The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
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Friday, July 17 • 10:00am - 11:30am
The Blinder Truth About Aging Whisky

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After the success and controversy caused by last years seminar we want to bring it back bigger and better with a breakdown of where flavor comes from and why age is just a number, it doesn't tell you anything about the quality of the contents of your bottle of whisky.

It’s an age-old question: when it comes to spirits, does older mean better? This seminar will challenge even the most seasoned palates to answer that question tasting some of the rarest and unique whiskies from Diageo’s warehouses in Scotland many of these whiskies have never been tasted by anyone outside of Diageo before.

The Diageo Whisky team, including those behind of some of the most iconic single malts from Talisker and Lagavulin, will be joined again by World-renowned author Dave Broom to lead a blind tasting of whiskies with vastly varying ages from Diageo’s stocks including liquid that has never been offered to the public before.

Attendees will hear how single malts and blends have evolved since the beginning of the 20th Century through to the modern day by changes in production, through to the corks used. They will also learn how multiple flavors from different types of casks make up what we know as a single malt, as they taste the whiskies.

The panel will ask participants for their opinions of each, before the grand revealing of the names and, more importantly, their ages. Attendees will discover what their favorite whisky was, followed by an opportunity to ask questions about each.

Will the older whiskies live up to the hype? There were some real revelations last year and this year will be no exception.

avatar for Ewan Morgan

Ewan Morgan

National Director : Diageo Masters of Whisky, Diageo
Ewan is a third generation ‘whisky man’. His father was maltings manager at Tamdhu Distillery in Speyside and later the distillery manager at Highland Park Distillery on the island of Orkney. His Grandfather was the brewer at the famed distillery Cardhu. Ewan was born in Dufftown... Read More →

avatar for Dave Broom

Dave Broom

Dave Broom was born in Glasgow (Scotland) and has spent his working life in drink. He is chief engineer of www.scotchwhisky.com and writes for numerous international titles, including Whisky Advocate. He won Best Cocktail & Spirits Writer at the 2015 Spirited Awards. He’s written... Read More →
avatar for Gregor Cattanach

Gregor Cattanach

Master of Whisky, Director of Whisky Education, Diageo
As a boy, Gregor grew up at distilleries such as Caol Ila, Coleburn, Cragganmore andCardhu in Scotland where his father Evan worked as Master Distiller of these qualitysingle malts. This is where Gregor's apprenticeship truly began. Learning from his father issomething that he never... Read More →
avatar for Gerard Graham

Gerard Graham

Gerry Graham grew up surrounded by the origins of whiskey in his native land of Ireland.  It was inevitable that this Ulsterman would work in the world of Uisce Beatha and in his current role as Master of Whisky for Diageo  he loves nothing more than instilling his love for whisky... Read More →
avatar for Dr. Nicholas Morgan

Dr. Nicholas Morgan

Head of Whisky Outreach, Diageo
Dr Nicholas Morgan Head of Whisky Outreach, Diageo Dr Nicholas Morgan is Head of Whisky Outreach at Diageo plc, the largest Scotch whisky producer. Nick is an acknowledged authority on the Scotch Whisky business and a frequent speaker at Whisky and Spirits events around the world... Read More →


Friday July 17, 2015 10:00am - 11:30am CDT
Iberville Room at the Hotel Monteleone 214 Royal Street New Orleans, LA 70130