The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Thursday, July 16 • 12:30pm - 2:00pm
Breaking Into the US Liquor Market

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10% of American drinkers, i.e. 24, 000,000 adults, consume on average 74 alcoholic drinks per week! Statistics like this are why breaking into the US market is the Holy Grail for any drinks industry player. One country in theory, legally it operates as 50 different countries, with many different local laws regulating the beverage industry. Whether you’re a brand, a distributor, a retailer or a bartender, understanding this gigantic, complex country is key. Audrey Fort, Eurowinegate US Portfolio Director, will lead a panel of experts who will decrypt the American beverage industry: Christine Sismondo, author of America Walks Into a Bar, the first-ever comprehensive history of the American bar, Ryan Malkin, an attorney specialized in alcohol beverage law, and Tad Carducci, co-owner of multiple successful bars throughout the US. The panel will explain how history shaped the current US alcohol landscape and its segmentation into 50 different states, and will take you through the complexity of the state alcohol laws and its consequences on distribution and promotion. If you ever had questions such as “Can I give/accept free goods? What's a slotting fee? Do I need a license to present my products to a retailer? Can I organize a cocktail competition in the US? What are the social media do's and don'ts?”, then you’re coming to the right seminar. Bonus: send your questions to Audrey Fort on Facebook (PM) at least 3 days ahead and we’ll make sure to answer them during the seminar!

avatar for Audrey Fort

Audrey Fort

EuroWineGate Portfolio Director, Domaine Select Wine Estates
Born and raised in France, “polished” in Russia, Paris and Cognac, Audrey now lives in the city that never sleeps, New York. After a master in international trade in 1995, Audrey started her career in Moscow, as a Brand Manager for the main Russian importer of the luxury goods... Read More →

avatar for Tad Carducci

Tad Carducci

Tad Carducci is a lifelong bartender, award-winning mixologist and general bon vivant, with twenty-five years experience in the hospitality industry. He is one half of the dynamic duo known as the Tippling Bros., a New York based beverage consultancy dedicated to "spirituous advisement... Read More →
avatar for Ryan Malkin

Ryan Malkin

Attorney, Malkin Law
Ryan Malkin is an attorney serving the alcohol beverage industry. Ryan is well versed in navigating the federal and state-by-state alcohol beverage laws, assisting clients large and small with industry specific agreements and crafting compliant marketing and sales programs. Prior... Read More →
avatar for Christine Sismondo

Christine Sismondo

I'm fascinated by the history of America's bars and taverns. We've had a real love-hate relationship with them - Prohibition is the most extreme version of this, obviously - but there have been thousands of more moderate laws drafted by well-meaning people who were really trying to... Read More →
avatar for Gianfranco Verga

Gianfranco Verga

COO and Founder, SevenFifty Technologies
Gianfranco Verga is COO and co-founder of SevenFifty. He helped curate the spirits portfolio at a leading importer and distributor of fine wines and spirits. He has also managed beverage programs at some leading bars in New York. Mr. Verga is B.A.R. Smarts certified by the Beverage... Read More →


Thursday July 16, 2015 12:30pm - 2:00pm CDT
La Nouvelle Orleans West at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130