The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Friday, July 17 • 3:00pm - 4:30pm
Amaro Is The New Sweet!

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Italian Aperitifs, Liqueurs and Amari have been around for centuries and nowadays represent a significant and growing influence as mixology ingredients worldwide. Yet formulation of some of these products often involves the use of botanical ingredients that elicit less than desirable taste sensations such as bitterness and astringency. Or on the opposite, liqueurs depend on the importance of the sweetness component used as a flavor fixative in the manufacturing of proprietary formulas handed down by generations, still largely enjoyed today neat or mixed. The aim of the seminar is to learn the origins, cultural influence and organoleptic differences explored through the breakdown of flavoring components and manufacturing techniques. You will learn how to maximize the cocktail-crafting organoleptic experience based on botanical intensity, texture and lingering aromatic complexity. New tasting evaluation techniques will also be shared for the first time during the seminar. There will be 7 tasting samples spanning from vermouth, amari and liqueurs ready to stimulate your mixology creative talents!

The audacious panel moderated by Francesco Lafranconi-a Tales of the Cocktail Spirited Award Winner, Erik Lorincz and Avery Glasser founder of NYC first Bitter Bar: Amor Y Amargo utilizing an extensive offering of Amari in cocktail creations. This elite team along with The Spirit of Italy brands' owners/producers will share with you the origins and heritage of the Italian Amari & Liqueurs.

Sponsored by The Spirit of Italy, www.thespiritofitaly.com

"In life there are the sweet and the bitter, I say that you have to take them both.” (from the movie: Il Dolce e l’Amaro, 2007)

avatar for Francesco Lafranconi

Francesco Lafranconi

Executive Director of Mixology and Spirits Educator, Southern Wine and Spirits of Nevada
One of the world’s foremost mixologist, Francesco Lafranconi is the Executive Director of Mixology and Spirits Educator for Southern Wine and Spirits of Nevada. Francesco’s personal appeal has made him a hit with his A-list celebrity clientele, world-class corporate clients... Read More →

avatar for Avery Glasser

Avery Glasser

Co-Founder, Bittermens, Inc.
Avery Glasser is co-founder of New Orleans based Bittermens, Bittermens Spirits and Vendetta Spirits where he focuses on creating and producing new products for the cocktail community. A dedicated barfly, Avery was invited to a bitters making event while living in San Francisco in 2007. His first attempt at making a flavor combination resulted in what is now the Bittermens Xocolatl... Read More →
avatar for Erik Lorincz

Erik Lorincz

Head Bartender, American bar, The Savoy
Erik started his career graduating from the Hospitality School in his native Slovakia in 1999. Shortly afterwards he came across the first bartending book by Roman Uhlir. This inspired Erik greatly and he decided to take up the opportunity to learn about bartending. He joined a... Read More →

avatar for Amaro Lucano 1894

Amaro Lucano 1894

Quality. Knowledge. Tradition. Ideas. These are the values that, for more than one hundred years, have made Amaro Lucano one of the most important reality in the spirit market. A story of passion, and authenticity, contained in Cavalier Pasquale Vena’s secret recipe.
avatar for Cocchi


Giulio Cocchi is an authentic 125 years old family owned producer of Aromatized Wines and premium Sparkling Wines based in Asti, Italy.  Cocchi vermouths are a range of drinks solutions, best value for money, adaptable and easy to use. A cult name for bartenders all over the wo... Read More →
avatar for Distilleria Varnelli

Distilleria Varnelli

Distilleria Varnelli has been producing spirits since 1868 in the Marche region of Italy, in a pleasant inland area on the slopes of Monti Sibillini. The business started by the founder Girolamo Varnelli, a keen herbalist who applied his knowledge and skills to create an elixir with... Read More →
avatar for Ditta Bortolo Nardini

Ditta Bortolo Nardini

The first Italian distillery. A family passion since 1779.Located in Bassano del Grappa, a medieval town near Venice, Nardini is the market leader in the production of premium grappa.The historic enterprise has successfully united their centuries-old traditions with the most advanced techniques... Read More →
avatar for Luxardo


LUXARDO® is Italy’s premier liqueur producer, creating essential ingredients for modern and classic cocktails. Founded in 1821 by Girolamo Luxardo, the company is still family-owned and managed by the sixth generation of the Luxardo Family. Based in Torreglia, located in the Veneto... Read More →
avatar for Pallini S.p.A.

Pallini S.p.A.

Pallini Limoncello is a brand of traditional Italian lemon-flavored liqueur known as limoncello. It is produced in Italy by Pallini S.p.A. a family-owned and operated beverage company based in Rome, Italy. It is 26% alcohol by volume, 52 proof. The limoncello was introduced in 1999... Read More →
avatar for Toschi Vignola

Toschi Vignola

The mission of Toschi Vignola Srl is to bring to market quality products and the company “spirit” is to tell through its products the excellence of the Territory and of the Italian Tradition, with particular attention to tradition and territory.The Company was founded in 1945... Read More →

Friday July 17, 2015 3:00pm - 4:30pm CDT
Queen Anne Ballroom at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130