PRICE: $50 in advance/$40 for SoFAB-MOTAC and USBG members and all Tales of the Cocktail® registrants/$60 at the door
TICKETS & ADDITIONAL INFO: cocktailmuseum.org/events-and-seminars
The Museum of the American Cocktail (MOTAC), a division of the nonprofit SoFAB Institute, celebrates a singular cultural icon and develops its craft, field, and market through exhibits, programming, and a range of media. Founded by craft cocktail pioneer Dale DeGroff and a group of cocktail authorities and historians, MOTAC advances the profession and expands consumer knowledge of mixology while stressing the importance of responsible drinking. Led by Director Philip M. Dobard, MOTAC maintains permanent collections in New Orleans and Los Angeles and regularly presents both consumer-focused and trade-oriented programs in Los Angeles, New Orleans, New York, and Washington, DC. MOTAC also works to boost career opportunities in the spirits industry and encourage greater participation by women and others under-represented in the field.