The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Saturday, July 18 • 3:00pm - 4:30pm
You Don't Know Schmidt

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Fact: William Schmidt, known as "The Only William" was better known than Jerry Thomas and Harry Johnson combined in his lifetime. He argued—via the international press with the Emperor of Germany—that if his punch recipe gave the Emperor a hangover it was made wrong. He was certainly outspoken on many sensitive topics. He authored a few great cocktail books. And he was legendary for his ability to create new drinks at the drop of a hat. Drinks historian and London gin distiller Jared Brown has studied Schmidt for years and even models his cocktail creation and mixing techniques on Schmidt. Come learn far more than you ever knew about the last of the great 19th century bartenders.

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Jared Brown

Master Distiller, Sipsmith Limited
Sipsmith Master Distiller Jared Brown made his first spirits at age ten after reading that early American colonists froze cider and lifted out the ice to concentrate the alcohol. As an adult (after a degree in hospitality from NYU, five years in operations at the Essex House Hotel... Read More →

avatar for Luxardo


LUXARDO® is Italy’s premier liqueur producer, creating essential ingredients for modern and classic cocktails. Founded in 1821 by Girolamo Luxardo, the company is still family-owned and managed by the sixth generation of the Luxardo Family. Based in Torreglia, located in the Veneto... Read More →

Saturday July 18, 2015 3:00pm - 4:30pm CDT
Iberville Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130