The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Tuesday, July 14 • 12:30pm - 3:00pm
Tales 365 and Fellow Lunch and Learn Seminar

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Limited Capacity seats available

Seminar and Luncheon

How the Global Drinks Business Works 2.0

Updated and expanded since its debut at Tales of the Cocktail, Award-Winning presenter and Tales of the Cocktail Director of Education, Philip Duff, takes you behind the curtain to explain the nuts and bolts of how the $264BN global spirits industry really works. From artisanal producers, to planet-spanning liquor empires: It's a rollicking tale. Takin in plucky entrepreneurs, predatory management consultants, oft-baffling drinks trends, needy shareholders, and the ever-present push to "add value". After attending this seminar you'll never walk into a bar- or liquor store- the same way again! 

**RSVP Required

avatar for Philip Duff

Philip Duff

Director, Old Duff Genever
Director of Education for Tales of the Cocktail, bar & beverage consultant, founder of door 74 (Amsterdam), in-demand spirits educator, but I never talk about my work at the orphan dolphin sanctuary, do you hear? Never.

avatar for Perfect Purée of Napa Valley

Perfect Purée of Napa Valley

Since 1988, The Perfect Purée of Napa Valley has indulged the culinary passions of chefs, mixologists and food enthusiasts with products that provide ultimate fresh fruit flavor without the peeling, dicing and simmering required for making purées from scratch.The company offers... Read More →

Tuesday July 14, 2015 12:30pm - 3:00pm CDT
La Nouvelle Orleans Ballroom at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130