The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
Back To Schedule
Thursday, July 16 • 3:30pm - 5:00pm
Building & Apprenticing Your Team

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

There is no "I" in T-E-A-M - the age-old saying holds true not only in conventional sporting but also in the sports of Bar-tending and Brand Building. The global demand for skilled barkeeps and brand team members is high but the supply is low. Success lies in organic education and knowledge through training, mentoring, and apprenticeship programs. Teams are only as good as the parts that make them up. This seminar will cover the bases, from what to look for when hiring, techniques to empower and motivate, emotional training, and ensuring standards are met and kept. Joining moderators Jonathan Pogash (The Cocktail Guru Inc.) and Dushan Zaric (86 Co., Employees Only), are experts Pamela Wiznitzer (USBG New York, The Dead Rabbit, Seamstress NY, and Guru of Fun at The Cocktail Guru team), Bobby Heugel (Owner at Anvil in Houston), and Zdenek Kastanek (industry leader & educator from Singapore), on a fun-filled voyage in which you'll hear tips, tricks, and motivators behind setting up kick-ass teams and apprenticeship programs for your Bars and Brands. Will there be interactive team building exercises and games during this seminar, you ask? You betcha.

And in the words of the great Harry Johnson, "Whenever you have the opportunity, it is your duty to set a good example to him; teach him as much as you are able, so that when he is grown he can call himself a gentleman, and not be ashamed of his calling."

avatar for Jonathan Pogash

Jonathan Pogash

President/Owner, The Cocktail Guru
I am a father of 2, a husband to 1, and a mixer of drinks Jonathan Pogash, “The Cocktail Guru,” is an educator and cocktail consultant for restaurants and beverage brands. With offices in New England and NYC, Jonathan's signature cocktails can be seen and enjoyed in many of North... Read More →
avatar for Dushan Zaric

Dushan Zaric

Porter, The 86 Co
Dushan Zaric is the cocktail mastermind behind world-famous New York bars Employees Only and Macao Trading Co. He is widely recognized as an industry leader and a pioneer in craft bartending; his innovative work behind the bar has revolutionized the art of the cocktail. Dushan specializes... Read More →

avatar for Bobby Heugel

Bobby Heugel

Owner, Anvil Bar & Refuge
Bobby Heugel is an owner and operator of eight bars and restaurants in Houston, Texas through his company, Clumsy Butcher, which partners with talented industry professionals to develop concepts that reflect their personalities. In addition to these establishments, Bobby also consults... Read More →
avatar for Zdenek Kastanek

Zdenek Kastanek

Barkeep/General Manager, 28 HongKong Street/Proof & Company
OVERVIEW One of the most respected names in the bar industry, Zdenek is a cocktail competition veteran who has trained thousands of bartenders across four continents. He has twice represented the United Kingdom in cocktail world cups and has been a shortlisted finalist for the industry’s... Read More →
avatar for Pamela Wiznitzer

Pamela Wiznitzer

Creative Director, Seamstress
Pamela Wiznitzer has a true passion and zest for the industry that is seen and tasted in every drink she serves and also transcends the bar. Since 2006, Pamela has been working throughout NYC, and most recently as the Creative Director and bartender at Seamstress on the Upper Eastside... Read More →


Thursday July 16, 2015 3:30pm - 5:00pm CDT
Grand Ballroom North at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130