The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Thursday, July 16 • 10:00am - 11:30am
How to Go Broke: Opening a Bar

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From New York to Minneapolis to Los Angeles, droves of thirsty drinkers are ordering well-made Old Fashioneds, Martinis and Manhattans. So it should be a great time to open your own watering hole, right? Well, opening and running a profitable bar is, in fact, much tougher than it looks and plenty of joints go out of business every year. So how do you do it right? This panel will bring together a range of industry veterans who will share their advice for running a successful establishment, including tips on navigating the complexities of liquor licenses, writing a realistic business plan, dealing with difficult investors and cultivating loyal patrons. Whether you dream about opening a bar or already own one, this is one panel you don’t want to miss.

avatar for Noah Rothbaum

Noah Rothbaum

Chief Cocktail Correspondent, The Daily Beast
Noah Rothbaum is The Daily Beast's Chief Cocktail Correspondent. He is also the author of the book The Art of American Whiskey: A Visual History of the Nation’s Most Storied Spirit, through 100 Iconic Labels (Ten Speed Press), which was published in the spring of 2015, and the associate... Read More →

avatar for Anthony Caporale

Anthony Caporale

Principal Consultant, ICE Consulting Group
Anthony is a true pioneer in the beverage world, internationally known for being the first to bring mixology to both YouTube, with his seminal web video series Art of the Drink TV, and then to the New York stage with his groundbreaking Off-Broadway musical comedy, "The Imbible: A... Read More →
avatar for Susan Fedroff

Susan Fedroff

Owner, Clover Club
Susan Fedroff has over 15 years experience in the financial management of F&B establishments, and a broader background in hospitality for the last 25 years. Susan is a partner in the Flatiron Lounge and Pegu Club and a co owner of the Clover Club. She has been involved in every... Read More →
avatar for Allen Katz

Allen Katz

Co-Founder, New York Distilling Company
Allen Katz is the co-founder of the New York Distilling Company in Williamsburg, Brooklyn, where he produces Dorothy Parker – American Gin, Perry’s Tot – Navy-Strength Gin, Chief Gowanus – New-Netherland Gin, Mister Katz’s Rock & Rye…and Ragtime Rye. He is also the Director... Read More →
avatar for Ryan Malkin

Ryan Malkin

Attorney, Malkin Law
Ryan Malkin is an attorney serving the alcohol beverage industry. Ryan is well versed in navigating the federal and state-by-state alcohol beverage laws, assisting clients large and small with industry specific agreements and crafting compliant marketing and sales programs. Prior... Read More →

avatar for Mezcal Viejo Indecente

Mezcal Viejo Indecente

Mezcal Viejo Indecente gives you the key to unlock the door and be your other self.

Thursday July 16, 2015 10:00am - 11:30am CDT
La Nouvelle Orleans East at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130