The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Wednesday, July 15 • 1:00pm - 2:30pm
Sustainable Agave, Best Practices

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With the growth of agave spirits we are confronted with responsibility of preserving our resources to protect the future. The demand for wild agave has skyrocketed and continues to rise. The pressure on farmers to increase yields have compelled many to cultivate monocultures with narrow genetic diversity. Our thirst for agave is booming and if we do not act responsibly we can have major crop failures and mass extinctions. We ask the questions: Where is the data? What is being done? What are the results? What should be done? Unfortunately there is very little information available and there is no unified resource. In September 2014, Encuentro Agave, was a gathering of concerned and involved individuals with a purpose of sharing ideas, with the hopes of finding conclusions and and ultimately outlining pathways for best practices. In this seminar we will detail the problems and present testimonials of different approaches to prevent a great loss of agave. We will also present Encuentro Agave an NGO with three primary mission of Agave Sustainability and a website that will be a place to share to share information, answer questions and outline best practices.

avatar for Arik Torren

Arik Torren

Founder, Fidencio Spirits
Arik started his career in the restaurant business over 20 years ago, and has risen as beverage director and sommelier of note in the competitive New York City market. In 1998, a mutual friend introduced Arik to Jimmy Bradley and Danny Abrams of The Red Cat fame, for which he subsequently... Read More →

avatar for Jonathan Barbieri

Jonathan Barbieri

Founder, Pierde Almas S.A. de C.V.
Jonathan Barbieri is a fine-arts painter, screenwriter, inventor and Co-Founder of Pierde Almas S.A. de C.V. As an artist, his work is in public and private collections in the US, Canada, Mexico and Europe. Over the past ten years, Jonathan has focused on promoting the culture... Read More →
avatar for Sten Maldonado

Sten Maldonado

Project Development, Destileria Los Danzantes
I've been an entrepreneur myself and lately working close to other successful entrepreneurs consolidating their projects. I believe business are also an opportunity to create good to the biggest problems that affect the people and the planet. At Los Danzantes I found a great opportunity... Read More →
avatar for Esteban Morales

Esteban Morales

Bio-Chef and Owner, 400 Rabbits Agaveria
Esteban is a Bio-Chef and owner of 400 Rabbits Agaveria, in Guadalajara; a venue dedicated to the culture of Mexican agave distillates. In the last 5 years he has been traveling the state of Jalisco looking for and documenting the great and diverse agave distillate known as Raicilla... Read More →
avatar for Vicente REYES

Vicente REYES

Vicente REYES is a social entrepreneur from Oaxaca, Mexico. He founded EL SEÑORIO MEZCAL in 1999, a category pioneer, which was purchased by a major company in 2009. He is now leading his new venture SUIN (Zapotec for honey), a natural prebiotic drink made for children, based on... Read More →
avatar for Santiago Suarez

Santiago Suarez

Founder, Mezcal Amarás
Santiago is the Founder and CEO of Mezcal Amaras, After graduating from college as an Industrial Engineer major from Universidad Iberoamericana in 2009, he chose to do his Social Service in Oaxaca, restructuring an association that sponsored children in need aiding and supervising... Read More →

avatar for Los Danzantes

Los Danzantes

Los Danzantes produce artisanal high-quality mezcal, while working with respect for people, the environment, traditional production techniques and the agave plant.
avatar for Mezcal Amarás

Mezcal Amarás

Mezcal Amarás is a project made with love, focusing on providing high-quality, artisanal mezcal while at the same time applying the Mezcal Amarás Philosophy. These beliefs consist of working only with sustainably cultivated agaves, managing fair trade and redistributing a part of... Read More →
avatar for Pierde Almas

Pierde Almas

Pierde Almas is first and foremost a Socially, Culturally and Environmentally Responsible entity.Our labels are hand-printed on 100% acid-free, handmade paper derived from fibers that are indigenous to the region and have been in use since pre-Columbian times.Behind each bottle of... Read More →
avatar for SUIN


SUIN (Zapotec for honey), is the first natural prebiotic drink made for children, based on agave. The Project hopes to influence a change in Mexican dietary habits in response to an alarming increase in obesity and diabetes nation-wide.

Wednesday July 15, 2015 1:00pm - 2:30pm CDT
Grand Ballroom South at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130