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The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Thursday, July 16 • 1:00pm - 2:30pm
The Audacity of Sourced Whiskey

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The great Sourced Whiskey Scandal tells the story of independent bottlers or Non-Distiller Producers purchasing bulk whiskey from a former Seagram’s distillery and covertly bottling it for phony-backstory brands.

Although industry insiders have known about sourced whiskey for years and it has been reported in trade publications, consumers perceived many so-called NDP brands to be dishonest and reported them to the federal government for Tax & Trade Bureau (TTB) regulation violations, while class-action lawyers are suing them. Lumped in the middle of this controversy, dozens of honest sourced whiskey bottlers saw their business greatly impacted from the negative publicity despite never hiding the whiskey's origins.

In “The Audacity of Sourced Whiskey,” the seminar explores the business of sourced whiskey, detailing the storied history of Kentucky distilleries selling barrels to each other. The seminar will detail what distilleries sell sourced whiskey and give attendees an idea of where the whiskey is coming from, while explaining what and why distilleries require confidentiality in their sourced whiskey contracts.

While this seminar may be deemed controversial, it’s time people learn the truth about Sourced Whiskey. It’s not a dirty word, and independent bottlers should not be punished for practicing a 200-year-old American whiskey business model. Or should they?

Moderators
avatar for Fred Minnick

Fred Minnick

Ascot-wearing Fred Minnick wrote the award-winning Whiskey Women: The Untold Story of How Women Saved Bourbon, Scotch & Irish Whiskey, the critically acclaimed Bourbon Curious: A Simple Tasting Guide for the Savvy Drinker and the upcoming Bourbon: The Rise, Fall & Rebirth of An American Whiskey. Minnick writes for Whisky Advocate and Whisky Magazine. Minnick lives in Louisville, Ky., where he teaches bourbon classes for the Kentucky... Read More →

Speakers
avatar for David Dykstra

David Dykstra

Vice President of Alcohol Sales and Marketing, MGP
David Dykstra’s role as Vice President of Alcohol Sales and Marketing at MGP is bolstered by more than 25 years of experience in the alcohol industry. | | David joined MGP in 1988, following graduation from Kansas State University, Manhattan, where he earned a bachelor’s degree in marketing in 1987. He started as a Sales Representative at the Company, eventually serving as Director of Sales for both beverage and fuel grade alcohol... Read More →
avatar for John Little

John Little

VP/Head Distiller, Smooth Ambler
John began his career in distilling in 2008, as the inception for the business that would become Smooth Ambler Spirits first began to take flight. A fervent reader with a passionate and canny understanding of procedure, Little quickly learned all he could; absorbing everything from hands-on distilling to studying – line by line almost - the Federal regulations on distilling and licensure. Smooth Ambler opened its doors in April of 2010... Read More →
avatar for Wade Woodard

Wade Woodard

Wade has been proclaimed public enemy #1 by several companies with improperly labeled whiskey. He has been on the forefront of a grass roots effort to educate all on United States federal labeling laws regarding spirits. Wade is a Certified Spirits Specialist through the Society of Wine Educators, a well know whiskey geek in social media- @wadewood, and a 5 year Tales Veteran. He is a Texas A&M graduate with a BS degree in Industrial... Read More →

Sponsors

Thursday July 16, 2015 1:00pm - 2:30pm
Grand Ballroom North at the Royal Sonesta Hotel 300 Bourbon Street New Orleans, LA 70130