Tales of the Cocktail 2015

10% of American drinkers, i.e. 24, 000,000 adults, consume on average 74 alcoholic drinks per week! Statistics like this are why breaking into the US market is the Holy Grail for any drinks industry player. One country in theory, legally it operates as 50 different countries, with many different local laws regulating the beverage industry. Whether you’re a brand, a distributor, a retailer or a bartender, understanding this gigantic, complex country is key. Audrey Fort, Eurowinegate US Portfolio Director, will lead a panel of experts who will decrypt the American beverage industry: Christine Sismondo, author of America Walks Into a Bar, the first-ever comprehensive history of the American bar, Ryan Malkin, an attorney specialized in alcohol beverage law, and Tad Carducci, co-owner of multiple successful bars throughout the US. The panel will explain how history shaped the current US alcohol landscape and its segmentation into 50 different states, and will take you through the complexity of the state alcohol laws and its consequences on distribution and promotion. If you ever had questions such as “Can I give/accept free goods? What's a slotting fee? Do I need a license to present my products to a retailer? Can I organize a cocktail competition in the US? What are the social media do's and don'ts?”, then you’re coming to the right seminar. Bonus: send your questions to Audrey Fort on Facebook (PM) at least 3 days ahead and we’ll make sure to answer them during the seminar!