The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Wednesday, July 15 • 3:00pm - 4:30pm
Anthropology of the Modern Bar

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The bar may be a place to drink, to eat, to socialize, to flirt. But it’s one more thing too: the greatest, real-time anthropology experiment ever devised. Bars are places of commerce, competition, mating, debating, dominance struggles, even brawling. They’re populated by charmers, bullies, beauties, introverts, extroverts, depressives and performers. People arrive solo or in social packs or in pairs. They fight for turf—the spot at the bar, the next free table, the seat nearest the TV when the World Cup or the NFL are on. And all of this dynamic energy is overseen by a single shaman, wiseman, peacemaker and lawgiver: the bartender. His or her world is nothing short of the entire human experience writ small.
Understanding how the social system of the bar operates offers more than just an intriguing peek inside the human condition. It also provides insights into how to run a better bar—how to facilitate the interrelationships that are one of the biggest reasons bars exist at all, while keeping conflicts, foul-ups and breakdowns to a minimum. Join Claire Smith Warner (frequenter of many bars), Jeffrey Kluger (science editor for Time magazine and author of multiple books on human behavior, including The Narcissist Next Door and The Sibling Effect) and Tristan Stephenson (bar owner and author of The Curious Bartender) to explore the hidden complexities—the world within a world—that is the modern bar.

avatar for Claire Smith-Warner

Claire Smith-Warner

Head of Spirit Creation & Mixology, Belvedere Vodka
Claire Smith-Warner is Head of Spirit Creation at Belvedere Vodka and has been working with alcohol in its various forms for over 15 years. Committed to discovering new ways to drink ‘better’, Claire has developed a range of sugar free and 100% fresh fruit flavoured vodkas for... Read More →

avatar for Jeff Kluger

Jeff Kluger

Science Editor, Time Magazine
Jeffrey Kluger is the science editor for Time magazine and Time.com, principally covering science and social issues. His newest nonfiction book is Apollo 8. His newest novel is Freedom Stone, a young tale set on a South Carolina plantation in 1863, also published in 2011. He is the... Read More →
avatar for Tristan Stephenson

Tristan Stephenson

Author, The Curious Bartender, Fluid Movement
Tristan has been involved in the hospitality industry for 16 years, as a chef, waiter and bartender. After leaving Jamie Oliver’s Fifteen restaurant in 2007, Tristan took a role as a Brand Ambassador for the Reserve Brands Group, training bartenders and consumers on the delights... Read More →


Wednesday July 15, 2015 3:00pm - 4:30pm CDT
La Nouvelle Orleans East at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130