... Read More →
avatar for Ryan Malkin

Ryan Malkin

Attorney, Malkin Law
Ryan Malkin is an attorney serving the alcohol beverage industry. Ryan is well versed in navigating the federal and state-by-state alcohol beverage laws, assisting clients large and small with industry specific agreements and crafting compliant marketing and sales programs. Prior to forming Malkin Law, Ryan was an attorney at Pernod Ricard USA. As attorney for Pernod Ricard USA, he guided sales and marketing teams through the intricacies of... Read More →
avatar for Gabriel Orta

Gabriel Orta

In a career that has spanned more than 20 years, with stops in multiple cities and countries, Gabriel spent part of his career working many  different positions  and learnings the ins and outs of the business In 2008 he Co Found Bar Lab, A beverage consulting company based in Miami, Recognized for their ingenious approach to the industry, the avant-garde cocktail programs created by Bar Lab have been awarded numerous professional... Read More →

Sponsors

Wednesday July 15, 2015 12:30pm - 2:00pm
La Nouvelle Orleans West at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

12:30pm

Stylish Service - Flair for Mixologists
Interaction with the bartender (get your mind out of the gutter) can make or break a guest's experience at a bar. This seminar hosted by the Bols Bartending Academy will feature 3 world champion bartenders from a variety of backgrounds. They will teach you how to manipulate a wide variety of objects that you use everyday behind the bar. That little flick, roll or throw can go a long way towards how confident a guest feels about your ability to make them a great drink, even before it touches their lips.

In this hands on class; straws, strainers, jiggers and even liquid itself will not be spared from your attempts to defy gravity as we share with you some of our greatest hits to make you look truly stylish behind the bar. After all it is all in the delivery!

No prior experience is necessary and those with experience will still learn something from this panel.

Note- You are only human and will make a mistake at some point, don't let that mistake ruin your day. You cannot wear open toed shoes to this technique seminar.

Moderators
avatar for Anthony Pullen

Anthony Pullen

National Brand Ambassador, Lucas Bols USA
Currently in Las Vegas

Speakers
avatar for Dario Doimo

Dario Doimo

http://www.facebook.com/pages/DARIO-DOIMO/133367933350169
avatar for Kate Gerwin

Kate Gerwin

World Champion/Global Brand Ambassador, Lucas Bols
Kate is the General Manager of HSL Hospitality in Bismarck, North Dakota. She oversees the operation of three bars, a restaurant, catering facility and retail operation, and has owned and operated her own award winning establishments. She is the current BATW World Champion and has started the Girls With Bols female bar mentorship program beginning in six major markets in the US this year. She is a consultant for Spike TV's Bar Rescue. Kate... Read More →

Sponsors

Wednesday July 15, 2015 12:30pm - 2:00pm
Iberville Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

12:30pm

Peruvian Pisco Lunch presented by Trade Commission of Peru in Miami
This Peruvian-themed lunch is a unique opportunity to introduce to those selected for the Cocktail Apprentice Program to Peru's craft piscos including some that have not yet made it to the US. The menu will feature classic Peruvian dishes paired with cocktails designed to showcase the specific characteristics of each of the craft piscos specially brought to Tales of the Cocktail® for this event. Melanie Asher, Master Distiller and Master Blender of Macchu Pisco, will be on-hand to share the history and traditions of these piscos that embody the 3 different styles of pisco and represent unique grape varietals and give away some traditional swag like chuyos. Don't know what that means? Well, make sure to swing by to find out!

Personalities
avatar for Juan Coronado

Juan Coronado

Founder, The Pour Group
With 20+ years in the food and wine industry, Juan Coronado has established his name as an award-winning mixologist and entrepreneur, which began in Champagne as a Sommelier for the prestigious Bubble Lounge NY/SF. Along with his impeccable knowledge of wine, he also served as an educator teaching Champagne 101 classes for the NY Times. By this time, the spirit industry had captivated Juan and he branched out his expertise to Sake and Tequila... Read More →
avatar for Lizzie Asher

Lizzie Asher

President, Macchu Pisco
Pisco evangelist and partner-in-crime to Melanie Asher, Peru's most successful woman pisco distiller.
avatar for Melanie Asher

Melanie Asher

Distiller and Master Blender, Macchu Pisco
How does an investment banker on Wall Street become the world’s first female pisco distiller? For Melanie Asher—the Peruvian Embassy’s 2013 “Peruvian Woman of the Year in the U.S. in Business” and founder of Macchu Pisco—it comes down to family: collaboration with and encouragement from her sister, Lizzie, the company’s President; the support of her mother and late father; and the mantra of her... Read More →

Sponsors

Wednesday July 15, 2015 12:30pm - 3:00pm
Private

1:00pm

Discovering The Flavors of Cognac
Have you ever wondered what it goes into the making of Cognac? What it would be like to trace this unique spirit from the moment of its birth through the full maturation process, then onto its ultimate expression? Well, now you can...

Join Cognac Educators Ms. Franky Marshall, Hoke Harden, Alexandre Vingtier, and Distiller Allen Katz for an in-depth exploration of this timeless Eau-de-Vie from inception, through different levels of barrel maturation, and finally, into the bottle.

We will offer a unique tasting of the Heads, Hearts, Seconds and Tails, see how they differ, and learn the importance of the Master Distiller’s craft. We will examine the effects of terroir and the region's viticulture. Then we will focus on the Cellar Master's work, the aging and blending of the heart of the distillation to see how it ultimately matures into a spirit for all seasons.

You will be offered an array of specially selected Cognacs of contrasting styles, ages, and Crus to taste side-by-side. To help awaken your senses, you will be provided with a variety of fruits, flowers, herbs and spices designed to stimulate your palate. Taste, compare, and discover the intricate combinations of aromas and flavors in the glass.

You will leave this seminar with a deeper knowledge and understanding of the category, a new outlook on Cognac's myriad flavors and versatility, and an invigorated vision of how to combine elements to craft the perfect Cognac cocktail.

Moderators
avatar for ms. franky marshall

ms. franky marshall

Franky is a New York City hospitality industry veteran. Having worked as a Bartender and in various other front-of-house positions at establishments across the spectrum has given her a great deal of experience to draw on. She was introduced to this rarefied cocktail world when she became part of the opening staff of the highly acclaimed Clover Club. She then went onto work at the historic Monkey Bar, the revamped Holiday Cocktail Lounge, and... Read More →

Speakers
avatar for Hoke Harden

Hoke Harden

Owner, Taste & Compare Academy
An enthusiastic lover of wine and spirits, Hoke Harden left a career in academia to follow his other muse for the last 35 years, trekking around the world to the great producing regions. Recently referred to as a veritable walking omnibus of wine and spirits knowledge, he has experienced every possible facet of the world of wine and spirits as a retailer, restaurateur, bartender, buyer, wholesaler, supplier, marketer, critic, writer... Read More →
avatar for Allen Katz

Allen Katz

Co-Founder, New York Distilling Company
Allen Katz is the co-founder of the New York Distilling Company in Williamsburg, Brooklyn, where he produces Dorothy Parker – American Gin, Perry’s Tot – Navy-Strength Gin, Chief Gowanus – New-Netherland Gin, Mister Katz’s Rock & Rye…and Ragtime Rye. He is also the Director of Mixology & Spirits Education for Southern Wine & Spirits of New York. | In addition to presenting food and beverage... Read More →
avatar for Alexandre Vingtier

Alexandre Vingtier

French Spirits Consultant & Author
Alexandre Vingtier is a French spirits consultant & author and judge at numerous spirits & cocktails competitions worldwide. He works with distillers, blenders, bottlers, retailers, bartenders, sommeliers, chefs and even noses, and has visited hundreds of distilleries around the world and taste thousands of spirits each year. | | Alexandre is in charge of the Innovations' Bar at Paris Cocktails Spirits, showcasing the top 100 most innovative... Read More →

Sponsors

Wednesday July 15, 2015 1:00pm - 2:30pm
Grand Ballroom North at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130

1:00pm

Sustainable Agave, Best Practices
With the growth of agave spirits we are confronted with responsibility of preserving our resources to protect the future. The demand for wild agave has skyrocketed and continues to rise. The pressure on farmers to increase yields have compelled many to cultivate monocultures with narrow genetic diversity. Our thirst for agave is booming and if we do not act responsibly we can have major crop failures and mass extinctions. We ask the questions: Where is the data? What is being done? What are the results? What should be done? Unfortunately there is very little information available and there is no unified resource. In September 2014, Encuentro Agave, was a gathering of concerned and involved individuals with a purpose of sharing ideas, with the hopes of finding conclusions and and ultimately outlining pathways for best practices. In this seminar we will detail the problems and present testimonials of different approaches to prevent a great loss of agave. We will also present Encuentro Agave an NGO with three primary mission of Agave Sustainability and a website that will be a place to share to share information, answer questions and outline best practices.

Moderators
avatar for Arik Torren

Arik Torren

Founder, Fidencio Spirits
Arik started his career in the restaurant business over 20 years ago, and has risen as beverage director and sommelier of note in the competitive New York City market. In 1998, a mutual friend introduced Arik to Jimmy Bradley and Danny Abrams of The Red Cat fame, for which he subsequently created signature cocktails and an extensive drink menu as bartender. Arik is credited with having had a hand in evolving The Red Cat into the trendy cocktail... Read More →

Speakers
avatar for Jonathan Barbieri

Jonathan Barbieri

Founder, Pierde Almas S.A. de C.V.
Jonathan Barbieri is a fine-arts painter, screenwriter, inventor and Co-Founder of Pierde Almas S.A. de C.V. As an artist, his work is in public and private collections in the US, Canada, Mexico and Europe. | | Over the past ten years, Jonathan has focused on promoting the culture and history of Craft Mezcal, taking care to preserve and respect the village aesthetic even as the category has exploded upon the World Stage. | | Never... Read More →
avatar for Sten Maldonado

Sten Maldonado

Project Development, Destileria Los Danzantes
I've been an entrepreneur myself and lately working close to other successful entrepreneurs consolidating their projects. I believe business are also an opportunity to create good to the biggest problems that affect the people and the planet. | | At Los Danzantes I found a great opportunity to scale a great on going social business in a sustainable way, On of the most important strategies we decide to support are those related to the... Read More →
avatar for Esteban Morales

Esteban Morales

Bio-Chef and Owner, 400 Rabbits Agaveria
Esteban is a Bio-Chef and owner of 400 Rabbits Agaveria, in Guadalajara; a venue dedicated to the culture of Mexican agave distillates. In the last 5 years he has been traveling the state of Jalisco looking for and documenting the great and diverse agave distillate known as Raicilla that he commercialized under the brand of La Venenosa. He is focussed on building this category internationally.
avatar for Vicente REYES

Vicente REYES

FOUNDER, SUIN, PREBIOTIC DRINK
Vicente REYES is a social entrepreneur from Oaxaca, Mexico. He founded EL SEÑORIO MEZCAL in 1999, a category pioneer, which was purchased by a major company in 2009. He is now leading his new venture SUIN (Zapotec for honey), a natural prebiotic drink made for children, based on agave. The Project hopes to influence a change in Mexican dietary habits in response to an alarming increase in obesity and diabetes nation-wide. He is co-founder of... Read More →
avatar for Santiago Suarez

Santiago Suarez

Founder, Mezcal Amarás
Santiago is the Founder and CEO of Mezcal Amaras, | | After graduating from college as an Industrial Engineer major from Universidad Iberoamericana in 2009, he chose to do his Social Service in Oaxaca, restructuring an association that sponsored children in need aiding and supervising their health, nutrition and schooling. Santiago moved to Oaxaca and took part in the daily lives of a few different communities. He was mesmerized by the... Read More →

Sponsors
avatar for Los Danzantes

Los Danzantes

Los Danzantes produce artisanal high-quality mezcal, while working with respect for people, the environment, traditional production techniques and the agave plant.
avatar for Mezcal Amarás

Mezcal Amarás

Mezcal Amarás is a project made with love, focusing on providing high-quality, artisanal mezcal while at the same time applying the Mezcal Amarás Philosophy. These beliefs consist of working only with sustainably cultivated agaves, managing fair trade and redistributing a part of our net profit to the local communities. These are all part of the brand’s commitments to ensure long term relationships with producers, along with the... Read More →
avatar for Pierde Almas

Pierde Almas

Pierde Almas is first and foremost a Socially, Culturally and Environmentally Responsible entity. | | Our labels are hand-printed on 100% acid-free, handmade paper derived from fibers that are indigenous to the region and have been in use since pre-Columbian times. | | Behind each bottle of PIERDE ALMAS is a time-honored recipe kept alive with painstaking care by the family patriarch in each successive generation. | | For Pierde Almas... Read More →
avatar for SUIN

SUIN

SUIN (Zapotec for honey), is the first natural prebiotic drink made for children, based on agave. The Project hopes to influence a change in Mexican dietary habits in response to an alarming increase in obesity and diabetes nation-wide.


Wednesday July 15, 2015 1:00pm - 2:30pm
Grand Ballroom South at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130

1:00pm

Beam Suntory Jul(e)p Hours
You are cordially invited to enjoy southern hospitality, and a sip of history from the Beam Suntory family, at our French Quarter retreat. We will be paying homage to the Mint Jul(e)p from around the world. The inaugural mint press., will performed by the inimitable Chris McMillan!!

Personalities
Sponsors

Wednesday July 15, 2015 1:00pm - 5:00pm
Jul(e)p House 1012 Royal Street New Orleans, LA 70116

2:00pm

A Toast to Tales of the Cocktail®
Before all the seminars. Before all the tasting rooms. Before the demos, dinners and competitions. Before Tales of the Cocktail® officially kicks off, there is A Toast to Tales. The spirits are calling you to the steps of the Hotel Monteleone as Ann and Paul Tuennerman get everyone ready for the next five days with exciting news, 2015 Sazerac Seal of Approval recipients, Tales of the Cocktail® Ambassador recognition and introductions of some special guests. Then we’ll cap things off with a toast of Desert Lily, the official cocktail of this year’s festivities created by Pittsburgh’s Spencer Warren. Join us for this special event to get your Tales of the Cocktail® off to the perfect start.


Wednesday July 15, 2015 2:00pm - 3:00pm
Front Steps of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

2:00pm

Meet the Makers: El Guapo Bitters
Scot Mattox, founder and CEO of El Guapo Bitters will be on site to sample his various flavors of locally produced bitters, and syrups. Come stop by and find the perfect accent to give more depth and flavour to your cocktails! 

Wednesday July 15, 2015 2:00pm - 3:30pm
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

2:30pm

Rhum Barbancourt Tiki Takeover presented by Rhum Barbancourt
Craft cocktails calling your name? Look no further than the Rhum Barbancourt Tiki Takeover at The Corner Bar!

Come by and taste why Rhum Barbancourt has been creating perfection for over 150 years with our tiki-inspired menu featuring several Rhum Barbancourt expressions. We’ll be showcasing Cesar’s Punch, the original Rhum Barbancourt tiki cocktail, made with Rhum Barbancourt 3 Star, as well as some other tropical treasures you won’t want to miss. 

Join us in a toast to tradition with glasses that are always half full. Cheers!

Personalities
avatar for Zach Lynch

Zach Lynch

Bar Manager, The Ice Plant
After tending bar in Orlando for a little over ten years in different formats from fine dining to microbrews and craft cocktails I helped found the Central Florida Chapter of the USBG. When working a booth at Rum Renaissance met the owners of the Ice Plant and St Augustine Distillery and decided to relinquish my position as the president of the bartenders guild and bar manager position at Prato in Winter Park to take on the beverage program at... Read More →

Sponsors
avatar for Rhum Barbancourt

Rhum Barbancourt

Over 150 years ago, Dupre Barbancourt created the perfect recipe for pure Haitian sugar cane rhum. By using a double distillation process and Limousin oak barrel aging normally used for the most exquisite cognac, the Rhum Barbancourt tradition has stood the test of time. Barbancourt's legacy has been passed down through four generations and is still made today using the same traditions. Rhum Barbancourt goes #beyondrum, delivering Haiti's... Read More →


Wednesday July 15, 2015 2:30pm - 5:30pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

2:30pm

The First Sip- Mezcal Margarita presented by Mezcal Amarás

The 13th Annual Tales of the Cocktail® starts right here. Before heading off to drink in all that this year’s festival has to offer, stop by registration to pick up your goodies, shop The Market at Tales and enjoy a Mezcal Amarás Margarita as your first Tales of the Cocktail® cocktail.


Personalities
avatar for Alex Mermillod

Alex Mermillod

Export Manager, Mezcal Amarás
Alex joined Mezcal Amores (MEZCAL AMARAS in US) as Export manager in August 2013, bringing to the team a mixture of marketing, management and expertise of the spirit industry with the intention to show to the world the complexity of spirits transmitting to people his passion for it, educating and inviting them to this fabulous universe. | He studied a Wine & Spirit Marketing Management in Scotland and Bordeaux but most of his experience he... Read More →
LN

Luis Nino de Riviera

GM, Mezcal Amarás
avatar for Santiago Suarez

Santiago Suarez

Founder, Mezcal Amarás
Santiago is the Founder and CEO of Mezcal Amaras, | | After graduating from college as an Industrial Engineer major from Universidad Iberoamericana in 2009, he chose to do his Social Service in Oaxaca, restructuring an association that sponsored children in need aiding and supervising their health, nutrition and schooling. Santiago moved to Oaxaca and took part in the daily lives of a few different communities. He was mesmerized by the... Read More →
SA

Sofia Acosta Rascon

US Brand Ambassador, Mezcal Amarás

Sponsors
avatar for Mezcal Amarás

Mezcal Amarás

Mezcal Amarás is a project made with love, focusing on providing high-quality, artisanal mezcal while at the same time applying the Mezcal Amarás Philosophy. These beliefs consist of working only with sustainably cultivated agaves, managing fair trade and redistributing a part of our net profit to the local communities. These are all part of the brand’s commitments to ensure long term relationships with producers, along with the... Read More →


Wednesday July 15, 2015 2:30pm - 5:30pm
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

Anthropology of the Modern Bar
The bar may be a place to drink, to eat, to socialize, to flirt. But it’s one more thing too: the greatest, real-time anthropology experiment ever devised. Bars are places of commerce, competition, mating, debating, dominance struggles, even brawling. They’re populated by charmers, bullies, beauties, introverts, extroverts, depressives and performers. People arrive solo or in social packs or in pairs. They fight for turf—the spot at the bar, the next free table, the seat nearest the TV when the World Cup or the NFL are on. And all of this dynamic energy is overseen by a single shaman, wiseman, peacemaker and lawgiver: the bartender. His or her world is nothing short of the entire human experience writ small.
Understanding how the social system of the bar operates offers more than just an intriguing peek inside the human condition. It also provides insights into how to run a better bar—how to facilitate the interrelationships that are one of the biggest reasons bars exist at all, while keeping conflicts, foul-ups and breakdowns to a minimum. Join Claire Smith Warner (frequenter of many bars), Jeffrey Kluger (science editor for Time magazine and author of multiple books on human behavior, including The Narcissist Next Door and The Sibling Effect) and Tristan Stephenson (bar owner and author of The Curious Bartender) to explore the hidden complexities—the world within a world—that is the modern bar.

Moderators
avatar for Claire Smith-Warner

Claire Smith-Warner

Head of Spirit Creation & Mixology, Belvedere Vodka
Claire Smith-Warner is Head of Spirit Creation at Belvedere Vodka and has been working with alcohol in its various forms for over 15 years. Committed to discovering new ways to drink ‘better’, Claire has developed a range of sugar free and 100% fresh fruit flavoured vodkas for Belvedere, as well as pioneered the Drink, Eat, Live approach towards responsible drinking ‘in action’.

Speakers
avatar for Jeffrey Kluger

Jeffrey Kluger

Science Editor, Time Magazine
Jeffrey Kluger is the science editor for Time magazine and Time.com, principally covering science and social issues. His newest nonfiction book is The SiblingEffect: What the Bonds Among Brothers and Sisters Reveal About Us, published in 2011. His newest novel is Freedom Stone, a young tale set on a South Carolina plantation in 1863, also published in 2011. He is the author of six other books, including Apollo 13, coauthored with Jim Lovell... Read More →
avatar for Tristan Stephenson

Tristan Stephenson

Author, The Curious Bartender, Fluid Movement
Tristan has been involved in the hospitality industry for 16 years, as a chef, waiter and bartender. After leaving Jamie Oliver’s Fifteen restaurant in 2007, Tristan took a role as a Brand Ambassador for the Reserve Brands Group, training bartenders and consumers on the delights of Rum & Vodka, across the UK. During this period he was lucky to train some of the highest regarded bars and restaurants in the UK, including The Connaught... Read More →

Sponsors

Wednesday July 15, 2015 3:00pm - 4:30pm
La Nouvelle Orleans East at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

For Peat’s Sake! (A Study of Smoke)
Smokey - and smoked - drinks are smolderingly hot at the moment, but how does smoke get into a spirit and once there what happens to it? What are the right (and wrong) ways to smoke a drink? Here's a chance to dive headfirst into the peat bogs of Scotland and see how place impacts on flavour. Dave Broom will take you through smoke in food and drink from wood to nettle to sheep dung, look in-depth into the weird world of peat, you'll taste rare smoky single malts and other smoked spirits, while Ryan Cheti will show you how to use smoky ingredients and the different possibilities of the smokes which can be added in the bar. It's a class in which you need to inhale.

Moderators
avatar for Dave Broom

Dave Broom

Dave Broom was born in Glasgow (Scotland) and has spent his working life in drink. He is chief engineer of www.scotchwhisky.com and writes for numerous international titles, including Whisky Advocate. He won Best Cocktail & Spirits Writer at the 2015 Spirited Awards. | He’s written ten books including the World Atlas of Whisky, Gin: The Manual and Whisky: The Manual which won Best New Spirits Book at the 2015 Spirited Awards. In 2013, he... Read More →

Speakers
avatar for Ryan Chetiyawardana

Ryan Chetiyawardana

Mr Lyan!, Mr Lyan
Ryan (A.K.A Mr Lyan) has been involved in several of the UK’s best bars for over a decade. He helped take the last four of these including Bramble, 69 Colebrooke Row and The Whistling Shop onto national titles and all featured in the Top 40 World’s Best Bars for Drinks International. Personally he has twice been named UK Bartender of the Year and has title to several national competitions. Ryan has been a contributing columnist to... Read More →

Sponsors

Wednesday July 15, 2015 3:00pm - 4:30pm
Queen Anne Ballroom at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

Science of Distillation & Art of Maturation
In this advanced course, Master Distiller Dave Pickerell joins Brad Boswell of Independent Stave for a true Master Class on the art and chemistry of distillation and barrel aging. Many past Tales seminars have been primers for these topics, but this unique presentation is a scientific view of the life of a drop of whiskey, from grain to glass. Travel alongside a rye grain from the day it enters the distillation process until the perfect moment it pours into your favorite craft libations. Side-by-side with the experts of the field, explore the importance of a masterful mash bill, the resurgence of rye, and innovative aging. To drive the lesson home, enjoy a guided tasting of WhistlePig's flagship 100/100 Straight Rye and The Boss Hog, plus a legendary recent release from the brand, focusing on the masterful maturation process of cross-cask aging.

Moderators
avatar for Dave Pickerell

Dave Pickerell

Master Distiller, WhistlePig Rye Whiskey
WhistlePig and Hillrock Estate Distilleries’ Master Distiller Dave Pickerell, a luminary in the world of whiskey, is one of the nation’s preeminent distillers. Before joining WhistlePig, and Hillrock Estate Distillery, Pickerell spent 14 years as Master Distiller for Maker's Mark in Loretto, Kentucky.   He has since joined the WhistlePig team to launch what he regards as his magnum opus: WhistlePig 100% Straight Rye Whiskey... Read More →

Speakers
avatar for Brad Boswell

Brad Boswell

President, Independent Stave Company
Brad Boswell is fourth-generation in a barrel making family. He received his cooper training starting at an early age of 9. Brad worked every summer at the family-owned barrel company while growing up in Lebanon, Missouri. Brad was named President of the company in 1999. He holds a Bachelor of Science in Industrial Engineering from University of Missouri and graduated with honors. A member of Young Presidents’ Organization since 2005, Brad... Read More →

Sponsors
avatar for WhistlePig

WhistlePig

Entrepreneur Raj P. Bhakta founded WhistlePig in 2010 with a single goal in mind: creating the world’s finest rye whiskeys. In service of this vision, Bhakta spent his life’s savings on a 500-acre farm in Shoreham, VT – the brand’s home, headquarters and future distillery.With the help of one of the whiskey world’s leading lights, former Maker’s Mark Master Distiller Dave Pickerell, they set about bringing 100% rye whiskey back to its... Read More →


Wednesday July 15, 2015 3:00pm - 4:30pm
Bonnet Carre Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

Sustaining a Career in Bartending
"Mom, I'm a bartender. That is what I'm doing with my life." You've made your proclamation, so now what? In an industry built on slim profit margins, high turnover, and 14-hour work days, how can we make bartending a viable career for ourselves and future generations? Stability, longevity and balance are career goals for all of us; whether it's staying behind a bar, moving into ownership, or working with a brand.

In this no-holds-barred discussion, Naomi Levy (bar manager at Boston’s Eastern Standard) leads panelists Julie Reiner, Scott Baird, and Charlotte Voisey as they guide you through career options and the obstacles of making our work/life balance more fulfilling. What are the challenges to having a family and maintaining relationships in the bar industry? How do you find financial stability within tips-based employment? What systems can be put in place to help build this industry into one that makes it possible for people to build a career? Learn about the ways you can look out for your own future and brainstorm ways in which we can help to build a better future for the industry as a whole.

Moderators
avatar for Naomi Levy

Naomi Levy

Bar Manager, Eastern Standard Kitchen & Drinks
At the age of 17 Naomi Levy began her career at a Ruby Tuesday in | Maryland. Although starting as a server, she was “hooked by the pace | and rhythm of restaurant service and drawn to the drama and | challenges of the bar.” Over the next few years, she continued to learn | and grow, working at casual restaurants, beer bars and in catering | until finding a home in fine dining. | | In 2008, Naomi was part of the... Read More →

Speakers
avatar for Scott Baird

Scott Baird

Founding Partner, The Bon Vivants
Scott Baird, a Bay Area native, is a founding partner of The Bon Vivants, a nationally recognized hospitality, design, and creative group. In 2009, Baird was approached by fellow bartender and co-worker at 15 Romolo, Josh Harris. The duo decided to take on a bar-consulting gig together and The Bon Vivants were born, defining thoughtful sophistication and a true sense of authenticity in their projects by combining creative cocktail programs, solid... Read More →
avatar for Julie Reiner

Julie Reiner

Owner, Clover Club
Julie Reiner has been elevating the cocktail scene in NYC for fifteen years, most notably with the opening of the Flatiron Lounge (2003), the Pegu Club (2005), and Brooklyn’s Clover Club (2008). As co-owner and beverage director of the Flatiron Lounge, Reiner drew much of her inspiration from her native Hawaii by utilizing the freshest fruits and premier quality spices & spirits available in her original cocktails. Julie’s beverage... Read More →
avatar for Charlotte Voisey

Charlotte Voisey

Director of Advocacy, William Grant & Sons
Best American Brand Ambassador, two times Golden Spirit Award winner at Tales of the Cocktail, James Beard recognition, regular TV appearances including a trip to London to cover the Royal Wedding with CBS News make for exciting times for British born mixologist Charlotte Voisey.A keen student of the craft of the cocktail, Charlotte’s mixology style is ever evolving and exciting to follow. Charlotte currently looks after the coveted spirits... Read More →

Sponsors
avatar for Aviation American Gin

Aviation American Gin

Founded in 2004 in Oregon, House Spirits Distillery is a leader of America’s craft distilling revolution and the anchor of Portland, Oregon's famous Distillery Row. Our award-winning products are batch-distilled with an intense, passionate and near-obsessive pursuit of quality. Using ethically sourced ingredients, our award winning spirits are created under the watchful eye of our head distiller and our talented bartender. | Our spirits include... Read More →
avatar for William Grant & Sons

William Grant & Sons

William Grant & Sons


Wednesday July 15, 2015 3:00pm - 4:30pm
La Nouvelle Orleans West at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

The Myth of Precision
Do Your Measures Measure Up?

When is a Kilogram not a Kilogram? When it’s ‘The Kilogram’, the official standard measure which is getting slightly lighter every year, mocking the very idea of timeless, perfect precision in measurement of weight and volume. But rest assured, the Ounce is no better, being one of a half dozen wildly inconsistent measures used under the Imperial System.

The modern bar world has an almost religious belief in the importance of measurement, mocking those unbelievers who don’t use the jigger. But is there such a thing as true precision? Are our jiggers and measuring cups calibrated correctly, and were they ever reliable in the past? We treat old cocktail books with a lot of reverence, but their recipes made up of gills, ponies and drams today make no sense, if they ever did. In this seminar, we’ll explore the history of ‘weights and measures’ and decipher the quirks hidden in the measurements in old cocktail books, by demonstrating classic recipes made with one of the world’s largest collections of historical cocktail equipment. We will examine how the world has arrived at two incompatible measurements – the ML and the OZ – and why almost every country has a different ‘standard’ measure, and what that means for bartenders around the world as they adapt recipes from other countries and other eras. We’ll look at the pros and cons of today's bar tools and share research on how you need to know the quirks of your individual tools to be able to make better drinks. And we’ll also discuss the various methods – free pouring, jiggering, batching and more – by which you can ensure you are serving your guests the best drinks possible, wherever you are in the world.

Moderators
avatar for Joe McCanta

Joe McCanta

Global Ambassador, Grey Goose Vodka
Joe McCanta is an expert on taste. And now, as Global Ambassador for GREY GOOSE vodka, he brings together a passion for great cocktails made from freshest ingredients and the creative skill of a master mixologist. | | A gifted jazz musician, Joe was raised in southern California before moving to Boston to study music at the New England Conservatory where he was taught by five-time Grammy nominee Fred Hersch. Working in restaurants whilst... Read More →

Speakers
avatar for Greg Boehm

Greg Boehm

President, Cocktail Kingdom
Since founding Cocktail Kingdom, the standard-bearer of bar-industry equipment worldwide and one of the catalysts of the craft cocktail movement, Greg Boehm has guided the progression of modern mixology by attentively sourcing and manufacturing the highest-quality barware to better suit the needs of the ever-evolving profession. Cocktail Kingdom today has offices in New York, London, and Melbourne, and its tools are coveted by top bartenders... Read More →
avatar for Tobin Ellis

Tobin Ellis

Principal, BarMagic of Las Vegas
Tobin is owner of BarMagic of Las Vegas, a hospitality design & consulting firm established in 1997 that specializes in concept development, bar design, and hospitality operations. BarMagic’s portfolio of clients include MGM Mirage, Marriott/Ritz Carlton, Starbucks Coffee Company, Ace Hotels, Caesars Palace, Gaylord Hotels, CSX Hotels and more. Tobin’s bartending and consulting career spans 26 years and includes 6 national bartending titles... Read More →
avatar for Iain Griffiths

Iain Griffiths

Iain Griffiths has been involved in the hospitality industry for over ten years, with extensive knowledge of all aspects of the business. From his experience in his native Australia, through to Edinburgh and finally landing in London, along the way he worked in more then a few of the world’s best bars including Black Pearl (Melbourne), Eau de Vie (Sydney) and Bramble (Edinburgh) Iain is now to be found as New Business Development Manager... Read More →
avatar for Adam Seger

Adam Seger

Founding Partner, HUM Botanical Spirits, BALSAM Spirits and Truffe Amere Bitters Companies Corporate
BIO | | ADAM SEGER CCP | | An alumnus of Michelin Starred restaurants Chez Julien in Strasbourg, TRU in Chicago and The French Laundry in Napa Valley, Certified Culinary Professional and Advanced Sommelier Adam Seger takes a chef's approach behind the bar, being called appropriately by New City 'The Charlie Trotter of Cocktails' and the 'Grant Achatz of Spirits'. | | Dubbed 'Chicago's Godfather of Craft Cocktails' by TimeOut, Seger... Read More →

Sponsors

Wednesday July 15, 2015 3:00pm - 4:30pm
Iberville Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

The Dine, Wine and Spirits Show
The Dine, Wine and Spirits Show will broadcast live, on WGSO 990 AM, www.wgso.com and through the TuneIn Radio app in both Apple and Android formats, from Tales of the Cocktail®, 3-5 p.m., on Tuesday, July 14, and Wednesday, July 15. Listen to the real-time reports of all the happenings at Tales from guests, program speakers and sponsors.  

Wednesday July 15, 2015 3:00pm - 5:00pm
Criollo Restaurant at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

New Orleans Cocktail Tour
Before Tales of the Cocktail® became the international festival it is today, it started as a walking cocktail tour of one of America’s most spirited cities: New Orleans. Today the tour continues to delight visitors and locals alike with tall tales on how the city’s most legendary drinks came to be. Join New Orleans’ resident cocktail history expert, Joe Gendusa, on an exclusive Tales of the Cocktail® romp through the French Quarter.

Personalities
JG

Joe Gendusa

Gendusa is a New Orleans native and a respected teacher for 38 years. After his retirement, he joined forces with Tales of the Cocktail® founder, Ann Tuennerman, to start what is known today as New Orleans Original Cocktail Tour. Gendusa has also written a book entitled History With A Twist, the ultimate guide to cocktail culture in New Orleans with a forward by Tuennerman. It was published in 2008 and is now in its fifth printing.

Sponsors

Wednesday July 15, 2015 3:00pm - 5:00pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

California Craft presented by Ascendant Spirits
Stephen Gertman, the Master Distiller for Ascendant Spirits, and one of hottest bartenders in Los Angeles, Jeremy Lake, will be hosting a tasting of Ascendant Spirits' portfolio of products. Included in the tasting will be Ascendant's 4 whiskies, vodkas, and previews of its upcoming new releases. Stephen will be able to answer questions in detail as to how each product is made, and Jeremy will be discussing and demonstrating cocktail applications for the spirits.

Ascendant Spirits, located in the heart of Santa Barbara wine country, is one of the premiere California Craft distilleries. Ascendant is best known for their award winning Breaker Bourbon and unique American Star Vodkas.


Wednesday July 15, 2015 3:00pm - 5:00pm
Riverview Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

Don Pancho: The “Godfather of Rum” presented by Terlato Artisan Spirits
Don Pancho Orígenes Master Blender Francisco “Don Pancho” Fernandez knows what it takes to make a super-premium, aged Cuban-style rum quite possibly better than anyone else in the world. And that is what he will share with his guests at this tasting.

Recognized as one of the most experienced and respected rum blenders in the world, Don Pancho was instrumental in modernizing Cuba’s rum industry in the 1970s and was the master blender for Havana Club until the government sold it in the 1990s. After receiving permission to leave Cuba after the sale, he relocated to Panama and discovered a neglected distillery in the Herrera region of Panama, which he built into the Las Cabras Distillery.

Don Pancho, will share his remarkable experience and razor-sharp vision of what it takes to make superlative aged rum. Taste both the 8 Year Old and 18 Year Old Don Pancho Origenes’ expressions – both set the bar high for rum in terms of maturity, quality and taste.

Learn what true age dating means and the distinct variables that go into making rum in the Cuban style.

This is a once-in-a-lifetime opportunity to meet the 76 year-old “Godfather of Rum.”

Personalities
avatar for Don Pancho

Don Pancho

Francisco “Don Pancho” Fernandez began his career in Cuba in the early 60’s working with his father, a wine and spirits merchant. After earning a degree in microbiology, he decided to pursue his passion for creating great rums. In the 1970s as Director of the Cuban Beverage Industry and Master Distiller for Havana Club, Don Pancho led the renovation of the rum industry in Cuba, introducing modern technology, renovating cask... Read More →

Sponsors
avatar for Terlato Artisan Spirits

Terlato Artisan Spirits

Terlato Artisan Spirits offers an exclusive collection of hand-crafted premium spirits from around the world.


Wednesday July 15, 2015 3:00pm - 5:00pm
Orleans Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

Return of the Long Drink presented by Q Drinks
Refreshing, easy to make, popular, and profitable; highballs are back, in a big way. Mules as well as Gin and Tonics are in the midst of a thriving renaissance, while original long drinks are taking over cocktail menus around the globe. Q Drinks, St George Spirits, Hauz Alpenz, and others will present creative new ways to serve and enjoy highballs. Alongside tasting long drinks from bartenders all over the country, you will also have the opportunity to create your own recipes, culminating in a cocktail competition that could win you fame and fortune.

Plus, it's hot out there and you deserve a long, thirst quenching beverage.

Personalities
avatar for Andie Ferman

Andie Ferman

Brand Ambassador, St. George Spirits
Since joining St. George Spirits in 2006, Andie Ferman has been an instrumental part of the distillery's operations—overseeing the tasting room and educational tours, leading spirits seminars, and representing St. George at tasting events across the country as the distillery's national brand ambassador. A hospitality industry veteran with a vision for creating memorable experiences, Andie is as beloved for her charisma and vibrant... Read More →
avatar for Eric Seed

Eric Seed

Principal, Haus Alpenz
Eric Seed is the Founder and Principal of Haus Alpenz, an importer, distributor and brand manager for a wide range of wines and spirits. Established in 2005, Haus Alpenz is recognized for reviving a number of historic and important classic drinks components such as Creme de Violette, Batavia Arrack, Allspice Dram, Chambery and Torino vermouth. For these efforts, Eric and his team have been three times James Beard Foundation semi-finalists... Read More →
avatar for Jordan Silbert

Jordan Silbert

Founder, Q Drinks
Jordan is the founder of Q Drinks. He started the company in his kitchen after a night drinking good gin with great friends and bad tonic water. Today, Q Drinks makes 8 different flavors of spectacular cocktail sodas: Q Tonic, Q Ginger Beer, Q Ginger (ale), Q Club, Q Kola, Q Sparkling Grapefruit, Q Sparkling Lemon, and Q Sparkling Orange. They are proudly served at many of America's very best restaurants and cocktail lounges.

Sponsors

Wednesday July 15, 2015 3:00pm - 5:00pm
Vieux Carre Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

Taste of Cascade Hollow presented by George Dickel Tennessee Whisky
At George Dickel, we take our time. We do things the right way. It’s our craft; it’s our pride; and it may be the finest whisky you’ll ever have the good luck to sip. Come spend a little time with us this Tales. Meet some of the great folks behind the brand, sample our award-winning whiskies, and maybe even try out one of our hand-crafted cocktails featuring Dickel No. 12 and Dickel Rye. We’ll also have plenty of fine Tennessee-inspired snacks.

Sponsors
avatar for George Dickel Tennessee Whisky

George Dickel Tennessee Whisky

George Dickel is a superior, smooth sipping Tennessee Whisky because we make it by hand and value quality above all else – making it perfect for sipping on the rocks or enjoying in delicious cocktails. | Tucked away in a small town outside of Nashville, Cascade Hollow has been the home of George Dickel for more than a century. Visitors to Nashville who appreciate great whisky and beautiful scenery will find the hour drive a small price to pay... Read More →


Wednesday July 15, 2015 3:00pm - 5:00pm
Royal Ballrooms C & D at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

Sandeman Don Parade
Kick off the opening of Tales of the Cocktail® 2015 by marching through the French Quarter in 
the Sandeman Don Parade. “Don “ a complimentary Sandmen hat & cape and march behind an authentic New Orleans Brass Band. There will be three Sandeman libation party stops along the way ending at the New Orleans classic, Patrick’s Bar Vin, for a bit of substance and of course, delicious Sandeman Port Cocktails. Hosted by George Sandeman, 2014 Grand Marshall of the Krewe of Cork Mardi Gras Parade.

Personalities
avatar for George Sandeman

George Sandeman

Sandeman
George Sandeman is Board Member with responsibility for Public Relations and Institutional Representation of Sogrape Vinhos, Portugal's leading family-owned fine wine company. | | George Thomas David Sandeman was born in London, in September 1953, and was brought up in England and Spain. The eldest son of the 7th generation of the Sandeman family, who  | began trading in Portos and Sherries in 1790, the traditions... Read More →

Sponsors
avatar for Sandeman Port

Sandeman Port

Sandeman Port


Wednesday July 15, 2015 3:00pm - 6:00pm
Front Steps of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

The 3rd Annual Imperial Battle of the Sexes
In the spirit of Napoleon’s epic battles, Mandarine Napoléon, the 19th century citrus liqueur created for Napoléon Bonaparte, will conquer Tales of the Cocktail again this year with the battle of all battles – man vs. woman in the Third Annual Imperial Battle of the Sexes presented by Mandarine Napoléon.

In this truly unique event, taking place on Wednesday, July 15 at the Napoleon House, a group of the best male and female bartenders from around the country will face-off by creating their very own signature Mandarine Napoléon recipe, with guests given the opportunity to not only sample each bartender's cocktail but help determine their fate. Guests will also be able to enjoy New Orleans style cuisine featuring Mandarine Napoléon.

At the end, one sex will be determined the winner and hailed as the conquerors. Will the men reign again this year? Or will the women prevail? You help be the judge!

WHICH SEX WILL CONQUER ALL AT THIS YEAR’S BATTLE?

battleofthesexes@workshopcollective.com 

Personalities
avatar for Alex Straus

Alex Straus

sgt at arms, the bon vivants
| Alex Straus, a New York native, now a member of The Bon Vivants, began his career in the nightlife/liquor industry over 15 years ago in Boston working in nightclubs and eventually moving on to NYC. Once in NYC, Straus pursued a more polished bartending experience and trained under Sasha Petrarske at East Side Company Bar in the Lower East Side where he worked for nearly 3 years. While New York was his home, his desire to travel found its... Read More →
avatar for ErinHayes

ErinHayes

Bar Manager, Lost Lake
Native Chicagoan Erin Hayes has worked in the hospitality industry since her very first job making milkshakes and lattes at Grumpy’s Cafe. As soon as she turned 21, she graduated to bartending — though it wasn't until Erin began work for the Boka Group at Lincoln Park restaurant Perennial that she discovered a passion for spirits and cocktails. Erin went on to run two unique cocktail programs with the Boka Group at The Hotel Lincoln before... Read More →
avatar for Jacyara de Oliveira

Jacyara de Oliveira

Bar Manager/Head Bartender, Sportsman's Club
Jacyara de Oliveira has been involved in the beverage industry of Chicago for the last 5 years. She started as a barback and server at the esteemed cocktail lounge and restaurant, the Drawing Room, where she learned the world of spirits and cocktails from the best in the business. She later moved on to bartend at several locations throughout the city including Perennial Virant, Belly Q and Folklore, always picking up new techniques and strategies... Read More →
avatar for Julia Momose

Julia Momose

Head Bartender, GreenRiver
Julia Momose is the head bartender at GreenRiver, an Irish-inspired bar and restaurant opening in Chicago this summer. GreenRiver is a collaboration between Sean Muldoon and Jack McGarry of The Dead Rabbit in New York City, together with Union Square Events, the catering and venue hospitality division of Danny Meyer’s Union Square Hospitality Group. Previously, Julia was the head bartender at The Aviary, the James Beard Award-winning Chicago... Read More →
avatar for Nicole Lebedevitch

Nicole Lebedevitch

Bar Manager, Lincoln
avatar for Rob Crabtree

Rob Crabtree

Beverage Director, Goode Company
Rob is a former coastal engineer, who successfully engineered a career change to pursue his passion for food and beverage. He has worked behind multiple bars over the years and was one of the opening bartenders of Half Step in Austin, TX. Rob's passion for agave spirits is well known, and it is matched by his enthusiasm for the Mexican culture and cuisine. In 2013, Rob opened the first mezcal bar in Oklahoma and also became a certified Master... Read More →

Sponsors

Wednesday July 15, 2015 3:00pm - 6:00pm
Napoleon House 500 Chartres St, New Orleans, LA 70130

3:30pm

From Milano to Torino and Beyond
The Negroni is a classic cocktail enjoying a long renaissance among bartenders and cocktail lovers around the world.

But what are the origins of this much loved aperitivo, and how has such a simple drink evolved over time? And how has a cocktail with such a commonly accepted birth managed to inspire such heated debate. For the first time in the USA, the world’s 3 pre-eminent experts on the Negroni will take you on the ultimate Negroni journey through both time and place. Luca Picchi, author of the authoritative history of the Negroni, will be joined by Giuseppe Gallo, award winning vermouth ambassador, and Mauro Mahjoub, a man so devoted to the Negroni he opened a bar named for the cocktail.

Join this trio of experts and learn the real history of the Negroni for the first time. How did this drink evolve from the aperitivi of caffe' culture? What is the influence of the Milano-Torino and the Americano on the birth of the Negroni? Is the Negroni French or Italian? And how has the Negroni evolved in Europe and around the world? For the first time, authoritative Negroni research will be showcased, to coincide with Luca’s Negroni book being published, an event worthy of celebration. Join us on the ultimate Negroni journey, from the cafes of Turin and Milan in the 1860s, to the classic American Bars of Europe in the 1920s and 30s, and the Golden Age of La Dolce Vita, and see how today, the world’s best bartenders have left their mark on the Negroni around the globe. SALUTE!

Moderators
avatar for Giuseppe Gallo

Giuseppe Gallo

Founder & Director, ITALSPIRITS
The italian spirits expert Giuseppe Gallo is one of the world’s most respected mixologists, with an inherent passion for the drinks business and an inimitable source of knowledge and insight into the world of drinks. He has worked in almost every type of drinks and hospitality business over the last 20 years, most recently as Global Brand Ambassador for the Bacardi-Martini group. | His success in the industry was recognised when Giuseppe... Read More →

Speakers
avatar for Francesco Lafranconi

Francesco Lafranconi

Executive Director of Mixology and Spirits Educator, Southern Wine and Spirits of Nevada
One of the world’s foremost mixologist, Francesco Lafranconi is the Executive Director of Mixology and Spirits Educator for Southern Wine and Spirits of Nevada. Francesco’s personal appeal has made him a hit with his A-list celebrity clientele, world-class corporate clients, national restaurant chains, international hotel companies and the thousands of people who’ve attended his seminars and live events. His distinguished... Read More →
avatar for Mauro Mahjoub

Mauro Mahjoub

Owner, Mauro's Negroni Club
My career as bartender begins in Bologna in 1989 and then I run some hotels and American bars on the Adriatic coast. I attended several courses around the world: JOHN WHYTE Course IBA Singapore, EDC Course (IBA), in Ayr, Scotland. In 2002 I obtained a Diploma from the Hotel school in Munich as Barmeister. Co-Author of the book “Mint Julep”. I instruct, give seminars and Master Classes about Bar and competition Judge around the... Read More →
avatar for Luca Picchi

Luca Picchi

I'm born in Florence 54 years ago. I began very young to working in a bar (14 yo) in a Disco. | I was owner of a restaurant and american bar in Elba isle in the middle of '90. After those experience I move to Florence and I work in an Hotel for 1 year. 2 years in a disco club in Florence (Maramao) and since 1997 I worked at the historical café Rivoire 1872, just in the most famous square of Florence: Piazza della... Read More →

Sponsors

Wednesday July 15, 2015 3:30pm - 5:00pm
Grand Ballroom North at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130

3:30pm

Which School Will You Choose
Over the past 15 years, there have been a slew of graduates from the industries school of legends. They hailed from Audrey Saunders & Sasha Petraske to Jim Meehan & Julie Reiner, and the list continues to grow. These schools of thought and their graduates have shaped the industry we now live in today. But not without controversy….

In this seminar, the old dogs and the new pups will debate each other’s philosophies, controversial Industry practices and hiring & training methods. They will give advice about HOW TO break tradition to create a bar culture that works for you, balance between being a sell out and being a genius, and lastly, how not to constrict yourself by only following one teacher’s Indoctrination.

Moderators
avatar for Elayne Duff

Elayne Duff

Luxury Brand Ambassador, MKTG / Diageo
Despite a jet-set lifestyle that can have her styling cocktails in Hawaii one day, and filming for national TV the next, Diageo USA's luxury brand mixologist Elayne Duff's first love is talking craft cocktails with bartenders, bar managers and owners. | | After graduating from St. John's University in her native Staten Island, Elayne worked as an event organizer and account supervisor, launching Cîroc vodka all around the USA together... Read More →

Speakers
avatar for Alex Day

Alex Day

Partner, Proprietors LLC
Geeky bartender when possible, professional bartender wrangler in practice. | Co-owner of Proprietors LLC, Death & Co, Nitecap, 151, Honeycut, The Normandie Club, and The Walker Inn. Co-author of "Death & Co: Modern Classic Cocktails."
avatar for Bobby Heugel

Bobby Heugel

Owner, Anvil Bar & Refuge
Bobby Heugel is an owner and operator of eight bars and restaurants in Houston, Texas through his company, Clumsy Butcher, which partners with talented industry professionals to develop concepts that reflect their personalities. In addition to these establishments, Bobby also consults for restaurants and bar programs nationally and advises spirits brands. Infrequently, Bobby writes for various spirits and cocktail publications nationally. Most... Read More →
avatar for Jim Kearns

Jim Kearns

Head Bartender and Partner, The Happiest Hour
Jim Kearns is head bartender and partner at The Happiest Hour, a new bi-level drinking and dining destination in New York’s Greenwich Village that salutes America’s sexiest decades. He is responsible for developing and executing a beverage program at the highest level and ensuring top-flight service to create the ultimate guest experience. | | On the main floor, Kearns’ house-made syrups fuel The Happiest Hour’s casual... Read More →
avatar for TJ Lynch

TJ Lynch

Owner, Mother's Ruin
T.J. Lynch is bartender and co-owner of Mother's Ruin, located in Nolita, in New York City. After as the opening chef and co-owner of Red Maple in Baltimore, MD., he moved to NYC where he began bartending, managing and consulting for some of the city's most popular establishments. He is known for his no-nonsense attitude when it comes to cocktails , bartending style and management techniques. With over 20 years in the hospitality industry, his... Read More →

Sponsors

Wednesday July 15, 2015 3:30pm - 5:00pm
Grand Ballroom South at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130

3:30pm

Anchored in San Francisco presented by Anchor Distilling

The Bay Area has been the birthplace to many well-known cocktails including the Martinez, Pisco Punch, the Mai Tai, and the Boothby Cocktail.

Join Bay Area native, Anchor Distilling Company, and old school San Francisco bartenders Borys Saciuk, Ryan Fitzgerald, Dominic Venegas, and Jon Santer who will be sampling these Bay Area originals alongside new school bartenders from the Bay Shaher Misif, Morgan Schick, Kevin Diedrich, and David Ruis who will be sampling their unique riffs on the originals.

Between cocktails explore the Anchor portfolio through neat product tastings guided by the producers themselves, including BarSol Pisco, Luxardo, Mezcal Amaras, Tempus Fugit, Westland Distillery, and more.

Personalities
avatar for Dominic Venegas

Dominic Venegas

Barman, NoMad Hotel
avatar for Jon Santer

Jon Santer

Owner/Operator, Prizefighter
Jon Santer has been in the spirits industry for the past 15 years. Between 2006 - 08 he was the only person to be a part of the opening teams at: Bourbon & Branch, Beretta, and Heavenʼs Dog. From 2007-2009 he served as President of the San Francisco Chapter of the United States Bartenderʼs Guild (during which the SF guild grew from 30-130+ members). He, his cocktails and projects have been featured in publications including: GQ, Playboy... Read More →
avatar for Kevin Diedrich

Kevin Diedrich

Kevin Diedrich brings a deep appreciation for Bay Area cocktail culture to his position as bar manager of BDK Restaurant & Bar. Growing up in Northern Virginia, Diedrich first began his hospitality career in 2002 as bartender at the Ritz-Carlton in Washington, D.C. before assuming the role as mixologist for the hotel group’s San Francisco property in 2005. Inspired by the Bay Area’s cocktail community, Diedrich later went on... Read More →

Sponsors
avatar for Anchor Distilling Company

Anchor Distilling Company

Named the 2015 Icons of Whisky Importer of the Year by Whisky Magazine, Anchor Distilling Company aims to provide the bridge between discerning buyers and world's finest spirits. A privately owned distiller and importer, Anchor boasts an artisanal portfolio with over 400 specialty products from nearly 26 countries. Our products are from multigenerational family-owned companies, and are sought by connoisseurs for their superior handcrafted... Read More →


Wednesday July 15, 2015 3:30pm - 5:30pm
Evangeline A & B at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130

3:30pm

Uncle Val’s Gin “Story of a Bartender” presented by Uncle Val’s Gin and Kirk and Sweeney Rum

Uncle Val’s Gin and our small craft spirits company, based in Sonoma, California, are on our maiden trip to "Tales.” NOLA in July? We say, of course and we are bringing with us the winners of our “Story of a Bartender” contest. For months we have interviewed bartenders from across the country, finding out what has inspired them, even irritates them and especially what drives them in their professional and quite personal journey behind the bar.  Meet the winning few, whose stories stood out above all others and check out their story in our tasting room - while they sling cocktails made with our hand-crafted gin. Share and imbibe in cocktails, swag and bits of charcuterie, while mingling with members of our small company. We’ve found that an auspicious bartender’s professional journey, and therefore their story, is invariably dotted with passion, ingenuity, desire and even coincidence. All of our craft spirits, each the result of a distinct journey, are similarly dotted with those dynamic qualities that make each unique. Don’t miss your chance to taste our entire line-up: Uncle Val’s Gin, Kirk and Sweeney Rum, Bib and Tucker Bourbon and Masterson’s Whiskey. Share your story, and we’ll share ours – over a cocktail, of course.


Personalities
avatar for August Sebastiani

August Sebastiani

35 Maple Street Spirits & TOG Wines
A fourth-generation member of one of California’s oldest wine families, August Sebastiani is the president of The Other Guys (TOG) wine company, as well as 35 Maple Street Spirits, both based in Sonoma, California. A native of Sonoma, after growing up locally, Aug went on to earn a degree in Political Science from Santa Clara University. He returned to his hometown to join his father and brother at Don & Sons, where he worked as the managing... Read More →

Sponsors

Wednesday July 15, 2015 3:30pm - 5:30pm
Irvin Mayfield's Jazz Playhouse at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA

4:00pm

Meet the Makers: Cocktail and Sons
Come taste Cocktail and Sons delcious all-natural syrups and meet the man behind it all the one and only Max Messier.   

Wednesday July 15, 2015 4:00pm - 5:30pm
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

4:00pm

Dynamic Duo: Paul Gustings and David Wondrich at The Empire Bar Presented by Laird's
The Empire Bar at Broussard's Featuring Laird's

With a history stretching back to 1698, there is no more traditional spirit in America than the Laird company’s fine apple brandies. Likewise, it would be difficult to find two contemporary mixologists more devoted to the traditional way of making drinks than Paul Gustings and David Wondrich—or rather, one contemporary mixologist and one contemporary bartender (Gustings hates to be called a “mixologist,” but then again he hates a lot of things). Heading the bar at the iconic Broussard’s, Gustings has expanded the collective palate of New Orleans one drink at a time, while  Wondrich, a man renowned for his encyclopedic knowledge of spirits as well as his impressive beard, literally wrote the book on the pre-Prohibition cocktail.

 

Personalities
avatar for David Wondrich

David Wondrich

Senior Resident Fellow, North Gowanus Institute for Cranial Distempers
David Wondrich is widely hailed as the world’s foremost authority on the history of the cocktail and one of the founders of the modern craft cocktail movement. The longtime Drinks Correspondent for Esquire magazine, Dr. Wondrich (he has a PhD in Comparative Literature) is a five-time Tales of the Cocktail® Spirit Award winner. He is the author of countless newspaper and magazine articles and five books, including the hugely... Read More →
avatar for Paul Gustings

Paul Gustings

Paul Gustings has been a heavy-hitter in the bartending community for the past 35 years. His efforts at Broussard's alone have garnered the recognition of Esquire Magazine, The New York Times, The Esquire Channel, and scores of craft cocktail aficionados and writers throughout the world. Paul moved to New Orleans in 1980 and has worked for various landmarks of the New Orleans restaurant circuit since - including Olde N'awlins Cookery, Mr. B's... Read More →

Sponsors

Wednesday July 15, 2015 4:00pm - 6:00pm
Broussard's 819 Conti St, New Orleans, LA 70112

4:00pm

Dynamic Duo: Storied Spirits w/ Ricky Gomez, Jim Meehan, Misty Kalkofen, and Otis Florence presented by Bond & Royal Spirits Co.
Compere Lapin Featuring Bond & Royal

Storied Spirits
What better way to kick off your week at Tales than seeing friendly faces in beautiful new spaces!  Join us at the new Compere Lapin and start your week on a great foot. Ricky Gomez, Jim Meehan, Misty Kalkofen and Otis Florence will be serving up some of their favorite cocktails featuring the Bond & Royal portfolio including Del Maguey Single Village Mezcal, Campo de Encanto Pisco, Siete Leguas Tequila, Banks Rum, Pere Magloire Calvados, and Dimmi Liquore.  We’ll get you set up with all of the spirited essentials for the week while enjoying special sips and gorgeous cocktails with friends and family! 

Personalities
avatar for Jim Meehan

Jim Meehan

Jim Meehan, author of the The PDT Cocktail Book, entered the hospitality business in 1995 while studying at the University of Wisconsin at Madison. He worked his way through school as a bartender, then moved to New York City in 2002 to hone his palate and develop his craft in venues such as Five Points, Pace, Gramercy Tavern and the Pegu Club. In 2007 Meehan opened PDT, a hidden cocktail lounge attached to a legendary hot dog stand in the... Read More →

Sponsors

Wednesday July 15, 2015 4:00pm - 6:00pm
Compere Lapin

4:00pm

Cafe Torino
A little piece of Torino comes to New Orleans. Your one stop shop for Italian espresso in the morning and Vermouth cocktails and apertivi in the afternoon while you peruse an installation from the Martini & Rossi and Noilly Prat Archive.  Featuring 2014 Spirited Award winning Brand Ambassador Giuseppe Gallo and friends.


Wednesday July 15, 2015 4:00pm - 7:00pm
Angela King Gallery 241 Royal St, New Orleans, LA 70130

4:00pm

Shake the Vine Cocktail Competition
Prepare for the ultimate showdown of the world’s best and brightest mixologists, as we seek to invent a whole new class of cocktail. The Wine Cocktail.  Ste. Michelle Wine Estates is giving you, the bartenders and mixologists a chance to spear head this new category and win $5000!

Enter now at www.shakethevine.com
Contest entries will be reviewed and scored by our judging panel consisting of celebrity mixologists, trade & industry experts, and Back Bar USA. 

Eight finalists will be selected to compete for the Grand Prize of $5000 dollars in New Orleans, during TALES OF THE COCKTAIL® 2015!

Sponsors
avatar for Ste. Michelle Wine Estates

Ste. Michelle Wine Estates

Ste. Michelle Wine Estates is a collection of distinctive wine estates, each allowed to explore to the fullest extent the unique growing conditions and individual winemaking practices that give the wines from these estates their extraordinary character.


Wednesday July 15, 2015 4:00pm - 7:00pm
Salon by Sucre 622 CONTI · NEW ORLEANS, LA ·70130

5:00pm

Dynamic Duo: Raise Your Mule! at Tableau

Tableau Featuring Stoli

Thirsty for more? Tales of the Cocktail® 2015 and Stoli Vodka bring back the Dynamic Duo to celebrate one of America’s trendiest and most original cocktails, The Moscow Mule. Stoli invites you to raise your copper mug alongside your fellow Stoli Mule lovers and embark on the Stoli Mule experience with our renowned Stoli mixologists and talented local mixologists. Learn all about the Stoli Mule, personalize copper mugs and get your creative juices (and ginger beer) flowing for an interactive two hours of all things Stoli Mule.

Think you have what it takes to create your own Mule recipe? It’s time to show us what you’ve got. Dynamic Duo events will feature original Stoli Mule recipes created by guests and local NoLa bartenders. Show off your creations with the hashtag #RaiseYourMule @Stoli on Twitter, Instagram, and Facebook.


Personalities
avatar for Dickie Brennan

Dickie Brennan

Dickie Brennan & Company
A third generation New Orleans restaurateur of the famed Brennan family, Dickie grew up just two blocks from Commander’s Palace. In the 1970s and under the tutelage of Chef Paul Prudhomme, Dickie worked with Commander’s Palace as they led the American Regional Cuisine movement by introducing the world to Cajun and Creole cooking. After graduating college Dickie joined Larry Forgione’s An American Place in New York City. He later... Read More →
avatar for Tony Abou-Ganim

Tony Abou-Ganim

The Modern Mixologist
Tony Abou-Ganim is widely regarded as one of the pioneering and leading bar professionals in the world. He has made dozens of national TV appearances on shows including TODAY, Iron Chef America, Good Morning America, CNBC, Fox News and more. Abou-Ganim is the author of The Modern Mixologist: Contemporary Classic Cocktails (Agate, 2010) which offers readers an in-depth look into spirits and ingredients available to today’s mixologist, both... Read More →

Sponsors

Wednesday July 15, 2015 5:00pm - 7:00pm
Tableau 616 St Peter St

5:00pm

Redemption Rocks Rye Pool Tasting by Bardstown Barrel Selections, Inc.

Redemption Rye invites you to attend our annual Tales Kick off party on the roof of the Monteleone by the pool.

Featured will be a vertical tasting of Redemption Rye from rye fresh off the still to 17 years old barrel aged rye. Experience how rye develops and matures in the barrel.

We'll also have our friends from around the country showcasing some signature Redemption cocktails. We'll also feature the sounds of local rock band or two for your listening enjoyment.


Wednesday July 15, 2015 5:00pm - 7:00pm
Pool at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

6:00pm

Keynote Speaker: A Spirited Evening with Danny Meyer
Kick off your Tales of the Cocktail® 2015 with a spirited presentation from one of the world’s renowned experts on hospitality, Danny Meyer from the Union Square Hospitality Group. Meyer literally wrote the book on how to serve with the his book Setting the Table and he will share the insights from his 25-year career during a lively discussion moderated by Paul G. Tuennerman at the Harrah’s Theater. Tickets start at $115 or you can upgrade to the exclusive VIP experience, which includes a meet and greet with Meyer before the show. This intimate setting means there are a limited number of tickets so get yours today to be a part of the first-ever Tales of the Cocktail® keynote event.

Restaurateur Danny Meyer has become a world-renowned master of hospitality. This summer at Tales of the Cocktail, he'll be answering your questions during his keynote address. Make the most out of this opportunity by using #AskDannyMeyer on Twitter to post your questions. 
@TOTC #TOTC2015 #AskDannyMeyer
 

Moderators
avatar for Paul Tuennerman

Paul Tuennerman

Chief Business Office & Co-Owner, Tales of the Cocktail
Paul Tuennerman is Chief Business Officer and Co-Owner of Tales of the Cocktail, the world’s must-attend cocktail festival held annually in New Orleans. Since its inception, it has attracted more than 100,000 drinks experts and libations enthusiasts from as far away as China, Kenya and New Zealand and has injected an estimated $100 million into the local economy. Working closely with his wife, Ann Tuennerman, its Founder, Tales of the... Read More →

Speakers
avatar for Danny Meyer

Danny Meyer

CEO, Union Square Hospitality Group
Danny Meyer is the CEO of Union Square Hospitality Group, which includes Union Square Cafe, Gramercy Tavern, Blue Smoke, Jazz Standard, Shake Shack, The Modern, Maialino, Untitled, North End Grill, Marta, Union Square Events, and Hospitality Quotient, a learning and consulting business. Danny, his restaurants and chefs have earned an unprecedented 25 James Beard Awards. Danny’s first business book, Setting the Table (HarperCollins, 2006), a... Read More →

Sponsors
avatar for Food Republic

Food Republic

Food Republic is one of the foremost online sources for news and commentary on food, drink, travel, design, cooking and more. Published to a wide audience in the United States and abroad, the site features a daily lineup of interviews with prominent chefs, mixologists and personalities, stories about the lifestyle around food and drink, and recipes drawn from the Food Republic Test Kitchen, cookbooks and directly from industry leaders. Food... Read More →
avatar for The New Orleans Tourism Marketing Corporation

The New Orleans Tourism Marketing Corporation

From restaurants to jazz clubs to parks to shops, there are endless ways to follow your NOLA in New Orleans. Everyone’s NOLA is different. Follow yours at followyournola.com.


Wednesday July 15, 2015 6:00pm - 7:30pm
Harrah's Theater 228 Poydras Street New Orleans, LA 70130

6:00pm

Dynamic Duo: Brennan's Featuring Nicolas Feuillatte and Balsam
Brennan's Featuring Nicolas Feuillatte and Balsam

This Dynamic Duo is one not to be missed. Join Brennan’s Bar Chef, Lu Brow and Hum Spirits Co-Founder, Adam Seger as they stir up custom created Champagne Cocktails for your bubbly sipping pleasure. Take in the newly, remarkably renovated scene at the iconic Brennan’s while delighting in sparkling sips, getting your Champagne knowledge on with Master Sommelier, Robert Bigelow and mingling with New York Champagne Week Founder, Blaine Ashley too.

Personalities
avatar for Adam Seger

Adam Seger

Founding Partner, HUM Botanical Spirits, BALSAM Spirits and Truffe Amere Bitters Companies Corporate
BIO | | ADAM SEGER CCP | | An alumnus of Michelin Starred restaurants Chez Julien in Strasbourg, TRU in Chicago and The French Laundry in Napa Valley, Certified Culinary Professional and Advanced Sommelier Adam Seger takes a chef's approach behind the bar, being called appropriately by New City 'The Charlie Trotter of Cocktails' and the 'Grant Achatz of Spirits'. | | Dubbed 'Chicago's Godfather of Craft Cocktails' by TimeOut, Seger... Read More →

Sponsors

Wednesday July 15, 2015 6:00pm - 8:00pm
Brennan's 417 Royal St

7:00pm

Dynamic Duo: Tiki Tocky - The Past & Future of Tiki Cocktails featuring Ryan Chetiyawardana and Brian Kientz
Tujague's Featuring Rums of Puerto Rico

Join us at Tujague's, an iconic and historically significant American bar & restaurant, as we embark on a journey to connect the past with the future, living vicariously through Puerto Rico's finest rum brands. Brian Kientz and his team at Tugague's will join forces with Ryan Chetiyawardana - a.k.a Mr. Lyan - to turn rum classics into futuristic, mouth watering libations. Come enjoy your fill of Bacardi 8, Caliche, Trigo Reserva, Ron del Barrillito 3 Stars and more... 

Speakers
avatar for Ryan Chetiyawardana

Ryan Chetiyawardana

Mr Lyan!, Mr Lyan
Ryan (A.K.A Mr Lyan) has been involved in several of the UK’s best bars for over a decade. He helped take the last four of these including Bramble, 69 Colebrooke Row and The Whistling Shop onto national titles and all featured in the Top 40 World’s Best Bars for Drinks International. Personally he has twice been named UK Bartender of the Year and has title to several national competitions. Ryan has been a contributing columnist to... Read More →

Personalities
avatar for Brian Kientz

Brian Kientz

Bartender, Sazerac Bar
Growing up in New Orleans, inspired by the city’s great culinary traditions, I began my career in the kitchen but realized I wanted to be behind the bar. Success in competitions, including winning State of the Art 2014, and the satisfaction I get in serving well-crafted, creative cocktails to an appreciative audience, have affirmed my decision. After experience at some of New Orleans’ best cocktail bars, including SoBou and Bellocq, I am... Read More →

Sponsors

Wednesday July 15, 2015 7:00pm - 9:00pm
Tujague's Restaurant 823 Decatur Street New Orleans, LA 70130

7:00pm

Uncut, Unaltered, & Unbridled: Maker’s Mark Cask Strength at Commander’s Palace
Join Maker’s Mark COO and 8th generation distiller, Rob Samuels, and Distillery Ambassador, Jane Conner, in kicking off the week’s festivities on a strong note! Held at New Orleans’ iconic culinary staple, Commander’s Palace, the evening will celebrate family legacy, unwavering dedication to craft, and a renewed appreciation for flavor with the introduction of Maker’s Mark Cask Strength. Executive Chef Tory McPhail and Bar Chef Ferrel Dugas will raise the bar on proof and flavor with a multi-course dining experience inspired by the Kentucky distillery’s newest expression.

Sponsors

Wednesday July 15, 2015 7:00pm - 10:00pm
Commander's Palace 1403 Washington Ave, New Orleans, LA 70130

7:30pm

Pernod Ricard Welcome Reception
As the global mixology industry continues to grow it makes it more and more difficult to get the World’s best professionals in one space at one time. The Pernod Ricard Welcome Reception is the first event at Tales that allows these top professionals a place to celebrate their work, innovation, and continued success. For the first time ever this event will feature the Pernod Ricard portfolio, which will allow guest to experience dozens of cocktails from 9 different brands developed from mixologists quite literally from opposite ends of the globe. In 2015 Pernod Ricard will give guests a chance to experience all that New Orleans has to offer in one 9,000 square foot space.

Sponsors

Wednesday July 15, 2015 7:30pm - 10:30pm
Chicory 610 S Peters St, New Orleans, LA 70130

8:00pm

Dynamic Duo: Kevin Hurley, Jacob Tschetter, and Becca June at Bourbon O Presented by Teeling

Mardi Gras Meets The Spirit of Dublin
The Spirit of Dublin is alive with Teeling Irish Whiskey at the Bourbon O Bar on Wednesday July 15thfrom 8pm – 10pm! Come learn about Teeling Whiskey and the impact that Irish Culture has had on New Orleans and enjoy traditional Mardi Gras/NOLA style cocktails.

Three unique cocktail creations showcasing the versatility of the Teeling will be served up by, The Bearded Alchemist, aka Jacob Tschetter; head of mixology at The Jeffrey in NYC, Kevin Hurley; Teeling Irish Whiskey’s Global Brand Ambassador and Becca June; lead bartender at Bourbon O Bar.

Live Irish Music will also be on the menu as well as some favorite New Orleans bites.


Personalities
avatar for Becca June

Becca June

Lead Bartender, Bourbon O Bar
Portland native raised by a chef and hospitality controller with 17 years of industry experience. I moved to New Orleans two years ago to join the Bourbon O family, embracing the beauty and quirks of New Orleans. I am a former board member of both e USBG Portland and New Orleans. In 2014 I headed up Negroni week for New Orleans with a small team, bring the previous years participation number of zero to fifty bars and venues. In 2012 I was a... Read More →
avatar for Jacob Tschetter

Jacob Tschetter

The Bearded Alchemist
I originally hail from Madison Wisconsin.  I come from a long line of working class folks, as well as bakers and cooks. In my household, taste was always paramount. We may not have been rich, but we could make the most out of what we had.  I once spent an entire day going through my grandparents spice racks (no small feat), tasting everything they had. My grandfather found this hilarious, so he started charting out what flavors went... Read More →
avatar for Kevin Hurley

Kevin Hurley

Global Brand Ambassador, The Teeling Whiskey Company
Kevin has been working in the drinks industry in Ireland for over 15 years and brings a wealth of experience and creativity to this exciting role.  | | As Global Brand Ambassador for TWC, Kevin is in charge of the overall promotion of the brand through education of the Teeling portfolio of multi award-winning Irish Whiskeys.  | | Kevin has worked in and managed some of Dublin’s finest cocktail establishments, most... Read More →

Sponsors
avatar for Teeling Irish Whiskey

Teeling Irish Whiskey

Jack Teeling founded the Teeling Whiskey Company in 2012 to bring back an independent voice to the Irish whiskey category. His brother Stephen Teeling joined him in 2013 as Sales & Marketing Director and is a co-owner in the business. The Teeling Whiskey Company aims to be Ireland’s leading independent Irish whiskey producer driving category choice and innovation through a selection of unique handcrafted small batch Irish whiskeys.


Wednesday July 15, 2015 8:00pm - 10:00pm
Bourbon O 730 Bourbon Street

10:00pm

2084: Welcome to Yonderyear

2084: Welcome to Yonderyear where anything is possible. A peek into the unknown, a wink from the unborn, the undecided, the upcoming, a whole new world, galactical or otherwise, that which remains to be seen will be celebrated with drinks, food and dancing.  Some things serious, others not so, speculative forecasting about the whats and hows, whys and which cocktails of tomorrowserved with a heavy dose of probable maybes.

The Ambassadors of William Grant & Sons and their celebrity bartender friends from around the world invite you to the happiest night of your life, 69 years before it happens.

Bring: your imagination

Dress: to party


Personalities
avatar for Charlotte Voisey

Charlotte Voisey

Director of Advocacy, William Grant & Sons
Best American Brand Ambassador, two times Golden Spirit Award winner at Tales of the Cocktail, James Beard recognition, regular TV appearances including a trip to London to cover the Royal Wedding with CBS News make for exciting times for British born mixologist Charlotte Voisey.A keen student of the craft of the cocktail, Charlotte’s mixology style is ever evolving and exciting to follow. Charlotte currently looks after the coveted spirits... Read More →
avatar for Han Shan

Han Shan

Hudson Whiskey Ambassador, William Grant & Sons
Before turning his love of Hudson Whiskey into a vocation, this autodidactic polymath traveled the world as an environmental and human rights campaigner, film and video producer, painter, photographer, storyteller, and bon vivant. With an abiding love for the history and enjoyment of fine spirits, Han has long been renowned amongst rabble-rousers for convening creative conspiracies over craft cocktails. | | A self-proclaimed whiskey nerd... Read More →
avatar for Jaime Salas

Jaime Salas

US Ambassador, Milagro Tequila
Combining passion, charisma and originality with an unrivalled knowledge and reverence for the art of tequila, Milagro Ambassador Jaime Salas is the perfect embodiment of modern day Mexico. Having grown up dividing his time between the creative freedom of San Francisco and Mexico’s tequila producing region of Jalisco, Jaime developed a unique perspective on the country’s most famous export, which has informed every aspect of his career since... Read More →
avatar for JP De Loera

JP De Loera

Milagro Brand Ambassador, William Grant & Sons

Sponsors
avatar for William Grant & Sons

William Grant & Sons

William Grant & Sons


Wednesday July 15, 2015 10:00pm - Thursday July 16, 2015 1:00am
WWII Museum 945 Magazine St, New Orleans, LA 70130

11:59pm

Official Monkey Shoulder Afterparty

Come hang with the king of the swingers at the Official Monkey Shoulder Afterparty.

Join Monkey Shoulder galactic brand ambassador Dean Callan and special guests from 1am-3am. The location is secret, so listen for the jungle drums.



Wednesday July 15, 2015 11:59pm - Thursday July 16, 2015 2:00am
TBD TBD
 
Thursday, July 16
 

TBA

Shop Local
Laginappe is a little something we say in New Orleans when someone gives us a little something extra. During this year’s Tales of the Cocktail®, stores around the city will be offering you some lagniappe for shopping local. Stop at these select local shops and show them your Tasting Room wristband when you make a purchase for a little gift to take home with you. It’s a little way of saying thank you for keeping it local during your time in New Orleans.

Personalities
avatar for Meyer The Hatter

Meyer The Hatter

Meyer The Hatter is The South's Largest Hat Store. We sell quality felt and straw hats for men and women from the world's leading headwear manufacturers: Biltmore - Bailey - Dobbs - Dorfman Pacific - Kangol - Stetson and many more. We invite fans of Tales of the Cocktail® to stop by and visit our 121 year old hat store, located at 120 St. Charles Avenue, just a half block off Canal St. in Downtown New Orleans.
avatar for Queork

Queork

The cork store! All things made with genuine cork fabric including bags, phone cases, shoes and more.
avatar for The Museum of the American Cocktail

The Museum of the American Cocktail

The Museum of the American Cocktail celebrates this an American cultural icon. Founded by Dale DeGroff, and several of the world's most passionate cocktail authorities and historians, The Museum of the American Cocktail seeks to advance the profession and increase consumer knowledge of mixology while stressing the importance of responsible drinking. The New Orleans Collection of The Museum of the American Cocktail is located inside the Southern... Read More →


Thursday July 16, 2015 TBA
Various Locations Various Locations

TBA

Tales Restaurant Week
New Orleans has legendary cuisine. That’s no secret. But with five days in this gastronomic city, figuring out where to eat can be a little overwhelming. Well, this year we’re making it a little easier with the Taste of New Orleans. Throughout the week you’ll be able to sample a special price-fixed tasting menu (with a recommended spirit cocktail, of course) at some of city’s most legendary and talked about restaurants. Stop in for lunch or dinner and you’re guaranteed the kind of meal that only New Orleans could produce.

Knappogue at Booty's Street Food

Pavan at Borgne Restaurant

El Dorado Rum at Cane & Table

Angel's Envy at CellarDoor

Rujero Singani at Criollo

Martin Miller's Gin at Doris Metropolitan

Diplomatico Rum at French 75

Cruz Tequila at Johnny Sanchez

Hennessy and Belvedere at Bar R'evolution

Nonino at Salon by Sucre

Louis Royer Cognac at Shaya

Cathead Distillery at SoBou

Sazerac at Superior Seafood

Stolichnaya Elit at The Grill Room at The Windsor Court

Sponsors
avatar for Cathead Distillery

Cathead Distillery

Mississippi's Distillery located just north of Jackson, MS established in 2010.
avatar for Louis Royer Cognac

Louis Royer Cognac

With a history dating back over 160 years, Louis Royer is the story of a French family and considerable expertise in the heart of the Cognac region.


Thursday July 16, 2015 TBA
Various Locations Various Locations

7:30am

Power Up with PAMA presented by Heaven Hill Brands
PAMA Pomegranate Liqueur invites you to a special breakfast with National Brand Ambassador Lynn House to Power Up with PAMA. Tracing its origins to the gods and goddesses of mythology, natural therapeutics, rituals of faith, and a taste ripe with discovery, PAMA, the world’s first pomegranate liqueur, bottles the mystery and mythology of the pomegranate. A symbol of prosperity and fertility, pomegranates are ripe with polyphenols, antioxidants that help counteract harmful free radicals, more than that of even red wine or green tea. Harness the power of PAMA and the legendary pomegranate to conquer the beast that is Tales of the Cocktail®.

We will be providing a healthy breakfast Wednesday through Friday to nourish your body and provide energy for you to survive the week. Enjoy the yogurt parfait bar, fresh fruit and fresh squeezed juices along with a well-balanced, protein-packed entrée unique to each day’s meal. Our PAMA Boost frozen smoothie, blended daily with your choice of fruit base, will complement your power up meal and provide that extra boost of energy you need.

Realign your spine with a local yoga instructor that will be on hand to lead the group in some power yoga moves designed to give you a refreshed and rejuvenated start to your day. Let the power of PAMA and Pomegranates energize your mind, body and spirit.

Personalities
avatar for Lynn House

Lynn House

National Brand Educator, Heaven Hill Brands
Lynn House is the National Brand Educator for Heaven Hill Brands, covering the premium liqueur portfolio. Lynn has 25 years of experience in the hospitality industry. As National Brand Educator, she is in charge of PAMA and Domaine de Canton’s innovative outreach program designed to educate bartenders and distributor staffs on the versatility of these liqueurs. Formerly Chief Mixologist and Beverage Director at Blackbird Restaurant in... Read More →

Sponsors

Thursday July 16, 2015 7:30am - 10:00am
Private

8:00am

Cafe Torino
A little piece of Torino comes to New Orleans. Your one stop shop for Italian espresso in the morning and Vermouth cocktails and apertivi in the afternoon while you peruse an installation from the Martini & Rossi and Noilly Prat Archive.  Featuring 2014 Spirited Award winning Brand Ambassador Giuseppe Gallo and friends.


Thursday July 16, 2015 8:00am - 11:00am
Angela King Gallery 241 Royal St, New Orleans, LA 70130

8:30am

Breakfast and Bas-Armagnac with Chateau du Tariquet
Reservation Phone Number: (504) 681-4444
Price: $50 inclusive

Breakfast is the most important meal of the day, and no meal in Gascony is complete without 'le trou Gascon' (a traditional mid-meal Armagnac course). 

Join the 2014 International Spirits Challenge – Individual Distillery of the Year, Chateau du Tariquet, for a one-of-a-kind French Breakfast at TOTC on Thursday. Start your day off with traditional French delicacies and expertly paired Bas-Armagnac brought to you straight from the traditional alembic still at Chateau du Tariquet's century old distillery.

Menu

Almond Pain Perdu
Peach Marmalade

Grilled Boudin

Dark Chocolate Pot de Creme
Whipped Pecan Cream, Fresh Berries

paired with
Armagnac Sazerac 


Personalities
Sponsors
avatar for Chateau du Tariquet

Chateau du Tariquet

Château du Tariquet produced its first Bas-Armagnac in 1683. The Grassa family purchased the estate in 1912, and since then has been focused on producing the finest award-winning Bas-Armagnac in the region. | | Château du Tariquet Bas-Armagnacs are a pure expression of the terroir of which they are born. Distilled from high-quality white wines, full of aromatic finesse and delicate freshness, the finished Armagnacs show off the diversity of... Read More →


Thursday July 16, 2015 8:30am - 10:00am
Criollo Restaurant at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:00am

Good Morning Tales Bar presented by William Grant & Sons

Eye opener you say? Traditionally a morning drink huh? Those that started their day with a cocktail were said to be smart, sophisticated, the types that got things done? Ok.

So here you have it the GOOD MORNING TALES OF THE COCKTAIL® bar presented by William Grant & Sons in the Hotel Monteleone each morning, Wednesday through Saturday.

Try bite sized Reyka infused tomatoes on Wednesday, breakfast Martinis and cucumber eye masks with Hendrick’s on Friday and a little bit of everything else in between.

The eclectic Ambassadors of William Grant & Sons will be tending bar and waking you up each day at Tales of the Cocktail® – come by and see us.

Personalities
avatar for Camille Austin "La Loba"

Camille Austin "La Loba"

US Ambassador / La Loba, Mezcal Montelobos
Camille Austin, also known as “La Loba”, is the dynamic Montelobos Mezcal United States Brand Ambassador with a distinctive style. Camille’s mission as the Montelobos Ambassador is to honor the Oaxacan heritage and culture by sharing the art of agave in cocktails and the tradition of mezcal. | | Since moving to the U.S. from her native Cancun, Mexico, Camille’s retro-styled cocktail innovations have graced the menus of some of the... Read More →
avatar for Charlotte Voisey

Charlotte Voisey

Director of Advocacy, William Grant & Sons
Best American Brand Ambassador, two times Golden Spirit Award winner at Tales of the Cocktail, James Beard recognition, regular TV appearances including a trip to London to cover the Royal Wedding with CBS News make for exciting times for British born mixologist Charlotte Voisey.A keen student of the craft of the cocktail, Charlotte’s mixology style is ever evolving and exciting to follow. Charlotte currently looks after the coveted spirits... Read More →
avatar for Dean Callan

Dean Callan

Global Brand Ambassador, Monkey Shoulder Scotch Whisky
Dean Callan started his career as a bartender on the Gold Coast of Australia, having been told in an interview that “Your bar certificates aren’t any good here, we only hire bartenders with experience” his reply was “I’ll work for free until I’m better than your worst bartender” needless to say he got the job, and hasn’t looked back since. | Over a decade on and Dean is still as passionate as ever... Read More →
avatar for Han Shan

Han Shan

Hudson Whiskey Ambassador, William Grant & Sons
Before turning his love of Hudson Whiskey into a vocation, this autodidactic polymath traveled the world as an environmental and human rights campaigner, film and video producer, painter, photographer, storyteller, and bon vivant. With an abiding love for the history and enjoyment of fine spirits, Han has long been renowned amongst rabble-rousers for convening creative conspiracies over craft cocktails. | | A self-proclaimed whiskey nerd... Read More →
avatar for Jaime Salas

Jaime Salas

US Ambassador, Milagro Tequila
Combining passion, charisma and originality with an unrivalled knowledge and reverence for the art of tequila, Milagro Ambassador Jaime Salas is the perfect embodiment of modern day Mexico. Having grown up dividing his time between the creative freedom of San Francisco and Mexico’s tequila producing region of Jalisco, Jaime developed a unique perspective on the country’s most famous export, which has informed every aspect of his career since... Read More →
avatar for JP De Loera

JP De Loera

Milagro Brand Ambassador, William Grant & Sons
avatar for Mark Stoddard

Mark Stoddard

Hendrick's Gin Brand Ambassador, William Grant & Sons
avatar for Trevor Schneider

Trevor Schneider

Reyka Vodka US, William Grant & Sons

Sponsors
avatar for William Grant & Sons

William Grant & Sons

William Grant & Sons


Thursday July 16, 2015 9:00am - 10:30am
Carousel Lounge at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:00am

Kick Start Coffee Bar presented by Orleans Coffee Exchange
With your action-packed Tales of the Cocktail® schedule, it’s important to get off to a fresh start every morning. Well, the Kick Start Coffee Bar has you covered. Stop by for a complimentary coffee, café au lait, espresso or any other caffeinated beverage of your choice expertly crafted by our friends at Orleans Coffee Exchange. Grab a cup and get on your way to whatever your day at Tales of the Cocktail® has in store.


Thursday July 16, 2015 9:00am - 10:30am
Carousel Lounge at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:00am

Mind, Body & Spirits

Mind–Body-Spirit(s) is dedicated to educating bar industry professionals about health, wellness and personal success. Via physical and energetic movement, captivating seminars and industry testimonials, attendees will learn how to better-cope with daily demands, for improved work/life balance.

Through the generous support of bar industry sponsors who support health & wellness initiatives, we are able to provide these complementary events to industry professionals, on a first come, first served basis.

Benefits of applied Mind-Body-Spirits seminars include:

1. Stress reduction; increased mindfulness

2. Happier, more positive & centered constitution

3. Happier employees give better customer service

4. Happier employees make better tips

5. Customers receiving better service will likely spend more money

6. Increased employee engagement results in higher productivity.

7. Higher employee morale=greater staff cohesiveness for team building

8. Healthier employees=fewer sick days.

9. Reduced industry burnout

10. Bottom line is, healthier and happier employees make your company more efficient and profitable!


Thursday July 16, 2015 9:00am - 10:30am
Vieux Carre Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:00am

The Perfect Rise & Shine Smoothie Bar presented by The Perfect Purée of Napa Valley
With the long days and even longer nights in store for you at Tales of the Cocktail®, it’s important to start your day with The Perfect Purée of Napa Valley’s Smoothie Bar. Stop by every morning to select from three signature smoothies created by The Liquid Muse, Natalie Bovis, then make it your own with rejuvenating add-ons such as protein powder, chia seeds, coconut juice and more. It’s the perfect start to what will be five perfect days at Tales of the Cocktail® 2015.

Sponsors
avatar for Perfect Purée of Napa Valley

Perfect Purée of Napa Valley

Since 1988, The Perfect Purée of Napa Valley has indulged the culinary passions of chefs, mixologists and food enthusiasts with products that provide ultimate fresh fruit flavor without the peeling, dicing and simmering required for making purées from scratch.The company offers 40 flavors ranging from pantry staples like raspberry, strawberry and banana to the exotic lychee, passion fruit and pink guava. All products contain no... Read More →


Thursday July 16, 2015 9:00am - 10:30am
Carousel Lounge at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:30am

Cocktail Kingdom Pop-Up Shop
Cocktail Kingdom, the world’s premier manufacturer and distributor of professional barware, will once again take over the gift shop of the Hotel Monteleone to present our pop-up shop at Tales of the Cocktail® 2015.

This year, in addition to having our full line of products available for purchase, Cocktail Kingdom’s pop-up shop will also be launching our newest barware collection. When stopping by for classic items such as the Yarai® Mixing Glasses, Koriko® Tins or Teardrop™ Barspoons, be sure to inquire about our exclusive new products that continue to incorporate the Cocktail Kingdom legacy of elegance with design and functionality. Also be sure to take advantage of our Tales pop-up special of free shipping to anywhere in the lower 48 states.

Sponsors

Thursday July 16, 2015 9:30am - 6:00pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:30am

Meet the Poster Maker Robert Rodriguez
For the seventh consecutive year, Robert Rodriguez has lent his artistic talents in creating the Tales of the Cocktail® commemorative poster. Stop by throughout the week to meet Robert and get your signed copy of this year’s edition inspired by the 1940s cocktail bars and burlesque clubs of Bourbon Street. It will make for the perfect keepsake to remember the five spirited days you spent at Tales of the Cocktail® 2015.

Thursday July 16, 2015 9:30am - 6:00pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:30am

Octavia Books Pop-Up Shop
If you’re looking to take home some inspiration from Tales of the Cocktail 2015, there’s no better place to stop than our on-site Octavia bookstore. Located in the Hotel Monteleone lobby, Shots of Inspiration returns with one of the most exhaustive collections of cocktail books including the newest titles and old favorites. Stop by throughout the week for our special book signings where the world’s best cocktail writers will be on hand to talk about their latest works and sign a copy for you to take home. Join us to find a little inspiration all week long.



Thursday July 16, 2015 9:30am - 6:00pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:30am

Registration
The 13th Annual Tales of the Cocktail® starts right here. Before heading off to drink in all that this year’s festival has to offer, stop by registration to pick up your tickets and let our Tales of the Cocktail® team answer all your questions and get you pointed in the right direction. This year, select festivalgoers will be beta testing our new RFID bracelets that have been designed to improve the Tales experience. So make this your first stop before you head off into what is sure to be a historic Tales of the Cocktail® 2015. 

Thursday July 16, 2015 9:30am - 6:00pm
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

9:30am

The Bitter Market
What started as a cure for indigestion has grown into one of the most hotly debated topics in the cocktail world—Bitters. With the growing intrigue into these herbal elixirs, there’s been a boom of bitters on the market. Where better than Tales of the Cocktail® give them a try? Stop by our Bitters market to browse a wide selection of bitters from around the world. There you’ll be able to purchase rare and hard-to-find bitters that are sure to fuel the ongoing bitter debate.

Sponsors
avatar for Amargo Chuncho Bitters from Peru

Amargo Chuncho Bitters from Peru

A complex and well balanced combination of over 30 various peels, herbs, roots, barks and flowers from the Peruvian forest including Quina and Sarrapia leaves, macerated and rested for six months in oak Barrels, then bottled to allow you to enhance the flavor of all your cocktail creations.
avatar for Bittercube

Bittercube

Recognized as innovators in the craft bitters scene since 2009, Bittercube Bitters are developed and created in Milwaukee, WI, by hand with naturally sourced ingredients. No extracts or oils have ever been used in Bittercube Bitters.
avatar for Boy Drinks World

Boy Drinks World

Boy Drinks World is a maker of fine handcrafted bitters and extracts.
avatar for Cecil & Merl Cherry Bitters

Cecil & Merl Cherry Bitters

Cecil & Merl is a line of handcrafted, small-batch goods created by the founders of James restaurant in Brooklyn. Each one is an extension of our work at the restaurant and our passion for quality. We’re proud to say Cecil & Merl products are made in the United States with all-natural ingredients and materials. We hope our goods deliver a sense of home and tradition to you and yours.
avatar for Crude Bitters & Sodas

Crude Bitters & Sodas

North Carolina’s first cocktail bitters company and the first bitters company to ever win a Good Food Award!
avatar for Cure All Bitters

Cure All Bitters

Cure All Bitters is a 100% natural cocktail product originally made in Mexico City. We recently moved our production to Denver, and are proudly a Colorado business. Our bitters are produced in small batches using traditional methods. We source all of our ingredients from local companies and use whole spices to create our flavors. Cure All Bitters have no artificial sweeteners, flavors, or sugars of any kind. Every bottle of our bitters is... Read More →
avatar for Jameson Wild Sloe Berry Bitters

Jameson Wild Sloe Berry Bitters

We are delighted to introduce Jameson Wild Sloe Berry Bitters - skilfully created using Irish hand foraged ingredients with Jameson Irish Whiskey. The Irish sloe berry was the object of our affection. With a careful approach of “A third for the Bird, A third for the Tree and A third for Me,” our experienced forager carefully hand-picked his berries from the watchful guard of thorns and spines. From there, the berries were handed off to the... Read More →
avatar for Luxardo

Luxardo

LUXARDO® is Italy’s premier liqueur producer, creating essential ingredients for modern and classic cocktails. Founded in 1821 by Girolamo Luxardo, the company is still family-owned and managed by the sixth generation of the Luxardo Family. Based in Torreglia, located in the Veneto Region in northeastern Italy, the Luxardo Family cultivates around 30,000 of their exclusive Marasca Cherry trees, a proprietary varietal of sour cherries.
avatar for Pink House Alchemy

Pink House Alchemy

Pink House Alchemy (pH) is a Arkansas based company that produces simple syrups, bitters and shrubs. pH works closely with a team of Food Scientists to get the purest extraction from each botanical we use. Arkansas's climate lends to one of the longest growing seasons in the country, and we work tirelessly to harvest as much local fruit as possible. Arkansas black apples, strawberries, passion fruit, elderberries, mulberries, paw paws....the list... Read More →
avatar for Shoots and Roots Bitters

Shoots and Roots Bitters

Shoots and Roots Bitters was started by three botanists to make cocktail bitters that share the flavors and stories of interesting plants from around the world that we have encountered during research and field work. We draws upon over 200 different plants in our blends; all are sustainably sourced. We develop standard protocols for our extraction of the different ingredients to optimize the flavor qualities available from different plant... Read More →
avatar for Suze Bitters

Suze Bitters

Suze was born in 1885, the drink was perfected in 1889 and it officially became the aperitif that the world knows today. In 1896 the iconic bottle was designed by Henri Porte and was eternalized in Picasso’s 1912 painting, “Verre et bouteille de Suze (Glass and bottle of Suze).” For more than a century, Suze has been produced with the strictest respect for tradition, with fresh wild yellow gentian carefully selected and harvested by hand in... Read More →
avatar for The Bitter End Bitters

The Bitter End Bitters

A revolutionary new ingredient for the modern bar, Bitter End bitters give standard bitters a radical twist. Use our superconcentrated Chesapeake Bay, Mexican Mole, Jamaican Jerk, Curry, Memphis Barbeque, Moroccan, and Thai elixirs to enhance classic cocktails with a surprising kick. But don’t stop there. With their distinctive aromas and intense, complex flavors, Bitter End bitters are the building blocks for a world of adventurous new... Read More →


Thursday July 16, 2015 9:30am - 6:00pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:00am

Artisan Distilling, Old World New World
A conversation with three distillers and two bartenders contrasting Artisan Distilling in the old world sense and artisan distilling as it has flourished over the last 8 years here in the United States. Representative cocktails from each style will be presented by Dale DeGroff and Alba Huerta.

Moderators
avatar for Dale DeGroff

Dale DeGroff

Master Mixologist Dale DeGroff, aka King Cocktail,developed his extraordinary techniques and talent tending bar at great establishments, most notably New York's famous Rainbow Room, where in the '80's, he pioneered a gourmet approach to recreating the great classic cocktails. DeGroff has since been credited with reinventing the bartending profession, setting off a cocktail revival that continues to flourish. ... Read More →

Speakers
avatar for Jean-Pierre Cointreau

Jean-Pierre Cointreau

CEO, RENAUD COINTREAU
Jean-Pierre COINTREAU has been CEO of the RENAUD COINTREAU family Group since 1984. | | This Group is dedicated to historical premium brands of | - Champagne GOSSET, the oldest winehouse in Champagne since 1584 | - Cognac FRAPIN, a 100 % Grande Champagne estate with no out sourcing | - french Liqueurs (VEDRENNE, MAURIN). JE VOUS LAISSE METTRE LES TEXTES QUE VOUS VOULEZ | | Past President of the French Liqueurs Union, member of the boards of the... Read More →
avatar for Alba Huerta

Alba Huerta

Alba Huerta brings her passion for quality spirits and a sense of warmth and hospitality behind the bar at Julep.  A graduate of the University of Nevada, Alba has bartended throughout Las Vegas and Houston, where she developed her love affair for fine spirits—especially whiskey and agave spirits—and proved herself a skilled professional. Raised in Houston, Alba’s first bartending job in 2000 at Timberwolf Pub motivated... Read More →
avatar for Alain Royer

Alain Royer

VP Development, Renaud-Cointreau Group
Born in Bordeaux, raised in Jarnac in the heart of the Cognac region, Alain Royer comes from a Family involved with Cognac since before the French revolution. Studies at the Sorbonne in Paris, then an MBA at HEC/ISA near Paris. Alain worked as a distiller, blender and liquor maker in Austria, also involved in producing Smirnoff vodka and Campari under licence at that time. Military service in the French Air Force. After 10 years in the Family... Read More →
avatar for Lance Winters

Lance Winters

Master Distiller, St. George Spirits
Master distiller Lance Winters is the creative force behind St. George Spirits, known for his “penchant for gleefully shunning the spirits world's conventions” (Esquire) and respected for having “a passion for his craft only equaled by his explosive imagination” (The Bold Italic). | | Lance came to St. George Spirits in 1996 after working as a U.S. Navy nuclear engineer and brewer. Motivated by the desire to make whiskey out of... Read More →

Sponsors

Thursday July 16, 2015 10:00am - 11:30am
Queen Anne Ballroom at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:00am

How to Go Broke: Opening a Bar
From New York to Minneapolis to Los Angeles, droves of thirsty drinkers are ordering well-made Old Fashioneds, Martinis and Manhattans. So it should be a great time to open your own watering hole, right? Well, opening and running a profitable bar is, in fact, much tougher than it looks and plenty of joints go out of business every year. So how do you do it right? This panel will bring together a range of industry veterans who will share their advice for running a successful establishment, including tips on navigating the complexities of liquor licenses, writing a realistic business plan, dealing with difficult investors and cultivating loyal patrons. Whether you dream about opening a bar or already own one, this is one panel you don’t want to miss.

Moderators
avatar for Noah Rothbaum

Noah Rothbaum

Chief Cocktail Correspondent, The Daily Beast
Noah Rothbaum is The Daily Beast's Chief Cocktail Correspondent. He is also the author of the book The Art of American Whiskey: A Visual History of the Nation’s Most Storied Spirit, through 100 Iconic Labels (Ten Speed Press), which was published in the spring of 2015, and the associate editor of the forthcoming The Oxford Companion to Spirits and Cocktails (Oxford University Press), which will be published in the fall of 2017... Read More →

Speakers
avatar for Anthony Caporale

Anthony Caporale

Principal Consultant, ICE Consulting Group
Anthony is a true pioneer in the beverage world, internationally known for being the first to bring mixology to both YouTube, with his seminal web video series Art of the Drink TV, and then to the New York stage with his groundbreaking Off-Broadway musical comedy, "The Imbible: A Spirited History of Drinking." | | To date, Anthony has been involved in the opening of over a dozen major restaurants in roles ranging from Consultant to General... Read More →
avatar for Susan Fedroff

Susan Fedroff

Owner, Clover Club
Susan Fedroff has over 15 years experience in the financial management of F&B establishments, and a broader background in hospitality for the last 25 years. Susan is a partner in the Flatiron Lounge and Pegu Club and a co owner of the Clover Club. She has been involved in every aspect of opening a restaurant/bar from a raw space, including all financial planning, construction, design, menu planning and operations. Susan holds a Masters in... Read More →
avatar for Allen Katz

Allen Katz

Co-Founder, New York Distilling Company
Allen Katz is the co-founder of the New York Distilling Company in Williamsburg, Brooklyn, where he produces Dorothy Parker – American Gin, Perry’s Tot – Navy-Strength Gin, Chief Gowanus – New-Netherland Gin, Mister Katz’s Rock & Rye…and Ragtime Rye. He is also the Director of Mixology & Spirits Education for Southern Wine & Spirits of New York. | In addition to presenting food and beverage... Read More →
avatar for Ryan Malkin

Ryan Malkin

Attorney, Malkin Law
Ryan Malkin is an attorney serving the alcohol beverage industry. Ryan is well versed in navigating the federal and state-by-state alcohol beverage laws, assisting clients large and small with industry specific agreements and crafting compliant marketing and sales programs. Prior to forming Malkin Law, Ryan was an attorney at Pernod Ricard USA. As attorney for Pernod Ricard USA, he guided sales and marketing teams through the intricacies of... Read More →

Sponsors
avatar for Mezcal Viejo Indecente

Mezcal Viejo Indecente

Mezcal Viejo Indecente gives you the key to unlock the door and be your other self.


Thursday July 16, 2015 10:00am - 11:30am
La Nouvelle Orleans East at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:00am

Nomadic Barkeep: Travel-learn-repeat!!!
How many of articles as “20 things you learn while living abroad” have you seen? What if it say something like “20,000 things to learn & use in future life while living abroad”?

There is a lot to be absorb every shift, every normal day. Same as we don’t think about breathing, we forget to process & use most of our new experiences. Our mind is simply too occupied with day to day routine. Why don’t we pause to absorb so we can use every little thing we learn each day. The biggest & best companies in the world are leaning more towards EQ (Emotional Intelligence) rather than IQ or other intelligences during hiring interviews. Bartending & living abroad exposes us to an enormous amount of cultural influences. Imagine being able to re-use in your own way every single new experience from each shift behind your bar or new country you living in. How much would choices you make change, bend or adjust?

In this seminar we’ll break down what EQ is, how it works and how it can be improved. Our world traveled “Jack of all trades” panelists will share their tricks & lifetime experiences as well as debating about how important it is to find right position for each member of your staff to build on their skill set which leads to happier team which leads to healthy business & longevity of your operation. You shall be leaving with a good idea what to do everyday to improve knowledge about yourself, work & society, therefor live enriched life.

Moderators
avatar for Zdenek Kastanek

Zdenek Kastanek

Barkeep/General Manager, 28 HongKong Street/Proof & Company
OVERVIEW | One of the most respected names in the bar industry, Zdenek is a cocktail competition veteran who has trained thousands of bartenders across four continents. He has twice represented the United Kingdom in cocktail world cups and has been a shortlisted finalist for the industry’s most prestigious individual award – International Bartender of the Year – no less than three times. Prior to joining Proof & Company, he managed the... Read More →
avatar for George Nemec

George Nemec

“It’s a world of fashion, music, remarkable interiors and unique personalities. It’s like one big Salvador Dali artwork, and in the middle, you are the one able to add a new color.” George Nemec         In 2004 George Jiri Nemec’s contribution to professional bartending was recognized, winning the prestigious accolade of Australian Bartender of the Year; in 2007 further praise came... Read More →

Speakers
avatar for Jacob Briars

Jacob Briars

Advocacy Director, Bacardi
Jacob Briars likes to describe himself as New Zealand’s 7th most famous bartender, but usually that just gets people asking where New Zealand is and who the other 6 bartenders are. For the past few years he has travelled the world as a much-loved spirits educator for some of the world’s most respected and exciting spirit brands. Jacob is the head of training and education for Bacardi, the world’s largest family-owned spirits company... Read More →
avatar for Ali Dedianko

Ali Dedianko

InsideBelve.  Ali Dedianko is a Baltimore native but moved to NYC in 2003 to attend New York University. While she majored in European Studies and minored in Russian Language, she has always had a true passion for spirits. After 7 years behind the bar, working everywhere from speakeasies to restaurants, and dive bars to lounges, she joined Belvedere Vodka as the Global Brand Ambassador. After only a year with Belvedere, Ali has visited... Read More →
avatar for Jim Meehan

Jim Meehan

Jim Meehan, author of the The PDT Cocktail Book, entered the hospitality business in 1995 while studying at the University of Wisconsin at Madison. He worked his way through school as a bartender, then moved to New York City in 2002 to hone his palate and develop his craft in venues such as Five Points, Pace, Gramercy Tavern and the Pegu Club. In 2007 Meehan opened PDT, a hidden cocktail lounge attached to a legendary hot dog stand in the... Read More →
avatar for Nick van Tiel

Nick van Tiel

Keeping it real
Nick van Tiel is a world-renowned authority on spirits, cocktails and the craft of bartending. He is also an obsessive music fan and has fed this passion by DJing, producing music, and consulting for a number of venues across the world on music and sound design. | | Beginning his career in New Zealand, Nick has dedicated over 17 years to the hospitality and nightlife industry across the globe, tending bar at many of the world’s finest... Read More →

Sponsors

Thursday July 16, 2015 10:00am - 11:30am
La Nouvelle Orleans West at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:00am

Rum: A Taste Of 10 Rare Single Casks
Here is a rare opportunity to experience some fine aged rums from a private collection, never before seen in the United States. Originally sourced in Caribbean casks, these select aged rums were further aged in special barrels in Europe over many years. This exclusive tasting event will be available for only twenty serious rum enthusiasts, featuring vintage rums from Guadeloupe, Belize, Guyana and Haiti, lovingly triple matured and rested in barrels from rare Sauternes, Pineau des Charentes and even Sherry casks.

Moderators
avatar for Robert Burr

Robert Burr

president, Quantum Leap Network - Robs Rum Guide
Robert publishes Robs Rum Guide and the National Rum Examiner, as well as rum reviews on the Rum Minute YouTube video channel. He is host of the Miami Rum Festival/Trade Expo and the annual Rum Renaissance Caribbean Cruise. Robert serves as a judge in international rum tasting competitions and frequently travels to distilleries, rum festivals and special rum events around the world.

Speakers
avatar for Alexandre Gabriel

Alexandre Gabriel

President and Owner, Maison Ferrand
Alexandre Gabriel was born and raised in France, on a farm in southern Burgundy near the medieval town of Cluny, where his grandfather taught him how to make wine and distill spirits. Twenty-five years ago Alexandre Gabriel came upon an ancient Cognac house and built it into what is known today as Maison Ferrand, in the heart of the Grande Champagne district of Cognac.  Through his passion and vision, Alexandre turned the small Cognac... Read More →
avatar for Paul McFadyen

Paul McFadyen

Brand Ambassador UK, Maison Ferrand
Paul McFadyen is co-owner of Trailer Happiness bar in Notting Hill and Brand Ambassador for Cognac Ferrand – creator of brands like Plantation Rum, Citadelle Gin and Pierre Ferrand Cognac. | Paul comes from a drinks-media background beginning 20 years ago as Publisher of Flavour Magazine and moved on to become co-director of IP Bartenders of London. Along with colleagues Ben Reed, Nick Wykes, and Alex Turner, they operated the UK's premier... Read More →

Sponsors
avatar for Plantation Rum

Plantation Rum

Alexandre Gabriel is a man with a singular focus from which he has not wavered in the 20 years he has been the head of esteemed Maison Ferrand. His focus and philosophy are simple – to produce special, unique spirits, gems so distinctive and revolutionary that they set the bar for all others that come after them. Each rum in the Plantation Rum portfolio is made according to its country’s traditional technique and expresses the rum... Read More →


Thursday July 16, 2015 10:00am - 11:30am
Bonnet Carre Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:00am

Stylish Service - Flair for Mixologists
Interaction with the bartender (get your mind out of the gutter) can make or break a guest's experience at a bar. This seminar hosted by the Bols Bartending Academy will feature 3 world champion bartenders from a variety of backgrounds. They will teach you how to manipulate a wide variety of objects that you use everyday behind the bar. That little flick, roll or throw can go a long way towards how confident a guest feels about your ability to make them a great drink, even before it touches their lips.

In this hands on class; straws, strainers, jiggers and even liquid itself will not be spared from your attempts to defy gravity as we share with you some of our greatest hits to make you look truly stylish behind the bar. After all it is all in the delivery!

No prior experience is necessary and those with experience will still learn something from this panel.

Note- You are only human and will make a mistake at some point, don't let that mistake ruin your day. You cannot wear open toed shoes to this technique seminar.

Moderators
avatar for Anthony Pullen

Anthony Pullen

National Brand Ambassador, Lucas Bols USA
Currently in Las Vegas

Speakers
avatar for Dario Doimo

Dario Doimo

http://www.facebook.com/pages/DARIO-DOIMO/133367933350169
avatar for Kate Gerwin

Kate Gerwin

World Champion/Global Brand Ambassador, Lucas Bols
Kate is the General Manager of HSL Hospitality in Bismarck, North Dakota. She oversees the operation of three bars, a restaurant, catering facility and retail operation, and has owned and operated her own award winning establishments. She is the current BATW World Champion and has started the Girls With Bols female bar mentorship program beginning in six major markets in the US this year. She is a consultant for Spike TV's Bar Rescue. Kate... Read More →

Sponsors

Thursday July 16, 2015 10:00am - 11:30am
Iberville Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:00am

Meet the Makers: Twelve24 Cocktails
Troy Clarke will be showing off the Twelve24 products like USA built bags and aprons that provide the ultimate protection and portability for all equipment needs. Made of hard wearing industrial strength materials, they are specially designed to hold a full range of Bartenders' accessories; glassware and bitters bottles, tools of various dimensions, laptops and phones, cutting boards and all other essentials. 

Thursday July 16, 2015 10:00am - 1:30pm
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:00am

Shots of Inspiration- Bitters Makers and Author Signings
Located in the Hotel Monteleone lobby, the "Shots of Inspiration" table returns with one of the most exhaustive collections of cocktail books including the newest titles and old favorites. Stop by throughout the week for our special book signings where the world’s best cocktail writers will be on hand to talk about their latest works and sign a copy for you to take home. Bitter Makers will also be on hand to discuss and sample their new and classic products. Join us to find a little inspiration all week long.

*Author signings and bitter tasting time slots are 1 hour long and include different authors and bitter makers each day. Be sure to check the daily schedule to see who and when they will be there!*

10:00 AM

11:00 AM

12:00 PM

1:00 PM

2:00 PM

3:00 PM

4:00 PM

5:00 PM


Personalities
avatar for Dave Broom

Dave Broom

Dave Broom was born in Glasgow (Scotland) and has spent his working life in drink. He is chief engineer of www.scotchwhisky.com and writes for numerous international titles, including Whisky Advocate. He won Best Cocktail & Spirits Writer at the 2015 Spirited Awards. | He’s written ten books including the World Atlas of Whisky, Gin: The Manual and Whisky: The Manual which won Best New Spirits Book at the 2015 Spirited Awards. In 2013, he... Read More →
avatar for Davin de Kergommeaux

Davin de Kergommeaux

Writer & Author, Whisky Canada
Award-winning author of Canadian Whisky: The Portable Expert, contributor and feature writer for Whisky Advocate Magazine, contributing editor for Whisky Magazine, founder, Canadian Whisky Awards, whisky judge, public speaker.
HG

Heather Greene

Heather Greene is one of America’s leading whiskey experts, media’s newest “go-to” woman on the topic of brown spirits, and New York Times shortlisted author of Whiskey Distilled, A Populist Guide to the Water of Life on Viking Studio, an imprint of Random House Penguin. Her whiskey column for Eater National, “Strait Up,” gets rave reviews for her pithy, irreverent but smart peek into the... Read More →
avatar for Julie Reiner

Julie Reiner

Owner, Clover Club
Julie Reiner has been elevating the cocktail scene in NYC for fifteen years, most notably with the opening of the Flatiron Lounge (2003), the Pegu Club (2005), and Brooklyn’s Clover Club (2008). As co-owner and beverage director of the Flatiron Lounge, Reiner drew much of her inspiration from her native Hawaii by utilizing the freshest fruits and premier quality spices & spirits available in her original cocktails. Julie’s beverage... Read More →
avatar for Noah Rothbaum

Noah Rothbaum

Chief Cocktail Correspondent, The Daily Beast
Noah Rothbaum is The Daily Beast's Chief Cocktail Correspondent. He is also the author of the book The Art of American Whiskey: A Visual History of the Nation’s Most Storied Spirit, through 100 Iconic Labels (Ten Speed Press), which was published in the spring of 2015, and the associate editor of the forthcoming The Oxford Companion to Spirits and Cocktails (Oxford University Press), which will be published in the fall of 2017... Read More →
avatar for Paul Clarke

Paul Clarke

Executive Editor, Imbibe
Paul Clarke is the executive editor of Imbibe magazine and the author of The Cocktail Chronicles (Spring House Press). A journalist who has specialized in spirits, cocktails and the culture of drink for nearly a decade, he has written for the New York Times, San Francisco Chronicle, Serious Eats, Tasting Table and many other publications and websites, and is a member of the editorial board for the Oxford Companion to Spirits and Cocktails, to... Read More →
RB

Roberto Brava

gm, giulio cocchi
sparkling wines and vermouths, futurist mixology

Sponsors
avatar for Crude Bitters & Sodas

Crude Bitters & Sodas

North Carolina’s first cocktail bitters company and the first bitters company to ever win a Good Food Award!
avatar for United States Bartenders' Guild

United States Bartenders' Guild

The mission of the United States Bartenders' Guild is to united the hospitality community to advance professional bartending. We accomplish this through working with our committed partners to enrich the career advancement of our members through peer-to-peer learning, expert instruction, service projects, and competition.


Thursday July 16, 2015 10:00am - 6:00pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:30am

All The Bar's A Stage
Performance, Bravado and Theatricality in the Bar from Past to Present Times

What is the difference between a chef and a bartender? Is there something inherently frowned upon when a bar focuses as much on creating a ‘performance’ each night as they do the perfect execution of their drinks? Or is entertaining one of the most overlooked responsibilities of the modern day mixologist?

From pre-prohibition to modern day, there have always been larger-than-life bartenders who bring an element of performance and bravado to each guest they serve. Join us as we look at some of the world’s top bars to understand how the rules of the performer are applied behind the stick. We will look at how cultures have different ways of bringing their bar to life, how to use performance techniques to engage your guest, how theatricality can help you create new cocktail serves or garnishes, and why bravado is an integral part of being a true host.

Moderators
avatar for Joe McCanta

Joe McCanta

Global Ambassador, Grey Goose Vodka
Joe McCanta is an expert on taste. And now, as Global Ambassador for GREY GOOSE vodka, he brings together a passion for great cocktails made from freshest ingredients and the creative skill of a master mixologist. | | A gifted jazz musician, Joe was raised in southern California before moving to Boston to study music at the New England Conservatory where he was taught by five-time Grammy nominee Fred Hersch. Working in restaurants whilst... Read More →

Speakers
avatar for Julio Cabrera

Julio Cabrera

Managing Partner, The Regent Cocktail Club. Miami
Julio Cabrera is a world renowned bartender whose career has spanned over 25 years. His tenures have included Italy, Mexico, his native Cuba, and currently Miami. He graduated with high honors at the Hotel and TourismUniversity at trainer capacity in Nicosia, Cypress in 1991. | | He joined the ranks of Cantineros in Cuba; a storied, professional, elegant Cuban way of tending bar. He was later honored by being chosen as a professor... Read More →
avatar for Simone Caporale

Simone Caporale

SIMONE CAPORALE is a creative cocktail bartender of international renown with a distinctive personal style and the most impeccable service standards.  His drinks service career began in humble fashion 10 years ago in a small coffee bar in the heart of Como, Italy. From there he travelled throughout Europe and the Americas working in coffee shops, nightclubs, and classic cocktail bars, until he rocked up in London in 2009. His first... Read More →
avatar for Jack McGarry

Jack McGarry

Co-Founder, The Dead Rabbit Grocery and Grog
Jack McGarry is The Dead Rabbit Grocery and Grog’s co-founder and operating partner, who also created its extensive historically-based drinks program. In July 2013, he was honored with the prestigious Tales of the Cocktail International Bartender of the Year award. He is its youngest ever recipient, and only the second in America (after the legendary Audrey Saunders). To realize the Dead Rabbit project, McGarry tested thousands of... Read More →
avatar for Steve Schneider

Steve Schneider

Principal Bartender, Employees Only
Steve Schneider has earned a reputation as one of the most respected and successful bartenders in the industry. Of his twelve years professionally crafting cocktails, he has spent the last six building his career at one of the most highly esteemed NYC cocktail bars, Employees Only, which in 2011 won the coveted “World’s Best Cocktail Bar” award at Tales of the Cocktail. | | In 2012 Steve won the Cocktail World Cup, an international... Read More →

Sponsors
avatar for Bacardi USA

Bacardi USA

Bacardi


Thursday July 16, 2015 10:30am - 12:00pm
Grand Ballroom North at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130

10:30am

Untold Stories of 3 Classic Cocktails
Three of the world's most noted cocktail historians unveil groundbreaking new information and dispel old myths surrounding the history of a trio of famous drinks: the Harvey Wallbanger, Last Word, and Sazerac. Was there really a wall-banging surfer named Harvey? What does Frank Fogarty, the supposed inventor of the Last Word, have to do with Red Hook, Brooklyn? Just how old a drink is the Sazerac and who invented it? Buy a ticket and find out. 

Moderators
avatar for Robert Simonson

Robert Simonson

Spirits/Cocktail Writer, New York Times
Robert Simonson writes about cocktails, spirits, bars and bartenders for the New York Times, where he had been a contributor since 2000. He is the author of the acclaimed 2014 book "The Old-Fashioned: The World's First Classic Cocktail" (Ten Speed Press). He is also a major contributor to "The Essential New York Times Book of Cocktails," which was released in 2015, and "Savoring Gotham." His comprehensive history of the cocktail renaissance... Read More →

Speakers
avatar for St John Frizell

St John Frizell

Owner, Fort Defiance
St. John Frizell is an award-winning writer, bartender, and owner of Fort Defiance, a critically-acclaimed cafe-bar in Red Hook, Brooklyn. In 2005, Frizell quit his job as promotion copy director of Bon Appétit magazine to travel around the world in the footsteps of the great Charles H. Baker, Jr. When he returned to New York, he learned the art of bartending working with Audrey Saunders at her... Read More →
avatar for David Wondrich

David Wondrich

Senior Resident Fellow, North Gowanus Institute for Cranial Distempers
David Wondrich is widely hailed as the world’s foremost authority on the history of the cocktail and one of the founders of the modern craft cocktail movement. The longtime Drinks Correspondent for Esquire magazine, Dr. Wondrich (he has a PhD in Comparative Literature) is a five-time Tales of the Cocktail® Spirit Award winner. He is the author of countless newspaper and magazine articles and five books, including the hugely... Read More →

Sponsors
avatar for Absolut Vodka

Absolut Vodka

From Sweden with Love | | Ever heard of a place called Åhus? Maybe not, but whether you’re sipping in São Paulo, or out in Hong Kong, you’ll probably want to raise your glass to the inhabitants of this small town in Sweden. | | That’s because every single drop of the Absolut Vodka you enjoy comes from the rich wheat harvested in this one area. It’s where Absolut is produced, distilled, bottled and finally... Read More →
avatar for Luxardo

Luxardo

LUXARDO® is Italy’s premier liqueur producer, creating essential ingredients for modern and classic cocktails. Founded in 1821 by Girolamo Luxardo, the company is still family-owned and managed by the sixth generation of the Luxardo Family. Based in Torreglia, located in the Veneto Region in northeastern Italy, the Luxardo Family cultivates around 30,000 of their exclusive Marasca Cherry trees, a proprietary varietal of sour cherries.


Thursday July 16, 2015 10:30am - 12:00pm
Grand Ballroom South at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130

10:30am

Flor de Caña Tasting Room presented by William Grant & Sons USA

Nicaragua is the largest country in Central America. Bordering Honduras to the South and Costa Rica to the North, Nicaragua’s land is a volcanic, the air is humid and the conditions to produce rum: perfect!

Come taste the range of Flor de Caña rums, from Nicaragua, presented neat as well as in delicious cocktails created by some of the best and most exciting bartenders of our generation:

Each cocktail station will represent one aspect of Flor de Caña’s production and heritage to ensure that you leave this Tasting Room knowing more about Flor de Caña than you did when you entered. Calling all bartenders – come and learn!

Nutritious Central American inspired breakfast bites will be served and infectiously rhythmic music played.

Personalities
avatar for Charlotte Voisey

Charlotte Voisey

Director of Advocacy, William Grant & Sons
Best American Brand Ambassador, two times Golden Spirit Award winner at Tales of the Cocktail, James Beard recognition, regular TV appearances including a trip to London to cover the Royal Wedding with CBS News make for exciting times for British born mixologist Charlotte Voisey.A keen student of the craft of the cocktail, Charlotte’s mixology style is ever evolving and exciting to follow. Charlotte currently looks after the coveted spirits... Read More →
avatar for Julie Reiner

Julie Reiner

Owner, Clover Club
Julie Reiner has been elevating the cocktail scene in NYC for fifteen years, most notably with the opening of the Flatiron Lounge (2003), the Pegu Club (2005), and Brooklyn’s Clover Club (2008). As co-owner and beverage director of the Flatiron Lounge, Reiner drew much of her inspiration from her native Hawaii by utilizing the freshest fruits and premier quality spices & spirits available in her original cocktails. Julie’s beverage... Read More →

Sponsors
avatar for Flor de Caña

Flor de Caña

Slow aged rum from Nicaragua
avatar for William Grant & Sons

William Grant & Sons

William Grant & Sons


Thursday July 16, 2015 10:30am - 12:30pm
Royal Ballrooms C & D at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:30am

Sandeman Pleasure Reinvented presented by Sandeman Port
Pop in for a dose of pleasure and indulge your senses. Savor innovative and modern Sandeman Port Cocktails prepared and demonstrated for you by celebrity Mixologist Jonathan Pogash, The Cocktail Guru. George Sandeman, Grand Marshall of the 2014 Mardi Gras Krewe of Cork Parade, will be on hand to answer any questions you might have about all things Sandeman or just for a friendly chat. Next, spoil yourself with a mini massage and taste the ambrosial and sinful hand made chocolates created for you by a celebrated New Orleans Chocolatier. On your way out, giggle with your friends in the Sandeman Don photo booth. Don't miss this opportunity to experience a truly unique tasting room.

Personalities
avatar for George Sandeman

George Sandeman

Sandeman
George Sandeman is Board Member with responsibility for Public Relations and Institutional Representation of Sogrape Vinhos, Portugal's leading family-owned fine wine company. | | George Thomas David Sandeman was born in London, in September 1953, and was brought up in England and Spain. The eldest son of the 7th generation of the Sandeman family, who  | began trading in Portos and Sherries in 1790, the traditions... Read More →
avatar for Jonathan Pogash

Jonathan Pogash

President/Owner, The Cocktail Guru
I am a father of 2, a husband to 1, and a mixer of drinks | | Jonathan Pogash, “The Cocktail Guru,” is an educator and cocktail consultant for restaurants and beverage brands. With offices in New England and NYC, Jonathan's signature cocktails can be seen and enjoyed in many of North America’s most upscale cocktail lounges and restaurants. He has lent his expertise to “The Today Show," "Fox & Friends," Fox Boston... Read More →

Sponsors
avatar for Sandeman Port

Sandeman Port

Sandeman Port


Thursday July 16, 2015 10:30am - 12:30pm
Riverview Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:30am

The Versatility of Liquore Strega in the Cocktail Era presented by Liquore Strega

Liquore Strega is proud to offer a unique tasting experience for the first time at The Tales of the Cocktail®.

The famous Italian mixologist Matteo Zed along with the winner of the 1st Liquore Strega cocktail competition will demonstrate the versatility of Liquore Strega in the cocktail era.

Liquore Strega’s story started in 1860 in the south of Italy in the town of Benevento.

Giuseppe Alberti and his apothecary father revised an ancient recipe for a herbal liqueur that according to legend was brewed by witches in the area and used as love potion; this is how it got its name: Liquore Strega “Witch Liqueur”.

Liquore Strega is distilled from a mixture of 70 different kinds of botanicals from Europe, Central America and from Orient. Among the ingredients are: cinnamon from Ceylon, Juniper from the Italian Appennino and mint that grows wild on the river banks around Benevento. Its characteristic golden colour is given by distilled saffron extract. The maturing in oak barrels enhances the bouquet.

The recipe for this liqueur is a closely guarded secret within the Alberti family. It has been handed down through five generations always from father to son. Liquore Strega is truly an Italian Icon.

Personalities
avatar for Daniele Taccone

Daniele Taccone

Export Manager, Strega Alberti Benevento SpA
avatar for Matteo Zed

Matteo Zed

Global Brand Ambassador, Strega Alberti
Matteo Zed has been so far one of the best and most known European barmen and organizator of Bar Cultural Events by his Company 'Eventi Bar'. | He was in charge of several popular and elegant bars in Italy as Settembrini Cafe ', Riva Nord and the Little Jumbo. | He was one of the protagonists and finalist in the most important world competitions such as Bacardi Legacy, Disaronno Global , World Class, Diplomatico World Tournment and... Read More →
avatar for Mattia Cilia

Mattia Cilia

Head Bartender, Capofaro - Malvasia&Resort
I started to work behind the bar when I was 14 as a Barista. Then I decided to travelled around Italy and part of Europe to increase my Bartender's skills. | One of my best experience as a Bartender was in London at Milk&Honey last year. | At the moment in Sicily I opened a Bartenders school called Mixology's Living Room Academy (We're on FB "MIXOLOGY'S LIVING ROOM") where I offer to all the sicilian bartenders different kind of Bartending... Read More →
avatar for Tatiana Columbus

Tatiana Columbus

Marketing Manager, Shaw-Ross International Importers
Started my career in the wine & liquor industry 20 years ago at Shaw-ross International Importers. Happy to represent brands such as Strega in the US market and many other domestic and international brands in Shaw-Ross brand portfolio.

Sponsors

Thursday July 16, 2015 10:30am - 12:30pm
Orleans Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:30am

Eat, Drink and Be Wild with Our All Natural Crafted Cocktails and Hors d'Oeuvres presented by Gubba Rum and Wild Hibiscus Flower Co.
WILD HIBISCUS FLOWER CO and Jocelyn Etherington (Co-owner / Director) from Australia will be returning to TOTC to demonstrate the versatility of their product range in beautifully crafted cocktails designed by their talented mixologist and bartender team, Anthony DeSerio (Award winning bartender/consultant and former president/current member USBG CT chapter) and Igor Zukowiec (Founder of ALCHEMIQ cocktails • hors d'oeuvres • events). This year, we are joining forces with GUBBA RUM (www.gubbarum.com) and owner, Steve Gubb from MA and using both their exceptionally smooth organic rums in our feature cocktails. Gubba Silver is infused with real coconut and Gubba Gold is infused with real vanilla. Both are pure cane spirits. The flavor profiles and the all natural ingredients pair very well with Wild Hibiscus products.

We will be featuring none other than our original ruby-red Wild Hibiscus Flowers in Syrup as well as our latest innovative Flower Extracts, including b’Lure (www.b-Lure.com). b’Lure is our all-natural blue color syrup – highly concentrated with the pigment we extract from the exotic butterfly pea flower. When citrus is added it magically changes from bright blue to a divine purple or pink – offering a little extra theatre for cocktails with many possibilities including molecular mixology, foams, bright blue ice that melts into purple and two-part cocktails combined during presentation for a fun color change before drinking.

Our bar will adorn an extra touch of class and creative direction, courtesy of ALCHEMIQ (www.alchemiq.com), a truly unique catering & cocktail company out of NYC with a passion for all things natural, delicious and memorable – just like our flowers! ALCHEMIQ will work its magic with some of our flower products in collaboration with the wonderful Chef Randy and Team at Hotel Monteleone to bring to you some amazing foods to try with your cocktails.

Come and see our whole range of premium, hand-made products from Australia including our three latest Flower Extracts that can be used just like a bitters from a dropper bottle – b’Lure, Hibiscus and Bulgarian Rose (www.wildhibiscus.com). Sip on some craft cocktails and sample Gubba Rum, returning for its third year at Tales. Gubba Rum, so good and so smooth, you can drink it straight or just over ice.

We look forward to serving you and saying hello to our industry friends, new and old.

Personalities
avatar for Anthony DeSerio

Anthony DeSerio

Bartender Consultant, Independant/Freelance
Ask me anything you like. I look forward to meeting all of you! Cheers
avatar for Igor Zukowiec

Igor Zukowiec

Founder, ALCHEMIQ Catering
I'm a NYC based caterer, bar consultant & beverage stylist for photography. | Catering: www.ALCHEMIQ.com | Consulting & Styling Portfolio: www.TALKINGCOCKTAILS.com | Social: @alchemiq
avatar for Jocelyn Etherington

Jocelyn Etherington

Co-Owner / Director, Wild Hibiscus Flower Company
Company Co-Owner / Director of Wild Hibiscus Flower Company. I love to visit United States with our Wild Hibiscus Flower products and see how they are being used in the most creative ways. Looking forward to seeing the cocktail industry at its best at TOTC and serving you some great food & cocktails. I will be more than happy to educate you more on our edible flower range (including Wild Hibiscus Flowers in Syrup, b'Lure (butterfly pea) and... Read More →
avatar for Steven Gubb

Steven Gubb

Owner / President, Paradise Imports, LLC
Paradise Imports, LLC is the supplier of Gubba Gold Rum & Gubba Silver Rum. Gubba rum is currently distributed in MA, and we are working on expanding distribution to FL, NV, CO and LA. Gubba Gold & Gubba Silver are both 70 proof, pure cane rums, organic, and as we say in Boston, "Wicked Smooth." Gold is infused with real, natural vanilla, and Silver is infused with real, natural coconut.

Sponsors

Thursday July 16, 2015 10:30am - 1:30pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

10:30am

Montenegro’s Twisted ‘Tails presented by Amaro Montenegro

Witness Amaro Montenegro’s incredible versatility in a series of mesmerizing performances. There will be twists of both the human and cocktail variety, showing Montenegro’s ultimate flexibility to those who attend. Space is limited, unlike our flavor, so reserve a spot while you can. This is an experience you’ll have to see, and taste, to believe.

Click to reserve your spot! 


Sponsors
avatar for Amaro Montenegro

Amaro Montenegro

More than 130 years in the making, Amaro Montenegro is shaking up the bar scene one drink at a time. With its rich legacy and intriguing taste, it’s the name on the lips of the most inspired Mixologists and the liquid on the lips of every cocktails lover in the know.


Thursday July 16, 2015 10:30am - 3:30pm
Capote Suite at the Hotel Monteleone

10:30am

Suite Silencio by Mezcal El Silencio

If you are doing Tales of the Cocktail right… running from event to event, imbibing endless spirit-ful tastings, and enjoying all-hours craziness in the sizzling New Orleans heat… we bet you’re a bit frazzled and fatigued.

Come escape the mayhem in the cool, quiet Penthouse retreat of Suite Silencio. 

Greeted by a beautiful enchantress, sit and sip a refreshing Mezcal El Silencio signature cocktail of Mezcal Espadin, honeydew melon, coconut water, lemon juice and basil crystals in the zenned-out oasis surrounding you.  Relax, close your eyes and enjoy the peaceful Silence while you ponder the question…. “where would I like it?”  Then, pamper yourself with 10 heavenly minutes of a calming chair massage. You’ll leave refreshed, revived and ready to re-load.  

Daily appointments available Wednesday-Saturday: 10:30am to 3:30pm(reserve appointments at www.mezcalelsilencio.com/ss.html or walk-ins welcome).

Join us and #ShareTheSilence



Thursday July 16, 2015 10:30am - 3:30pm
Ernest Hemingway Suite at the Hotel Monteleone 2014 Royal Street New Orleans, LA 70130

11:00am

Indie Spirits That Rock - IV presented by Distilled Events

Like a traveling medicine show these smaller brands travel from town to town extolling the virtues of their elixirs.

Join us at this walk around tasting featuring an eclectic collection of small spirits entrepreneurs including distillers, importers and private label bottlers. Join them as they share their spirits and their passion for the spirits business. Taste wonderful spirits and mixers from around the country and the world and meet the people who are driven to succeed against all odds in this highly competitive business.

Musical backdrop once again provided by our man from Boston, Brother Cleve. Musician/bartender BC will present music for the spirits of independents — indie music to drink indie spirits by, informed and inspired by their styles, flavors and homelands.

Brands Include:

Avua Cachaca, Balcones Distilling, Corsair Artisan, Crafts and Estate, HPS Epicurean, Jmizu Shochu, Lyon Distilling, Mezcales de Leyenda, New Holland Brew, Novo Fogo, Redemption Rye, Rhum Clement, Square One Organic Spirits, Tuthilltown, Whitle Pig & more!


Personalities
avatar for Brother Cleve

Brother Cleve

Ambassador of the Cocktail Nation
Bartending since 1987, also work as musician, DJ, producer, bar consultant. Spread the cocktail gospel in the 90's as keyboardist with loungecore act Combustible Edison (SubPop). Old drunk.

Sponsors

Thursday July 16, 2015 11:00am - 1:00pm
Irvin Mayfield's Jazz Playhouse at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA

11:00am

The GREAT British Tasting Room presented by William Grant & Sons and UK Trade & Investment

The British are coming! And we are celebrating all that is GREAT from Britain in the USA.

For decades, Britons famous and otherwise have enjoyed a close relationship with tippling, from the Dickensian punches to the now infamous Martini preferences of agent 007.

Come and learn the British contribution to cocktail culture with a timeline fact checked by cocktail historian David Wondrich.

Join us for cocktails, Royal Garden Party style with Hendrick’s Gin.

Experience a Single Malt Tasting fit for a Queen with The Balvenie and Glenfiddich and stick around for some good old fashioned British cheekiness from Monkey Shoulder Scotch Whisky alongside some wonderful British cheese and other treats too, served by Charlotte Voisey and the Ambassadors of William Grant & Sons.

The drinks will be GREAT, join us to ensure the company is too.

Personalities
avatar for Charlotte Voisey

Charlotte Voisey

Director of Advocacy, William Grant & Sons
Best American Brand Ambassador, two times Golden Spirit Award winner at Tales of the Cocktail, James Beard recognition, regular TV appearances including a trip to London to cover the Royal Wedding with CBS News make for exciting times for British born mixologist Charlotte Voisey.A keen student of the craft of the cocktail, Charlotte’s mixology style is ever evolving and exciting to follow. Charlotte currently looks after the coveted spirits... Read More →
avatar for David Allardice

David Allardice

Brand Ambassador, William Grant & Sons
DL

David Laird

The Balvenie Ambassador, William Grant And Sons
avatar for David Piper

David Piper

Global Ambassador, Hendrick's Gin
I'm an adventurer in the world of reality and the world of imagination, and the world of great bars, where they all come together. The fuel for my trips everywhere tends to be a Hendrick's Dry Martini. The realms of magic and poetry and humour and nonsense and love are all available at the end of a bar spoon. TASTE is perhaps the most noble and human of all our senses - let's dive in...
avatar for Dean Callan

Dean Callan

Global Brand Ambassador, Monkey Shoulder Scotch Whisky
Dean Callan started his career as a bartender on the Gold Coast of Australia, having been told in an interview that “Your bar certificates aren’t any good here, we only hire bartenders with experience” his reply was “I’ll work for free until I’m better than your worst bartender” needless to say he got the job, and hasn’t looked back since. | Over a decade on and Dean is still as passionate as ever... Read More →
avatar for Jonathan Wingo

Jonathan Wingo

The Balvenie Ambassador, William Grant and Sons
Whisky-huggin, Scotch-talkin Texan. Looking after the Balvenie throughout the heart of the USA.
avatar for Lorne Cousin

Lorne Cousin

Balvenie Ambassador, William Grant & Sons
From his highland roots in Scotland’s legendary Campbeltown – an area steeped in whisky tradition – Balvenie Brand Ambassador and renaissance man Lorne Cousin brings a wealth of craftsmanship and skill, and a lifetime’s worth of unexpected experiences, to his role with the most hand crafted Single Malt Scotch. In a career that has seen him representing Scotland’s most beloved cultural products – music and whisky – he has... Read More →
avatar for Mark Stoddard

Mark Stoddard

Hendrick's Gin Brand Ambassador, William Grant & Sons
avatar for Struan Grant Ralph

Struan Grant Ralph

Glenfiddich Ambassador, William Grant and Sons
Struan Grant Ralph the Glenfiddich Ambassador for the USA hails from Speyside, the spiritual home of Scottish Single Malt and from his first jobs working in distilleries to his current role with Glenfiddich, he has a lifelong passion and knowledge of whisky from grain to glass. This passion has been brought to life in his tastings, training and events around the world which have brought entertainment, humour and story-telling to audiences from... Read More →

Sponsors

Thursday July 16, 2015 11:00am - 1:00pm
Evangeline A & B at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130

12:00pm

Elyx House

Thursday July 16, 2015 12:00pm - 6:00pm
Bevolo 318 Royal St, New Orleans, LA 70130

12:30pm

A Bottle & A Cork: Bars of Old New York
As the old kids’ rhyme goes, “a bottle and a cork--that’s the way to spell New York.” Since the early 19th century, New York has been America’s most populous city and its commercial, financial and media capital. That has also made it the country’s greatest market for epicurean tippling. Join cocktail historian David Wondrich for a detailed, in-depth and yet lively and anecdotal exploration of the bars of New York from the end of the Revolution to the end of the Civil War. There will be plenty of low dives, rough characters, noses bitten off, boxers, gamblers, politicians and whores. But there will also be cocktails and “mixologists” (a term that was coined in New York in the 1850s). And, since all of the characteristic techniques, tools, recipes and ingredients that would characterize the then-new American way of mixing drinks either originated in New York or passed through it at an early point in their existence, the seminar will also amount to an informal history of the American Cocktail, with liquid examples and a great deal of new information.

Moderators
avatar for David Wondrich

David Wondrich

Senior Resident Fellow, North Gowanus Institute for Cranial Distempers
David Wondrich is widely hailed as the world’s foremost authority on the history of the cocktail and one of the founders of the modern craft cocktail movement. The longtime Drinks Correspondent for Esquire magazine, Dr. Wondrich (he has a PhD in Comparative Literature) is a five-time Tales of the Cocktail® Spirit Award winner. He is the author of countless newspaper and magazine articles and five books, including the hugely... Read More →

Sponsors
avatar for Plymouth Gin

Plymouth Gin

Produced since 1793 at Black Friars Distillery in Plymouth, England, Britain's oldest distillery. A distinctive style of gin that by law can only be produced in Plymouth.  | | The over 200 year-old recipe is perfectly balanced blend of seven botanicals: juniper berry, coriander, lemon and sweet orange peels, angelica root, orrisroot powder and cardamom.  | | Extremely versatile, Plymouth Gin is an excellent base for many classic... Read More →


Thursday July 16, 2015 12:30pm - 2:00pm
Queen Anne Ballroom at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

12:30pm

Breaking Into the US Liquor Market
10% of American drinkers, i.e. 24, 000,000 adults, consume on average 74 alcoholic drinks per week! Statistics like this are why breaking into the US market is the Holy Grail for any drinks industry player. One country in theory, legally it operates as 50 different countries, with many different local laws regulating the beverage industry. Whether you’re a brand, a distributor, a retailer or a bartender, understanding this gigantic, complex country is key. Audrey Fort, Eurowinegate US Portfolio Director, will lead a panel of experts who will decrypt the American beverage industry: Christine Sismondo, author of America Walks Into a Bar, the first-ever comprehensive history of the American bar, Ryan Malkin, an attorney specialized in alcohol beverage law, and Tad Carducci, co-owner of multiple successful bars throughout the US. The panel will explain how history shaped the current US alcohol landscape and its segmentation into 50 different states, and will take you through the complexity of the state alcohol laws and its consequences on distribution and promotion. If you ever had questions such as “Can I give/accept free goods? What's a slotting fee? Do I need a license to present my products to a retailer? Can I organize a cocktail competition in the US? What are the social media do's and don'ts?”, then you’re coming to the right seminar. Bonus: send your questions to Audrey Fort on Facebook (PM) at least 3 days ahead and we’ll make sure to answer them during the seminar!

Moderators
avatar for Audrey Fort

Audrey Fort

EuroWineGate Portfolio Director, Domaine Select Wine Estates
Born and raised in France, “polished” in Russia, Paris and Cognac, Audrey now lives in the city that never sleeps, New York. | After a master in international trade in 1995, Audrey started her career in Moscow, as a Brand Manager for the main Russian importer of the luxury goods. 2 years in this vibrating, emerging city developed her fighting spirit and her interest for brand building (and to an unconscious degree at that time, her... Read More →

Speakers
avatar for Tad Carducci

Tad Carducci

Tad Carducci is a lifelong bartender, award-winning mixologist and general bon vivant, with twenty-five years experience in the hospitality industry. He is one half of the dynamic duo known as the Tippling Bros., a New York based beverage consultancy dedicated to "spirituous advisement and raising of the bar". He has won several major awards and national cocktail competitions and has judged, organized and emceed a few as well. Carducci is a... Read More →
avatar for Ryan Malkin

Ryan Malkin

Attorney, Malkin Law
Ryan Malkin is an attorney serving the alcohol beverage industry. Ryan is well versed in navigating the federal and state-by-state alcohol beverage laws, assisting clients large and small with industry specific agreements and crafting compliant marketing and sales programs. Prior to forming Malkin Law, Ryan was an attorney at Pernod Ricard USA. As attorney for Pernod Ricard USA, he guided sales and marketing teams through the intricacies of... Read More →
avatar for Christine Sismondo

Christine Sismondo

I'm fascinated by the history of America's bars and taverns. We've had a real love-hate relationship with them - Prohibition is the most extreme version of this, obviously - but there have been thousands of more moderate laws drafted by well-meaning people who were really trying to make the world a better place. Unfortunately, good intentions don't always work out so well in the real world.
avatar for Gianfranco Verga

Gianfranco Verga

COO and Founder, SevenFifty Technologies
Gianfranco Verga is COO and co-founder of SevenFifty. He helped curate the spirits portfolio at a leading importer and distributor of fine wines and spirits. He has also managed beverage programs at some leading bars in New York. Mr. Verga is B.A.R. Smarts certified by the Beverage Alcohol Resource and has been featured in numerous food and beverage publications. He received a B.A. from the Stern School of Business at New York University... Read More →

Sponsors

Thursday July 16, 2015 12:30pm - 2:00pm
La Nouvelle Orleans West at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

12:30pm

Fleeting Bubbles: Rare Champagne Tasting
Party like its 1999 with this rare opportunity to taste Champagnes no longer available outside of private collections! Taste tête de cuvées from the mid-to-late 90s along with Grand Cru Blanc de Blancs and Grand Cru Blanc de Noirs from one of the only major Champagne houses to produce these varietals as grand crus, which are not available anywhere in the U.S. Doug Frost (MS, MW) and Rob Bigelow (MS) will present a deep-dive into the world of Champagne with insight from category expert Monsieur Olivier Zorel. These esteemed panelists will discuss Champagne’s past, present, and future in an ever evolving liquid landscape.

Moderators
avatar for Rob Bigelow

Rob Bigelow

Director of Wine Education, Ste. Michelle Wine Estates
As Senior Director of Wine Education and On-Premise Development, Rob Bigelow oversees all wine education programs for Ste. Michelle Wine Estates. As part of his dual responsibilities he also plays a critical role in the company’s work with key stakeholders in the on-premise trade. Bigelow holds the coveted title of Master Sommelier, which he was awarded in 2002 as the fiftieth American recipient and the seventh American to pass all three... Read More →

Speakers
avatar for Doug Frost

Doug Frost

Managing Partner, Beverage Alcohol Resource
Doug Frost is a Kansas City author who writes and lectures about wine, beer and spirits. In 1991 he passed the rigorous Master Sommelier examination and two years later became America’s eighth Master of Wine. He was the second person in history to complete both exams and more than two decades later he is still one of only four people in the world to have achieved both these remarkable distinctions. According to USA Today, "Frost likely knows as... Read More →
avatar for Olivier Zorel

Olivier Zorel

Area Export Manager Americas, CHAMPAGNE NICOLAS FEUILLATTE
French native Olivier Zorel brings more than 15 years of sales and marketing experience in the international wine business, having worked with some of the most famous brands in the industry. | | After completing business studies in Paris, New York, and Tokyo, Zorel began his career in Manhattan selling French and Californian wines. He continued his career with a return to his native France, working in both Paris and Bordeaux on such famous... Read More →

Sponsors

Thursday July 16, 2015 12:30pm - 2:00pm
Bonnet Carre Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

12:30pm

Physiology of Shake 2
This seminar provides an in-depth look at physical movements behind the bar and how they affect our bodies on a day-to-day basis. We will not only talk about bar related injuries but provide an in-depth video study on proper movement behind the bar. Also, we will provide a list of supplements and vitamins that counteract many bar "lifestyle" ailments such as fatigue, insomnia, liver toxicity, poor circulation, and dehydration. In addition we will have real time demonstrations and evaluations with Dr. Tarek Adra. The ultimate goal of this seminar is to extend the career bartender's life "Behind the Stick".

Moderators
avatar for Marcos Tello

Marcos Tello

National Brand Ambassador, El Silencio Mezcal
MARCOS TELLO | Marcos Tello became enamored with the bartender trade while watching his favorite television show, “Cheers,” as a young boy growing up in Los Angeles. He developed a fascination with the relationships that formed around the iconic bar – an impression that continues to drive his work today as one of the most acclaimed bartenders in Los Angeles. | | While Tello is mostly self-taught, he furthered his education of the... Read More →

Speakers
avatar for Tarak Adra, D.C., L.A.c , Pharm.D.

Tarak Adra, D.C., L.A.c , Pharm.D.

Dr. Tarek Adra is committed to providing advanced and effective treatments in a comfortable, caring environment. A Doctor of Pharmacy, Dr. Adra started his career working n both community and hospital settings. Through this practice, he became aware of the limitations of traditional western medicine in the treatment of chronic musculoskeletal pain, carpal tunnel syndrome, migraine and tension headaches, sciatica and other disorders. Along with... Read More →
avatar for Eric Alperin

Eric Alperin

Co-Owner, The Varnish
Eric hails from New York City and has been a resident of Los Angeles for more than seven years. He feels fortunate to have found a small, passionate, and ever-growing cocktail community in LA. Eric’s first venture out West was as part of the team that opened Osteria Mozza (owned by Batali, Bastianich and Silverton), for which he created and managed the restaurant’s epicurean liquor and cocktail program. | He has been profiled in the... Read More →
avatar for Simon Ford

Simon Ford

Co-founder, The 86 Co
Simon is a leading voice of the global cocktail and bar industry with over 20 years experience in bartending, educating on cocktails & spirits and marketing some of the biggest spirits brands on the planet. He is regularly invited to lead education sessions, judge global competitions, and deliver seminars at international conferences such as the NY Food & Wine Festival, Sydney Bar Show, London Cocktail week, The CIA’s... Read More →

Sponsors

Thursday July 16, 2015 12:30pm - 2:00pm
Iberville Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

12:30pm

The Cost of a Cocktail
Determining pricing for cocktails, a seemingly basic process in the bar business, can be far difficult than anyone would imagine. Sure, you’re house Aviation spec is bangin’, but what happens if you’re preferred gin doesn’t come in on today’s liquor order? What if citrus prices skyrocket? What if you work in a market where the ceiling doesn’t allow for double-digit cocktail prices? We’d bet you a bottle of vintage crème de violette that Hugo Ensslin, the first person to publish a recipe for the Aviation AND head bartender at the New York City’s Hotel Wallick, cared just as much about the cost of his cocktails as he did the famous cocktail’s house spec.

All of these issues are challenges that bar managers face daily, but fortunately, as cocktails become a more consistent part of the bar business their profitability is more open for discussion as well. In this seminar, we will discuss the basics of cocktail cost calculation, factors that can contribute to cost fluctuation, and strategic perspectives for pricing.

The basics of determining cost in a cocktail seem basic, but including the varying labor associated with different types of drinks or straws, beverage napkins and other overlooked elements can often be the difference in substantial profits over the course of a year. Attendees will receive access to the inventory sheets that we have perfected at Anvil Bar & Refuge and a comprehensive explanation of cocktail cost.

Additionally, we will consider basic choices that impact cocktail cost including spirit selection, citrus pricing and sourcing of dry goods. Citrus alone has many variables for consideration – seasonality, yield, etc. – with many strategies for dealing with them – packers cases or buying in futures. Each single factor that goes into the construction of a cocktail has far more variables and options that what would be initially expected.

Finally, this pricing discussion will lead to a broader conversation about menu strategy and pricing. Frequently, these conversations fail to consider the diversity within the global bar market and the varying expectations of guests. This seminar will utilize this global diversity to emphasize lessons about menu pricing that have strategic implications for bar owners. We will discuss single cocktail pricing versus pricing each cocktail independently, happy hour pricing, and determining how pricing can impact your perceived niche in a market.

Overall, we hope to give bar managers more tools to increase the profitability and guests experience in their bars.

Moderators
avatar for Bobby Heugel

Bobby Heugel

Owner, Anvil Bar & Refuge
Bobby Heugel is an owner and operator of eight bars and restaurants in Houston, Texas through his company, Clumsy Butcher, which partners with talented industry professionals to develop concepts that reflect their personalities. In addition to these establishments, Bobby also consults for restaurants and bar programs nationally and advises spirits brands. Infrequently, Bobby writes for various spirits and cocktail publications nationally. Most... Read More →

Speakers
avatar for Terry Williams

Terry Williams

General Manager, Anvil Bar & Refuge
Terry Williams is the General Manager of Anvil Bar and Refuge in Houston, Texas where he has worked for almost three years. In addition to overseeing daily operations, Terry coordinates training of the Anvil staff, which is one of the most rigorous and structured programs in the country. He received culinary and hospitality training at the Art Institute of Houston and University of Houston. Terry has bartender for 11 years mixing in time... Read More →

Sponsors
avatar for Citadelle Gin

Citadelle Gin

Alexandre Gabriel, president of Maison Ferrand, guided by his interminable quest to create fine spirits, set out in 1997 to create one the world’s finest Gins – and he truly means to give Gin a capital G. At the time, gin had largely become an industrial, mass-produced trendy spirit, lacking distinction and genuine taste. Alexandre was determined to bring back “true gin” – a spirit with a great mouth-feel, a thirst-quenching taste of... Read More →
avatar for Pierre Ferrand Cognac

Pierre Ferrand Cognac

In the heart of the famous “Golden Triangle” in Grande Champagne lies the production of one of the world’s most venerated Cognacs, Pierre Ferrand Cognac. Not only is this Cognac considered the “Premier Cru de Cognac” but the house of Cognac Ferrand is lauded as a Grande Champagne specialist and is one of only a handful of Cognac houses that specializes in old Cognacs from Grande Champagne that are not blended with lesser area Cognacs... Read More →
avatar for Pierre Ferrand Dry Curacao

Pierre Ferrand Dry Curacao

Those who say beauty is in the eye of the beholder can appreciate the story of the Curaçao orange. Too bitter to eat, with a dimpled, wrinkled exterior that would never win a beauty contest, these homely pieces of citrus become absolute magic when used to create Curaçao liquor. This intense, flavorful elixir is and has been a bartender's best friend - classic cocktails demand classic liqueurs, and no liqueur is more classic than newly... Read More →
avatar for Plantation Rum

Plantation Rum

Alexandre Gabriel is a man with a singular focus from which he has not wavered in the 20 years he has been the head of esteemed Maison Ferrand. His focus and philosophy are simple – to produce special, unique spirits, gems so distinctive and revolutionary that they set the bar for all others that come after them. Each rum in the Plantation Rum portfolio is made according to its country’s traditional technique and expresses the rum... Read More →


Thursday July 16, 2015 12:30pm - 2:00pm
La Nouvelle Orleans East at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

12:30pm

Angostura Bitters U.S. Cocktail Challenge Live Finals
Join the House of Angostura for the Live Finals of the Angostura Bitters U.S. Cocktail Challenge. Cheer on top U.S. bartenders as they compete for a $5,000 prize and a trip to Trinidad for the 2016 Angostura Bitters Global Cocktail Challenge. Cocktail Challenge Finalists will take their turn behind the bar and will have 7 minutes to prepare their two cocktail recipes for the judges.

Guests will be treated to lunch along with a sampling of Angostura’s award winning rums, the recently released Amaro di Angostura and the Angostura Bitters cocktails featured in the competition.  

Personalities
avatar for Daniyel Jones

Daniyel Jones

Brand Ambassador, House Of Angostura
Daniyel Jones is the Portfolio Brand Ambassador for the House Of Angostura, traveling the world sharing the beauty of Angostura Aromatic Bitters, Rums and Amaro Di Angostura. ​ The 2013 Champion of the Angostura Global Cocktail Challenge, he continues to demonstrate his passion for the craft traveling to countries worldwide; Russia - St. Petersburg, Moscow, Greece, Italy - Milan, Rome, Germany - Hamburg, Berlin, Tel Aviv - Israel, France... Read More →
avatar for David Delaney Jr.

David Delaney Jr.

National Brand Ambassador, House of Angostura
Since being crowned the overall winner of the Angostura Global Cocktail Challenge in 2012, David Delaney Jr. has been traveling the country and actively spreading the rich history and versatility of the House of Angostura's portfolio. While many know Delaney as a brand ambassador, David attributes his success to 14 years of hard work, dedication, and a strong desire to pursue both personal and professional development. | | Delaney has... Read More →

Sponsors

Thursday July 16, 2015 12:30pm - 2:30pm
House of Blues 225 Decatur St, New Orleans, LA 70130

12:30pm

A Brasilian Story presented by Yaguara Cachaca
Artisanal cachaça has been the rising star in bars in its home country and all over the world. The quality of the liquid has improved and become more versatile, allowing it to showcase its distinct body and smoothness in a variety of cocktails. Come and discover this Brasilian Story through the things we do best: good drinks, good food and good people. 

Personalities
avatar for Travis St. Germain

Travis St. Germain

Travis St. Germain has been working as a bartender at Clover Club in New York City for three years. His career in hospitality began over a decade ago in southern Maine where he worked in a number of roles in both the front and back of house operations in bars, restaurants, and hotels.   After working for many years in coastal New England, Travis decided to move to New York City to further his career in 2010.After touring the city’s... Read More →

Sponsors

Thursday July 16, 2015 12:30pm - 3:00pm
Private

1:00pm

In Praise of the Vodka Martini
The Vodka Martini remains one of the world’s most popular cocktails, but in the current ‘cocktail renaissance’ it sometimes can seem that its acolytes must profess their affection in hushed tones, lest they risk the opprobrium of the ‘Cocktail Taliban’. But the Vodka Martini, or the Kangaroo Kicker, to give it the proper name, is a drink with a long and noble history. It’s roots go back nearly a century, and its Golden Age, from the 1950s to the present day, is arguably longer than that of any of the various Gin Martini variations. Join vodka lovers Jacob Briars and Joe McCanta, together with historian and Martini lover Anistatia Miller, and Dale ‘King Cocktail’ DeGroff to learn about the long evolution of the Vodka Martini, its explosive popularity as a drink that typified the sleek, Modern age of the 1950s and 60s, We’ll show you how the world’s finest bartenders are re-imagining the Vodka Martini for today’s drinker, and why there may be no more perfect cocktail to serve with food.

Moderators
avatar for Jacob Briars

Jacob Briars

Advocacy Director, Bacardi
Jacob Briars likes to describe himself as New Zealand’s 7th most famous bartender, but usually that just gets people asking where New Zealand is and who the other 6 bartenders are. For the past few years he has travelled the world as a much-loved spirits educator for some of the world’s most respected and exciting spirit brands. Jacob is the head of training and education for Bacardi, the world’s largest family-owned spirits company... Read More →

Speakers
avatar for Dale DeGroff

Dale DeGroff

Master Mixologist Dale DeGroff, aka King Cocktail,developed his extraordinary techniques and talent tending bar at great establishments, most notably New York's famous Rainbow Room, where in the '80's, he pioneered a gourmet approach to recreating the great classic cocktails. DeGroff has since been credited with reinventing the bartending profession, setting off a cocktail revival that continues to flourish. ... Read More →
avatar for Joe McCanta

Joe McCanta

Global Ambassador, Grey Goose Vodka
Joe McCanta is an expert on taste. And now, as Global Ambassador for GREY GOOSE vodka, he brings together a passion for great cocktails made from freshest ingredients and the creative skill of a master mixologist. | | A gifted jazz musician, Joe was raised in southern California before moving to Boston to study music at the New England Conservatory where he was taught by five-time Grammy nominee Fred Hersch. Working in restaurants whilst... Read More →

Sponsors

Thursday July 16, 2015 1:00pm - 2:30pm
Grand Ballroom South at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130

1:00pm

The Audacity of Sourced Whiskey
The great Sourced Whiskey Scandal tells the story of independent bottlers or Non-Distiller Producers purchasing bulk whiskey from a former Seagram’s distillery and covertly bottling it for phony-backstory brands.

Although industry insiders have known about sourced whiskey for years and it has been reported in trade publications, consumers perceived many so-called NDP brands to be dishonest and reported them to the federal government for Tax & Trade Bureau (TTB) regulation violations, while class-action lawyers are suing them. Lumped in the middle of this controversy, dozens of honest sourced whiskey bottlers saw their business greatly impacted from the negative publicity despite never hiding the whiskey's origins.

In “The Audacity of Sourced Whiskey,” the seminar explores the business of sourced whiskey, detailing the storied history of Kentucky distilleries selling barrels to each other. The seminar will detail what distilleries sell sourced whiskey and give attendees an idea of where the whiskey is coming from, while explaining what and why distilleries require confidentiality in their sourced whiskey contracts.

While this seminar may be deemed controversial, it’s time people learn the truth about Sourced Whiskey. It’s not a dirty word, and independent bottlers should not be punished for practicing a 200-year-old American whiskey business model. Or should they?

Moderators
avatar for Fred Minnick

Fred Minnick

Ascot-wearing Fred Minnick wrote the award-winning Whiskey Women: The Untold Story of How Women Saved Bourbon, Scotch & Irish Whiskey, the critically acclaimed Bourbon Curious: A Simple Tasting Guide for the Savvy Drinker and the upcoming Bourbon: The Rise, Fall & Rebirth of An American Whiskey. Minnick writes for Whisky Advocate and Whisky Magazine. Minnick lives in Louisville, Ky., where he teaches bourbon classes for the Kentucky... Read More →

Speakers
avatar for David Dykstra

David Dykstra

Vice President of Alcohol Sales and Marketing, MGP
David Dykstra’s role as Vice President of Alcohol Sales and Marketing at MGP is bolstered by more than 25 years of experience in the alcohol industry. | | David joined MGP in 1988, following graduation from Kansas State University, Manhattan, where he earned a bachelor’s degree in marketing in 1987. He started as a Sales Representative at the Company, eventually serving as Director of Sales for both beverage and fuel grade alcohol... Read More →
avatar for John Little

John Little

VP/Head Distiller, Smooth Ambler
John began his career in distilling in 2008, as the inception for the business that would become Smooth Ambler Spirits first began to take flight. A fervent reader with a passionate and canny understanding of procedure, Little quickly learned all he could; absorbing everything from hands-on distilling to studying – line by line almost - the Federal regulations on distilling and licensure. Smooth Ambler opened its doors in April of 2010... Read More →
avatar for Wade Woodard

Wade Woodard

Wade has been proclaimed public enemy #1 by several companies with improperly labeled whiskey. He has been on the forefront of a grass roots effort to educate all on United States federal labeling laws regarding spirits. Wade is a Certified Spirits Specialist through the Society of Wine Educators, a well know whiskey geek in social media- @wadewood, and a 5 year Tales Veteran. He is a Texas A&M graduate with a BS degree in Industrial... Read More →

Sponsors

Thursday July 16, 2015 1:00pm - 2:30pm
Grand Ballroom North at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130

1:00pm

Beam Suntory Jul(e)p Hours
You are cordially invited to enjoy southern hospitality, and a sip of history from the Beam Suntory family, at our French Quarter retreat. We will be paying homage to the Mint Jul(e)p from around the world. The inaugural mint press., will performed by the inimitable Chris McMillan!!

Personalities
Sponsors

Thursday July 16, 2015 1:00pm - 5:00pm
Jul(e)p House 1012 Royal Street New Orleans, LA 70116

1:00pm

French Embassy
Step inside a house of French delights. Grey Goose Vodka, St.Germain and D’Ussé Cognaq bring culinary and cultural experiences to life during scheduled events throughout the day.

Sponsors

Thursday July 16, 2015 1:00pm - 7:00pm
Montegut House 731 Royal St, New Orleans, LA 70116

1:00pm

The Middleton House
Join us on Thursday July 16th and Friday July 17th at New Orleans historic Broussard's and step into Midleton, County Cork, Ireland as we educate you on our world class brands. With Jameson at the forefront, we will take you on a journey through the history of Powers, Redbreast and the full range of Singe Pot Still's while introducing you to our newest marques.


Thursday July 16, 2015 1:00pm - 7:00pm
Broussard's 819 Conti St, New Orleans, LA 70112

1:30pm

“Bond” with Rittenhouse presented by Rittenhouse Rye Whiskey

Come “Bond” with Rittenhouse at the Royal Sonesta. Choose from 1 of 3 Rittenhouse henna tattoos, including the Rittenhouse logo, Rittenhouse label art and a rendition of the actual bottled-in-bond tattoo of Whiskey Professor and Heaven Hill Whiskey Brand Ambassador Bernie Lubbers. While you’re there, make sure to grab some Rittenhouse swag to wear proudly and display your “Bond” with this World’s Best North American Whiskey.  

 


Personalities
avatar for Bernie Lubbers

Bernie Lubbers

Global Whiskey Ambassador, Heaven Hill Brands
Host of WhiskeyProf.com | Author of Bourbon Whiskey - Our Native Spirit | Writer/Performer of Bourbon Thru Bluegrass

Sponsors

Thursday July 16, 2015 1:30pm - 3:30pm
Evangeline Lobby of the Royal Sonesta

2:00pm

Meet the Makers: R. Murphy Knives
Jackson Cannon from R. Murphy Knives will be mixing things up by showing us all the wonderful uses of his bar knife in a cocktail demonstration. 

Thursday July 16, 2015 2:00pm - 3:30pm
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

2:00pm

Mex-It Up with Jarritos!
Jarritos is coming to New Orlean in support of Tales of The Cocktail® to help locals & visitors Mex It Up! Come by the Hotel Monteleone from 2p - 4pm between July 16th - 18th to experience all the flavors & colors of Mexico. From instant classics like Tamarind  or Mandarin to our refreshing and lightly spiced Cola, Jarritos has a flavor to match any town and any mood. Show us how you Mex It Up w/Jarritos by tagging us at #MexItUp #Jarritos #TOTC.  Also be on the lookout for a our street team members cruising the French Quarter and surrounding neighborhoods when we bring the flavors to you so get ready to Mex It up!

Sponsors

Thursday July 16, 2015 2:00pm - 4:00pm
Front Steps of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

2:00pm

Coffee in the Afternoon presented by Orleans Coffee Exchange

An afternoon coffee is a tradition around the world, from Rome to New Orleans and everywhere in between. At Tales of the Cocktail®, we’re celebrating the afternoon pick me up.

Stop by Thursday through Saturday afternoon for your own complimentary coffee, café au lait, espresso or any other caffeinated beverage of your choice expertly crafted by our friends at Orleans Coffee Exchange.

It’s the perfect time to take a break and meet some fellow Tales of the Cocktail® attendees or you can just grab a coffee and get on with your day. With all the nightly events on tap this week, we’re sure an afternoon recharge will serve you well.


Thursday July 16, 2015 2:00pm - 4:00pm
Lobby Phone Bank at the Hotel Monteleone

2:30pm

Langley’s No. 8 Distilled London Gin- The Quintessential Gin & Tonic presented by Terlato Artisan Spirits
Langley’s No. 8 is a celebration of tradition and quality. Langley’s Distillery has been hand-crafting small batch, award-winning gins, using only traditional methods, since 1920.  

Distilled in an old English-made copper pot still nicknamed Connie, our master distiller uses only 100% English wheat for the base spirit and a secret blend of eight botanicals. Dialing in the ABV to exactly 41.7%, the result is a perfectly balanced gin of classic taste, ideal for the quintessential Gin & Tonic and other bespoke cocktails.

Stop by The Corner Bar in the lobby of the Hotel Monteleone for a complimentary sample and discover one of England’s hottest brands now on American bars: Langley's No. 8.

Personalities
avatar for Mark Dawkins

Mark Dawkins

Mark Dawkins, with two decades of experience in the drinks industry, co-founded Charter Brands Ltd in 2011. He and business partner Mark Crump worked with Master Distiller Rob Dorsett at the Langley Distillery in the UK to create Langley’s No.8. Made in small batches from 100% English grain, Langley's No. 8 takes its name from the century-old Langley distillery, that had never before had allowed its name to appear on a spirit brand... Read More →

Sponsors
avatar for Terlato Artisan Spirits

Terlato Artisan Spirits

Terlato Artisan Spirits offers an exclusive collection of hand-crafted premium spirits from around the world.


Thursday July 16, 2015 2:30pm - 5:30pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

MMA: Multiple Malt Ambassadors Face Off!
A first for Tales is a MMA face off between 'Multiple Malt Ambassadors' from Diageo, Beam/Suntory and William Grant.

Six ambassadors, two from each company with one whisky per person that they have to win the audience over with. The Catch? They only have 5 minutes and they aren't allowed to say A.How old it is B.What distillery it's from C. One whisky per company must be under 10 years old, the other can be anything from the warehouses that they fancy sharing with the lucky attendees.

The moderators will ask questions to the group and the audience in a fun, interactive seminar that will educate as well as entertain as these warriors go head to head. In the end it's the audience who decides on the champion. In the words of the immortal Highlander, "There can be only one!"

The event will be masterfully moderated World-renowned whisky writer and expert Dave Broom.

The contenders are: Ewan Morgan (Diageo), Gregor Cattanach (Diageo), Johnnie Mundell (Beam/Suntory), Iain McCallum (Beam/Suntory), Mitch Bechard (Wm Grants) and Lorne Cousin (Wm Grants).

Moderators
avatar for Dave Broom

Dave Broom

Dave Broom was born in Glasgow (Scotland) and has spent his working life in drink. He is chief engineer of www.scotchwhisky.com and writes for numerous international titles, including Whisky Advocate. He won Best Cocktail & Spirits Writer at the 2015 Spirited Awards. | He’s written ten books including the World Atlas of Whisky, Gin: The Manual and Whisky: The Manual which won Best New Spirits Book at the 2015 Spirited Awards. In 2013, he... Read More →

Speakers
avatar for Gregor Cattanach

Gregor Cattanach

Master of Whisky, Director of Whisky Education, Diageo
As a boy, Gregor grew up at distilleries such as Caol Ila, Coleburn, Cragganmore andCardhu in Scotland where his father Evan worked as Master Distiller of these qualitysingle malts. This is where Gregor's apprenticeship truly began. Learning from his father issomething that he never imagined would take him all over the world.In addition, Gregor has worked for the past 15 years with Master Distillers of the Diageosingle malt portfolio, Master... Read More →
avatar for Lorne Cousin

Lorne Cousin

Balvenie Ambassador, William Grant & Sons
From his highland roots in Scotland’s legendary Campbeltown – an area steeped in whisky tradition – Balvenie Brand Ambassador and renaissance man Lorne Cousin brings a wealth of craftsmanship and skill, and a lifetime’s worth of unexpected experiences, to his role with the most hand crafted Single Malt Scotch. In a career that has seen him representing Scotland’s most beloved cultural products – music and whisky – he has... Read More →
avatar for Iain McCallum

Iain McCallum

Iain McCallum was appointed Master Ambassador, Spirits Education on January 1st 2015. This educational role within the commercial marketing and insights team will see Iain developing Beam Suntory’s core brands portfolio through consumer and trade education, tastings, masterclasses and experiential events. After qualifying as an organic chemist at 22, his roles included four years as trainee distilleries manager at Auchentoshan, Bowmore and... Read More →
avatar for Ewan Morgan

Ewan Morgan

National Director : Diageo Masters of Whisky, Diageo
Ewan is a third generation ‘whisky man’. His father was maltings manager at Tamdhu Distillery in Speyside and later the distillery manager at Highland Park Distillery on the island of Orkney. His Grandfather was the brewer at the famed distillery Cardhu. Ewan was born in Dufftown, Scotland, which is often referred to as ‘The Whisky Capital of the World’ (More whisky is produced in Dufftown than any other town – in the World... Read More →
avatar for Johnnie Mundell

Johnnie Mundell

Ambassador for Suntory Whisky, Beam Suntory
Love & Marriage | Whisky & Japan

Personalities
avatar for Struan Grant Ralph

Struan Grant Ralph

Glenfiddich Ambassador, William Grant and Sons
Struan Grant Ralph the Glenfiddich Ambassador for the USA hails from Speyside, the spiritual home of Scottish Single Malt and from his first jobs working in distilleries to his current role with Glenfiddich, he has a lifelong passion and knowledge of whisky from grain to glass. This passion has been brought to life in his tastings, training and events around the world which have brought entertainment, humour and story-telling to audiences from... Read More →

Sponsors

Thursday July 16, 2015 3:00pm - 4:30pm
Queen Anne Ballroom at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

Mon Rye: American's Original Whiskey
For 150 years, Pittsburgh was the Whiskey capital of America, producing the gold standard of Pre-Prohibition American Whiskey -- Monongahela Rye. By 1808, Western Pennsylvania was producing half a barrel of Monongahela Rye for every man, woman and child living in America. We’ll talk through America's pre-Bourbon Whiskey history--the Whiskey Rebellion of the 1790s through the emergence of the nation’s largest Pre-Prohibition brand of Whiskey--Old Overholt as well as why Rye disappeared post-Prohibition. Attendees will sample Wigle's Organic Monongahela Deep Cut Rye, Old Overholt Rye, and Beam's soon to be released rare high rye Harvest Bourbon Collection. Tasting will allow participants to compare current Ryes explore how environmental conditions and distillation methods likely contributed to Monongahela Rye’s distinct flavor.

Moderators
avatar for Meredith Grelli

Meredith Grelli

Co-Owner, Wigle Whiskey
Meredith is Co-Founder and Co-Owner of Wigle Whiskey, the City of Pittsburgh's first distillery since Prohibition. Wigle combines Meredith's love of drink, food, history, and community development. | | Since opening in March 2012, Wigle Whiskey has worked to restore Western Pennsylvania’s legacy as the Rye Whiskey epicenter of the country. Wigle is a community distillery which makes spirits from grain to bottle, using local, certified... Read More →

Speakers
avatar for Hal B Klein

Hal B Klein

Hal B. Klein is a food and drinks writer living in Pittsburgh, PA. He is Pittsburgh Magazine's restaurant critic and food writer and a Press Club of Western PA Golden Quill awards winner for his weekly Pittsburgh City Paper drinks column "On the Rocks." Hal's work has also been heard on NPR's All Things Considered. He contributes stories on food, drinks, and nature to a variety of Pittsburgh media including the Pittsburgh Post-Gazette,Table... Read More →
avatar for Wes Shonk

Wes Shonk

Wes Shonk, Wigle Whiskey Ambassador hails from Ligonier, Pennsylvania and is responsible for education around Western Pennsylvania Whiskey history and current production for Wigle. His background is in engineering and managing whiskey bars--his passion is American whiskey past and present. 

Sponsors

Thursday July 16, 2015 3:00pm - 4:30pm
Bonnet Carre Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

The Myth of Precision
Do Your Measures Measure Up?

When is a Kilogram not a Kilogram? When it’s ‘The Kilogram’, the official standard measure which is getting slightly lighter every year, mocking the very idea of timeless, perfect precision in measurement of weight and volume. But rest assured, the Ounce is no better, being one of a half dozen wildly inconsistent measures used under the Imperial System.

The modern bar world has an almost religious belief in the importance of measurement, mocking those unbelievers who don’t use the jigger. But is there such a thing as true precision? Are our jiggers and measuring cups calibrated correctly, and were they ever reliable in the past? We treat old cocktail books with a lot of reverence, but their recipes made up of gills, ponies and drams today make no sense, if they ever did. In this seminar, we’ll explore the history of ‘weights and measures’ and decipher the quirks hidden in the measurements in old cocktail books, by demonstrating classic recipes made with one of the world’s largest collections of historical cocktail equipment. We will examine how the world has arrived at two incompatible measurements – the ML and the OZ – and why almost every country has a different ‘standard’ measure, and what that means for bartenders around the world as they adapt recipes from other countries and other eras. We’ll look at the pros and cons of today's bar tools and share research on how you need to know the quirks of your individual tools to be able to make better drinks. And we’ll also discuss the various methods – free pouring, jiggering, batching and more – by which you can ensure you are serving your guests the best drinks possible, wherever you are in the world.

Moderators
avatar for Joe McCanta

Joe McCanta

Global Ambassador, Grey Goose Vodka
Joe McCanta is an expert on taste. And now, as Global Ambassador for GREY GOOSE vodka, he brings together a passion for great cocktails made from freshest ingredients and the creative skill of a master mixologist. | | A gifted jazz musician, Joe was raised in southern California before moving to Boston to study music at the New England Conservatory where he was taught by five-time Grammy nominee Fred Hersch. Working in restaurants whilst... Read More →

Speakers
avatar for Greg Boehm

Greg Boehm

President, Cocktail Kingdom
Since founding Cocktail Kingdom, the standard-bearer of bar-industry equipment worldwide and one of the catalysts of the craft cocktail movement, Greg Boehm has guided the progression of modern mixology by attentively sourcing and manufacturing the highest-quality barware to better suit the needs of the ever-evolving profession. Cocktail Kingdom today has offices in New York, London, and Melbourne, and its tools are coveted by top bartenders... Read More →
avatar for Tobin Ellis

Tobin Ellis

Principal, BarMagic of Las Vegas
Tobin is owner of BarMagic of Las Vegas, a hospitality design & consulting firm established in 1997 that specializes in concept development, bar design, and hospitality operations. BarMagic’s portfolio of clients include MGM Mirage, Marriott/Ritz Carlton, Starbucks Coffee Company, Ace Hotels, Caesars Palace, Gaylord Hotels, CSX Hotels and more. Tobin’s bartending and consulting career spans 26 years and includes 6 national bartending titles... Read More →
avatar for Iain Griffiths

Iain Griffiths

Iain Griffiths has been involved in the hospitality industry for over ten years, with extensive knowledge of all aspects of the business. From his experience in his native Australia, through to Edinburgh and finally landing in London, along the way he worked in more then a few of the world’s best bars including Black Pearl (Melbourne), Eau de Vie (Sydney) and Bramble (Edinburgh) Iain is now to be found as New Business Development Manager... Read More →
avatar for Adam Seger

Adam Seger

Founding Partner, HUM Botanical Spirits, BALSAM Spirits and Truffe Amere Bitters Companies Corporate
BIO | | ADAM SEGER CCP | | An alumnus of Michelin Starred restaurants Chez Julien in Strasbourg, TRU in Chicago and The French Laundry in Napa Valley, Certified Culinary Professional and Advanced Sommelier Adam Seger takes a chef's approach behind the bar, being called appropriately by New City 'The Charlie Trotter of Cocktails' and the 'Grant Achatz of Spirits'. | | Dubbed 'Chicago's Godfather of Craft Cocktails' by TimeOut, Seger... Read More →

Sponsors

Thursday July 16, 2015 3:00pm - 4:30pm
Iberville Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

Dynamic Duo: Spanish Brandy: It’s a Thing!
Sylvain Featuring Torres Brandy

Join Sylvain’s Bar Manager, Darrin Ylisto and the Principal Bartender of the iconic Plaza Hotel NYC’s Palm Court Bar, James Menite as they mix up Torres Brandy Cocktails in Sylvain’s breezy courtyard. We’ll be ‘taking you away to Spain’ for an afternoon reprieve with creative Brandy sips, Torres wine by the glass offerings and complimentary jamon iberico too. This Dynamic Duo guarantees a break from the hustle and bustle and offers a brief escape in the heart of all the action.




Thursday July 16, 2015 3:00pm - 5:00pm
Sylvain 625 Chartres St

3:00pm

New Orleans Cocktail Tour
Before Tales of the Cocktail® became the international festival it is today, it started as a walking cocktail tour of one of America’s most spirited cities: New Orleans. Today the tour continues to delight visitors and locals alike with tall tales on how the city’s most legendary drinks came to be. Join New Orleans’ resident cocktail history expert, Joe Gendusa, on an exclusive Tales of the Cocktail® romp through the French Quarter.

Personalities
JG

Joe Gendusa

Gendusa is a New Orleans native and a respected teacher for 38 years. After his retirement, he joined forces with Tales of the Cocktail® founder, Ann Tuennerman, to start what is known today as New Orleans Original Cocktail Tour. Gendusa has also written a book entitled History With A Twist, the ultimate guide to cocktail culture in New Orleans with a forward by Tuennerman. It was published in 2008 and is now in its fifth printing.

Sponsors

Thursday July 16, 2015 3:00pm - 5:00pm
Lobby of the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

Italian Icons with Distillerie Branca presented by Distillerie Branca

In this tasting room presented by Distillerie Branca, participants will have an opportunity to explore the most well known Italian Icons – all while learning more about the spirit and soul of the iconic producer, Distillerie Branca. Best known for its eponymous Fernet-Branca, this family owned distillery has been shaping the culture of global drinking since 1845.

From cocktails to food, the immersion into La Dolce Vita will be one of the highlights of your Tales of the Cocktail experience.


Thursday July 16, 2015 3:00pm - 5:00pm
Royal Ballrooms C & D at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

Lucid Absinthe Keeps it Réel presented by Lucid Absinthe
What’s in your Absinthe? Once a main ingredient in many classic cocktails and a staple among bartenders, the Absinthe category today is challenged by myths, misinformation and lots of wannabes. The finest original Absinthes were – and should always be – artisanally-crafted, completely natural distillations and infusions of whole herbs. That is how it was crafted in 19th century France, and it is how it is done today at Lucid® Absinthe Supérieure.

Join Ted Breaux, Master Distiller as he serves up cocktails with a Lucid Absinthe twist. Guests will also be among the first to sample new cocktails created just for the brand.

Personalities
avatar for Ted Breaux

Ted Breaux

T.A. “Ted” Breaux is a professional scientist who has dedicated more than twenty years of research toward resolving the scientific and historical mysteries associated with absinthe. His quest for the unadulterated truth has taken him across the globe in search of obscure, overlooked, and forgotten information circling this often maligned subject.  Armed with a background in analytical science, Ted applied sophisticated... Read More →

Sponsors

Thursday July 16, 2015 3:00pm - 5:00pm
Orleans Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

Spirits of Michigan Tasting presented by Two James Spirits
We welcome you to come taste the small batch spirits offered by a collection of craft distilleries from the across the beautiful state of Michigan. Crafted from the agricultural abundance provided by the wilds of Michigan, award winning spirits from the following distilleries will be flowing: Two James Spirits (Detroit, MI), Journeyman Distillery (Three Oaks, MI), New Holland Artisan Spirits (Holland, MI) and Valentine Distilling Co. (Ferndale, MI). Our good friend, McClary Bros., will also be in attendance mixing up our spirits with a wide selection of locally sourced drinking vinegars. Come taste a wide variety of gin, barrel reserve gin, bourbon, rye whiskey, whiskey, liqueurs and absinthe and experience The Spirit of Michigan. Cheers!

Personalities
avatar for Andy Mohr

Andy Mohr

Partner, Two James Spirits
avatar for Josh McClary

Josh McClary

Senior Elixir Clerk, Josh
My company makes old-timey Drinking Vinegars. Talk to me about shrubs.

Sponsors
avatar for Two James Spirits

Two James Spirits

Two James Spirits is proud to be the first licensed distillery in the city of Detroit since prohibition. At Two James, our passion lies in creating small, handcrafted batches of premium spirit, using locally sourced ingredients that highlight Michigan's agricultural abundance and the people and city of Detroit. We invite you to share in "The Spirit of Detroit."


Thursday July 16, 2015 3:00pm - 5:00pm
Riverview Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

The Unexpected Taste of Patrón XO Cafe presented by The Patrón Spirits Company
Patrón XO Cafe is an extraordinary blend of ultra-premium Patrón Silver tequila and the pure, natural essence of fine coffee, and Patrón XO Cafe Dark Cocoa marries the smooth, dry taste of Patrón XO Cafe with the decadence of rich Criollo chocolate. The newest addition to the Patrón XO Cafe family, Patrón XO Cafe Incendio, is an intense, fiery hot chile chocolate liqueur that combines the spicy, distinctive flavor of Mexican árbol chile with the rich essence of fine chocolate, brought together with the smooth taste of Patrón Silver tequila. In inventive cocktails, over ice, or even as a shot, visit the Patrón XO Cafe tasting room to experience and enjoy the unexpectedly delicious taste of all three Patrón XO Cafe liqueurs.



Sponsors

Thursday July 16, 2015 3:00pm - 5:00pm
Vieux Carre Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

3:00pm

Olmeca Altos Street Fair
On Thursday, July 16th Olmeca Altos will be bringing the spirt of Mexico to the Big Easy via a custom Mexican Street Fair. Guests will be able to sample Olmeca Altos cocktails will enjoying traditional Mexican cuisine and entertainment.

Sponsors
avatar for Olmeca Altos Tequila

Olmeca Altos Tequila

Crafted by acclaimed bartenders Dre Masso and Henry Besant with Master distiller Jesus Hernández. | | Hand crafted 7,000 feet above sea level in the highlands of Jalisco, Mexico using only hand-picked agave. | | One of the only few tequilas in the world that still uses the ancient Tahona wheel to crush our roasted agave.


Thursday July 16, 2015 3:00pm - 6:00pm
Il Mercato 1911 Magazine Street New Orleans, LA 70130

3:30pm

#SEDTalks: Tales Talks In Just 15 Minutes
#SEDTalks presents the distilled insights of the sharpest minds in our industry, presenting for no more than 15 minutes each (TED Talks-style), on the widest range of topics at Tales! Past #SEDTalks have covered topics such as the intersection of whisky and music, how sustainable, low-impact distillery architecture can be exhilarating, the place of mysticism in gin marketing, why "craft" doesn't have to mean small-scale, and what we can learn from Cuba about simplicity in cocktails. #SEDTalks presenters range from industry legends like Angus Winchester, Ryan Chetiyawardana and Dave Broom, to people you've never heard of who possess fresh perspectives on the world of spirits and cocktails. Buy the ticket, come to #SEDTalks, and prepare to have your boundaries expanded!

Moderators
avatar for Philip Duff

Philip Duff

Director, Liquid Solutions & Tales of the Cocktail
Director of Education for Tales of the Cocktail, bar & beverage consultant, founder of door 74 (Amsterdam), in-demand spirits educator, but I never talk about my work at the orphan dolphin sanctuary, do you hear? Never.

Speakers
avatar for Georgie Bell

Georgie Bell

Mortlach Global Brand Ambassador, Diageo
As the Global Brand Ambassador for Mortlach Single Malt Scotch Whisky - a 190 year secret from the heart of Speyside - Georgie spends around 9 months of the year travelling the world, introducing whisky lovers to this award winning scotch. | A BSc in Distillation, a background in the bar industry, a love of travel, boundless enthusiasm and a large dose of natural charm means she's the perfect ambassador for this role. | | Georgie’s... Read More →
avatar for Jacob Briars

Jacob Briars

Advocacy Director, Bacardi
Jacob Briars likes to describe himself as New Zealand’s 7th most famous bartender, but usually that just gets people asking where New Zealand is and who the other 6 bartenders are. For the past few years he has travelled the world as a much-loved spirits educator for some of the world’s most respected and exciting spirit brands. Jacob is the head of training and education for Bacardi, the world’s largest family-owned spirits company... Read More →
avatar for Derek Elefson

Derek Elefson

Beverage Director, Mane
Derek Elefson is a 12 year veteran within the beverage industry combining insights with his team’s approach to designing successful ideas for his clients, many of which are amongst the top 50 global beverage producers. As such, he is often invited to share his experiences and insights into new product development and flavor designing opportunities. | Derek’s broad view vantage point has allowed him to better identify evolving market trends... Read More →
avatar for Camper English

Camper English

Writer, Alcademics
Camper English is a San Francisco-based cocktails and spirits writer and speaker, and is the publisher/writer of Alcademics.com. He has contributed to Saveur, Details, Fine Cooking, Modern Farmer, Popular Science, the LA Times, San Francisco Chronicle, Whisky Advocate, and many other publications. | | | Camper has visited over 130 distilleries, blending houses, and bodegas in more than twenty countries, and has judged cocktail... Read More →
avatar for Simon Ford

Simon Ford

Co-founder, The 86 Co
Simon is a leading voice of the global cocktail and bar industry with over 20 years experience in bartending, educating on cocktails & spirits and marketing some of the biggest spirits brands on the planet. He is regularly invited to lead education sessions, judge global competitions, and deliver seminars at international conferences such as the NY Food & Wine Festival, Sydney Bar Show, London Cocktail week, The CIA’s... Read More →
avatar for Jeffrey Kluger

Jeffrey Kluger

Science Editor, Time Magazine
Jeffrey Kluger is the science editor for Time magazine and Time.com, principally covering science and social issues. His newest nonfiction book is The SiblingEffect: What the Bonds Among Brothers and Sisters Reveal About Us, published in 2011. His newest novel is Freedom Stone, a young tale set on a South Carolina plantation in 1863, also published in 2011. He is the author of six other books, including Apollo 13, coauthored with Jim Lovell... Read More →
avatar for Claire Smith-Warner

Claire Smith-Warner

Head of Spirit Creation & Mixology, Belvedere Vodka
Claire Smith-Warner is Head of Spirit Creation at Belvedere Vodka and has been working with alcohol in its various forms for over 15 years. Committed to discovering new ways to drink ‘better’, Claire has developed a range of sugar free and 100% fresh fruit flavoured vodkas for Belvedere, as well as pioneered the Drink, Eat, Live approach towards responsible drinking ‘in action’.

Sponsors
avatar for Bacardi USA

Bacardi USA

Bacardi
avatar for MANE Flavors

MANE Flavors

MANE is a fifth generation, privately held flavor and fragrance company with operations spanning over 45 countries. As a global leader in natural flavor essences, extracts, and flavors, MANE prides itself on designing distinguished flavor solutions for our clients and ultimately consumers. Our focus on natural flavor technology and our commitment to sustainability sets us apart from our competition.


Thursday July 16, 2015 3:30pm - 5:00pm
Grand Ballroom South at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130

3:30pm

Building & Apprenticing Your Team
There is no "I" in T-E-A-M - the age-old saying holds true not only in conventional sporting but also in the sports of Bar-tending and Brand Building. The global demand for skilled barkeeps and brand team members is high but the supply is low. Success lies in organic education and knowledge through training, mentoring, and apprenticeship programs. Teams are only as good as the parts that make them up. This seminar will cover the bases, from what to look for when hiring, techniques to empower and motivate, emotional training, and ensuring standards are met and kept. Joining moderators Jonathan Pogash (The Cocktail Guru Inc.) and Dushan Zaric (86 Co., Employees Only), are experts Pamela Wiznitzer (USBG New York, The Dead Rabbit, Seamstress NY, and Guru of Fun at The Cocktail Guru team), Bobby Heugel (Owner at Anvil in Houston), and Zdenek Kastanek (industry leader & educator from Singapore), on a fun-filled voyage in which you'll hear tips, tricks, and motivators behind setting up kick-ass teams and apprenticeship programs for your Bars and Brands. Will there be interactive team building exercises and games during this seminar, you ask? You betcha.

And in the words of the great Harry Johnson, "Whenever you have the opportunity, it is your duty to set a good example to him; teach him as much as you are able, so that when he is grown he can call himself a gentleman, and not be ashamed of his calling."

Moderators
avatar for Jonathan Pogash

Jonathan Pogash

President/Owner, The Cocktail Guru
I am a father of 2, a husband to 1, and a mixer of drinks | | Jonathan Pogash, “The Cocktail Guru,” is an educator and cocktail consultant for restaurants and beverage brands. With offices in New England and NYC, Jonathan's signature cocktails can be seen and enjoyed in many of North America’s most upscale cocktail lounges and restaurants. He has lent his expertise to “The Today Show," "Fox & Friends," Fox Boston... Read More →
avatar for Dushan Zaric

Dushan Zaric

Porter, The 86 Co
Dushan Zaric is the cocktail mastermind behind world-famous New York bars Employees Only and Macao Trading Co. He is widely recognized as an industry leader and a pioneer in craft bartending; his innovative work behind the bar has revolutionized the art of the cocktail. | Dushan specializes in creating cocktails with a classic inspiration, and then updated with modern twists and extraordinary ingredients. His unforgettable drink programs are... Read More →

Speakers
avatar for Bobby Heugel

Bobby Heugel

Owner, Anvil Bar & Refuge
Bobby Heugel is an owner and operator of eight bars and restaurants in Houston, Texas through his company, Clumsy Butcher, which partners with talented industry professionals to develop concepts that reflect their personalities. In addition to these establishments, Bobby also consults for restaurants and bar programs nationally and advises spirits brands. Infrequently, Bobby writes for various spirits and cocktail publications nationally. Most... Read More →
avatar for Zdenek Kastanek

Zdenek Kastanek

Barkeep/General Manager, 28 HongKong Street/Proof & Company
OVERVIEW | One of the most respected names in the bar industry, Zdenek is a cocktail competition veteran who has trained thousands of bartenders across four continents. He has twice represented the United Kingdom in cocktail world cups and has been a shortlisted finalist for the industry’s most prestigious individual award – International Bartender of the Year – no less than three times. Prior to joining Proof & Company, he managed the... Read More →
avatar for Pamela Wiznitzer

Pamela Wiznitzer

Creative Director, Seamstress
Pamela Wiznitzer has a true passion and zest for the industry that is seen and tasted in every drink she serves and also transcends the bar. Since 2006, Pamela has been working throughout NYC, and most recently as the Creative Director and bartender at Seamstress on the Upper Eastside of Manhattan. She has earned honors from her industry peers such being selected as winning 1st place in the 2014 National Restaurant Association's "Star of the... Read More →

Sponsors

Thursday July 16, 2015 3:30pm - 5:00pm
Grand Ballroom North at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130

3:30pm

Defining the Ultimate Pisco Punch presented by Trade Commission of Peru in Miami
Ever wonder what type of pisco in Duncan Nicol’s Pisco Punch inspired Rudyard Kipling to describe the cocktail as being “compounded of cherub’s wings and the glory of a tropical dawn, the red clouds of sunset and the fragments of lost epics by dead masters”? Well, this is your chance to try variations on this long-forgotten cocktail that ruled supreme in San Francisco during the Gold Rush era. Pisco had long had a history at the Bank Exchange Saloon as San Francisco at the time depended heavily on supplies from the ships that navigated the trade route from South America to the shores of San Francisco.

Duncan Nicol gained worldwide fame due to his precious Pisco Punch and the many accolades it collected from famous writers including Mark Twain. Such praise made Nicol quite guarded about his recipe so all that was ever learned was that the cocktail called for Pisco, pineapple, lime and sugar. Unfortunately, Prohibition closed the doors of the Bank Exchange and Nicol died shortly afterwards, taking his exact recipe to the grave.

This has led historians to hypothesize what details of the ingredients in particular led to a concoction that was said to make “a gnat fight like an elephant.” At our tasting room you’ll have a chance to taste different expressions of the Pisco Punch made with Piscos representing all 3 of Peru’s Pisco styles and showcasing various aromatic and non-aromatic grapes.

Personalities
avatar for Brother Cleve

Brother Cleve

Ambassador of the Cocktail Nation
Bartending since 1987, also work as musician, DJ, producer, bar consultant. Spread the cocktail gospel in the 90's as keyboardist with loungecore act Combustible Edison (SubPop). Old drunk.
avatar for Diego Loret de Mola

Diego Loret de Mola

Born and raised in Lima Peru, Diego moved to USA in 1985. He is a successful professional with over 25 years of experience in international and domestic markets.  Although he spent his first 10 years in the financial industry, trading non-ferrous metals worldwide, he found his true calling in 2000, when he joined the liquor industry as a director of BevMax in Stamford CT.   Today, he is a very passionate producer, educator and the... Read More →
avatar for Francesco Lafranconi

Francesco Lafranconi

Executive Director of Mixology and Spirits Educator, Southern Wine and Spirits of Nevada
One of the world’s foremost mixologist, Francesco Lafranconi is the Executive Director of Mixology and Spirits Educator for Southern Wine and Spirits of Nevada. Francesco’s personal appeal has made him a hit with his A-list celebrity clientele, world-class corporate clients, national restaurant chains, international hotel companies and the thousands of people who’ve attended his seminars and live events. His distinguished... Read More →
avatar for Guillermo Toro-Lira

Guillermo Toro-Lira

Researcher & Author
Educated as an electronics engineer, worked for over 20 years in Silicon Valley, California. Now happily retired and a cocktail and wine historian for more than ten years. His areas of interest are the history of Pisco and its cocktails and the early XVI century vineyards of the Americas. He is an author of two books.
avatar for Jim Kearns

Jim Kearns

Head Bartender and Partner, The Happiest Hour
Jim Kearns is head bartender and partner at The Happiest Hour, a new bi-level drinking and dining destination in New York’s Greenwich Village that salutes America’s sexiest decades. He is responsible for developing and executing a beverage program at the highest level and ensuring top-flight service to create the ultimate guest experience. | | On the main floor, Kearns’ house-made syrups fuel The Happiest Hour’s casual... Read More →
avatar for Johnny Schuler

Johnny Schuler

Master Distiller, Pisco Portón
Johnny Schuler is Pisco Portón’s Master Distiller and one of the foremost pisco authorities in the world. Having dedicated much of his life to setting the standards for excellence in the pisco industy, Johnny Schuler has revitalized interest in Peru’s native spirit. As Master Distiller, he oversees every aspect of production from harvest to bottling at Hacienda La Caravedo, home to Pisco Portón distillery in Ica... Read More →
avatar for Lizzie Asher

Lizzie Asher

President, Macchu Pisco
Pisco evangelist and partner-in-crime to Melanie Asher, Peru's most successful woman pisco distiller.
avatar for Melanie Asher

Melanie Asher

Distiller and Master Blender, Macchu Pisco
How does an investment banker on Wall Street become the world’s first female pisco distiller? For Melanie Asher—the Peruvian Embassy’s 2013 “Peruvian Woman of the Year in the U.S. in Business” and founder of Macchu Pisco—it comes down to family: collaboration with and encouragement from her sister, Lizzie, the company’s President; the support of her mother and late father; and the mantra of her... Read More →
avatar for Naomi Levy

Naomi Levy

Bar Manager, Eastern Standard Kitchen & Drinks
At the age of 17 Naomi Levy began her career at a Ruby Tuesday in | Maryland. Although starting as a server, she was “hooked by the pace | and rhythm of restaurant service and drawn to the drama and | challenges of the bar.” Over the next few years, she continued to learn | and grow, working at casual restaurants, beer bars and in catering | until finding a home in fine dining. | | In 2008, Naomi was part of the... Read More →
avatar for Roberto Melendez

Roberto Melendez

Bar Manager, Country Club Lima Hotel
Roberto Melendez de La Cruz is the bar manager of the traditional English Bar at the Country Club Hotel located in Lima, Peru which opened on February 8th 1927. | | Melendez has 27 years of experience as a barman in 5-star hotels and is the son of one of the renowned barmen of the great '50's gold decade in Lima, Peru. | | He is a frequent speaker on the topic of traditional Peruvian Pisco based cocktails as convened by Prom Peru and the... Read More →
avatar for Tony Abou-Ganim

Tony Abou-Ganim

The Modern Mixologist
Tony Abou-Ganim is widely regarded as one of the pioneering and leading bar professionals in the world. He has made dozens of national TV appearances on shows including TODAY, Iron Chef America, Good Morning America, CNBC, Fox News and more. Abou-Ganim is the author of The Modern Mixologist: Contemporary Classic Cocktails (Agate, 2010) which offers readers an in-depth look into spirits and ingredients available to today’s mixologist, both... Read More →

Sponsors

Thursday July 16, 2015 3:30pm - 5:30pm
Evangeline A & B at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130

3:30pm

Discover Anise presented by Distilleria Varnelli
Anise has a long, rich history yet much remains to be discovered. Some consider Anise invariably sweet; others imagine it as a somewhat old-fashioned (if iconic) touchstone of the traditional Mediterranean. Both of these descriptions are too simple: it is time to explore the modernity and versatility of Anise.

Distilleria Varnelli is proud to offer a unique tasting experience, exploring Anise’s full range of possibilities, through an interactive Tasting Room starring the internationally decorated Varnelli Anice Secco, Gold Medal awarded in 1950 as “the best Italian dry anise.”

Your hostess, Orietta Maria Varnelli, along with Robin Goodfellow from the Toronto's hot Bar Raval will demonstrate the flexibility of Varnelli Anice Secco through neat tasting, as the key ingredient in an authentic Caffè Corretto and in innovative cocktails and unconventional pairings.

This Tasting Room promises to be informative, delicious, and fun – look for a surprising experience by Brooklyn’s L’Albero dei Gelati. Come and enjoy a taste of Italian sophistication and see why Varnelli Anice Secco is uniquely different. 

Personalities
avatar for Alessandro Trezza

Alessandro Trezza

Owners, Albero dei gelati Brooklyn Nyc
Alessandro and Monia, partners in both business and life, are the owners of Albero Dei Gelati, a family-run business founded in 1985 near Milan, Italy. After expanding to 3 locations, the craft gelato makers celebrated the opening of a new location in Brooklyn, NY in 2013 in the neighborhood of Park Slope. | | Albero's 100% artisanal gelato is made with seasonal ingredients sourced from small, sustainable farmers and producers and NEVER with... Read More →
avatar for Orietta Maria Varnelli

Orietta Maria Varnelli

CEO / Export Manager, Distilleria Varnelli
Orietta Maria Varnelli is part of a very long and prestigious Italian story in the spirits industry: Distilleria Varnelli, based on the slopes of Monti Sibillini in the Marche region. | With her mother Elda and two sisters, she leads the family business started in 1868 from a brilliant idea of her great-grandfather Girolamo Varnelli, a keen herbalist, who invented the first specialty - Amaro Sibilla - which is still produced today... Read More →
avatar for Robin Goodfellow

Robin Goodfellow

Co-Owner, Bar Raval
Robin Goodfellow is a part owner of the newly opened and much hyped Bar Raval in Toronto. He is a born-and-raised Toronto native who has been bartending for 12 years and has won countless Bartending competitions (which he doesn't care about, but might add 'street cred'). He has a strong love for Amari, Vermouth, Coffee, his "figure 8 shake", and serving you. He prefers the "Attaboy" style of out-of-the-bottle Bartending, however he became... Read More →
avatar for Salvatore Tafuri

Salvatore Tafuri

Salvatore Tafuri was born in Sicily (Italy) and his sunny region clearly inspires his enoyable approach to life. He earned his certification in bartending with the Associazione Italiana Barmen e Soci Sostenitori (A.I.B.E.S.) before specializing in bar management consulting and cocktail list development for restaurants and hotels. He began his career at the Victory Morgana Bay in Sanremo (Liguria) which was noted in 2010 as one... Read More →

Sponsors
avatar for Distilleria Varnelli

Distilleria Varnelli

Distilleria Varnelli has been producing spirits since 1868 in the Marche region of Italy, in a pleasant inland area on the slopes of Monti Sibillini. The business started by the founder Girolamo Varnelli, a keen herbalist who applied his knowledge and skills to create an elixir with antimalarial and fever reducing properties, Amaro Sibilla, awarded the Gold Medal in 1909 at the International Exhibition in Turin.. At the beginning of... Read More →


Thursday July 16, 2015 3:30pm - 5:30pm
Irvin Mayfield's Jazz Playhouse at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA

4:00pm

Meet the Makers: Standard Spoon
Meet Rachel Eva and Shawn Michael, the Standard Spoon creators, artists, designers, and dreamers. Standard Spoon serves the bartending and cocktail loving community by creating innovative new versions of the tools we use, with functionality, good design and integrity at the core of each concept.

Thursday July 16, 2015 4:00pm - 5:30pm
Royal Ballrooms A & B at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130

4:00pm

Dynamic Duo: Mandarine Napoleon featuring Marc De Kuyper with Ann and Paul Tuennerman
Napoleon House Featuring Mandarine Napoleon

Mandarine Napoleon Presents Marc De Kuyper Behind The Bar At Napoleon House

In the spirit of the infamous French emperor, an epic duo will conquer the bar and craft delicious Mandarine Napoléon cocktails at the 200-year-old New Orleans landmark, Napoleon House.

Behind the bar will be a legendary industry leader joining Marc de Kuyper, 11th generation of De Kuyper Royal Distillers and brand owner of Mandarine Napoléon, the 19th century citrus liqueur created for Napoléon Bonaparte.

Together, Marc, Ann, and Paul will pour a tantalizing selection of specialty recipes, signature and classic Mandarine Napoléon cocktails. This dynamic duo will conquer the happy hour scene from 4:00 to 6:00 PM and is a not-to-be-missed experience at Tales of the Cocktail® this year!

 

Speakers
avatar for Ann Tuennerman

Ann Tuennerman

Founder, Tales of the Cocktail
Ann Tuennerman is the Founder & Executive Director of Tales of the Cocktail, the world’s premier cocktail festival, which draws cocktail professionals from around the country to New Orleans each year. Ann and her husband Paul founded the New Orleans Culinary & Cultural Preservation Society (NOCCPS), a non-profit organization committed to preserving the unique culture of cocktails and cuisine. The NOCCPS invests funds raised from... Read More →
avatar for Paul Tuennerman

Paul Tuennerman

Chief Business Office & Co-Owner, Tales of the Cocktail
Paul Tuennerman is Chief Business Officer and Co-Owner of Tales of the Cocktail, the world’s must-attend cocktail festival held annually in New Orleans. Since its inception, it has attracted more than 100,000 drinks experts and libations enthusiasts from as far away as China, Kenya and New Zealand and has injected an estimated $100 million into the local economy. Working closely with his wife, Ann Tuennerman, its Founder, Tales of the... Read More →

Personalities
Sponsors

Thursday July 16, 2015 4:00pm - 6:00pm
Napoleon House 500 Chartres St, New Orleans, LA 70130

4:00pm