The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Thursday, July 16 • 10:30am - 12:30pm
The Versatility of Liquore Strega in the Cocktail Era presented by Liquore Strega

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Liquore Strega is proud to offer a unique tasting experience for the first time at The Tales of the Cocktail®.

The famous Italian mixologist Matteo Zed along with the winner of the 1st Liquore Strega cocktail competition will demonstrate the versatility of Liquore Strega in the cocktail era.

Liquore Strega’s story started in 1860 in the south of Italy in the town of Benevento.

Giuseppe Alberti and his apothecary father revised an ancient recipe for a herbal liqueur that according to legend was brewed by witches in the area and used as love potion; this is how it got its name: Liquore Strega “Witch Liqueur”.

Liquore Strega is distilled from a mixture of 70 different kinds of botanicals from Europe, Central America and from Orient. Among the ingredients are: cinnamon from Ceylon, Juniper from the Italian Appennino and mint that grows wild on the river banks around Benevento. Its characteristic golden colour is given by distilled saffron extract. The maturing in oak barrels enhances the bouquet.

The recipe for this liqueur is a closely guarded secret within the Alberti family. It has been handed down through five generations always from father to son. Liquore Strega is truly an Italian Icon.

avatar for Daniele Taccone

Daniele Taccone

Export Manager, Strega Alberti Benevento SpA
avatar for Matteo Zed

Matteo Zed

Global Brand Ambassador, Strega Alberti
Matteo Zed has been so far one of the best and most known European barmen and organizator of Bar Cultural Events by his Company 'Eventi Bar'. He was in charge of several popular and elegant bars in Italy as Settembrini Cafe ', Riva Nord and the Little Jumbo. He was one of the protagonists... Read More →
avatar for Mattia Cilia

Mattia Cilia

Head Bartender, Capofaro - Malvasia&Resort
I started to work behind the bar when I was 14 as a Barista. Then I decided to travelled around Italy and part of Europe to increase my Bartender's skills. One of my best experience as a Bartender was in London at Milk&Honey last year. At the moment in Sicily I opened a Bartenders... Read More →
avatar for Tatiana Columbus

Tatiana Columbus

Marketing Manager, Shaw-Ross International Importers
Started my career in the wine & liquor industry 20 years ago at Shaw-ross International Importers. Happy to represent brands such as Strega in the US market and many other domestic and international brands in Shaw-Ross brand portfolio.


Thursday July 16, 2015 10:30am - 12:30pm CDT
Orleans Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130