Combining passion, charisma and originality with an unrivalled knowledge and reverence for the art of tequila, Milagro Ambassador Jaime Salas is the perfect embodiment of modern day Mexico. Having grown up dividing his time between the creative freedom of San Francisco and Mexico’s tequila producing region of Jalisco, Jaime developed a unique perspective on the country’s most famous export, which has informed every aspect of his career since.
Over the course of his regular travels to Mexico, Jaime accrued an encyclopedic knowledge of all aspects of the spirit from the growing of the agave to the methods of production. A true connoisseur and advocate for tequila, Jaime now brings his enthusiasm and experience to his role as Ambassador for Milagro Tequila. Whether it’s developing cocktails such as the Spiced Pear Flip and The Allstar or encouraging people to explore the unique variants of Milagro, including the Core and Select Barrel Reserve lines, his passion and demeanor helps demystify the world of tequila.
Additionally, Jaime is heavily involved with the United States Bartender’s Guild and recently completed phase two of Certificado de Catador Entrenado given by world renowned Master Tequilera Ana Maria Romero. Jaime also holds a Tequila Expert & Taster certification given by Academia Mexicana de Vino, Tequila y Mezcal S.A. and a Master Mezcalier accreditation given by Comercam, which is the government entity in Mexico that regulates mezcal production and certification.

His tequila and mixology expertise has been consistently featured at some of the country’s most prominent events, including Tales of the Cocktail and the Food & Wine Classic in Aspen as well as in a range of national print, online and broadcast media such as Cosmopolitan, The Daily Meal, Eater, Haute Living, InStyle, NBC Miami and Refinery29 among others. He currently resides in Brooklyn, New York, sharing his apartment with a remarkable collection of more than 300 unique and hard-to-find tequila bottles and an equally large collection of vintage sneakers.