The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Thursday, July 16 • 10:30am - 12:00pm
Untold Stories of 3 Classic Cocktails

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Three of the world's most noted cocktail historians unveil groundbreaking new information and dispel old myths surrounding the history of a trio of famous drinks: the Harvey Wallbanger, Last Word, and Sazerac. Was there really a wall-banging surfer named Harvey? What does Frank Fogarty, the supposed inventor of the Last Word, have to do with Red Hook, Brooklyn? Just how old a drink is the Sazerac and who invented it? Buy a ticket and find out. 

avatar for Robert Simonson

Robert Simonson

Spirits/Cocktail Writer, New York Times
Robert Simonson writes about cocktails, spirits, bars and bartenders for the New York Times, where he had been a contributor since 2000. He is the author of the acclaimed 2014 book "The Old-Fashioned: The World's First Classic Cocktail" (Ten Speed Press). He is also a major contributor... Read More →

avatar for St John Frizell

St John Frizell

Owner, Fort Defiance
St. John Frizell is an award-winning writer, bartender, and owner of Fort Defiance, a critically-acclaimed cafe-bar in Red Hook, Brooklyn. In 2005, Frizell quit his job as promotion copy director of Bon Appétit magazine to travel around the world in the footsteps of the great... Read More →
avatar for David Wondrich

David Wondrich

Senior Resident Fellow, North Gowanus Institute for Cranial Distempers
David Wondrich is widely hailed as the world’s foremost authority on the history of the cocktail and one of the founders of the modern craft cocktail movement. The longtime Drinks Correspondent for Esquire magazine, Dr. Wondrich (he has a PhD in Comparative Literature) is a five-time... Read More →

avatar for Absolut Vodka

Absolut Vodka

From Sweden with LoveEver heard of a place called Åhus? Maybe not, but whether you’re sipping in São Paulo, or out in Hong Kong, you’ll probably want to raise your glass to the inhabitants of this small town in Sweden.That’s because every single drop of the Absolut Vodka you... Read More →
avatar for Luxardo


LUXARDO® is Italy’s premier liqueur producer, creating essential ingredients for modern and classic cocktails. Founded in 1821 by Girolamo Luxardo, the company is still family-owned and managed by the sixth generation of the Luxardo Family. Based in Torreglia, located in the Veneto... Read More →

Thursday July 16, 2015 10:30am - 12:00pm CDT
Grand Ballroom South at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130