The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Wednesday, July 15 • 3:30pm - 5:00pm
Which School Will You Choose

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Over the past 15 years, there have been a slew of graduates from the industries school of legends. They hailed from Audrey Saunders & Sasha Petraske to Jim Meehan & Julie Reiner, and the list continues to grow. These schools of thought and their graduates have shaped the industry we now live in today. But not without controversy….

In this seminar, the old dogs and the new pups will debate each other’s philosophies, controversial Industry practices and hiring & training methods. They will give advice about HOW TO break tradition to create a bar culture that works for you, balance between being a sell out and being a genius, and lastly, how not to constrict yourself by only following one teacher’s Indoctrination.

avatar for Elayne Duff

Elayne Duff

Luxury Brand Ambassador, MKTG / Diageo
Despite a jet-set lifestyle that can have her styling cocktails in Hawaii one day, and filming for national TV the next, Diageo USA's luxury brand mixologist Elayne Duff's first love is talking craft cocktails with bartenders, bar managers and owners. After graduating from St... Read More →

avatar for Alex Day

Alex Day

Partner, Proprietors LLC
Geeky bartender when possible, professional bartender wrangler in practice. Co-owner of Proprietors LLC, Death & Co, Nitecap, 151, Honeycut, The Normandie Club, and The Walker Inn. Co-author of "Death & Co: Modern Classic Cocktails."
avatar for Bobby Heugel

Bobby Heugel

Owner, Anvil Bar & Refuge
Bobby Heugel is an owner and operator of eight bars and restaurants in Houston, Texas through his company, Clumsy Butcher, which partners with talented industry professionals to develop concepts that reflect their personalities. In addition to these establishments, Bobby also consults... Read More →
avatar for Jim Kearns

Jim Kearns

Head Bartender and Partner, The Happiest Hour
Jim Kearns is head bartender and partner at The Happiest Hour, a new bi-level drinking and dining destination in New York’s Greenwich Village that salutes America’s sexiest decades. He is responsible for developing and executing a beverage program at the highest level and ensuring... Read More →
avatar for TJ Lynch

TJ Lynch

Owner, Mother's Ruin
T.J. Lynch is bartender and co-owner of Mother's Ruin, located in Nolita, in New York City. After as the opening chef and co-owner of Red Maple in Baltimore, MD., he moved to NYC where he began bartending, managing and consulting for some of the city's most popular establishments... Read More →


Wednesday July 15, 2015 3:30pm - 5:00pm CDT
Grand Ballroom South at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130