The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Wednesday, July 15 • 12:30pm - 2:00pm
Shakers and Movers Guide to Advancement

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You've spent years behind the bar growing the business, creating press-worthy cocktail menus and creating a name for yourself in the community. Now the calls are coming in: Run our bar; Create our menu; Become our brand ambassador; Help us launch a new brand. Options are a good thing, but how do you choose whether the best choice is to become a consultant, open a bar or work directly with a brand? Attend this seminar and this panel of experts will give you the insight you need to make the right decision for you. Lynnette Marrero, DrinksAt6 & Speed Rack, will moderate and discuss her work as an industry consultant and brand ambassador. Charles Joly, World Class winner 2014, former head bartender at Aviary and founder of Crafthouse, will share why, among all of the many options, he started his own brand. Gabriel Orta, co-owner Bar Lab, Broken Shaker will explore bar ownership and consulting in on-premise, while Ryan Malkin, an attorney serving the alcohol beverage industry who works with startups and major suppliers, will provide legal watch-outs and the basics on how get started, timing and costs. . Do you want to know what it will take and how much you can make when you leave your position behind the bar? Then attend this seminar.

avatar for Lynnette Marrero

Lynnette Marrero

Owner/Co-Founder, DrinksAt6/Speed Rack
Lynnette Marrero’s “spirited” career began when she accepted a job at New York’s Flatiron Lounge alongside cocktail savant Julie Reiner. Marrero quickly made the transition from cocktail-waitress to bartender and knew that the spirits industry was her true calling. After learning... Read More →

avatar for Charles Joly

Charles Joly

Founder, Crafthouse Cocktails
Chicago native Charles Joly is an award-winning, lifelong food and beverage professional. In 2012 Joly took on the roll of Beverage Director at the Aviary in Chicago. Partnered with Chef Achatz this venture was granted the 2013 James Beard Award for Outstanding Bar Program. Formerly... Read More →
avatar for Ryan Malkin

Ryan Malkin

Attorney, Malkin Law
Ryan Malkin is an attorney serving the alcohol beverage industry. Ryan is well versed in navigating the federal and state-by-state alcohol beverage laws, assisting clients large and small with industry specific agreements and crafting compliant marketing and sales programs. Prior... Read More →
avatar for Gabriel Orta

Gabriel Orta

In a career that has spanned more than 20 years, with stops in multiple cities and countries, Gabriel spent part of his career working many  different positions  and learnings the ins and outs of the business In 2008 he Co Found Bar Lab, A beverage consulting company based in Miami... Read More →


Wednesday July 15, 2015 12:30pm - 2:00pm CDT
La Nouvelle Orleans West at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130