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The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Friday, July 17 • 3:30pm - 5:00pm
Tapping Rum’s Past for Rum’s Future

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Rum’s history spans centuries, and its flavor and character have changed dramatically over the years. But what did rums of the past taste like—and more importantly, can we reverse-engineer those styles of spirits, and improve on them for today? This session will plunge through rum’s past—drawing inspiration from historic styles of the spirit, as well as from vintage menus, cocktail recipes, distillers’ notes and popular literature—and will demonstrate how contemporary rum producers are dissecting old spirits in order to reengineer rums that bear the taste of history. We’ll also explore the ways these new rums are created—from employing procedures borrowed from the manufacture of other styles of spirits, to utilizing 21st century tools and techniques—and discuss analogous projects such as the recreation of 19th century-style Cognac and liqueurs. As we ponder the possibilities (can we recreate the rum Trader Vic first used in a Mai Tai?), we’ll taste the components of such reengineered rums, and take the spirits for a test drive in historically inspired cocktails.

Moderators
avatar for Paul Clarke

Paul Clarke

Executive Editor, Imbibe
Paul Clarke is the executive editor of Imbibe magazine and the author of The Cocktail Chronicles (Spring House Press). A journalist who has specialized in spirits, cocktails and the culture of drink for nearly a decade, he has written for the New York Times, San Francisco Chronicle, Serious Eats, Tasting Table and many other publications and websites, and is a member of the editorial board for the Oxford Companion to Spirits and Cocktails, to... Read More →

Speakers
avatar for Jeff Berry

Jeff Berry

Owner, Beachbum Berry\'s Latitude 29
One of Imbibe magazine’s “25 Most Influential Cocktail Personalities of the Past Century” and one of The Daily Meal’s “60 Coolest People in Food & Drink,” Jeff “Beachbum” Berry is the author of six books on vintage Tiki drinks and cuisine, which Los Angeles magazine dubbed “the keys to the tropical kingdom.” Esquire calls him “one of the instigators of the cocktail revolution” and Food & Wine “one of the world’s... Read More →
avatar for Martin Cate

Martin Cate

Owner, Smuggler's Cove
Martin Cate is a rum and exotic cocktail expert and the owner and creator of Smuggler’s Cove San Francisco. Smuggler’s Cove features the largest rum selection in the United States and features cocktails from over three centuries of rum history. The Sunday Times of London has named Smuggler’s Cove one of the 50 Greatest Bars on Earth. In a global industry survey for Drinks International Magazine, Smuggler’s Cove has been... Read More →
avatar for Alexandre Gabriel

Alexandre Gabriel

President and Owner, Maison Ferrand
Alexandre Gabriel was born and raised in France, on a farm in southern Burgundy near the medieval town of Cluny, where his grandfather taught him how to make wine and distill spirits. Twenty-five years ago Alexandre Gabriel came upon an ancient Cognac house and built it into what is known today as Maison Ferrand, in the heart of the Grande Champagne district of Cognac.  Through his passion and vision, Alexandre turned the small Cognac... Read More →

Sponsors
avatar for Plantation Rum

Plantation Rum

Alexandre Gabriel is a man with a singular focus from which he has not wavered in the 20 years he has been the head of esteemed Maison Ferrand. His focus and philosophy are simple – to produce special, unique spirits, gems so distinctive and revolutionary that they set the bar for all others that come after them. Each rum in the Plantation Rum portfolio is made according to its country’s traditional technique and expresses the rum... Read More →


Friday July 17, 2015 3:30pm - 5:00pm
Grand Ballroom South at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130