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The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Friday, July 17 • 3:30pm - 5:00pm
Talk With a Pro: An Awesome Threesome

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For the latest installment of this interview series which brings together leading figures in our industry for candid, informative discussions and creative exchanges, we ask you to consider this Awesome Threesome: Claire Smith-Warner, Head of Spirit Creation and Mixology, Moët Hennessy; Lorena Vásquez, Master Blender, Zacapa Rum; and Ann Tuennerman, Founder and Executive Director, Tales of the Cocktail.

All three panelists are innovators in their fields with a vast amount of experience between them. These trailblazers have a great deal of knowledge and perspective to impart about their various areas of expertise and the business in general.

We'll examine what it takes to create a new spirit. How to make it good enough to stand out above the others. How to make it desirable, how to make it sell. We'll discuss what it's like to blend one of the most iconic rums in the world. How to innovate, adding your own mark, while still respecting tradition. What qualifications and training are actually needed to become a Master Blender? We'll delve into how and why Tales of the Cocktail first came to fruition. What it takes to run an event of this scale, and how to go about making it economically viable. We'll talk about its influence, and how it became the premiere cocktail festival in the world today. We'll also chart each Pro's individual trajectory and hear about their experiences along the way.

Join us as these three impressive, talented women: a creator, a blender, and an enabler, share their insights into their careers and our industry. Perhaps they'll inspire you to follow a similar path, or carve out one of your own!

Moderators
avatar for ms. franky marshall

ms. franky marshall

Franky is a New York City hospitality industry veteran. Having worked as a Bartender and in various other front-of-house positions at establishments across the spectrum has given her a great deal of experience to draw on. She was introduced to this rarefied cocktail world when she became part of the opening staff of the highly acclaimed Clover Club. She then went onto work at the historic Monkey Bar, the revamped Holiday Cocktail Lounge, and... Read More →

Speakers
avatar for Claire Smith-Warner

Claire Smith-Warner

Head of Spirit Creation & Mixology, Belvedere Vodka
Claire Smith-Warner is Head of Spirit Creation at Belvedere Vodka and has been working with alcohol in its various forms for over 15 years. Committed to discovering new ways to drink ‘better’, Claire has developed a range of sugar free and 100% fresh fruit flavoured vodkas for Belvedere, as well as pioneered the Drink, Eat, Live approach towards responsible drinking ‘in action’.
avatar for Ann Tuennerman

Ann Tuennerman

Founder, Tales of the Cocktail
Ann Tuennerman is the Founder & Executive Director of Tales of the Cocktail, the world’s premier cocktail festival, which draws cocktail professionals from around the country to New Orleans each year. Ann and her husband Paul founded the New Orleans Culinary & Cultural Preservation Society (NOCCPS), a non-profit organization committed to preserving the unique culture of cocktails and cuisine. The NOCCPS invests funds raised from... Read More →
avatar for Lorena Vásquez

Lorena Vásquez

Master Blender, Zacapa Rum
Lorena Vásquez Ampié is the Master Blender of Zacapa® Rum and is a woman at the top of her field. For Vásquez, being a Master Blender is not a profession but a way of life. She considers herself as having one of the greatest jobs in the world and has devoted her entire career to Zacapa. | | Vásquez is largely credited for making Zacapa the distinguished, high-quality spirit it is today. As Master Blender, she... Read More →

Sponsors

Friday July 17, 2015 3:30pm - 5:00pm
Grand Ballroom North at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130