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The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Thursday, July 16 • 3:00pm - 4:30pm
MMA: Multiple Malt Ambassadors Face Off!

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A first for Tales is a MMA face off between 'Multiple Malt Ambassadors' from Diageo, Beam/Suntory and William Grant.

Six ambassadors, two from each company with one whisky per person that they have to win the audience over with. The Catch? They only have 5 minutes and they aren't allowed to say A.How old it is B.What distillery it's from C. One whisky per company must be under 10 years old, the other can be anything from the warehouses that they fancy sharing with the lucky attendees.

The moderators will ask questions to the group and the audience in a fun, interactive seminar that will educate as well as entertain as these warriors go head to head. In the end it's the audience who decides on the champion. In the words of the immortal Highlander, "There can be only one!"

The event will be masterfully moderated World-renowned whisky writer and expert Dave Broom.

The contenders are: Ewan Morgan (Diageo), Gregor Cattanach (Diageo), Johnnie Mundell (Beam/Suntory), Iain McCallum (Beam/Suntory), Mitch Bechard (Wm Grants) and Lorne Cousin (Wm Grants).
Moderators
avatar for Dave Broom

Dave Broom

Dave Broom was born in Glasgow (Scotland) and has spent his working life in drink. He is chief engineer of www.scotchwhisky.com and writes for numerous international titles, including Whisky Advocate. He won Best Cocktail & Spirits Writer at the 2015 Spirited Awards. | He’s written ten books including the World Atlas of Whisky, Gin: The Manual and Whisky: The Manual which won Best New Spirits Book at the 2015 Spirited Awards. In 2013, he... Read More →

Speakers
avatar for Gregor Cattanach

Gregor Cattanach

Master of Whisky, Director of Whisky Education, Diageo
As a boy, Gregor grew up at distilleries such as Caol Ila, Coleburn, Cragganmore andCardhu in Scotland where his father Evan worked as Master Distiller of these qualitysingle malts. This is where Gregor's apprenticeship truly began. Learning from his father issomething that he never imagined would take him all over the world.In addition, Gregor has worked for the past 15 years with Master Distillers of the Diageosingle malt portfolio, Master... Read More →
avatar for Lorne Cousin

Lorne Cousin

Balvenie Ambassador, William Grant & Sons
From his highland roots in Scotland’s legendary Campbeltown – an area steeped in whisky tradition – Balvenie Brand Ambassador and renaissance man Lorne Cousin brings a wealth of craftsmanship and skill, and a lifetime’s worth of unexpected experiences, to his role with the most hand crafted Single Malt Scotch. In a career that has seen him representing Scotland’s most beloved cultural products – music and whisky – he has... Read More →
avatar for Iain McCallum

Iain McCallum

Iain McCallum was appointed Master Ambassador, Spirits Education on January 1st 2015. This educational role within the commercial marketing and insights team will see Iain developing Beam Suntory’s core brands portfolio through consumer and trade education, tastings, masterclasses and experiential events. After qualifying as an organic chemist at 22, his roles included four years as trainee distilleries manager at Auchentoshan, Bowmore and... Read More →
avatar for Ewan Morgan

Ewan Morgan

National Director : Diageo Masters of Whisky, Diageo
Ewan is a third generation ‘whisky man’. His father was maltings manager at Tamdhu Distillery in Speyside and later the distillery manager at Highland Park Distillery on the island of Orkney. His Grandfather was the brewer at the famed distillery Cardhu. Ewan was born in Dufftown, Scotland, which is often referred to as ‘The Whisky Capital of the World’ (More whisky is produced in Dufftown than any other town – in the World... Read More →
avatar for Johnnie Mundell

Johnnie Mundell

Ambassador for Suntory Whisky, Beam Suntory
Love & Marriage | Whisky & Japan

Personalities
avatar for Struan Grant Ralph

Struan Grant Ralph

Glenfiddich Ambassador, William Grant and Sons
Struan Grant Ralph the Glenfiddich Ambassador for the USA hails from Speyside, the spiritual home of Scottish Single Malt and from his first jobs working in distilleries to his current role with Glenfiddich, he has a lifelong passion and knowledge of whisky from grain to glass. This passion has been brought to life in his tastings, training and events around the world which have brought entertainment, humour and story-telling to audiences from... Read More →

Sponsors
avatar for Beam Suntory

Beam Suntory

avatar for Diageo Single Malts

Diageo Single Malts

avatar for William Grant & Sons

William Grant & Sons

William Grant & Sons

Thursday July 16, 2015 3:00pm - 4:30pm
Queen Anne Ballroom at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130
  Seminar, Traditional