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The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Friday, July 17 • 3:00pm - 4:30pm
Write Yourself Famous

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Would you like to improve the visibility of your bar? Of course you would, stupid question. But what if you could do that without spending a dime? Having the ability to write clearly and engagingly is an acquired skill that, published in the right places, can cement you and your bar’s name firmly on the cocktail map.

Bartenders regularly write columns and features for national newspapers, magazines and websites. By exploring themes they encounter in their everyday lives these bartenders-turned-writers have found a simple way to promote themselves and their bar on a national (sometimes international) stage and are even getting paid for the privilege. Meanwhile, many more are turning their hands to the more profitable skill of writing books on subjects ranging from cocktail history to modern mixology and explorations of their own bars.

Sounds like a perfect solution, but ask yourself – can you write? Do you have a killer idea for an article or book and know who to approach to get it published? Are you clued up on what editors and publishers are looking for? If the answer is no but you’re still keen to get scribbling on the nearest napkin you can find, this seminar is for you.

Moderated by Scotchwhisky.com editor Becky Paskin, and with advice and tips from World Atlas of Whisky author Dave Broom, Death & Co’s David Kaplan, and Worship Street Whistling Shop's Tristan Stephenson, you’ll discover how to shape the perfect article for print in a magazine, newspaper or website, the bad habits to avoid, how to pitch a book idea to a publisher, and work to those all-important deadlines. Plus you’ll get to sample some of the cocktails that made it into print from Death & Co’s menu.

Moderators
avatar for Becky Paskin

Becky Paskin

Editor, Scotchwhisky.com
Having originally trained as a bartender in Brighton, UK, before becoming a food and drink journalist in 2007, Becky Paskin has seen her fair share of Burgers and Boilermakers, writing on subjects as diverse as cheese fermentation through to the hotel bars of Chicago. | | The first half of her career was spent visiting some of the best restaurants on the planet for The World’s 50 Best Restaurants Awards, while critiquing and writing... Read More →

Speakers
avatar for Dave Broom

Dave Broom

Dave Broom was born in Glasgow (Scotland) and has spent his working life in drink. He is chief engineer of www.scotchwhisky.com and writes for numerous international titles, including Whisky Advocate. He won Best Cocktail & Spirits Writer at the 2015 Spirited Awards. | He’s written ten books including the World Atlas of Whisky, Gin: The Manual and Whisky: The Manual which won Best New Spirits Book at the 2015 Spirited Awards. In 2013, he... Read More →
avatar for David Kaplan

David Kaplan

Proprietor, ProprietorsLLC
David Kaplan is the founder and co-owner of Death & Company, a New York City nightlife destination, as well as the founder and co-owner of Proprietors LLC, a full service hospitality company, with Alex Day and Devon Tarby. | David has worked in the hospitality business since the age of 13. On NYE of 2006/07, he opened Death & Company, a cocktail bar in the Eat Village of Manhattan. Soon after the establishment opened, Death &... Read More →
avatar for Tristan Stephenson

Tristan Stephenson

Author, The Curious Bartender, Fluid Movement
Tristan has been involved in the hospitality industry for 16 years, as a chef, waiter and bartender. After leaving Jamie Oliver’s Fifteen restaurant in 2007, Tristan took a role as a Brand Ambassador for the Reserve Brands Group, training bartenders and consumers on the delights of Rum & Vodka, across the UK. During this period he was lucky to train some of the highest regarded bars and restaurants in the UK, including The Connaught... Read More →

Sponsors
avatar for William Grant & Sons

William Grant & Sons

William Grant & Sons


Friday July 17, 2015 3:00pm - 4:30pm
Iberville Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130