Loading…
The Spirits are Calling. Will you answer? Join us July 15-19, 2015 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.
avatar for Colin Asare-Appiah

Colin Asare-Appiah

Bacardi
Senior Portfolio Manager
New York, NY

Colin Asare-Appiah is a trendsetter in the spirits industry. In the UK, he was the original cocktail guide for "The Good Food Show" and co-founder of the London Academy of Bartending, known today as LAB – the benchmark bar in London.  "The Good Food Show elevated the concept of cocktail culture," he says. "I've continued to do shows all around Europe and the States, including 'Cocktail Kings,' a series for the Discovery Network highlighting cocktails in 13 different cities around the world."

As a Senior Portfolio Manager, Asare-Appiah strives to ignite the creative spark in a new generation of bartenders, by motivating them to "open their inner genies" and push the boundaries. That means tutoring and mentoring service staffers, as well as providing in-depth information on spirit categories and brands.  "I believe that anything is possible if you put your heart and mind to it," he adds. "The world is changing and it's important to follow your passion, wherever you go in your career." 

Asare-Appiah has more than 20 years experience of all aspects of the industry, and has been known to roll up his sleeves and help out in the kitchen. He got his start back in 1992, working in a bar in Greece, and has managed a number of award-winning bars, including Jamie Oliver’s Fifteen and Babington House. He also was a partner in an events company that specialized in award shows and conferences.  Asare-Appiah created the cocktail program for the first bar in Fortnum & Mason, the UK’s oldest department store. At the launch party for this landmark venue, he had the honor of serving the Queen of England. 

Throughout his career, Asare-Appiah had enjoyed helping people and being part of a professional team. When he's not working, Asare-Appiah enjoys spending time with his wife and two sons in Brooklyn. Asked about his service philosophy, Asare-Appiah cites the poet Maya Angelou: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”