The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Saturday, July 18 • 10:30am - 12:00pm
The Long Haul: Bars Built to Last

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The past decade has seen a seismic shift in the bar business, with changes unrivaled for generations--but the challenges of owning and running a bar are more complicated than ever, and change remains the only constant. This seminar will bring together the owners of several of the country’s most enduring and successful bars—Employees Only in New York, Elixir in San Francisco, and Teardrop Lounge in Portland—along with the executive editor of Imbibe, who will share a decade’s worth of experiences, strategies, observations and insights with those looking to open their own bars, or who are charting a fresh course forward. We’ll cover the expected challenges of bar ownership as they relate to finances, management and business basics, but we’ll also delve into ways to prepare for unexpected challenges such as global financial upheaval, the cocktail boom and its many fluctuations, and the ever-changing media landscape. And ten years is just the beginning—how are these owners preparing their own bars for the next decade of business? Come learn from those who've built their bars into legacies, as you plan your own path for long-term success.

avatar for Paul Clarke

Paul Clarke

Executive Editor, Imbibe
Paul Clarke is the executive editor of Imbibe magazine and the author of The Cocktail Chronicles (Spring House Press). A journalist who has specialized in spirits, cocktails and the culture of drink for nearly a decade, he has written for the New York Times, San Francisco Chronicle... Read More →

avatar for H. Joseph Ehrmann

H. Joseph Ehrmann

H. Joseph Ehrmann, better known as H., started his career in 1986 as a cook on the beaches of New Jersey, under New Orleans’ renowned chef Duke Locicero. He went on to cook, serve, manage and bartend in Boston, Orlando, Washington DC, Vail and Phoenix before completing an MBA in... Read More →
avatar for Daniel Shoemaker

Daniel Shoemaker

Daniel Shoemaker began his career in the middle of the microbrew revolution in San Francisco in the early 1990’s, and subsequently slung his wealth of hops over the next 12 years.  Just as the cocktail renaissance was heading into full swing in the Bay Area, he re-located to Portland... Read More →
avatar for Dushan Zaric

Dushan Zaric

Porter, The 86 Co
Dushan Zaric is the cocktail mastermind behind world-famous New York bars Employees Only and Macao Trading Co. He is widely recognized as an industry leader and a pioneer in craft bartending; his innovative work behind the bar has revolutionized the art of the cocktail. Dushan specializes... Read More →


Saturday July 18, 2015 10:30am - 12:00pm CDT
Grand Ballroom North at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130