The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Wednesday, July 15 • 12:30pm - 2:00pm
Genie In A Bottle: How Spirits Age

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There was a time when Spirits bottles were thought to be time capsules. When the cap or cork went in at the end of the bottling line, the perfect aromas and flavors, carefully crafted by the distiller, were sealed in a deep sleep ready to be awakened by a bartender or host. These days the forensic attention to detail of the modern bartender and consumer has discovered that there is more to bottle age than was once thought and this seminar will decode the mysteries of how spirits age. Through a range of controlled experiments we will illustrate the effects of age and environment on spirits in bottle; decipher the aromas that are gained and lost with time; recommend the ideal storage conditions to keep spirits in mint condition and break down which spirits are the most at risk from change in bottle. Panelists from the world of vintage spirits and science will be on hand to answer your questions about how to build and maintain your collection of dusty bottles as well as tackling what is and is not worth opening

avatar for Ian McLaren

Ian McLaren

Director Trade Advocacy & Training, Bacardi USA
A proud Scotsman, Ian started his career in the alcohol business straight from school working for an independent wine merchant in his home town of Edinburgh. From here his formative years in the On Premise were spent in the late night scene working in more sticky floored nightclubs... Read More →

avatar for Bacardi USA

Bacardi USA


Wednesday July 15, 2015 12:30pm - 2:00pm CDT
Queen Anne Ballroom at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130