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The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
avatar for Francesco Lafranconi

Francesco Lafranconi

Southern Wine and Spirits of Nevada
Executive Director of Mixology and Spirits Educator
Las Vesga, Nevada

One of the world’s foremost mixologist, Francesco Lafranconi is the Executive Director of Mixology and Spirits Educator for Southern Wine and Spirits of Nevada.

Francesco’s personal appeal has made him a hit with his A-list celebrity clientele, world-class corporate clients, national restaurant chains, international hotel companies and the thousands of people who’ve attended his seminars and live events.

His distinguished career includes tenures at the helm of some of the world’s leading hotel bars — The Gleneagles in Scotland; The Palace Hotel in Gstaadt, Switzerland; The Intercontinental Hotel in Cologne, Germany; and Harry’s Bar and Hotel Cipriani in Venice, Italy — and winning many of the world’s most prestigious cocktail competitions — including the Bacardi-Martini Grand Prix World Final and J.White Course in Singapore— but his proudest achievement is founding the Academy of Spirits and Fine Service, a 12-week education program that has trained over 1200 beverage professionals and imbued them with the same enthusiasm he brings to every cocktail.  Most recently he was awarded Best In Show at the Iron Mixologist Competition sponsored by Wine & Spirits Wholesalers Of America.

Winner of many high-profile print awards including the Bartender Hall of Fame Award from Bartender’s Magazine, the Raising the Bar Award from Cheers Magazine, Mixologist of the Year Award from Nightclub and Bar Magazine, Spirit Professional of the Year from Santé Magazine and Tales Of The Cocktail’s Golden Spirit Award. He also contributes with his mixology expertise to national publications like the Robb Report Magazine’s Host Guide since 2009.

Francesco is also a National Ambassador and Founding Member of the US Bartenders Guild Accreditation Program as well as Member of the Museum of the American Cocktail. He owns the Level 1 Sake Certification by the Japanese Sake Council and he is also an international Cognac Ambassador appointed with Gold Diploma by the B.N.I.C. (Bureau National Interprofessionnel du Cognac).


In a time when Cocktail Culture is booming, Francesco has the ingredients — the education, the expertise, the enthusiasm— to stir up his audiences and pour on the charm as he schools the world on the finer points of fine drinking.

After all, his motto is, “We’re not drinking, we’re learning.”