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The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Thursday, July 16 • 10:30am - 12:00pm
All The Bar's A Stage

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Performance, Bravado and Theatricality in the Bar from Past to Present Times

What is the difference between a chef and a bartender? Is there something inherently frowned upon when a bar focuses as much on creating a ‘performance’ each night as they do the perfect execution of their drinks? Or is entertaining one of the most overlooked responsibilities of the modern day mixologist?

From pre-prohibition to modern day, there have always been larger-than-life bartenders who bring an element of performance and bravado to each guest they serve. Join us as we look at some of the world’s top bars to understand how the rules of the performer are applied behind the stick. We will look at how cultures have different ways of bringing their bar to life, how to use performance techniques to engage your guest, how theatricality can help you create new cocktail serves or garnishes, and why bravado is an integral part of being a true host.

Moderators
avatar for Joe McCanta

Joe McCanta

Global Ambassador, Grey Goose Vodka
Joe McCanta is an expert on taste. And now, as Global Ambassador for GREY GOOSE vodka, he brings together a passion for great cocktails made from freshest ingredients and the creative skill of a master mixologist. | | A gifted jazz musician, Joe was raised in southern California before moving to Boston to study music at the New England Conservatory where he was taught by five-time Grammy nominee Fred Hersch. Working in restaurants whilst... Read More →

Speakers
avatar for Julio Cabrera

Julio Cabrera

Managing Partner, The Regent Cocktail Club. Miami
Julio Cabrera is a world renowned bartender whose career has spanned over 25 years. His tenures have included Italy, Mexico, his native Cuba, and currently Miami. He graduated with high honors at the Hotel and TourismUniversity at trainer capacity in Nicosia, Cypress in 1991. | | He joined the ranks of Cantineros in Cuba; a storied, professional, elegant Cuban way of tending bar. He was later honored by being chosen as a professor... Read More →
avatar for Simone Caporale

Simone Caporale

SIMONE CAPORALE is a creative cocktail bartender of international renown with a distinctive personal style and the most impeccable service standards.  His drinks service career began in humble fashion 10 years ago in a small coffee bar in the heart of Como, Italy. From there he travelled throughout Europe and the Americas working in coffee shops, nightclubs, and classic cocktail bars, until he rocked up in London in 2009. His first... Read More →
avatar for Jack McGarry

Jack McGarry

Co-Founder, The Dead Rabbit Grocery and Grog
Jack McGarry is The Dead Rabbit Grocery and Grog’s co-founder and operating partner, who also created its extensive historically-based drinks program. In July 2013, he was honored with the prestigious Tales of the Cocktail International Bartender of the Year award. He is its youngest ever recipient, and only the second in America (after the legendary Audrey Saunders). To realize the Dead Rabbit project, McGarry tested thousands of... Read More →
avatar for Steve Schneider

Steve Schneider

Principal Bartender, Employees Only
Steve Schneider has earned a reputation as one of the most respected and successful bartenders in the industry. Of his twelve years professionally crafting cocktails, he has spent the last six building his career at one of the most highly esteemed NYC cocktail bars, Employees Only, which in 2011 won the coveted “World’s Best Cocktail Bar” award at Tales of the Cocktail. | | In 2012 Steve won the Cocktail World Cup, an international... Read More →

Sponsors
avatar for Bacardi USA

Bacardi USA

Bacardi


Thursday July 16, 2015 10:30am - 12:00pm
Grand Ballroom North at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130