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The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Thursday, July 16 • 3:30pm - 5:00pm
#SEDTalks: Tales Talks In Just 15 Minutes

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#SEDTalks presents the distilled insights of the sharpest minds in our industry, presenting for no more than 15 minutes each (TED Talks-style), on the widest range of topics at Tales! Past #SEDTalks have covered topics such as the intersection of whisky and music, how sustainable, low-impact distillery architecture can be exhilarating, the place of mysticism in gin marketing, why "craft" doesn't have to mean small-scale, and what we can learn from Cuba about simplicity in cocktails. #SEDTalks presenters range from industry legends like Angus Winchester, Ryan Chetiyawardana and Dave Broom, to people you've never heard of who possess fresh perspectives on the world of spirits and cocktails. Buy the ticket, come to #SEDTalks, and prepare to have your boundaries expanded!

Moderators
avatar for Philip Duff

Philip Duff

Director, Old Duff Genever
Director of Education for Tales of the Cocktail, bar & beverage consultant, founder of door 74 (Amsterdam), in-demand spirits educator, but I never talk about my work at the orphan dolphin sanctuary, do you hear? Never.

Speakers
avatar for Georgie Bell

Georgie Bell

Mortlach Global Brand Ambassador, Diageo
As the Global Brand Ambassador for Mortlach Single Malt Scotch Whisky - a 190 year secret from the heart of Speyside - Georgie spends around 9 months of the year travelling the world, introducing whisky lovers to this award winning scotch. | A BSc in Distillation, a background... Read More →
avatar for Jacob Briars

Jacob Briars

Advocacy Director, Bacardi
Jacob Briars likes to describe himself as New Zealand’s 7th most famous bartender, but usually that just gets people asking where New Zealand is and who the other 6 bartenders are. For the past few years he has travelled the world as a much-loved spirits educator for some of the... Read More →
avatar for Derek Elefson

Derek Elefson

Beverage Director, Mane
Derek Elefson is a 12 year veteran within the beverage industry combining insights with his team’s approach to designing successful ideas for his clients, many of which are amongst the top 50 global beverage producers. As such, he is often invited to share his experiences and insights... Read More →
avatar for Camper English

Camper English

Writer, Alcademics
Camper English is a San Francisco-based cocktails and spirits writer and speaker, and is the publisher/writer of Alcademics.com. He has contributed to Saveur, Details, Fine Cooking, Modern Farmer, Popular Science, the LA Times, San Francisco Chronicle, Whisky Advocate, and many other... Read More →
avatar for Simon Ford

Simon Ford

Cofounder, FORDS GIN
Cocktail bars and Gin
avatar for Jeff Kluger

Jeff Kluger

Science Editor, Time Magazine
Jeffrey Kluger is the science editor for Time magazine and Time.com, principally covering science and social issues. His newest nonfiction book is Apollo 8. His newest novel is Freedom Stone, a young tale set on a South Carolina plantation in 1863, also published in 2011. He is the... Read More →
avatar for Claire Smith-Warner

Claire Smith-Warner

Head of Spirit Creation & Mixology, Belvedere Vodka
Claire Smith-Warner is Head of Spirit Creation at Belvedere Vodka and has been working with alcohol in its various forms for over 15 years. Committed to discovering new ways to drink ‘better’, Claire has developed a range of sugar free and 100% fresh fruit flavoured vodkas for... Read More →

Sponsors
avatar for Bacardi USA

Bacardi USA

Bacardi
avatar for MANE Flavors

MANE Flavors

MANE is a fifth generation, privately held flavor and fragrance company with operations spanning over 45 countries. As a global leader in natural flavor essences, extracts, and flavors, MANE prides itself on designing distinguished flavor solutions for our clients and ultimately consumers... Read More →


Thursday July 16, 2015 3:30pm - 5:00pm
Grand Ballroom South at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130