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The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Thursday, July 16 • 3:30pm - 5:00pm
#SEDTalks: Tales Talks In Just 15 Minutes

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#SEDTalks presents the distilled insights of the sharpest minds in our industry, presenting for no more than 15 minutes each (TED Talks-style), on the widest range of topics at Tales! Past #SEDTalks have covered topics such as the intersection of whisky and music, how sustainable, low-impact distillery architecture can be exhilarating, the place of mysticism in gin marketing, why "craft" doesn't have to mean small-scale, and what we can learn from Cuba about simplicity in cocktails. #SEDTalks presenters range from industry legends like Angus Winchester, Ryan Chetiyawardana and Dave Broom, to people you've never heard of who possess fresh perspectives on the world of spirits and cocktails. Buy the ticket, come to #SEDTalks, and prepare to have your boundaries expanded!

Moderators
avatar for Philip Duff

Philip Duff

Director, Liquid Solutions & Tales of the Cocktail
Director of Education for Tales of the Cocktail, bar & beverage consultant, founder of door 74 (Amsterdam), in-demand spirits educator, but I never talk about my work at the orphan dolphin sanctuary, do you hear? Never.

Speakers
avatar for Georgie Bell

Georgie Bell

Mortlach Global Brand Ambassador, Diageo
As the Global Brand Ambassador for Mortlach Single Malt Scotch Whisky - a 190 year secret from the heart of Speyside - Georgie spends around 9 months of the year travelling the world, introducing whisky lovers to this award winning scotch. | A BSc in Distillation, a background in the bar industry, a love of travel, boundless enthusiasm and a large dose of natural charm means she's the perfect ambassador for this role. | | Georgie’s... Read More →
avatar for Jacob Briars

Jacob Briars

Advocacy Director, Bacardi
Jacob Briars likes to describe himself as New Zealand’s 7th most famous bartender, but usually that just gets people asking where New Zealand is and who the other 6 bartenders are. For the past few years he has travelled the world as a much-loved spirits educator for some of the world’s most respected and exciting spirit brands. Jacob is the head of training and education for Bacardi, the world’s largest family-owned spirits company... Read More →
avatar for Derek Elefson

Derek Elefson

Beverage Director, Mane
Derek Elefson is a 12 year veteran within the beverage industry combining insights with his team’s approach to designing successful ideas for his clients, many of which are amongst the top 50 global beverage producers. As such, he is often invited to share his experiences and insights into new product development and flavor designing opportunities. | Derek’s broad view vantage point has allowed him to better identify evolving market trends... Read More →
avatar for Camper English

Camper English

Writer, Alcademics
Camper English is a San Francisco-based cocktails and spirits writer and speaker, and is the publisher/writer of Alcademics.com. He has contributed to Saveur, Details, Fine Cooking, Modern Farmer, Popular Science, the LA Times, San Francisco Chronicle, Whisky Advocate, and many other publications. | | | Camper has visited over 130 distilleries, blending houses, and bodegas in more than twenty countries, and has judged cocktail... Read More →
avatar for Simon Ford

Simon Ford

Co-founder, The 86 Co
Simon is a leading voice of the global cocktail and bar industry with over 20 years experience in bartending, educating on cocktails & spirits and marketing some of the biggest spirits brands on the planet. He is regularly invited to lead education sessions, judge global competitions, and deliver seminars at international conferences such as the NY Food & Wine Festival, Sydney Bar Show, London Cocktail week, The CIA’s... Read More →
avatar for Jeffrey Kluger

Jeffrey Kluger

Science Editor, Time Magazine
Jeffrey Kluger is the science editor for Time magazine and Time.com, principally covering science and social issues. His newest nonfiction book is The SiblingEffect: What the Bonds Among Brothers and Sisters Reveal About Us, published in 2011. His newest novel is Freedom Stone, a young tale set on a South Carolina plantation in 1863, also published in 2011. He is the author of six other books, including Apollo 13, coauthored with Jim Lovell... Read More →
avatar for Claire Smith-Warner

Claire Smith-Warner

Head of Spirit Creation & Mixology, Belvedere Vodka
Claire Smith-Warner is Head of Spirit Creation at Belvedere Vodka and has been working with alcohol in its various forms for over 15 years. Committed to discovering new ways to drink ‘better’, Claire has developed a range of sugar free and 100% fresh fruit flavoured vodkas for Belvedere, as well as pioneered the Drink, Eat, Live approach towards responsible drinking ‘in action’.

Sponsors
avatar for Bacardi USA

Bacardi USA

Bacardi
avatar for MANE Flavors

MANE Flavors

MANE is a fifth generation, privately held flavor and fragrance company with operations spanning over 45 countries. As a global leader in natural flavor essences, extracts, and flavors, MANE prides itself on designing distinguished flavor solutions for our clients and ultimately consumers. Our focus on natural flavor technology and our commitment to sustainability sets us apart from our competition.


Thursday July 16, 2015 3:30pm - 5:00pm
Grand Ballroom South at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130